Murat Toksarı Prof. Dr. SİVAS CUMHURİYET ÜNİVERSİTESİ

Publication 14 Review 17 CrossRef Cited 10

14 Publication

17 Review

10 CrossRef Cited

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Public Relations Marketing Integrated Marketing Communication Digital Marketing Institutional Communication Service Marketing

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SİVAS CUMHURİYET ÜNİVERSİTESİ

Popular Publications

Covid-19 Salgın Sürecinde Markaların Kurumsal Sosyal Sorumluluk Çalışmalarının Vaka Analizi Yöntemi ile İncelenmesi

Authors: Murat Toksarı , Mert Susur

Published: 2021 , Maltepe Üniversitesi İletişim Fakültesi Dergisi

DOI: -

CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 1635

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CITED

3

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1635

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Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method

Authors: Murat Toksarı , Amine Feyzanur Aydar

Published: 2021 , Journal of Erciyes Communication

DOI: 10.17680/erciyesiletisim.901504

CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1717

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1717

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BRAND PLACEMENT IN TURKISH TV SERIES: EXAMPLE OF SADAKATSİZ TV SERIES

Authors: Murat Toksarı , Mert Susur

Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi

DOI: 10.31123/akil.988831

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2768

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The Role Of The Concept Of Femvertısıng In The Advertısıng Strategıes Of Instıtutıons: An Examining The Advertısement Publıshed By Turkısh Aırlınes For Internatıonal Women's Day On March 8, 2021 Usıng The Semıotıc Analysıs Method

Authors: Murat Toksarı , Amine Feyzanur Aydar

Published: 2022 , Intermedia International E-journal

DOI: 10.56133/intermedia.1021721

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1106

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THE ANALYSIS OF BRAND LOVE WITH BIBLIOMETRIC ANALYSIS METHOD

Authors: Murat Toksarı

Published: 2022 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi

DOI: 10.19145/e-gifder.1105653

CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 727

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Publications

REKLAMDA MARKA FARKINDALIĞININ OLUŞTURULMASINDA GÖSTERGELERİN ÖNEMİ: TOGG REKLAM ÖRNEĞİ

Authors: Murat Toksarı , İsmail Demirbağ

Published: 2024 , Pamukkale Üniversitesi İletişim Bilimleri Dergisi

DOI: 10.70559/pauibd.1559010

FAVORITE 1 TOTAL DOWNLOAD COUNT 245

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245

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Dijital Emeğin ve Sosyal Medyanın Tüketiciler Üzerindeki Etkisi

Authors: Çağla Tokgöz , Murat Toksarı

Published: 2024 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi

DOI: 10.19145/e-gifder.1517182

FAVORITE 1 TOTAL DOWNLOAD COUNT 440

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440

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Yerli Televizyon Dizilerinde Ürün Yerleştirme Uygulamaları: Aile Dizisi Örneği

Authors: Fazilet Bakış , Murat Toksarı

Published: 2024 , Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 484

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484

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Analysis of Advertisements With Metaverse Content (Advertisement Films of Hyundai and Nike Brands) With Semiotic Analysis Method

Authors: Murat Toksarı , İsmail Demirbağ

Published: 2022 , Elektronik Cumhuriyet İletişim Dergisi

DOI: 10.54089/ecider.1204133

FAVORITE 1 TOTAL DOWNLOAD COUNT 1271

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1271

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THE ANALYSIS OF BRAND LOVE WITH BIBLIOMETRIC ANALYSIS METHOD

Authors: Murat Toksarı

Published: 2022 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi

DOI: 10.19145/e-gifder.1105653

FAVORITE 1 TOTAL DOWNLOAD COUNT 727

1

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727

TOTAL DOWNLOAD COUNT

Authors: Murat Toksarı , Amine Feyzanur Aydar

Published: 2022 , Intermedia International E-journal

DOI: 10.56133/intermedia.1021721

FAVORITE 1 TOTAL DOWNLOAD COUNT 1106

1

FAVORITE

1106

TOTAL DOWNLOAD COUNT

Examining Studies on Social Media and Hate Speech with Bibliometric Analysis

Authors: Murat Toksarı

Published: 2022 , Kastamonu İletişim Araştırmaları Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 856

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856

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Hyper Personalization in Digital Marketing

Authors: Dilara Akan , Murat Toksarı

Published: 2021 , Elektronik Cumhuriyet İletişim Dergisi

DOI: 10.54089/ecider.1026980

FAVORITE 0 TOTAL DOWNLOAD COUNT 1705

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1705

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BRAND PLACEMENT IN TURKISH TV SERIES: EXAMPLE OF SADAKATSİZ TV SERIES

Authors: Murat Toksarı , Mert Susur

Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi

DOI: 10.31123/akil.988831

FAVORITE 1 TOTAL DOWNLOAD COUNT 2768

1

FAVORITE

2768

TOTAL DOWNLOAD COUNT

Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method

Authors: Murat Toksarı , Amine Feyzanur Aydar

Published: 2021 , Journal of Erciyes Communication

DOI: 10.17680/erciyesiletisim.901504

FAVORITE 2 TOTAL DOWNLOAD COUNT 1717

2

FAVORITE

1717

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The Role Model Effect of Sports Celebrites in Social Media on the Behavioral Intentions of Generation Z

