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Gülten Adalı Assoc. Prof. AKDENİZ ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
Publication 14 Review 17 CrossRef Cited 16
14 Publication
17 Review
16 CrossRef Cited
0000-0002-7068-4482

Research Fields

Communication and Media Studies Digital Advertising Globalisation and Culture Advertising Studies Consumption and Everyday Life Studies on Education Advertising Political Communication

Institution

AKDENİZ ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Popular Publications

A Study on Femvertising Strategy in Advertisements with the Theme of International Working Women’s Day
Authors: Gülten Adalı Aydın , Şükrü Aydın
Published: 2021 , Connectist: Istanbul University Journal of Communication Sciences
DOI: 10.26650/CONNECTIST2021-931232
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 4539

0

3

4539

Bilinçaltını Ayartmak-Reklam Psikolojisi: Bir Kitap İncelemesi
Authors: Gülten Adalı
Published: 2023 , Abant Kültürel Araştırmalar Dergisi
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 882

0

3

882

Is "Femvertising" a Revolution or a Marketing Strategy? A Systematic Analysis
Authors: Gülten Adalı
Published: 2023 , Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.55055/mekcad.1344711
CITED 5 FAVORITE 3 TOTAL DOWNLOAD COUNT 1317

5

3

1317

Bibliometric Analysis of Research Focused on Digital Activism and Gender: Current Trends and Future Directions
Authors: Fatma Yardibi , Gülten Adalı
Published: 2025 , Mediterranean Journal of Gender and Women’s Studies (KTC)
DOI: 10.33708/ktc.1603132
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 899

0

2

899

Examination Of Attitudes and Opinions Towards Digital Advertising In Terms Of Generations A Descriptive Analysis
Authors: Gülten Adalı Aydın
Published: 2022 , Uluslararası Sosyal Bilimler Akademi Dergisi
DOI: 10.47994/usbad.1114704
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 882

0

2

882

Publications

THE REPRODUCTION OF NATIONAL IDENTITY IN TELEVISION SERIES: THE SERIES ‘TEŞKİLAT’ AS A POPULAR CULTURE STUDY
Authors: Zeynep Nihan Bakır , Gülten Adalı
Published: 2026 , Aksaray İletişim Dergisi
DOI: 10.47771/aid.1819631
FAVORITE 0 TOTAL DOWNLOAD COUNT 220

0

220

COMMEMORATING A CENTURY: HOW CORPORATE ADVERTISING TEXTS REFLECT THE 100TH ANNIVERSARY OF THE REPUBLIC OF TÜRKİYE
Authors: Gülten Adalı , Zeynep Nihan Bakır
Published: 2025 , Motif Academy Journal of Folklore
DOI: 10.12981/mahder.1612541
FAVORITE 0 TOTAL DOWNLOAD COUNT 276

0

276

POLITICAL ADVERTISING STRATEGIES OF THE AK PARTY AND CHP IN THE 2023 PRESIDENTIAL ELECTION
Authors: Gülten Adalı , Ahmet Yavuz Beşenek
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1738946
FAVORITE 1 TOTAL DOWNLOAD COUNT 622

1

622

The Strategic Role of Chatbots in Digital Marketing: A Case Study on ‘Fly By Sign’
Authors: Gülten Adalı
Published: 2025 , Etkileşim
DOI: 10.32739/etkilesim.2025.8.16.306
FAVORITE 0 TOTAL DOWNLOAD COUNT 478

0

478

Bibliometric Analysis of Research Focused on Digital Activism and Gender: Current Trends and Future Directions
Authors: Fatma Yardibi , Gülten Adalı
Published: 2025 , Mediterranean Journal of Gender and Women’s Studies (KTC)
DOI: 10.33708/ktc.1603132
FAVORITE 2 TOTAL DOWNLOAD COUNT 899

2

899

“ADVERTISING TRANSFORMED: THE NEW RULES FOR THE DIGITAL AGE” KİTABI ÜZERİNE BİR İNCELEME
Authors: Gülten Adalı
Published: 2023 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1368663
FAVORITE 1 TOTAL DOWNLOAD COUNT 325

1

325

Is "Femvertising" a Revolution or a Marketing Strategy? A Systematic Analysis
Authors: Gülten Adalı
Published: 2023 , Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.55055/mekcad.1344711
FAVORITE 3 TOTAL DOWNLOAD COUNT 1317

3

1317

Bilinçaltını Ayartmak-Reklam Psikolojisi: Bir Kitap İncelemesi
Authors: Gülten Adalı
Published: 2023 , Abant Kültürel Araştırmalar Dergisi
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 882

3

882

An Application of Scale Development for Digital Advertising with a Focus on Digital Natives and Immigrants
Authors: Gülten Adalı Aydın
Published: 2023 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1121774
FAVORITE 0 TOTAL DOWNLOAD COUNT 2652

