Şefika Özdemir profile image
Şefika Özdemir Asst. Prof. Dr. İletişim Fakültesi
Publication 7 Review 18 CrossRef Cited 15
7 Publication
18 Review
15 CrossRef Cited

Research Fields

Product and Brand Management Digital Advertising Marketing Communications Advertisement Consumer Behaviour

Institution

İletişim Fakültesi

Popular Publications

Yerel Firmaların Markalama Sürecinde Dijital Reklamcılık Deneyimi: Vavin Örneği
Authors: Nilgün Tuzcu, Şefika Özdemir , Hatice Baysal
Published: 2018 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.454353
CITED 5 FAVORITE 4 TOTAL DOWNLOAD COUNT 3854

5

4

3854

Anti-Consumption New Living Form Return to Village Presentation in the Media: A Case of New Villagers
Authors: Şefika Özdemir
Published: 2020 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.698143
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 3662

5

1

3662

HAZCI TÜKETİM DAVRANIŞLARI VE TELEVİZYON PROGRAMLARINI İZLEME EĞİLİMLERİ ARASINDAKİ İLİŞKİ: SÜLEYMAN DEMİREL ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Nurhan Papatya , Şefika Özdemir
Published: 2012 , Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3274

0

1

3274

The Role Of Viral Advertisements In Creating Brand Awareness In The New Media
Authors: Eyüp Çiftçi , Şefika Özdemir
Published: 2022 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1075599
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1053

2

1

1053

The Role of Brand Experience in Creating Customer Loyalty: The Example of Hotel Businesses
Authors: Büşra Ası , Şefika Özdemir
Published: 2023 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1104071
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1217

3

1

1217

Publications

Reflection of Sustainable Consumption on Advertising Messages in the Context of Sustainability Communication: The Example of Fairy and Finish
Authors: Şefika Özdemir
Published: 2023 , Başkent Üniversitesi Ticari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3322

1

3322

The Role of Brand Experience in Creating Customer Loyalty: The Example of Hotel Businesses
Authors: Büşra Ası , Şefika Özdemir
Published: 2023 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1104071
FAVORITE 1 TOTAL DOWNLOAD COUNT 1217

1

1217

MARKALARIN GERÇEK ZAMANLI PAZARLAMA STRATEJİLERİ KAPSAMINDA TWİTTER PAYLAŞIMLARI: COVID-19 PANDEMİ DÖNEMİNE İLİŞKİN BİR ARAŞTIRMA
Authors: Nida Demirbaş Kalkan , Şefika Özdemir
Published: 2022 , Journal of Suleyman Demirel University Institute of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 973

1

973

The Role Of Viral Advertisements In Creating Brand Awareness In The New Media
Authors: Eyüp Çiftçi , Şefika Özdemir
Published: 2022 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1075599
FAVORITE 1 TOTAL DOWNLOAD COUNT 1053

1

1053

Anti-Consumption New Living Form Return to Village Presentation in the Media: A Case of New Villagers
Authors: Şefika Özdemir
Published: 2020 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.698143
FAVORITE 1 TOTAL DOWNLOAD COUNT 3662

1

3662

Yerel Firmaların Markalama Sürecinde Dijital Reklamcılık Deneyimi: Vavin Örneği
Authors: Nilgün Tuzcu, Şefika Özdemir , Hatice Baysal
Published: 2018 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.454353
FAVORITE 4 TOTAL DOWNLOAD COUNT 3854

4

3854

HAZCI TÜKETİM DAVRANIŞLARI VE TELEVİZYON PROGRAMLARINI İZLEME EĞİLİMLERİ ARASINDAKİ İLİŞKİ: SÜLEYMAN DEMİREL ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Nurhan Papatya , Şefika Özdemir
Published: 2012 , Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3274

1

3274

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Başkent Üniversitesi Ticari Bilimler Fakültesi Dergisi
Başkent Üniversitesi Ticari Bilimler Fakültesi Dergisi
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Suleyman Demirel University Institute of Social Sciences
Journal of Suleyman Demirel University Institute of Social Sciences
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Editorship
Journal of Erciyes Communication
Journal of Erciyes Communication
Proofreader

Reviews

Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Ege Academic Review
Ege Academic Review
International Journal of Management Economics and Business
International Journal of Management Economics and Business
International Journal of Social Inquiry
International Journal of Social Inquiry
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Suleyman Demirel University Institute of Social Sciences
Journal of Suleyman Demirel University Institute of Social Sciences
Medya ve Kültürel Çalışmalar Dergisi
Medya ve Kültürel Çalışmalar Dergisi
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
SDÜ Sağlık Yönetimi Dergisi
SDÜ Sağlık Yönetimi Dergisi
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal

Publications

The Role of Brand Experience in Creating Customer Loyalty: The Example of Hotel Businesses
Authors: Büşra Ası , Şefika Özdemir
Published: 2023 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1104071
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1217

3

1

1217

The Role Of Viral Advertisements In Creating Brand Awareness In The New Media
Authors: Eyüp Çiftçi , Şefika Özdemir
Published: 2022 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1075599
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1053

2

1

1053

Anti-Consumption New Living Form Return to Village Presentation in the Media: A Case of New Villagers
Authors: Şefika Özdemir
Published: 2020 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.698143
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 3662

5

1

3662

Yerel Firmaların Markalama Sürecinde Dijital Reklamcılık Deneyimi: Vavin Örneği
Authors: Nilgün Tuzcu, Şefika Özdemir , Hatice Baysal
Published: 2018 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.454353
CITED 5 FAVORITE 4 TOTAL DOWNLOAD COUNT 3854

5

4

3854

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.