Authors: Mehmet Mürütsoy , Murat Toksarı

Published: 2021 , OPUS International Journal of Society Researches

DOI: 10.26466/opus.876057

FAVORITE 1 TOTAL DOWNLOAD COUNT 2747

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2747

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Covid-19 Salgın Sürecinde Markaların Kurumsal Sosyal Sorumluluk Çalışmalarının Vaka Analizi Yöntemi ile İncelenmesi

Authors: Murat Toksarı , Mert Susur

Published: 2021 , Maltepe Üniversitesi İletişim Fakültesi Dergisi

DOI: -

FAVORITE 3 TOTAL DOWNLOAD COUNT 1635

3

FAVORITE

1635

TOTAL DOWNLOAD COUNT

Showrooming ve Webrooming’i Kullanarak Ürün Ve Hizmet Talep Eden Tüketicilerin Satın Alma Davranışlarının Karşılaştırılması: İskenderun Teknik Üniversitesi Öğrencileri Üzerine Bir Uygulama

Authors: Elmas Ercan , Murat Toksarı

Published: 2020 , International Journal of Cultural and Social Studies (IntJCSS)

DOI: 10.46442/intjcss.729579

FAVORITE 1 TOTAL DOWNLOAD COUNT 2088

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2088

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DETERMINATION OF FACTORS AFFECTING THE USABILITY AND SUCCESS OF E-COMMERCE SITES

Authors: Yeşim Tuba Ülger , Murat Toksarı

Published: 2020 , Journal of Economics and Administrative Sciences

DOI: 10.46849/guiibd.823445

FAVORITE 0 TOTAL DOWNLOAD COUNT 3165

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3165

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Articles published in

Akdeniz Üniversitesi İletişim Fakültesi Dergisi

Elektronik Cumhuriyet İletişim Dergisi

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi

Intermedia International E-journal

International Journal of Cultural and Social Studies (IntJCSS)

Journal of Economics and Administrative Sciences

Journal of Erciyes Communication

Kastamonu İletişim Araştırmaları Dergisi

Maltepe Üniversitesi İletişim Fakültesi Dergisi

Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi

OPUS International Journal of Society Researches

Pamukkale Üniversitesi İletişim Bilimleri Dergisi

Editorial Board Memberships

Elektronik Cumhuriyet İletişim Dergisi

Reviews

Academic Review of Economics and Administrative Sciences

Elektronik Cumhuriyet İletişim Dergisi

Erciyes University Journal of Social Sciences Institute

Erzincan Binali Yıldırım Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Fiscaoeconomia

Gazi İktisat ve İşletme Dergisi

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi

Journal of Economics and Administrative Sciences

Journal of Erciyes Academy

Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Süleyman Demirel University Visionary Journal

Publications

Analysis of Advertisements With Metaverse Content (Advertisement Films of Hyundai and Nike Brands) With Semiotic Analysis Method

Authors: Murat Toksarı , İsmail Demirbağ

Published: 2022 , Elektronik Cumhuriyet İletişim Dergisi

DOI: 10.54089/ecider.1204133

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1271

1

CITED

1

FAVORITE

1271

TOTAL DOWNLOAD COUNT

THE ANALYSIS OF BRAND LOVE WITH BIBLIOMETRIC ANALYSIS METHOD

Authors: Murat Toksarı

Published: 2022 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi

DOI: 10.19145/e-gifder.1105653

CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 727

3

CITED

1

FAVORITE

727

TOTAL DOWNLOAD COUNT

Hyper Personalization in Digital Marketing

Authors: Dilara Akan , Murat Toksarı

Published: 2021 , Elektronik Cumhuriyet İletişim Dergisi

DOI: 10.54089/ecider.1026980

CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1705

2

CITED

0

FAVORITE

1705

TOTAL DOWNLOAD COUNT

BRAND PLACEMENT IN TURKISH TV SERIES: EXAMPLE OF SADAKATSİZ TV SERIES

Authors: Murat Toksarı , Mert Susur

Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi

DOI: 10.31123/akil.988831

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2768

1

CITED

1

FAVORITE

2768

TOTAL DOWNLOAD COUNT

Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method

Authors: Murat Toksarı , Amine Feyzanur Aydar

Published: 2021 , Journal of Erciyes Communication

DOI: 10.17680/erciyesiletisim.901504

CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1717

1

CITED

2

FAVORITE

1717

TOTAL DOWNLOAD COUNT

DETERMINATION OF FACTORS AFFECTING THE USABILITY AND SUCCESS OF E-COMMERCE SITES

Authors: Yeşim Tuba Ülger , Murat Toksarı

Published: 2020 , Journal of Economics and Administrative Sciences

DOI: 10.46849/guiibd.823445

CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 3165

2

CITED

0

FAVORITE

3165

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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