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Hilal Öztay Çağan Asst. Prof. Dr. KASTAMONU ÜNİVERSİTESİ
Publication 10 Review 11 CrossRef Cited 3 TR Dizin Cited 3
10 Publication
11 Review
3 CrossRef Cited
3 TR Dizin Cited
0000-0002-1904-7963

Research Fields

Marketing Consumer Behaviour Marketing Research Methodology International Marketing Tüketici davranışı Pazarlama araştırmaları Tüketim Moda pazarlama

Institution

KASTAMONU ÜNİVERSİTESİ

Popular Publications

Assessing the Probability of Purchasing an International Brand Alliance Product in the Context of Perceived Brand Foreignness
Authors: Hilal Öztay , Fuat Erol
Published: 2023 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.1145828
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 1255

0

3

1255

Fast Fashion, in the Context of Changing Consumption Practices
Authors: Hilal Öztay
Published: 2021 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.695624
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 4251

1

2

4251

PREDICTING CUSTOMER SATISFACTION REGARDING HOTELS: AN APPLICATION USING MACHINE LEARNING TECHNIQUES
Authors: Atilla Suncak , Fatma Selin Sak , Hilal Öztay Çağan
Published: 2024 ,
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 808

0

2

808

An Evaluation of Fashion Involvement in the Context of Sustainable Consumption Behavior
Authors: Hilal Öztay
Published: 2023 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1259875
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1105

0

2

1105

YERLİ VE YABANCI HIZLI MODA MARKASI SATIN ALMA NİYETİNDE ETNOSENTRİZM, MATERYALİZM VE DIŞ GÖRÜNÜŞ KAYGISININ ETKİSİ
Authors: Sevgi Ayşe Öztürk , Hilal Öztay
Published: 2019 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1333

0

1

1333

Publications

PREDICTING CUSTOMER SATISFACTION REGARDING HOTELS: AN APPLICATION USING MACHINE LEARNING TECHNIQUES
Authors: Atilla Suncak , Fatma Selin Sak , Hilal Öztay Çağan
Published: 2024 ,
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 808

2

808

The Role of Perceived Scarcity in Understanding Unplanned Purchase Behavior: An Evaluation in the Context of Materialism and Fashion Leadership
Authors: Hilal Öztay Çağan , Veysel Karani Şüküroğlu
Published: 2024 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1456120
FAVORITE 0 TOTAL DOWNLOAD COUNT 715

0

715

Determining Today’s Fashion Lifestyle Dimensions: A Scale Development Study
Authors: Hilal Öztay Çağan , Sevgi Ayşe Öztürk
Published: 2024 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1281626
FAVORITE 1 TOTAL DOWNLOAD COUNT 1152

1

1152

Determining The Relationship between Perceived Destination Image and Revisit Intention: The Mediating Effect of Memorable Tourism Experience and Moderating Effect of Transportation Difficulty
Authors: Hilal Öztay Çağan , Fatma Selin Sak
Published: 2024 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1112

1

1112

An Evaluation of Fashion Involvement in the Context of Sustainable Consumption Behavior
Authors: Hilal Öztay
Published: 2023 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1259875
FAVORITE 2 TOTAL DOWNLOAD COUNT 1105

2

1105

Assessing the Probability of Purchasing an International Brand Alliance Product in the Context of Perceived Brand Foreignness
Authors: Hilal Öztay , Fuat Erol
Published: 2023 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.1145828
FAVORITE 3 TOTAL DOWNLOAD COUNT 1255

3

1255

A Methodological Review of Fashion Marketing Studies
Authors: Hilal Öztay
Published: 2021 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.957435
FAVORITE 1 TOTAL DOWNLOAD COUNT 1188

1

1188

Fast Fashion, in the Context of Changing Consumption Practices
Authors: Hilal Öztay
Published: 2021 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.695624
FAVORITE 2 TOTAL DOWNLOAD COUNT 4251

2

4251

YERLİ VE YABANCI HIZLI MODA MARKASI SATIN ALMA NİYETİNDE ETNOSENTRİZM, MATERYALİZM VE DIŞ GÖRÜNÜŞ KAYGISININ ETKİSİ
Authors: Sevgi Ayşe Öztürk , Hilal Öztay
Published: 2019 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1333

1

1333

Analyzing the Problems Living in Costume Supply Process in Private Theatres
Authors: Hilal Öztay , Saliha Ağaç
Published: 2018 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1029

0

1029

Articles published in
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
International Journal of Cultural and Social Studies (IntJCSS)
International Journal of Cultural and Social Studies (IntJCSS)
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi

Reviews

Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Management and Economics Research
Journal of Management and Economics Research
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
STAR Sanat ve Tasarım Araştırmaları Dergisi
STAR Sanat ve Tasarım Araştırmaları Dergisi
Trends in Business and Economics
Trends in Business and Economics
Turkish Journal of Fashion Design and Management
Turkish Journal of Fashion Design and Management

Publications

Determining Today’s Fashion Lifestyle Dimensions: A Scale Development Study
Authors: Hilal Öztay Çağan , Sevgi Ayşe Öztürk
Published: 2024 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1281626
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1152

1

1

1152

A Methodological Review of Fashion Marketing Studies
Authors: Hilal Öztay
Published: 2021 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.957435
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1188

1

1

1188

Fast Fashion, in the Context of Changing Consumption Practices
Authors: Hilal Öztay
Published: 2021 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.695624
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 4251

1

2

4251

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.