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Burak Yaprak Assoc. Prof. Dr. İSTANBUL TİCARET ÜNİVERSİTESİ
Publication 17 Review 26 CrossRef Cited 19 TR Dizin Cited 9
17 Publication
26 Review
19 CrossRef Cited
9 TR Dizin Cited
0000-0001-9831-0813

Research Fields

Digital Marketing Consumer Behaviour

Institution

İSTANBUL TİCARET ÜNİVERSİTESİ

Popular Publications

Kapitalizmin Sözde Ölümü: Paylaşım Ekonomisine Eleştirel Bir Bakış
Authors: Burak Yaprak , Sertaç Ercan
Published: 2021 , Düşünce ve Toplum Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 2100

0

3

2100

Assessing marketing environment for Togg: PESTLE analysis
Authors: Burak Yaprak
Published: 2023 , Journal of Intelligent Transportation Systems and Applications
DOI: 10.51513/jitsa.1255172
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5136

3

2

5136

Generative Artificial Intelligence in Marketing: The Invisible Danger of AI Hallucinations
Authors: Burak Yaprak
Published: 2024 , Journal of Economy Business and Management
DOI: 10.7596/jebm.1588897
CITED 5 FAVORITE 2 TOTAL DOWNLOAD COUNT 5929

5

2

5929

Bibliometrics of Brand-related Social Media Content
Authors: Burak Yaprak
Published: 2024 , Journal of Multidisciplinary Academic Tourism
DOI: 10.31822/jomat.2024-9-1-51
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1168

3

2

1168

Qualitative Research on GSM Service Provider Selection Criteria of the Disabled As a Niche Market Segment
Authors: Burak Yaprak , Bilal Coşan
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1205985
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1520

0

2

1520

Publications

Yapay Zeka Destekli Kişiselleştirilmiş Ürün Deneyiminin Satın Alma Niyeti Üzerindeki Etkisi: Tüketici-Marka Bağının Düzenleyici Rolü
Authors: Şura Mert Büyüktepe , Burak Yaprak
Published: 2026 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 96

0

96

Navigating the E-Scooter Market in Türkiye: A Theory-Guided Qualitative Analysis
Authors: Burak Yaprak , Caner Pense , Ali Ercan , Serhat Doğan
Published: 2025 , Journal of Intelligent Transportation Systems and Applications
DOI: 10.51513/jitsa.1632459
FAVORITE 2 TOTAL DOWNLOAD COUNT 1957

2

1957

The moderating role of psychological reactance in the impact of brand trust, credibility, and reputation on advocacy
Authors: Burak Yaprak
Published: 2025 , Journal of Internet Applications and Management
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1647

1

1647

SKIP THE INTRO, BUT DON’T SKIP NETFLIX: WHAT DRIVES TURKISH YOUTH’S CONTINUATION INTENTION?
Authors: Burak Yaprak
Published: 2025 , Yönetim Bilimleri Dergisi
DOI: 10.35408/comuybd.1605714
FAVORITE 1 TOTAL DOWNLOAD COUNT 1151

1

1151

Generative Artificial Intelligence in Marketing: The Invisible Danger of AI Hallucinations
Authors: Burak Yaprak
Published: 2024 , Journal of Economy Business and Management
DOI: 10.7596/jebm.1588897
FAVORITE 2 TOTAL DOWNLOAD COUNT 5929

2

5929

Bibliometrics of Brand-related Social Media Content
Authors: Burak Yaprak
Published: 2024 , Journal of Multidisciplinary Academic Tourism
DOI: 10.31822/jomat.2024-9-1-51
FAVORITE 2 TOTAL DOWNLOAD COUNT 1168

2

1168

Determining the Factors Affecting the Satisfaction of Sports Complex Members: A Case Study on Bullseye Athletics
Authors: Burak Yaprak
Published: 2023 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: 10.53306/klujfeas.1245029
FAVORITE 1 TOTAL DOWNLOAD COUNT 1315

1

1315

DO CONSUMERS REALLY CARE ABOUT SOCIAL MEDIA MARKETING ACTIVITIES? EVIDENCE FROM NETFLIX’S TURKISH AND GERMAN FOLLOWERS IN SOCIAL MEDIA
Authors: Burak Yaprak , Emrah Cengiz
Published: 2023 , Ege Academic Review
DOI: 10.21121/eab.1196815
FAVORITE 1 TOTAL DOWNLOAD COUNT 2953

1

2953

Qualitative Research on GSM Service Provider Selection Criteria of the Disabled As a Niche Market Segment
Authors: Burak Yaprak , Bilal Coşan
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1205985
FAVORITE 2 TOTAL DOWNLOAD COUNT 1520

2

1520

Assessing marketing environment for Togg: PESTLE analysis
Authors: Burak Yaprak
Published: 2023 , Journal of Intelligent Transportation Systems and Applications
DOI: 10.51513/jitsa.1255172
FAVORITE 2 TOTAL DOWNLOAD COUNT 5136

2

5136

BIBLIOMETRIC ANALYSIS OF STUDIES PUBLISHED IN TURKEY ON REVERSE LOGISTICS AS A SUSTAINABLE LOGISTICS APPLICATION
Authors: Erdal Kılıç , Burak Yaprak
Published: 2022 , Düşünce ve Toplum Sosyal Bilimler Dergisi
DOI: 10.55796/dusuncevetoplum.1208783
FAVORITE 0 TOTAL DOWNLOAD COUNT 2001

0

2001

Effects of Personality Traits on Compulsive Use of Social Media Apps and Mobile Games Among Young Smartphone Users
Authors: Orhan Duman , Burak Yaprak
Published: 2022 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1623

