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Nilgün Tuzcu Asst. Prof. Dr. Antalya Belek Üniversitesi
Publication 12 Review 9 CrossRef Cited 10 TR Dizin Cited 15
12 Publication
9 Review
10 CrossRef Cited
15 TR Dizin Cited
0000-0002-2815-0559

Research Fields

Product and Brand Management Social Media Studies Tourism Economics Marketing Digital Marketing

Institution

Antalya Belek Üniversitesi

Popular Publications

A Research on the Effect of Follow-Up Motivations of the Roles of Creating Brand Awareness of Native Advertisements
Authors: Ümit Arklan , Nilgün Tuzcu
Published: 2021 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.906706
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1956

1

1

1956

A Qualitative Research in Belek/Antalya Region to Determinate the Effects of the Holiday Experience Shared on Online Website Pages
Authors: Nilgün Tuzcu
Published: 2023 , International Journal of Turkic World Tourism Studies
DOI: 10.37847/tdtad.1226753
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1333

3

1

1333

A QUALITATIVE RESEARCH ON THE EVALUATION OF SERVICE QUALITY IN CONGRESS/MEETING TOURISM IN BELEK/ANTALYA REGION
Authors: Nilgün Tuzcu
Published: 2023 , Mehmet Akif Ersoy University Journal of Social Sciences Institute
DOI: 10.20875/makusobed.1252914
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 969

0

1

969

The mediating role of perceived quality on the effect of destination awareness and image in destination satisfaction and loyalty in meeting tourism
Authors: Nilgün Tuzcu
Published: 2023 , Turizm Ekonomi ve İşletme Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1344

0

1

1344

THE MEDIATING ROLE OF FEAR OF MISSING OUT IN THE EFFECT OF SOCIAL MEDIA USE ON BRAND LOYALTY AND CONSUMER INNOVATION
Authors: Nilgün Tuzcu , Ümit Arklan
Published: 2023 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1281663
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 1110

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1

1110

Publications

An Examination of Impulsive Buying, Utilitarian Consumption, Hedonic Consumption, and Conspicuous Consumption Habits in Consumers' Mobile Shopping Behavior: The Case of Temu
Authors: Nilgün Tuzcu
Published: 2025 , Iğdır Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.54600/igdirsosbilder.1719895
FAVORITE 0 TOTAL DOWNLOAD COUNT 963

0

963

The Mediating Role of Behavioral Brand Loyalty in the Effect of Consumer Innovation Barriers on Online Smartphone Purchase Intention
Authors: Nilgün Tuzcu
Published: 2025 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1702764
FAVORITE 0 TOTAL DOWNLOAD COUNT 707

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707

Examining the Mediating Role of Brand Love in the Effect of Social Media Marketing Activities on Brand Experience
Authors: Nilgün Tuzcu
Published: 2025 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1543989
FAVORITE 1 TOTAL DOWNLOAD COUNT 1060

1

1060

The Mediating Role of Electronic Word-of-Mouth Marketing in the Effect of Customer Relationship Management Performance on Customer Satisfaction and Repurchase Intention in Electronic Commerce: The Case of Trendyol
Authors: Nilgün Tuzcu
Published: 2025 , Karadeniz Sosyal Bilimler Dergisi
DOI: 10.38155/ksbd.1670213
FAVORITE 1 TOTAL DOWNLOAD COUNT 1410

1

1410

A Research on the Effect of Perceived Social Media Marketing Activities on Brand and Value Consciousness
Authors: Ümit Arklan , Nilgün Tuzcu
Published: 2024 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1300200
FAVORITE 1 TOTAL DOWNLOAD COUNT 1581

1

1581

THE MEDIATING ROLE OF FEAR OF MISSING OUT IN THE EFFECT OF SOCIAL MEDIA USE ON BRAND LOYALTY AND CONSUMER INNOVATION
Authors: Nilgün Tuzcu , Ümit Arklan
Published: 2023 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1281663
FAVORITE 1 TOTAL DOWNLOAD COUNT 1110

