Esra Özkan Pir profile image
Esra Özkan Pir Assoc. Prof. Dr. ERZİNCAN ÜNİVERSİTESİ
Publication 9 Review 10 CrossRef Cited 12 TR Dizin Cited 6
9 Publication
10 Review
12 CrossRef Cited
6 TR Dizin Cited
0000-0002-1271-7397

Research Fields

Integrated Marketing Communication Marketing

Institution

ERZİNCAN ÜNİVERSİTESİ

Popular Publications

THE UNOFFICIAL WEAPON OF MARKETING COMMUNICATION: GERILLA MARKETING
Authors: Esra Özkan Pir
Published: 2019 , Erzincan Binali Yıldırım Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 3125

0

2

3125

Z KUŞAĞININ ALIŞVERİŞ YÖNELİMİNDE YENİLİĞE AÇIKLIĞIN ROLÜ
Authors: Esra Özkan Pir
Published: 2022 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.1049018
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2309

1

2

2309

Determination and Analysis of the Effects of Materialist Tendencies on Consumer Innovation in Terms of Demographic Variables
Authors: Esra Özkan Pir
Published: 2020 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18026/cbayarsos.539112
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 655

5

1

655

TÜRKİYE’DE AĞIZDAN AĞIZA PAZARLAMA KONULU LİSANSÜSTÜ TEZLERİNİN İNCELENMESİ: BİR İÇERİK ANALİZİ ÇALIŞMASI
Authors: Esra Özkan Pir
Published: 2019 , Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1210

0

1

1210

NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING
Authors: Esra Özkan Pir
Published: 2019 , The Journal of Social Science
DOI: 10.30520/tjsosci.616780
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 6070

1

1

6070

Publications

Z KUŞAĞININ ALIŞVERİŞ YÖNELİMİNDE YENİLİĞE AÇIKLIĞIN ROLÜ
Authors: Esra Özkan Pir
Published: 2022 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.1049018
FAVORITE 2 TOTAL DOWNLOAD COUNT 2309

2

2309

Mediating Role of Trust in C2C Platform Between Minimalism and Intention to Buy Secondhand
Authors: Esra Özkan Pir , Evrim Derinözlü
Published: 2021 , Journal of Economy Business and Management
DOI: 10.7596/jebm.31122021.002
FAVORITE 1 TOTAL DOWNLOAD COUNT 1516

1

1516

The Impact of The Advertising Expenditures on Firm Profitability and Net Sales Growth
Authors: Adem Ruhan Sönmez , Esra Özkan Pir
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.875745
FAVORITE 0 TOTAL DOWNLOAD COUNT 1116

0

1116

Determination and Analysis of the Effects of Materialist Tendencies on Consumer Innovation in Terms of Demographic Variables
Authors: Esra Özkan Pir
Published: 2020 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18026/cbayarsos.539112
FAVORITE 1 TOTAL DOWNLOAD COUNT 655

1

655

Investıgatıon of the Relatıonship Between Demographic Variables and Consumers Decision Making Styles
Authors: Esra Özkan Pir , Fatma Yılmaz
Published: 2020 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.529059
FAVORITE 0 TOTAL DOWNLOAD COUNT 1581

0

1581

The Role of Financial Self-Efficacy in the Effect of Hedonistic Tendencies and Emotional Stability on Shopping Addiction of University Students
Authors: Esra Özkan Pir
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.588082
FAVORITE 0 TOTAL DOWNLOAD COUNT 1430

0

1430

NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING
Authors: Esra Özkan Pir
Published: 2019 , The Journal of Social Science
DOI: 10.30520/tjsosci.616780
FAVORITE 1 TOTAL DOWNLOAD COUNT 6070

1

6070

THE UNOFFICIAL WEAPON OF MARKETING COMMUNICATION: GERILLA MARKETING
Authors: Esra Özkan Pir
Published: 2019 , Erzincan Binali Yıldırım Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 3125

2

3125

TÜRKİYE’DE AĞIZDAN AĞIZA PAZARLAMA KONULU LİSANSÜSTÜ TEZLERİNİN İNCELENMESİ: BİR İÇERİK ANALİZİ ÇALIŞMASI
Authors: Esra Özkan Pir
Published: 2019 , Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1210

1

1210

Articles published in
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Erzincan Binali Yıldırım Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Erzincan Binali Yıldırım Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economy Business and Management
Journal of Economy Business and Management
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
The Journal of Social Science
The Journal of Social Science

Reviews

Fırat Üniversitesi Harput Araştırmaları Dergisi
Fırat Üniversitesi Harput Araştırmaları Dergisi
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
Iğdır Üniversitesi Sosyal Bilimler Dergisi
Iğdır Üniversitesi Sosyal Bilimler Dergisi
International Journal of Management and Administration
International Journal of Management and Administration
Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
Lapseki Meslek Yüksekokulu Uygulamalı Araştırmalar Dergisi
Lapseki Meslek Yüksekokulu Uygulamalı Araştırmalar Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi

Publications

Z KUŞAĞININ ALIŞVERİŞ YÖNELİMİNDE YENİLİĞE AÇIKLIĞIN ROLÜ
Authors: Esra Özkan Pir
Published: 2022 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.1049018
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2309

1

2

2309

Mediating Role of Trust in C2C Platform Between Minimalism and Intention to Buy Secondhand
Authors: Esra Özkan Pir , Evrim Derinözlü
Published: 2021 , Journal of Economy Business and Management
DOI: 10.7596/jebm.31122021.002
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1516

3

1

1516

The Impact of The Advertising Expenditures on Firm Profitability and Net Sales Growth
Authors: Adem Ruhan Sönmez , Esra Özkan Pir
Published: 2021 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.875745
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1116

1

0

1116

Determination and Analysis of the Effects of Materialist Tendencies on Consumer Innovation in Terms of Demographic Variables
Authors: Esra Özkan Pir
Published: 2020 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18026/cbayarsos.539112
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 655

5

1

655

The Role of Financial Self-Efficacy in the Effect of Hedonistic Tendencies and Emotional Stability on Shopping Addiction of University Students
Authors: Esra Özkan Pir
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.588082
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1430

1

0

1430

NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING
Authors: Esra Özkan Pir
Published: 2019 , The Journal of Social Science
DOI: 10.30520/tjsosci.616780
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 6070

1

1

6070

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.