avatar
Arif Yıldız Asst. Prof. Dr. MALATYA TURGUT OZAL UNIVERSITY
Publication 12 Review 40 CrossRef Cited 8 TR Dizin Cited 7
12 Publication
40 Review
8 CrossRef Cited
7 TR Dizin Cited
0000-0002-5149-0447

Research Fields

International Corporation Advertisement Pricing Sales Management Marketing Agricultural Marketing Service Marketing Consumer Behaviour Integrated Marketing Communication Consumer-Oriented Product or Service Development Customer Relationship Management Product and Brand Management Digital Marketing Marketing (Other) Marketing Management Strategy, Management and Organisational Behaviour

Institution

MALATYA TURGUT OZAL UNIVERSITY

Popular Publications

THE EFFECT OF SUSTAINABLE MARKETING ACTIVITIES OF BUSINESSES ON CONSUMER PURCHASING INTENTION: A STUDY ON ACADEMICS
Authors: Arif Yıldız , Aysel Kelepçe Karacıl
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1341394
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1361

2

2

1361

Examining the Relationship of E-Service Quality, Customer Satisfaction and Customer Loyalty Perceived in Internet Shopping: An Application on Adıyaman University Students
Authors: Arif Yıldız , Şeyda Kuyucu
Published: 2021 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.988790
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1233

0

1

1233

The Relationship Between the Emotional Labor Behaviors of Sales Staff and Their Life Satisfaction: A Research in Free Pharmacies in TRB-1 Region in Turkey
Authors: Arif Yıldız , Gülfer Büyüktaş Gayır
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1243923
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1025

2

1

1025

The Moderating Role of Perceived Internal Marketing Activities in Call Centre Employees' Artificial Intelligence Anxiety and Organisational Commitment
Authors: Arif Yıldız , Ayşe Meriç Yazıcı , Ayça Can Kırgız , Helin Doymaz
Published: 2026 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.1643316
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 322

0

1

322

A Bibliometric Perspective On the Sustaınable Consumptıon Literature: Trends, Themes, And Future Directions
Authors: Arif Yıldız
Published: 2025 , İnönü University International Journal of Social Sciences (INIJOSS)
DOI: 10.54282/inijoss.1671671
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 613

0

1

613

Publications

The Moderating Role of Perceived Internal Marketing Activities in Call Centre Employees' Artificial Intelligence Anxiety and Organisational Commitment
Authors: Arif Yıldız , Ayşe Meriç Yazıcı , Ayça Can Kırgız , Helin Doymaz
Published: 2026 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.1643316
FAVORITE 1 TOTAL DOWNLOAD COUNT 322

1

322

PRODUCTION OF HEALTHY AND NUTRITIOUS NOODLES ENRICHED WITH FUNCTIONAL COMPONENTS: AN ALTERNATIVE PRODUCT DEVELOPMENT APPROACH
Authors: Arif Yıldız , Ünalcan Kutal , Yaşar Can Ataş , Harun Reşit Gündoğan
Published: 2026 , Politics, Economics and Administrative Sciences Journal of Ahi Evran University
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 588

1

588

The Effect of Mental and Emotional Involvement in Stories in Advertisements on Brand Trust
Authors: Arif Yıldız , Çağrı Kara
Published: 2025 , MTÜ Sosyal ve Beşeri Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 286

1

286

Marketing of Motor Insurance Products in The Insurance Sector: A Comparative Analysis of The Companies With The Highest and Lowest Market Shares
Authors: Arif Yıldız , Fatih Akliman
Published: 2025 , Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1498

1

1498

The Mediating Role of Brand Loyalty in the Effect of Consumer Confusion Proneness on Post-Purchase Decision Deferral
Authors: Arif Yıldız
Published: 2025 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1688101
FAVORITE 0 TOTAL DOWNLOAD COUNT 414

0

414

The Effect of Mental and Emotional Involvement in Stories in Advertisements on Brand Trust
Authors: Arif Yıldız , Çağrı Kara
Published: 2025 , MTÜ Sosyal ve Beşeri Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 962

1

962

A Bibliometric Perspective On the Sustaınable Consumptıon Literature: Trends, Themes, And Future Directions
Authors: Arif Yıldız
Published: 2025 , İnönü University International Journal of Social Sciences (INIJOSS)
DOI: 10.54282/inijoss.1671671
FAVORITE 1 TOTAL DOWNLOAD COUNT 613

