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Mehmet Safa Çam Assoc. Prof. Dr. AKSARAY ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
Publication 7 Review 21 CrossRef Cited 7 TR Dizin Cited 7
7 Publication
21 Review
7 CrossRef Cited
7 TR Dizin Cited

Research Fields

Advertising

Institution

AKSARAY ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Popular Publications

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3544

Hooking Consumers with Stories: Sequential Mediation Analyses On Ad Credibility and Purchase Intentions
DOI: 10.17680/erciyesiletisim.797809
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1853

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2

1853

1

1

6743

An Empirical Approach on Pre-roll Advertising through Narrative Ads and FoMO
DOI: 10.31123/akil.781484
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1293

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1293

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847

Publications

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1061

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1853

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1293

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6743

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3544

Publications

Hooking Consumers with Stories: Sequential Mediation Analyses On Ad Credibility and Purchase Intentions
DOI: 10.17680/erciyesiletisim.797809
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1853

1

2

1853

An Empirical Approach on Pre-roll Advertising through Narrative Ads and FoMO
DOI: 10.31123/akil.781484
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1293

3

1

1293

1

1

6743

2

2

3544