0

2652

The Use of Femvertising Strategy in Crisis Communication: The Case of Dardanel Ton “Elinize Sağlık (Thank You)” Ad Campaign
Authors: Gülten Adalı Aydın , Pelin Ügümü Aktaş , Şükrü Aydın
Published: 2022 , Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
DOI: 10.33464/mediaj.1131673
FAVORITE 1 TOTAL DOWNLOAD COUNT 1956

1

1956

Examination Of Attitudes and Opinions Towards Digital Advertising In Terms Of Generations A Descriptive Analysis
Authors: Gülten Adalı Aydın
Published: 2022 , Uluslararası Sosyal Bilimler Akademi Dergisi
DOI: 10.47994/usbad.1114704
FAVORITE 2 TOTAL DOWNLOAD COUNT 882

2

882

A Study on Femvertising Strategy in Advertisements with the Theme of International Working Women’s Day
Authors: Gülten Adalı Aydın , Şükrü Aydın
Published: 2021 , Connectist: Istanbul University Journal of Communication Sciences
DOI: 10.26650/CONNECTIST2021-931232
FAVORITE 3 TOTAL DOWNLOAD COUNT 4539

3

4539

A DISCOURSE ANALYSIS ON REFERENDUM SONGS OF JUSTICE AND DEVELOPMENT PARTY AND REPUBLICAN PEOPLE’S PARTY WTHIN THE FRAME OF REFERENDUM OF CONSTITUTIONAL AMENDMENT IN 2017
Authors: Zeynep Nihan Bakır , Gülten Adalı Aydın , Murat Birol
Published: 2018 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.334011
FAVORITE 0 TOTAL DOWNLOAD COUNT 3627

0

3627

Hegemonik Erkekliğin Medyadaki İnşası ve Temsili: Survivor 2017 Program İncelemesi
Authors: Sibel Karaduman , Gülten Adalı Aydın
Published: 2017 , Orta Karadeniz İletişim Çalışmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3865

0

3865

Articles published in
Abant Kültürel Araştırmalar Dergisi
Abant Kültürel Araştırmalar Dergisi
Aksaray İletişim Dergisi
Aksaray İletişim Dergisi
Connectist: Istanbul University Journal of Communication Sciences
Connectist: Istanbul University Journal of Communication Sciences
Etkileşim
Etkileşim
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Mediterranean Journal of Gender and Women’s Studies (KTC)
Mediterranean Journal of Gender and Women’s Studies (KTC)
Medya ve Kültürel Çalışmalar Dergisi
Medya ve Kültürel Çalışmalar Dergisi
Motif Academy Journal of Folklore
Motif Academy Journal of Folklore
Orta Karadeniz İletişim Çalışmaları Dergisi
Orta Karadeniz İletişim Çalışmaları Dergisi
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
Uluslararası Sosyal Bilimler Akademi Dergisi
Uluslararası Sosyal Bilimler Akademi Dergisi
Editorship
Journal of Selcuk Communication
Journal of Selcuk Communication
Section Editor
Editorial Board Memberships
Journal of Selcuk Communication
Journal of Selcuk Communication
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication

Reviews

Abant Kültürel Araştırmalar Dergisi
Abant Kültürel Araştırmalar Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Mediterranean Journal of Gender and Women’s Studies (KTC)
Mediterranean Journal of Gender and Women’s Studies (KTC)
Medya ve Kültürel Çalışmalar Dergisi
Medya ve Kültürel Çalışmalar Dergisi
Motif Academy Journal of Folklore
Motif Academy Journal of Folklore
SDÜ İFADE
SDÜ İFADE
Turkish Review of Communication Studies
Turkish Review of Communication Studies

Publications

Is "Femvertising" a Revolution or a Marketing Strategy? A Systematic Analysis
Authors: Gülten Adalı
Published: 2023 , Medya ve Kültürel Çalışmalar Dergisi
DOI: 10.55055/mekcad.1344711
CITED 5 FAVORITE 3 TOTAL DOWNLOAD COUNT 1317

5

3

1317

An Application of Scale Development for Digital Advertising with a Focus on Digital Natives and Immigrants
Authors: Gülten Adalı Aydın
Published: 2023 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1121774
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 2652

3

0

2652

The Use of Femvertising Strategy in Crisis Communication: The Case of Dardanel Ton “Elinize Sağlık (Thank You)” Ad Campaign
Authors: Gülten Adalı Aydın , Pelin Ügümü Aktaş , Şükrü Aydın
Published: 2022 , Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
DOI: 10.33464/mediaj.1131673
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 1956

6

1

1956

A DISCOURSE ANALYSIS ON REFERENDUM SONGS OF JUSTICE AND DEVELOPMENT PARTY AND REPUBLICAN PEOPLE’S PARTY WTHIN THE FRAME OF REFERENDUM OF CONSTITUTIONAL AMENDMENT IN 2017
Authors: Zeynep Nihan Bakır , Gülten Adalı Aydın , Murat Birol
Published: 2018 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.334011
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 3627

2

0

3627

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