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Yusuf Öcel Prof. Dr. DÜZCE ÜNİVERSİTESİ
Publication 19 Review 75 CrossRef Cited 32 TR Dizin Cited 53
19 Publication
75 Review
32 CrossRef Cited
53 TR Dizin Cited
0000-0002-4555-7035
60320407200

Research Fields

Product and Brand Management Marketing Digital Marketing Service Marketing Consumer Behaviour

Institution

DÜZCE ÜNİVERSİTESİ

Popular Publications

THE EFFECT OF CONSUMER PERSONALITY ON BRAND HATE: AN APPLICATION ON FOOTBALL FANS
Authors: Melis Özel, Yusuf Öcel
Published: 2022 , The Journal of Business Science
DOI: 10.22139/jobs.1001140
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 1356

3

3

1356

THE EFFECT OF BRAND RELATIONSHIP QUALITY LEVEL ON WORD OF MOUTH: AN APPLICATION ON THE COSMETICS INDUSTRY
Authors: Nesrin Şen , Yusuf Öcel
Published: 2021 , Journal of Academic Approaches
DOI: 10.54688/ayd.941568
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1233

1

3

1233

ALT KÜLTÜRLER İLE HEDONİK TÜKETİM ARASINDA İLİŞKİNİN İNCELENMESİ: TÜRK TOPLUMU ÜZERİNE BİR UYGULAMA
Authors: Yusuf Öcel , Hakan Tahiri Mutlu , Enis Hiçyılmaz
Published: 2022 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1132954
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 2186

3

2

2186

Investigation Of The Promotion Mix Elements Used By SMES In Marketing Communication Studies: An Application In Duzce Province
Authors: Niyazi Gümüş , Yusuf Öcel
Published: 2022 , InTraders International Trade Academic Journal
DOI: 10.55065/intraders.1069085
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1073

0

2

1073

TÜKETİCİLERİN DEMOGRAFİK ÖZELLİKLERİ İLE SOSYAL YARDIMLAŞMA ARASINDAKİ İLİŞKİNİN İRDELENMESİ
Authors: Yusuf Öcel , Selim Özkurt
Published: 2021 , Journal of Business Science and Applications
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1472

0

1

1472

Publications

The Effect of Innovative Brand Experience and Brand Image on Brand Relationship Quality
Authors: Mustafa Polat , Yusuf Öcel
Published: 2026 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1762800
FAVORITE 1 TOTAL DOWNLOAD COUNT 150

1

150

INVESTIGATION OF THE RELATIONSHIP BETWEEN INTENTION OF WEARABLE HEALTH TECHNOLOGIES USE AND LIFESTYLE
Authors: Yusuf Öcel , Şükran Karaca , Buşra Köse
Published: 2024 , Journal of Academic Approaches
DOI: 10.54688/ayd.1413329
FAVORITE 0 TOTAL DOWNLOAD COUNT 3150

0

3150

The Effect Of Health Workers' Social Capıtal On Entrepreneurshıp Tendencıes
Authors: Ayhan Terzibaş , Yusuf Öcel , Merve Altunkaya , Şeymanur Ateş
Published: 2024 , The International Journal of Economic and Social Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 589

1

589

EXAMINING THE IMPACT OF LIFESTYLE ON BEHAVIORAL ROLE IN THE CONTEXT OF SUSTAINABLE TOURISM
Authors: Şükran Karaca , Yusuf Öcel
Published: 2024 , Academic Review of Humanities and Social Sciences
DOI: 10.54186/arhuss.1562206
FAVORITE 0 TOTAL DOWNLOAD COUNT 827

0

827

The Effect of Healthy Lifestyle on The Evaluation of Product Alternatives and The Perception of Greenwashing
Authors: Yusuf Öcel , Şükran Karaca , Büşra Arslan
Published: 2024 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1413234
FAVORITE 0 TOTAL DOWNLOAD COUNT 1153

0

1153

The Effect of Health News Perception on the Image of Healthcare Professionals
Authors: Yusuf Öcel , Abdulhamit Eş , Buket Oğuz Alramazanoğlu
Published: 2023 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1122440
FAVORITE 1 TOTAL DOWNLOAD COUNT 1982

1

1982

ALT KÜLTÜRLER İLE HEDONİK TÜKETİM ARASINDA İLİŞKİNİN İNCELENMESİ: TÜRK TOPLUMU ÜZERİNE BİR UYGULAMA
Authors: Yusuf Öcel , Hakan Tahiri Mutlu , Enis Hiçyılmaz
Published: 2022 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1132954
FAVORITE 2 TOTAL DOWNLOAD COUNT 2186

