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Hilal Öztay Çağan Asst. Prof. Dr. KASTAMONU ÜNİVERSİTESİ
Publication 10 Review 10 CrossRef Cited 3 TR Dizin Cited 3
10 Publication
10 Review
3 CrossRef Cited
3 TR Dizin Cited
0000-0002-1904-7963

Research Fields

Marketing Consumer Behaviour Marketing Research Methodology International Marketing Tüketici davranışı Pazarlama araştırmaları Tüketim Moda pazarlama

Institution

KASTAMONU ÜNİVERSİTESİ

Popular Publications

Assessing the Probability of Purchasing an International Brand Alliance Product in the Context of Perceived Brand Foreignness
Authors: Hilal Öztay , Fuat Erol
Published: 2023 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.1145828
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 1140

0

3

1140

Fast Fashion, in the Context of Changing Consumption Practices
Authors: Hilal Öztay
Published: 2021 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.695624
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 3561

1

2

3561

PREDICTING CUSTOMER SATISFACTION REGARDING HOTELS: AN APPLICATION USING MACHINE LEARNING TECHNIQUES
Authors: Atilla Suncak , Fatma Selin Sak , Hilal Öztay Çağan
Published: 2024 ,
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 653

0

2

653

An Evaluation of Fashion Involvement in the Context of Sustainable Consumption Behavior
Authors: Hilal Öztay
Published: 2023 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1259875
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 890

0

2

890

YERLİ VE YABANCI HIZLI MODA MARKASI SATIN ALMA NİYETİNDE ETNOSENTRİZM, MATERYALİZM VE DIŞ GÖRÜNÜŞ KAYGISININ ETKİSİ
Authors: Sevgi Ayşe Öztürk , Hilal Öztay
Published: 2019 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1251

0

1

1251

Publications

PREDICTING CUSTOMER SATISFACTION REGARDING HOTELS: AN APPLICATION USING MACHINE LEARNING TECHNIQUES
Authors: Atilla Suncak , Fatma Selin Sak , Hilal Öztay Çağan
Published: 2024 ,
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 653

2

653

The Role of Perceived Scarcity in Understanding Unplanned Purchase Behavior: An Evaluation in the Context of Materialism and Fashion Leadership
Authors: Hilal Öztay Çağan , Veysel Karani Şüküroğlu
Published: 2024 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1456120
FAVORITE 0 TOTAL DOWNLOAD COUNT 516

0

516

Determining Today’s Fashion Lifestyle Dimensions: A Scale Development Study
Authors: Hilal Öztay Çağan , Sevgi Ayşe Öztürk
Published: 2024 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1281626
FAVORITE 1 TOTAL DOWNLOAD COUNT 939

1

939

Determining The Relationship between Perceived Destination Image and Revisit Intention: The Mediating Effect of Memorable Tourism Experience and Moderating Effect of Transportation Difficulty
Authors: Hilal Öztay Çağan , Fatma Selin Sak
Published: 2024 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 918

1

918

An Evaluation of Fashion Involvement in the Context of Sustainable Consumption Behavior
Authors: Hilal Öztay
Published: 2023 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1259875
FAVORITE 2 TOTAL DOWNLOAD COUNT 890

2

890

Assessing the Probability of Purchasing an International Brand Alliance Product in the Context of Perceived Brand Foreignness
Authors: Hilal Öztay , Fuat Erol
Published: 2023 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.1145828
FAVORITE 3 TOTAL DOWNLOAD COUNT 1140

3

1140

A Methodological Review of Fashion Marketing Studies
Authors: Hilal Öztay
Published: 2021 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.957435
FAVORITE 1 TOTAL DOWNLOAD COUNT 1104

1

1104

Fast Fashion, in the Context of Changing Consumption Practices
Authors: Hilal Öztay
Published: 2021 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.695624
FAVORITE 2 TOTAL DOWNLOAD COUNT 3561

2

3561

YERLİ VE YABANCI HIZLI MODA MARKASI SATIN ALMA NİYETİNDE ETNOSENTRİZM, MATERYALİZM VE DIŞ GÖRÜNÜŞ KAYGISININ ETKİSİ
Authors: Sevgi Ayşe Öztürk , Hilal Öztay
Published: 2019 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1251

1

1251

Analyzing the Problems Living in Costume Supply Process in Private Theatres
Authors: Hilal Öztay , Saliha Ağaç
Published: 2018 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 954

0

954

Articles published in
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
International Journal of Cultural and Social Studies (IntJCSS)
International Journal of Cultural and Social Studies (IntJCSS)
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi

Reviews

Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Management and Economics Research
Journal of Management and Economics Research
STAR Sanat ve Tasarım Araştırmaları Dergisi
STAR Sanat ve Tasarım Araştırmaları Dergisi
Trends in Business and Economics
Trends in Business and Economics
Turkish Journal of Fashion Design and Management
Turkish Journal of Fashion Design and Management

Publications

Determining Today’s Fashion Lifestyle Dimensions: A Scale Development Study
Authors: Hilal Öztay Çağan , Sevgi Ayşe Öztürk
Published: 2024 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1281626
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 939

1

1

939

A Methodological Review of Fashion Marketing Studies
Authors: Hilal Öztay
Published: 2021 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.957435
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1104

1

1

1104

Fast Fashion, in the Context of Changing Consumption Practices
Authors: Hilal Öztay
Published: 2021 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.695624
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 3561

1

2

3561

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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