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Mehmet Safa Çam Assoc. Prof. Dr. AKSARAY ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
Publication 7 Review 19 CrossRef Cited 6 TR Dizin Cited 7
7 Publication
19 Review
6 CrossRef Cited
7 TR Dizin Cited

Research Fields

Advertising

Institution

AKSARAY ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Popular Publications

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3178

Hooking Consumers with Stories: Sequential Mediation Analyses On Ad Credibility and Purchase Intentions
DOI: 10.17680/erciyesiletisim.797809
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1155

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2

1155

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1

6071

An Empirical Approach on Pre-roll Advertising through Narrative Ads and FoMO
DOI: 10.31123/akil.781484
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1031

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1031

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656

Publications

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1155

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1031

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6071

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3178

Publications

Hooking Consumers with Stories: Sequential Mediation Analyses On Ad Credibility and Purchase Intentions
DOI: 10.17680/erciyesiletisim.797809
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1155

1

2

1155

An Empirical Approach on Pre-roll Advertising through Narrative Ads and FoMO
DOI: 10.31123/akil.781484
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1031

3

1

1031

2

2

3178

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