2

2186

Investigation Of The Promotion Mix Elements Used By SMES In Marketing Communication Studies: An Application In Duzce Province
Authors: Niyazi Gümüş , Yusuf Öcel
Published: 2022 , InTraders International Trade Academic Journal
DOI: 10.55065/intraders.1069085
FAVORITE 2 TOTAL DOWNLOAD COUNT 1073

2

1073

HEALTH-SERVICE-FAILURE SCALE: DEVELOPING A SCALE TO DETERMINE HEALTH SERVICE FAILURES
Authors: Yusuf Öcel , Kahraman Çatı , Songül Yorgun , Muhammet Fatih Bayraktar
Published: 2022 , Hacettepe Sağlık İdaresi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1552

0

1552

THE EFFECT OF CONSUMER PERSONALITY ON BRAND HATE: AN APPLICATION ON FOOTBALL FANS
Authors: Melis Özel, Yusuf Öcel
Published: 2022 , The Journal of Business Science
DOI: 10.22139/jobs.1001140
FAVORITE 3 TOTAL DOWNLOAD COUNT 1356

3

1356

THE EFFECT OF BRAND RELATIONSHIP QUALITY LEVEL ON WORD OF MOUTH: AN APPLICATION ON THE COSMETICS INDUSTRY
Authors: Nesrin Şen , Yusuf Öcel
Published: 2021 , Journal of Academic Approaches
DOI: 10.54688/ayd.941568
FAVORITE 3 TOTAL DOWNLOAD COUNT 1233

3

1233

TÜKETİCİLERİN DEMOGRAFİK ÖZELLİKLERİ İLE SOSYAL YARDIMLAŞMA ARASINDAKİ İLİŞKİNİN İRDELENMESİ
Authors: Yusuf Öcel , Selim Özkurt
Published: 2021 , Journal of Business Science and Applications
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1472

1

1472

INVESTIGATION OF THE RELATIONSHIP BETWEEN HEALTH LITERACY AND E-HEALTH SERVICE CONSUMPTION: A RESEARCH ON E-PULSE USE
Authors: Fuat Yalman , Yusuf Öcel
Published: 2021 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.730331
FAVORITE 0 TOTAL DOWNLOAD COUNT 3331

0

3331

The Effect of Service Quality Perceptions of Individual Bank Customers on the Customer Loyalty
Authors: Yusuf Öcel , Nesrin Şen
Published: 2020 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.522536
FAVORITE 1 TOTAL DOWNLOAD COUNT 1514

1

1514

The Effect of Environmentalist Consciousness Level on Environmentalist Behavior Within The Framework of Green Marketing Activities: The Case of Duzce Province
Authors: Kahraman Çatı , Yusuf Öcel
Published: 2019 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.542692
FAVORITE 1 TOTAL DOWNLOAD COUNT 2484

1

2484

EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE
Authors: Yusuf Öcel , Hakan Murat Arslan
Published: 2019 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.461774
FAVORITE 0 TOTAL DOWNLOAD COUNT 2837

0

2837

BIBLIOMETRIC STUDY OF BRANDS WITH THE RELEVANT PHD THESIS WRITTEN IN TURKEY
Authors: Yusuf Öcel
Published: 2019 , International Journal of Western Black Sea Social and Humanities Sciences
DOI: 10.46452/baksoder.551069
FAVORITE 1 TOTAL DOWNLOAD COUNT 2809

1

2809

Sağlık Okuryazarlığının Hasta Memnuniyeti Üzerine Etkisi
Authors: Kahraman Çatı , Yalçın Karagöz, Fuat Yalman , Yusuf Öcel
Published: 2018 , The International Journal of Economic and Social Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 6814

0

6814

THE EFFECT OF DOCTOR IMAGE PERCEIVED BY SOCIETY ON HEALTHCARE SERVICE QUALITY: THE CASE OF BOLU AND DUZCE
Authors: Kahraman Çatı , Yusuf Öcel
Published: 2017 , Duzce University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2312

1

2312

Articles published in
Academic Review of Humanities and Social Sciences
Academic Review of Humanities and Social Sciences
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Hacettepe Sağlık İdaresi Dergisi
Hacettepe Sağlık İdaresi Dergisi
International Journal of Western Black Sea Social and Humanities Sciences
International Journal of Western Black Sea Social and Humanities Sciences
InTraders International Trade Academic Journal
InTraders International Trade Academic Journal
Journal of Academic Approaches
Journal of Academic Approaches
Journal of Business Science and Applications
Journal of Business Science and Applications
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
The International Journal of Economic and Social Research
The International Journal of Economic and Social Research
The Journal of Business Science
The Journal of Business Science
Turkish Review of Communication Studies
Turkish Review of Communication Studies

