Niyazi Gümüş profile image
Niyazi Gümüş Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Publication 5 Review 19 CrossRef Cited 2 TR Dizin Cited 53
5 Publication
19 Review
2 CrossRef Cited
53 TR Dizin Cited
0000-0001-8737-3114

Research Fields

Marketing Digital Marketing Product and Brand Management

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

Investigation Of The Promotion Mix Elements Used By SMES In Marketing Communication Studies: An Application In Duzce Province
Authors: Niyazi Gümüş , Yusuf Öcel
Published: 2022 , InTraders International Trade Academic Journal
DOI: 10.55065/intraders.1069085
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 833

0

2

833

The Effect of Postmodern Consumer Characteristics on Brand Loyalty
Authors: Niyazi Gumus , Ebru Onurlubaş
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.649771
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4265

2

1

4265

INVESTIGATING THE EFFECTS OF PRICE, QUALITY AND RISK PERCEPTION ON CONSUMERS’ PURCHASE INTENTIONS FOR COUNTERFEIT PRODUCTS
Authors: Niyazi Gümüş
Published: 2025 , Duzce University Journal of Social Sciences
DOI: 10.55179/dusbed.1639718
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 339

0

1

339

Bolu Şehir Pazarlaması Çalışmalarının Değerlendirilmesine Yönelik Nitel Bir Araştırma
Authors: Haydar Özaydın , Niyazi Gümüş , Dilek Eren
Published: 2025 , Ünye İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 249

0

1

249

Şehir Pazarlaması Kapsamında Bolu İli Örneği
Authors: Dilek Eren , Haydar Özaydın , Niyazi Gümüş
Published: 2025 , Ünye İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 216

0

1

216

Publications

Şehir Pazarlaması Kapsamında Bolu İli Örneği
Authors: Dilek Eren , Haydar Özaydın , Niyazi Gümüş
Published: 2025 , Ünye İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 216

1

216

Bolu Şehir Pazarlaması Çalışmalarının Değerlendirilmesine Yönelik Nitel Bir Araştırma
Authors: Haydar Özaydın , Niyazi Gümüş , Dilek Eren
Published: 2025 , Ünye İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 249

1

249

INVESTIGATING THE EFFECTS OF PRICE, QUALITY AND RISK PERCEPTION ON CONSUMERS’ PURCHASE INTENTIONS FOR COUNTERFEIT PRODUCTS
Authors: Niyazi Gümüş
Published: 2025 , Duzce University Journal of Social Sciences
DOI: 10.55179/dusbed.1639718
FAVORITE 1 TOTAL DOWNLOAD COUNT 339

1

339

Investigation Of The Promotion Mix Elements Used By SMES In Marketing Communication Studies: An Application In Duzce Province
Authors: Niyazi Gümüş , Yusuf Öcel
Published: 2022 , InTraders International Trade Academic Journal
DOI: 10.55065/intraders.1069085
FAVORITE 2 TOTAL DOWNLOAD COUNT 833

2

833

The Effect of Postmodern Consumer Characteristics on Brand Loyalty
Authors: Niyazi Gumus , Ebru Onurlubaş
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.649771
FAVORITE 1 TOTAL DOWNLOAD COUNT 4265

1

4265

Articles published in
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
InTraders International Trade Academic Journal
InTraders International Trade Academic Journal
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Ünye İktisadi ve İdari Bilimler Fakültesi Dergisi
Ünye İktisadi ve İdari Bilimler Fakültesi Dergisi

Reviews

Duzce University Journal of Science and Technology
Duzce University Journal of Science and Technology
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
İnönü University International Journal of Social Sciences (INIJOSS)
İnönü University International Journal of Social Sciences (INIJOSS)
Journal of Erciyes Communication
Journal of Erciyes Communication
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
Econder International Academic Journal
Econder International Academic Journal
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
IBAD Journal of Social Sciences
IBAD Journal of Social Sciences
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Ünye İktisadi ve İdari Bilimler Fakültesi Dergisi
Ünye İktisadi ve İdari Bilimler Fakültesi Dergisi

Publications

The Effect of Postmodern Consumer Characteristics on Brand Loyalty
Authors: Niyazi Gumus , Ebru Onurlubaş
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.649771
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4265

2

1

4265

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.