1

1110

Reflection of Compensation Strategies Applied in the Tourism Sector on Guest Behavior Trends: A Qualitative Research
Authors: Nilgün Tuzcu
Published: 2023 , Journal of Applied Sciences of Mehmet Akif Ersoy University
DOI: 10.31200/makuubd.1335940
FAVORITE 1 TOTAL DOWNLOAD COUNT 2145

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2145

TURİZM İŞLETMELERİNDE MİSAFİR MEMNUNİYETİ YÖNETİM ARACI OLARAK MİSAFİR ŞİKÂYETLERİNİN DEĞERLENDİRİLMESİ
Authors: Nilgün Tuzcu
Published: 2023 , Safran Kültür ve Turizm Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2976

1

2976

A Qualitative Research in Belek/Antalya Region to Determinate the Effects of the Holiday Experience Shared on Online Website Pages
Authors: Nilgün Tuzcu
Published: 2023 , International Journal of Turkic World Tourism Studies
DOI: 10.37847/tdtad.1226753
FAVORITE 1 TOTAL DOWNLOAD COUNT 1333

1

1333

The mediating role of perceived quality on the effect of destination awareness and image in destination satisfaction and loyalty in meeting tourism
Authors: Nilgün Tuzcu
Published: 2023 , Turizm Ekonomi ve İşletme Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1344

1

1344

A QUALITATIVE RESEARCH ON THE EVALUATION OF SERVICE QUALITY IN CONGRESS/MEETING TOURISM IN BELEK/ANTALYA REGION
Authors: Nilgün Tuzcu
Published: 2023 , Mehmet Akif Ersoy University Journal of Social Sciences Institute
DOI: 10.20875/makusobed.1252914
FAVORITE 1 TOTAL DOWNLOAD COUNT 969

1

969

A Research on the Effect of Follow-Up Motivations of the Roles of Creating Brand Awareness of Native Advertisements
Authors: Ümit Arklan , Nilgün Tuzcu
Published: 2021 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.906706
FAVORITE 1 TOTAL DOWNLOAD COUNT 1956

1

1956

Articles published in
Iğdır Üniversitesi Sosyal Bilimler Dergisi
Iğdır Üniversitesi Sosyal Bilimler Dergisi
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
International Journal of Turkic World Tourism Studies
International Journal of Turkic World Tourism Studies
Journal of Applied Sciences of Mehmet Akif Ersoy University
Journal of Applied Sciences of Mehmet Akif Ersoy University
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Safran Kültür ve Turizm Araştırmaları Dergisi
Safran Kültür ve Turizm Araştırmaları Dergisi
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Turizm Ekonomi ve İşletme Araştırmaları Dergisi
Turizm Ekonomi ve İşletme Araştırmaları Dergisi

Reviews

Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Business Economics and Management Research Journal
Business Economics and Management Research Journal
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
International Journal of Management Economics and Business
International Journal of Management Economics and Business
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Erciyes Academy
Journal of Erciyes Academy
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute

Publications

Examining the Mediating Role of Brand Love in the Effect of Social Media Marketing Activities on Brand Experience
Authors: Nilgün Tuzcu
Published: 2025 , Kastamonu İletişim Araştırmaları Dergisi
DOI: 10.56676/kiad.1543989
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1060

1

1

1060

THE MEDIATING ROLE OF FEAR OF MISSING OUT IN THE EFFECT OF SOCIAL MEDIA USE ON BRAND LOYALTY AND CONSUMER INNOVATION
Authors: Nilgün Tuzcu , Ümit Arklan
Published: 2023 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1281663
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 1110

5

1

1110

A Qualitative Research in Belek/Antalya Region to Determinate the Effects of the Holiday Experience Shared on Online Website Pages
Authors: Nilgün Tuzcu
Published: 2023 , International Journal of Turkic World Tourism Studies
DOI: 10.37847/tdtad.1226753
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1333

3

1

1333

A Research on the Effect of Follow-Up Motivations of the Roles of Creating Brand Awareness of Native Advertisements
Authors: Ümit Arklan , Nilgün Tuzcu
Published: 2021 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.906706
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1956

1

1

1956

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