Ahu Yazıcı Ayyıldız profile image
Ahu Yazıcı Ayyıldız Assoc. Prof. Dr. ADNAN MENDERES ÜNİVERSİTESİ
Publication 17 Review 21 CrossRef Cited 42 TR Dizin Cited 60
17 Publication
21 Review
42 CrossRef Cited
60 TR Dizin Cited
0000-0002-1301-2428

Research Fields

Marketing Service Marketing Digital Marketing Tourism Marketing

Institution

ADNAN MENDERES ÜNİVERSİTESİ

Popular Publications

BİLGİ TEKNOLOJİSİ ÇAĞINDA TURİZM ENDÜSTRİSİNDE KULLANILAN MOBİL TURİZM UYGULAMALARINA YÖNELİK BİR ANALİZ
Authors: Nuray Yıldız , Ahu Yazıcı Ayyıldız
Published: 2022 , Journal of Travel and Tourism Research
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1156

0

2

1156

Examination of Virtual Museums Related to the Digitalization Process in Museums
Authors: Nuray Yıldız , Ahu Yazıcı Ayyıldız , Tuğçe Tavukçuoğlu
Published: 2022 , Journal of Tour Guiding (JOTOG)
DOI: 10.34090/tured.1184787
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 5130

6

2

5130

Digitization from the perspective of hotel managers and guests
Authors: Muhammed Baykal , Ahu Yazıcı Ayyıldız
Published: 2022 , GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences
DOI: 10.53353/atrss.1097060
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 2077

4

2

2077

Evaluation of Current Health Tourism Activities from the Point of View of Tourism Students
Authors: Nuray Yıldız , Ahu Yazıcı Ayyıldız
Published: 2024 , Safran Kültür ve Turizm Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1075

0

1

1075

Environmentally Sensitive Kitchen Practices in Hotel Businesses
Authors: Ahu Yazıcı Ayyıldız , Fatma Faikoğlu
Published: 2025 , GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences
DOI: 10.53353/atrss.1675338
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 734

0

1

734

Publications

Digital marketing practices in thermal hotel enterprises operating in Pamukkale
Authors: Mine Çimenci , Ahu Yazıcı Ayyıldız
Published: 2026 , Sağlık Akademisyenleri Dergisi
DOI: 10.52880/sagakaderg.1885133
FAVORITE 0 TOTAL DOWNLOAD COUNT 67

0

67

Evaluation of Professional Tour Guıdes' Perceptions About Health Tourism
Authors: Banu Şimşek , Ahu Yazıcı Ayyıldız
Published: 2026 , Güncel Turizm Araştırmaları Dergisi
DOI: 10.32572/guntad.1859539
FAVORITE 0 TOTAL DOWNLOAD COUNT 160

0

160

A STUDY ON SLOGAN DETERMINATION IN THE DESTINATION BRANDING PROCESS
Authors: Erdi Kurt , Bilsen Bilgili , Ahu Yazıcı Ayyıldız
Published: 2026 , Kocaeli University Journal of Social Sciences
DOI: 10.35343/kosbed.1923940
FAVORITE 1 TOTAL DOWNLOAD COUNT 258

1

258

Hotel managers’ perspectives on sustainability and social responsibility projects
Authors: Beyza Baykal , Ahu Yazıcı Ayyıldız , Muhammed Baykal
Published: 2026 , Tourism and Recreation
DOI: 10.53601/tourismandrecreation.1751881
FAVORITE 0 TOTAL DOWNLOAD COUNT 358

0

358

Environmentally Sensitive Kitchen Practices in Hotel Businesses
Authors: Ahu Yazıcı Ayyıldız , Fatma Faikoğlu
Published: 2025 , GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences
DOI: 10.53353/atrss.1675338
FAVORITE 1 TOTAL DOWNLOAD COUNT 734

1

734

Content Analysis of YouTube Promotional Videos in Destination Promotion
Authors: Emine Çallak , Ahu Yazıcı Ayyıldız
Published: 2025 , Journal of Travel and Tourism Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 727