0

1623

Kapitalizmin Sözde Ölümü: Paylaşım Ekonomisine Eleştirel Bir Bakış
Authors: Burak Yaprak , Sertaç Ercan
Published: 2021 , Düşünce ve Toplum Sosyal Bilimler Dergisi
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 2100

3

2100

Examining the Effects of Perceived Social Benefit, Perceived Social Cost and Participation Motivation in The Festival on Satisfaction and Loyalty
Authors: Orhan Duman , Sertaç Ercan , Burak Yaprak
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.815382
FAVORITE 2 TOTAL DOWNLOAD COUNT 1558

2

1558

Determining The Factors Affecting Consumers’ Purchase Intention For Counterfeit Products: A Research On Garment Industry
Authors: Burak Yaprak , Dilşad Güzel
Published: 2020 , Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2805

1

2805

Tüketicilerin Rasyonel ve Hedonik Marka Algılarının Müşteri Bağlılığı Üzerindeki Etkisi
Authors: O. Yılmaz, B. Yaprak
Published: 2018 , MANAS Journal of Social Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1865

1

1865

The Relationship of Diversity Management and Servant Leadership with Organizational Identification and Creativity in Multinational Enterprises
Authors: SENEM Nart, BURAK Yaprak , Yavuz Tansoy Yıldırım, Ahmet Yusuf Sarıhan
Published: 2018 , Finans Politik ve Ekonomik Yorumlar
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1877

0

1877

Articles published in
Düşünce ve Toplum Sosyal Bilimler Dergisi
Düşünce ve Toplum Sosyal Bilimler Dergisi
Ege Academic Review
Ege Academic Review
Finans Politik ve Ekonomik Yorumlar
Finans Politik ve Ekonomik Yorumlar
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Economy Business and Management
Journal of Economy Business and Management
Journal of Intelligent Transportation Systems and Applications
Journal of Intelligent Transportation Systems and Applications
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Journal of Multidisciplinary Academic Tourism
Journal of Multidisciplinary Academic Tourism
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
Kırklareli University Journal of the Faculty of Economics and Administrative Sciences
MANAS Journal of Social Studies
MANAS Journal of Social Studies
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi
Editorship
Journal of Intelligent Transportation Systems and Applications
Journal of Intelligent Transportation Systems and Applications
Editor , Section Editor
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Technical Editor , Editor , Section Editor , Production Editor
Editorial Board Memberships
Journal of Intelligent Transportation Systems and Applications
Journal of Intelligent Transportation Systems and Applications
Journal of Internet Applications and Management
Journal of Internet Applications and Management

Reviews

Akademi Karabük Dergisi
Akademi Karabük Dergisi
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Güncel Turizm Araştırmaları Dergisi
Güncel Turizm Araştırmaları Dergisi
İstanbul Kent Üniversitesi İnsan ve Toplum Bilimleri Dergisi
İstanbul Kent Üniversitesi İnsan ve Toplum Bilimleri Dergisi
İzmir Journal of Social Sciences
İzmir Journal of Social Sciences
International Journal of Automotive Science And Technology
International Journal of Automotive Science And Technology
International Journal of Business and Economic Studies
International Journal of Business and Economic Studies
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
Journal of Economy Business and Management
Journal of Economy Business and Management
Journal of Information Systems and Management Research
Journal of Information Systems and Management Research
Journal of Intelligent Transportation Systems and Applications
Journal of Intelligent Transportation Systems and Applications
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Journal of Multidisciplinary Academic Tourism
Journal of Multidisciplinary Academic Tourism
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi

Publications

Navigating the E-Scooter Market in Türkiye: A Theory-Guided Qualitative Analysis
Authors: Burak Yaprak , Caner Pense , Ali Ercan , Serhat Doğan
Published: 2025 , Journal of Intelligent Transportation Systems and Applications
DOI: 10.51513/jitsa.1632459
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1957

1

2

1957

Generative Artificial Intelligence in Marketing: The Invisible Danger of AI Hallucinations
Authors: Burak Yaprak
Published: 2024 , Journal of Economy Business and Management
DOI: 10.7596/jebm.1588897
CITED 5 FAVORITE 2 TOTAL DOWNLOAD COUNT 5929

5

2

5929

Bibliometrics of Brand-related Social Media Content
Authors: Burak Yaprak
Published: 2024 , Journal of Multidisciplinary Academic Tourism
DOI: 10.31822/jomat.2024-9-1-51
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 1168

3

2

1168

DO CONSUMERS REALLY CARE ABOUT SOCIAL MEDIA MARKETING ACTIVITIES? EVIDENCE FROM NETFLIX’S TURKISH AND GERMAN FOLLOWERS IN SOCIAL MEDIA
Authors: Burak Yaprak , Emrah Cengiz
Published: 2023 , Ege Academic Review
DOI: 10.21121/eab.1196815
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2953

2

1

2953

Assessing marketing environment for Togg: PESTLE analysis
Authors: Burak Yaprak
Published: 2023 , Journal of Intelligent Transportation Systems and Applications
DOI: 10.51513/jitsa.1255172
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5136

3

2

5136

BIBLIOMETRIC ANALYSIS OF STUDIES PUBLISHED IN TURKEY ON REVERSE LOGISTICS AS A SUSTAINABLE LOGISTICS APPLICATION
Authors: Erdal Kılıç , Burak Yaprak
Published: 2022 , Düşünce ve Toplum Sosyal Bilimler Dergisi
DOI: 10.55796/dusuncevetoplum.1208783
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 2001

4

0

2001

Examining the Effects of Perceived Social Benefit, Perceived Social Cost and Participation Motivation in The Festival on Satisfaction and Loyalty
Authors: Orhan Duman , Sertaç Ercan , Burak Yaprak
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.815382
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1558

1

2

1558

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