Reviews

Academic Review of Humanities and Social Sciences
Academic Review of Humanities and Social Sciences
Bankacılık ve Sigortacılık Araştırmaları Dergisi
Bankacılık ve Sigortacılık Araştırmaları Dergisi
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Econder International Academic Journal
Econder International Academic Journal
EKEV Akademi Dergisi
EKEV Akademi Dergisi
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
İnönü University International Journal of Social Sciences (INIJOSS)
İnönü University International Journal of Social Sciences (INIJOSS)
International Journal of Western Black Sea Social and Humanities Sciences
International Journal of Western Black Sea Social and Humanities Sciences
Journal of Academic Approaches
Journal of Academic Approaches
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Erciyes Academy
Journal of Erciyes Academy
Journal of Higher Education and Science
Journal of Higher Education and Science
Ünye İktisadi ve İdari Bilimler Fakültesi Dergisi
Ünye İktisadi ve İdari Bilimler Fakültesi Dergisi
Journal of Business Science and Applications
Journal of Business Science and Applications
Journal of Hospitality and Tourism Issues
Journal of Hospitality and Tourism Issues
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kayseri University Journal of Social Sciences
Kayseri University Journal of Social Sciences
MANAS Journal of Social Studies
MANAS Journal of Social Studies
MEYAD Akademi
MEYAD Akademi
Middle East Journal of Refugee Studies
Middle East Journal of Refugee Studies
The International Journal of Economic and Social Research
The International Journal of Economic and Social Research
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Publications

INVESTIGATION OF THE RELATIONSHIP BETWEEN INTENTION OF WEARABLE HEALTH TECHNOLOGIES USE AND LIFESTYLE
Authors: Yusuf Öcel , Şükran Karaca , Buşra Köse
Published: 2024 , Journal of Academic Approaches
DOI: 10.54688/ayd.1413329
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 3150

1

0

3150

The Effect of Health News Perception on the Image of Healthcare Professionals
Authors: Yusuf Öcel , Abdulhamit Eş , Buket Oğuz Alramazanoğlu
Published: 2023 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1122440
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1982

3

1

1982

ALT KÜLTÜRLER İLE HEDONİK TÜKETİM ARASINDA İLİŞKİNİN İNCELENMESİ: TÜRK TOPLUMU ÜZERİNE BİR UYGULAMA
Authors: Yusuf Öcel , Hakan Tahiri Mutlu , Enis Hiçyılmaz
Published: 2022 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1132954
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 2186

3

2

2186

THE EFFECT OF CONSUMER PERSONALITY ON BRAND HATE: AN APPLICATION ON FOOTBALL FANS
Authors: Melis Özel, Yusuf Öcel
Published: 2022 , The Journal of Business Science
DOI: 10.22139/jobs.1001140
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 1356

3

3

1356

THE EFFECT OF BRAND RELATIONSHIP QUALITY LEVEL ON WORD OF MOUTH: AN APPLICATION ON THE COSMETICS INDUSTRY
Authors: Nesrin Şen , Yusuf Öcel
Published: 2021 , Journal of Academic Approaches
DOI: 10.54688/ayd.941568
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1233

1

3

1233

INVESTIGATION OF THE RELATIONSHIP BETWEEN HEALTH LITERACY AND E-HEALTH SERVICE CONSUMPTION: A RESEARCH ON E-PULSE USE
Authors: Fuat Yalman , Yusuf Öcel
Published: 2021 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.730331
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 3331

3

0

3331

The Effect of Service Quality Perceptions of Individual Bank Customers on the Customer Loyalty
Authors: Yusuf Öcel , Nesrin Şen
Published: 2020 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.522536
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1514

1

1

1514

The Effect of Environmentalist Consciousness Level on Environmentalist Behavior Within The Framework of Green Marketing Activities: The Case of Duzce Province
Authors: Kahraman Çatı , Yusuf Öcel
Published: 2019 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.542692
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 2484

6

1

2484

EVALUATION OF RELATIONSHIP BETWEEN ONLINE SHOPPING AND CONSUMER CONFIDENCE SENSE
Authors: Yusuf Öcel , Hakan Murat Arslan
Published: 2019 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.461774
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2837

1

0

2837

BIBLIOMETRIC STUDY OF BRANDS WITH THE RELEVANT PHD THESIS WRITTEN IN TURKEY
Authors: Yusuf Öcel
Published: 2019 , International Journal of Western Black Sea Social and Humanities Sciences
DOI: 10.46452/baksoder.551069
CITED 10 FAVORITE 1 TOTAL DOWNLOAD COUNT 2809

10

1

2809

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