0

727

Tourist behavior after service robots
Authors: Erdoğan Koç , Ahu Yazıcı Ayyıldız , Muhammed Baykal
Published: 2024 , Journal of Multidisciplinary Academic Tourism
DOI: 10.31822/jomat.2024-9-2-87
FAVORITE 0 TOTAL DOWNLOAD COUNT 2269

0

2269

Evaluation of Current Health Tourism Activities from the Point of View of Tourism Students
Authors: Nuray Yıldız , Ahu Yazıcı Ayyıldız
Published: 2024 , Safran Kültür ve Turizm Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1075

1

1075

An Evaluation of Tripadvisor Reviews of Michelin Star Restaurants
Authors: Ahu Yazıcı Ayyıldız , Murat Kuday
Published: 2023 , Journal of Hospitality and Tourism Issues
DOI: 10.51525/johti.1271942
FAVORITE 1 TOTAL DOWNLOAD COUNT 2006

1

2006

Sağlık Turizmi İşletmelerinde Dijital Pazarlama Uygulamalarının Analizi: Kuşadası Örneği
Authors: Ahu Yazıcı Ayyıldız , Banu Şimşek
Published: 2023 , Sağlık Akademisyenleri Dergisi
DOI: 10.52880/sagakaderg.1204536
FAVORITE 0 TOTAL DOWNLOAD COUNT 5204

0

5204

Examination of Virtual Museums Related to the Digitalization Process in Museums
Authors: Nuray Yıldız , Ahu Yazıcı Ayyıldız , Tuğçe Tavukçuoğlu
Published: 2022 , Journal of Tour Guiding (JOTOG)
DOI: 10.34090/tured.1184787
FAVORITE 2 TOTAL DOWNLOAD COUNT 5130

2

5130

BİLGİ TEKNOLOJİSİ ÇAĞINDA TURİZM ENDÜSTRİSİNDE KULLANILAN MOBİL TURİZM UYGULAMALARINA YÖNELİK BİR ANALİZ
Authors: Nuray Yıldız , Ahu Yazıcı Ayyıldız
Published: 2022 , Journal of Travel and Tourism Research
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1156

2

1156

Digitization from the perspective of hotel managers and guests
Authors: Muhammed Baykal , Ahu Yazıcı Ayyıldız
Published: 2022 , GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences
DOI: 10.53353/atrss.1097060
FAVORITE 2 TOTAL DOWNLOAD COUNT 2077

2

2077

The role of electronic word of mouth (eWOM) in the effect of consumer cynicism on purchasing intention in hotels
Authors: Ahu Yazıcı Ayyıldız , Muhammed Baykal
Published: 2021 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1023377
FAVORITE 1 TOTAL DOWNLOAD COUNT 1160

1

1160

Covid-19 Sürecinde Otel İşletmelerine Yönelik E-Şikâyetlerin İncelenmesi - Investigating e-Complaints against Hotel Establishments in the COVID-19 Pandemic Period
Authors: Gülşah Keskin, Mehmet Yılmaz Bilgiç, Ahu Yazıcı Ayyıldız
Published: 2021 , Pazarlama İçgörüsü Üzerine Çalışmalar
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 658

0

658

Examination of E-Complaints Regarding Hotels with Content Analysis: The Example of 5 Star Hotels in Kuşadası
Authors: Ahu Yazıcı Ayyıldız , Muhammed Baykal
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.785657
FAVORITE 1 TOTAL DOWNLOAD COUNT 2147

1

2147

THE EFFECT OF PERSONALITY TRAITS ON PERCEIVED RISK: THE EXAMPLE OF 5 STAR HOTEL’S GUESTS IN KUŞADASI
Authors: Muhammed Baykal , Ahu Yazıcı Ayyıldız
Published: 2020 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.653005
FAVORITE 0 TOTAL DOWNLOAD COUNT 1663