1

613

THE EFFECT OF SUSTAINABLE MARKETING ACTIVITIES OF BUSINESSES ON CONSUMER PURCHASING INTENTION: A STUDY ON ACADEMICS
Authors: Arif Yıldız , Aysel Kelepçe Karacıl
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1341394
FAVORITE 2 TOTAL DOWNLOAD COUNT 1361

2

1361

The Relationship Between the Emotional Labor Behaviors of Sales Staff and Their Life Satisfaction: A Research in Free Pharmacies in TRB-1 Region in Turkey
Authors: Arif Yıldız , Gülfer Büyüktaş Gayır
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1243923
FAVORITE 1 TOTAL DOWNLOAD COUNT 1025

1

1025

Examining the Relationship of E-Service Quality, Customer Satisfaction and Customer Loyalty Perceived in Internet Shopping: An Application on Adıyaman University Students
Authors: Arif Yıldız , Şeyda Kuyucu
Published: 2021 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.988790
FAVORITE 1 TOTAL DOWNLOAD COUNT 1233

1

1233

INVESTIGATION OF CONSUMER BEHAVIOR IN CRISIS PERIODS
Authors: Arif Yıldız
Published: 2020 , Uluslararası Sosyal Bilimler Akademi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 5695

0

5695

Comparison of Nomophobical Properties of X, Y and Z-Consumers: An Application on the Adıyaman Province
Authors: Arif Yıldız
Published: 2019 , Adiyaman University Journal of Social Sciences
DOI: 10.14520/adyusbd.591407
FAVORITE 1 TOTAL DOWNLOAD COUNT 2154

1

2154

Articles published in
Adiyaman University Journal of Social Sciences
Adiyaman University Journal of Social Sciences
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
İnönü University International Journal of Social Sciences (INIJOSS)
İnönü University International Journal of Social Sciences (INIJOSS)
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
MTÜ Sosyal ve Beşeri Bilimler Dergisi
MTÜ Sosyal ve Beşeri Bilimler Dergisi
Politics, Economics and Administrative Sciences Journal of Ahi Evran University
Politics, Economics and Administrative Sciences Journal of Ahi Evran University
Uluslararası Sosyal Bilimler Akademi Dergisi
Uluslararası Sosyal Bilimler Akademi Dergisi
Editorship
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Technical Editor , Editor , Layout Editor , Production Editor
Editorial Board Memberships
International Journal of Academic Values Studies
International Journal of Academic Values Studies
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal

Reviews

Adiyaman University Journal of Social Sciences
Adiyaman University Journal of Social Sciences
Akademic Social Studies
Akademic Social Studies
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
Al-Farabi International Journal of Social Sciences
Al-Farabi International Journal of Social Sciences
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
EUropean Journal of Managerial Research (EUJMR)
EUropean Journal of Managerial Research (EUJMR)
İzmir Journal of Social Sciences
İzmir Journal of Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
Journal of Economy Culture and Society
Journal of Economy Culture and Society
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of Strategic Management Research
Journal of Strategic Management Research
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
The Journal of International Lingual Social and Educational Sciences
The Journal of International Lingual Social and Educational Sciences
Uluslararası Sosyal Bilimler Akademi Dergisi
Uluslararası Sosyal Bilimler Akademi Dergisi

Publications

THE EFFECT OF SUSTAINABLE MARKETING ACTIVITIES OF BUSINESSES ON CONSUMER PURCHASING INTENTION: A STUDY ON ACADEMICS
Authors: Arif Yıldız , Aysel Kelepçe Karacıl
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1341394
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1361

2

2

1361

The Relationship Between the Emotional Labor Behaviors of Sales Staff and Their Life Satisfaction: A Research in Free Pharmacies in TRB-1 Region in Turkey
Authors: Arif Yıldız , Gülfer Büyüktaş Gayır
Published: 2023 , Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33437/ksusbd.1243923
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1025

2

1

1025

Comparison of Nomophobical Properties of X, Y and Z-Consumers: An Application on the Adıyaman Province
Authors: Arif Yıldız
Published: 2019 , Adiyaman University Journal of Social Sciences
DOI: 10.14520/adyusbd.591407
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2154

4

1

2154

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