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Esen Gürbüz Prof. Dr. NİĞDE ÖMER HALİSDEMİR ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publication 11 Review 6 CrossRef Cited 5 TR Dizin Cited 23
11 Publication
6 Review
5 CrossRef Cited
23 TR Dizin Cited
0000-0001-5156-1439
55305604600

Research Fields

Political Marketing Marketing Digital Marketing Service Marketing Customer Relationship Management Marketing Research Methodology Marketing Management Sales Management Consumer Behaviour

Institution

NİĞDE ÖMER HALİSDEMİR ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ

Popular Publications

The Modeling of the Use of Industry 4.0 and 5.0 in the Marketing Mix with the Philosophy of Mathematics
Authors: Esen Gürbüz , Alp Eren Alp
Published: 2024 , İzmir Journal of Management
DOI: 10.56203/iyd.1562315
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 513

0

2

513

An extended UTAUT2 perspective - determinants of mobile banking use intention and use behavior
Authors: Hatice Elanur Kaplan , Esen Gürbüz
Published: 2021 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.734288
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2214

4

1

2214

SUSTAINABILITY APPROACH ON VEGAN CONSUMPTION PRACTICES
Authors: Zeynep Erdoğan , Esen Gürbüz
Published: 2023 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 6214

0

1

6214

Research on the Effect of Brand Love on Generation Y's Loyalty to Sports Shoe Brands
Authors: Merve Öner , Esen Gürbüz
Published: 2023 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.1372827
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 914

1

1

914

Shrinkflation and skimpflation strategies affecting marketing mix applications during inflation periods
Authors: Zeynep Erdoğan , Esen Gürbüz
Published: 2023 , Journal of Politics Economy and Management
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2181

0

1

2181

Publications

Metaverse Ethics from The Perspective of Metaverse and Ethics: A Bibliometric Analysis
Authors: Zeynep Erdoğan , Esen Gürbüz
Published: 2025 , İzmir Journal of Social Sciences
DOI: 10.47899/ijss.1818389
FAVORITE 0 TOTAL DOWNLOAD COUNT 542

0

542

A Comparative Analysis of Brand Positioning in Turkish National Television Channels
Authors: Esen Gürbüz , Cennet Ayda Kılınç Emanet
Published: 2025 , International Journal of Social Inquiry
DOI: 10.37093/ijsi.1643988
FAVORITE 0 TOTAL DOWNLOAD COUNT 1068

0

1068

Bibliometric Analysis of Academic Publications on Financial And Non-Financial Performance in Agricultural Products E-Commerce
Authors: Yeşim Tuba Ülger , Esen Gürbüz
Published: 2025 , Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.56574/nohusosbil.1693169
FAVORITE 0 TOTAL DOWNLOAD COUNT 583

0

583

The Modeling of the Use of Industry 4.0 and 5.0 in the Marketing Mix with the Philosophy of Mathematics
Authors: Esen Gürbüz , Alp Eren Alp
Published: 2024 , İzmir Journal of Management
DOI: 10.56203/iyd.1562315
FAVORITE 2 TOTAL DOWNLOAD COUNT 513

2

513

The Modeling of Industry 4.0 and 5.0 Applications Using Mathematical Set Theory
Authors: Esen Gürbüz , Alp Eren Alp
Published: 2024 , The Journal of Social Economic Research
DOI: 10.30976/susead.1553208
FAVORITE 0 TOTAL DOWNLOAD COUNT 993

0

993

Research on the Effect of Brand Love on Generation Y's Loyalty to Sports Shoe Brands
Authors: Merve Öner , Esen Gürbüz
Published: 2023 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.1372827
FAVORITE 1 TOTAL DOWNLOAD COUNT 914

1

914

Shrinkflation and skimpflation strategies affecting marketing mix applications during inflation periods
Authors: Zeynep Erdoğan , Esen Gürbüz
Published: 2023 , Journal of Politics Economy and Management
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2181

1

2181

SUSTAINABILITY APPROACH ON VEGAN CONSUMPTION PRACTICES
Authors: Zeynep Erdoğan , Esen Gürbüz
Published: 2023 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 6214

1

6214

The Impact of Countries’ Credit Rating Scores on the Export Performance of Companies
Authors: Ruhan İri , Esen Gürbüz
Published: 2022 , Istanbul Business Research
DOI: 10.26650/ibr.2022.51.912569
FAVORITE 0 TOTAL DOWNLOAD COUNT 763

0

763

An extended UTAUT2 perspective - determinants of mobile banking use intention and use behavior
Authors: Hatice Elanur Kaplan , Esen Gürbüz
Published: 2021 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.734288
FAVORITE 1 TOTAL DOWNLOAD COUNT 2214

1

2214

REKABETÇİ ÖNCELİKLER VE FİRMA PERFORMANSI ÜZERİNDE İLERİ İMALAT TEKNOLOJİLERİNİN ARACILIK ETKİSİ
Authors: Esen Gürbüz , Ömür Demirer
Published: 2018 , Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.17218/hititsosbil.482932
FAVORITE 0 TOTAL DOWNLOAD COUNT 2317

0

2317

Articles published in
Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
İzmir Journal of Management
İzmir Journal of Management
İzmir Journal of Social Sciences
İzmir Journal of Social Sciences
International Journal of Social Inquiry
International Journal of Social Inquiry
Journal of Politics Economy and Management
Journal of Politics Economy and Management
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
The Journal of Social Economic Research
The Journal of Social Economic Research
Istanbul Business Research
Istanbul Business Research
Editorship
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Section Editor
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Section Editor
Editorial Board Memberships
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Reviews

Fiscaoeconomia
Fiscaoeconomia
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
İşletme ve İktisat Çalışmaları Dergisi
İşletme ve İktisat Çalışmaları Dergisi
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Polytechnic
Journal of Polytechnic
The Journal of Social Economic Research
The Journal of Social Economic Research

Publications

Research on the Effect of Brand Love on Generation Y's Loyalty to Sports Shoe Brands
Authors: Merve Öner , Esen Gürbüz
Published: 2023 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.1372827
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 914

1

1

914

An extended UTAUT2 perspective - determinants of mobile banking use intention and use behavior
Authors: Hatice Elanur Kaplan , Esen Gürbüz
Published: 2021 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.734288
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2214

4

1

2214

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.