0

1663

Articles published in
Balıkesir University The Journal of Social Sciences Institute
Balıkesir University The Journal of Social Sciences Institute
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences
GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences
Güncel Turizm Araştırmaları Dergisi
Güncel Turizm Araştırmaları Dergisi
Journal of Hospitality and Tourism Issues
Journal of Hospitality and Tourism Issues
Journal of Multidisciplinary Academic Tourism
Journal of Multidisciplinary Academic Tourism
Journal of Tour Guiding (JOTOG)
Journal of Tour Guiding (JOTOG)
Journal of Travel and Tourism Research
Journal of Travel and Tourism Research
Kocaeli University Journal of Social Sciences
Kocaeli University Journal of Social Sciences
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Pazarlama İçgörüsü Üzerine Çalışmalar
Pazarlama İçgörüsü Üzerine Çalışmalar
Sağlık Akademisyenleri Dergisi
Sağlık Akademisyenleri Dergisi
Safran Kültür ve Turizm Araştırmaları Dergisi
Safran Kültür ve Turizm Araştırmaları Dergisi
Tourism and Recreation
Tourism and Recreation

Reviews

Adıyaman Üniversitesi Sağlık Bilimleri Dergisi
Adıyaman Üniversitesi Sağlık Bilimleri Dergisi
Adnan Menderes University Journal of Social Sciences Institute
Adnan Menderes University Journal of Social Sciences Institute
Advances in Hospitality and Tourism Research (AHTR)
Advances in Hospitality and Tourism Research (AHTR)
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anatolia: Journal of Tourism Research
Anatolia: Journal of Tourism Research
Business Economics and Management Research Journal
Business Economics and Management Research Journal
GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences
GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Journal of Hospitality and Tourism Issues
Journal of Hospitality and Tourism Issues
Journal of Multidisciplinary Academic Tourism
Journal of Multidisciplinary Academic Tourism
Journal of Travel and Tourism Research
Journal of Travel and Tourism Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Pazarlama İçgörüsü Üzerine Çalışmalar
Pazarlama İçgörüsü Üzerine Çalışmalar
Sağlık Akademisyenleri Dergisi
Sağlık Akademisyenleri Dergisi
Romaya Journal
Romaya Journal

Publications

Tourist behavior after service robots
Authors: Erdoğan Koç , Ahu Yazıcı Ayyıldız , Muhammed Baykal
Published: 2024 , Journal of Multidisciplinary Academic Tourism
DOI: 10.31822/jomat.2024-9-2-87
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 2269

3

0

2269

An Evaluation of Tripadvisor Reviews of Michelin Star Restaurants
Authors: Ahu Yazıcı Ayyıldız , Murat Kuday
Published: 2023 , Journal of Hospitality and Tourism Issues
DOI: 10.51525/johti.1271942
CITED 12 FAVORITE 1 TOTAL DOWNLOAD COUNT 2006

12

1

2006

Sağlık Turizmi İşletmelerinde Dijital Pazarlama Uygulamalarının Analizi: Kuşadası Örneği
Authors: Ahu Yazıcı Ayyıldız , Banu Şimşek
Published: 2023 , Sağlık Akademisyenleri Dergisi
DOI: 10.52880/sagakaderg.1204536
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 5204

4

0

5204

Examination of Virtual Museums Related to the Digitalization Process in Museums
Authors: Nuray Yıldız , Ahu Yazıcı Ayyıldız , Tuğçe Tavukçuoğlu
Published: 2022 , Journal of Tour Guiding (JOTOG)
DOI: 10.34090/tured.1184787
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 5130

6

2

5130

Digitization from the perspective of hotel managers and guests
Authors: Muhammed Baykal , Ahu Yazıcı Ayyıldız
Published: 2022 , GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences
DOI: 10.53353/atrss.1097060
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 2077

4

2

2077

The role of electronic word of mouth (eWOM) in the effect of consumer cynicism on purchasing intention in hotels
Authors: Ahu Yazıcı Ayyıldız , Muhammed Baykal
Published: 2021 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1023377
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1160

4

1

1160

Examination of E-Complaints Regarding Hotels with Content Analysis: The Example of 5 Star Hotels in Kuşadası
Authors: Ahu Yazıcı Ayyıldız , Muhammed Baykal
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.785657
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 2147

8

1

2147

THE EFFECT OF PERSONALITY TRAITS ON PERCEIVED RISK: THE EXAMPLE OF 5 STAR HOTEL’S GUESTS IN KUŞADASI
Authors: Muhammed Baykal , Ahu Yazıcı Ayyıldız
Published: 2020 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.653005
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1663

1

0

1663

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.