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Zuhal Akgün Assoc. Prof. Dr. YOZGAT BOZOK ÜNİVERSİTESİ
Publication 8 Review 11 CrossRef Cited 9
8 Publication
11 Review
9 CrossRef Cited

Research Fields

Marketing Marketing Communications Consumer Behaviour

Institution

YOZGAT BOZOK ÜNİVERSİTESİ

Popular Publications

An Investigation of the Causality Relationship Between Domestic and Foreign Sales Revenues and Advertising and Promotional Expenses: Toda Yamamoto Causality Analysis
Authors: Zuhal Akgün
Published: 2021 , Hitit Ekonomi ve Politika Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 372

0

1

372

Analysis of Customer E-Complaints By Content Analysis: The Case of Participation Banks
Authors: Pınar Hacıhasanoğlu , Tansel Hacıhasanoğlu , Zuhal Akgün
Published: 2023 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.1178431
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1420

3

1

1420

A DESCRIPTIVE STUDY OF THE USE OF VIDEO ON-DEMAND SERVICES
Authors: Zuhal Akgün , Pınar Hacıhasanoğlu
Published: 2023 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1210669
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1589

0

1

1589

ARTIFICIAL INTELLIGENCE AND CONSUMER BEHAVIOR: A STUDY ON INTERACTIONS AND RELATIONSHIPS
Authors: Pınar Hacıhasanoğlu , Zuhal Akgün
Published: 2025 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1614348
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 615

0

1

615

Publications

ARTIFICIAL INTELLIGENCE AND CONSUMER BEHAVIOR: A STUDY ON INTERACTIONS AND RELATIONSHIPS
Authors: Pınar Hacıhasanoğlu , Zuhal Akgün
Published: 2025 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1614348
FAVORITE 1 TOTAL DOWNLOAD COUNT 615

1

615

INNOVATIVE TECHNOLOGIES AND MARKETING INTEGRATION IN THE AGE OF HUMAN-CENTERED INDUSTRIAL TRANSFORMATION: MARKETING 5.0
Authors: Zuhal Akgün , Pınar Hacıhasanoğlu
Published: 2025 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1515734
FAVORITE 0 TOTAL DOWNLOAD COUNT 402

0

402

A DESCRIPTIVE STUDY OF THE USE OF VIDEO ON-DEMAND SERVICES
Authors: Zuhal Akgün , Pınar Hacıhasanoğlu
Published: 2023 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1210669
FAVORITE 1 TOTAL DOWNLOAD COUNT 1589

1

1589

Analysis of Customer E-Complaints By Content Analysis: The Case of Participation Banks
Authors: Pınar Hacıhasanoğlu , Tansel Hacıhasanoğlu , Zuhal Akgün
Published: 2023 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.1178431
FAVORITE 1 TOTAL DOWNLOAD COUNT 1420

1

1420

Determining the Adoption Level of Google Classroom Application: Sample of Yozgat Bozok University (YOBU) During Covid-19
Authors: Zuhal Akgün , Pınar Hacıhasanoğlu , Sena Saydam
Published: 2021 , Journal of University Research
DOI: 10.32329/uad.902325
FAVORITE 0 TOTAL DOWNLOAD COUNT 1051

0

1051

An Investigation of the Causality Relationship Between Domestic and Foreign Sales Revenues and Advertising and Promotional Expenses: Toda Yamamoto Causality Analysis
Authors: Zuhal Akgün
Published: 2021 , Hitit Ekonomi ve Politika Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 372

1

372

Brand Valuation Methods:An Application In Food Industry With Hiroshi Method
Authors: Selçuk Kendirli, Hülya Çağıran Kendirli, Zuhal Akgün
Published: 2016 , The Journal of Accounting and Finance
DOI: 10.25095/mufad.396698
FAVORITE 0 TOTAL DOWNLOAD COUNT 1786

0

1786

THE MEASUREMENT OF INTELLECTUAL CAPITAL AND THE EFFECTS ON FIRM VALUE: AN APPLICATION IN CEMENT INDUSTRY
Authors: Selcuk Kendirli , Zuhal Akgün , Nigar Ozcetin
Published: 2016 , Journal of Economics Finance and Accounting
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1354

0

1354

Articles published in
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Hitit Ekonomi ve Politika Dergisi
Hitit Ekonomi ve Politika Dergisi
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Economics Finance and Accounting
Journal of Economics Finance and Accounting
Journal of University Research
Journal of University Research
The Journal of Accounting and Finance
The Journal of Accounting and Finance

Reviews

Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of University Research
Journal of University Research
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kırıkkale University Journal of Social Sciences
Kırıkkale University Journal of Social Sciences
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi
Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi

Publications

Analysis of Customer E-Complaints By Content Analysis: The Case of Participation Banks
Authors: Pınar Hacıhasanoğlu , Tansel Hacıhasanoğlu , Zuhal Akgün
Published: 2023 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.1178431
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1420

3

1

1420

Determining the Adoption Level of Google Classroom Application: Sample of Yozgat Bozok University (YOBU) During Covid-19
Authors: Zuhal Akgün , Pınar Hacıhasanoğlu , Sena Saydam
Published: 2021 , Journal of University Research
DOI: 10.32329/uad.902325
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1051

1

0

1051

Brand Valuation Methods:An Application In Food Industry With Hiroshi Method
Authors: Selçuk Kendirli, Hülya Çağıran Kendirli, Zuhal Akgün
Published: 2016 , The Journal of Accounting and Finance
DOI: 10.25095/mufad.396698
CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 1786

5

0

1786

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.