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Özen Okat
Assoc. Prof. Dr.
Ege Üniversitesi
Publication
3
Review
6
3
Publication
6
Review
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Summary
Publications
Peer Review
Research Fields
Communication and Media Studies
Digital Advertising
Advertising Studies
Advertising Analysis
Advertising (Other)
Institution
Ege Üniversitesi
Popular Publications
THE EFFECT OF EXPERIENTIAL MARKETING PRACTICES ON PURCHASING TENDENCY: FOCUS GROUP WORK FOR TECHNOLOGY SECTOR
Authors:
Kemal Kadirhan
,
Özen Okat
Published: 2023 ,
Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1324951
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
599
0
CITED
1
FAVORITE
599
TOTAL DOWNLOAD COUNT
Changing Consumption Patterns of Consumers Aged 65 and Older During the Covid-19 Outbreak
Authors:
Sinem Yeygel Çakır
,
Murat Çelik
,
Selçuk Bazarcı
,
Işıl Aktuğlu
,
Özen Okat
,
Uğur Bakır
,
Ece Nur Kaya Yıldırım
,
İbrahim Özbükerci
Published: 2023 ,
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1368363
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
327
0
CITED
1
FAVORITE
327
TOTAL DOWNLOAD COUNT
Measuring Physical Reactions Towards Internet Advertising: Research on Banner Advertisements
Authors:
Bahadır Burak Solak
,
Özen Okat
Published: 2024 ,
The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1475405
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
149
0
CITED
1
FAVORITE
149
TOTAL DOWNLOAD COUNT
Publications
Measuring Physical Reactions Towards Internet Advertising: Research on Banner Advertisements
Authors:
Bahadır Burak Solak
,
Özen Okat
Published: 2024 ,
The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1475405
FAVORITE
1
TOTAL DOWNLOAD COUNT
149
1
FAVORITE
149
TOTAL DOWNLOAD COUNT
Changing Consumption Patterns of Consumers Aged 65 and Older During the Covid-19 Outbreak
Authors:
Sinem Yeygel Çakır
,
Murat Çelik
,
Selçuk Bazarcı
,
Işıl Aktuğlu
,
Özen Okat
,
Uğur Bakır
,
Ece Nur Kaya Yıldırım
,
İbrahim Özbükerci
Published: 2023 ,
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.1368363
FAVORITE
1
TOTAL DOWNLOAD COUNT
327
1
FAVORITE
327
TOTAL DOWNLOAD COUNT
THE EFFECT OF EXPERIENTIAL MARKETING PRACTICES ON PURCHASING TENDENCY: FOCUS GROUP WORK FOR TECHNOLOGY SECTOR
Authors:
Kemal Kadirhan
,
Özen Okat
Published: 2023 ,
Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1324951
FAVORITE
1
TOTAL DOWNLOAD COUNT
599
1
FAVORITE
599
TOTAL DOWNLOAD COUNT
Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
The Journal of Selcuk University Social Sciences Institute
Turkish Online Journal of Design Art and Communication
Reviews
Afyon Kocatepe University Journal of Social Sciences
Akademic Social Studies
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Dördüncü Kuvvet Uluslararası Hakemli Dergi
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