Emine Özen Okat profile image
Emine Özen Okat Assoc. Prof. Dr. Ege Üniversitesi
Publication 5 Review 9 CrossRef Cited 2
5 Publication
9 Review
2 CrossRef Cited
0000-0002-9503-3993

Research Fields

Advertising (Other) Communication and Media Studies Digital Advertising Advertising Studies Advertising Analysis

Institution

Ege Üniversitesi

Popular Publications

THE EFFECT OF EXPERIENTIAL MARKETING PRACTICES ON PURCHASING TENDENCY: FOCUS GROUP WORK FOR TECHNOLOGY SECTOR
Authors: Kemal Kadirhan , Özen Okat
Published: 2023 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1324951
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1905

0

2

1905

Changing Consumption Patterns of Consumers Aged 65 and Older During the Covid-19 Outbreak
Authors: Sinem Yeygel Çakır , Murat Çelik , Selçuk Bazarcı , Işıl Aktuğlu , Özen Okat , Uğur Bakır , Ece Nur Kaya Yıldırım , İbrahim Özbükerci
Published: 2023 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1368363
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 970

0

1

970

Measuring Physical Reactions Towards Internet Advertising: Research on Banner Advertisements
Authors: Bahadır Burak Solak , Özen Okat
Published: 2024 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1475405
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1080

2

1

1080

Publications

Generative Use Of Artificial Intelligence In Advertising: Youtube User Sentiment Analysis Through Coca Cola ‘The Holiday Magic Is Coming’ Commercial
Authors: Nida Biçer , Emine Özen Okat
Published: 2026 , Akdeniz Journal of Communication Studies
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 256

0

256

The Role of Sustainability-Themed Advertising in Liquid Consumption Culture
Authors: Ayla Yemenicioğlu , Emine Özen Okat
Published: 2026 , Kün: Journal of Literary and Cultural Studies
DOI: 10.54281/kundergisi.82
FAVORITE 0 TOTAL DOWNLOAD COUNT 121

0

121

Measuring Physical Reactions Towards Internet Advertising: Research on Banner Advertisements
Authors: Bahadır Burak Solak , Özen Okat
Published: 2024 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1475405
FAVORITE 1 TOTAL DOWNLOAD COUNT 1080

1

1080

Changing Consumption Patterns of Consumers Aged 65 and Older During the Covid-19 Outbreak
Authors: Sinem Yeygel Çakır , Murat Çelik , Selçuk Bazarcı , Işıl Aktuğlu , Özen Okat , Uğur Bakır , Ece Nur Kaya Yıldırım , İbrahim Özbükerci
Published: 2023 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1368363
FAVORITE 1 TOTAL DOWNLOAD COUNT 970

1

970

THE EFFECT OF EXPERIENTIAL MARKETING PRACTICES ON PURCHASING TENDENCY: FOCUS GROUP WORK FOR TECHNOLOGY SECTOR
Authors: Kemal Kadirhan , Özen Okat
Published: 2023 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1324951
FAVORITE 2 TOTAL DOWNLOAD COUNT 1905

2

1905

Articles published in
Akdeniz Journal of Communication Studies
Akdeniz Journal of Communication Studies
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Kün: Journal of Literary and Cultural Studies
Kün: Journal of Literary and Cultural Studies
The Journal of Selcuk University Social Sciences Institute
The Journal of Selcuk University Social Sciences Institute
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication

Reviews

Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Akademic Social Studies
Akademic Social Studies
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Dördüncü Kuvvet Uluslararası Hakemli Dergi
Dördüncü Kuvvet Uluslararası Hakemli Dergi
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Mehmet Akif Ersoy University Journal of Social Sciences Institute

Publications

Measuring Physical Reactions Towards Internet Advertising: Research on Banner Advertisements
Authors: Bahadır Burak Solak , Özen Okat
Published: 2024 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1475405
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1080

2

1

1080

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.