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Researchers
Murat Toksarı
Murat Toksarı
Prof. Dr.
SİVAS CUMHURİYET ÜNİVERSİTESİ
Publication
11
Review
12
CrossRef Cited
7
11
Publication
12
Review
7
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Integrated Marketing Communication
Public Relations
Institutional Communication
Marketing
Digital Marketing
Service Marketing
Institution
SİVAS CUMHURİYET ÜNİVERSİTESİ
Popular Publications
Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method
Authors:
Murat Toksarı
,
Amine Feyzanur Aydar
Published: 2021 ,
Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.901504
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
1063
1
CITED
2
FAVORITE
1063
TOTAL DOWNLOAD COUNT
Covid-19 Salgın Sürecinde Markaların Kurumsal Sosyal Sorumluluk Çalışmalarının Vaka Analizi Yöntemi ile İncelenmesi
Authors:
Murat Toksarı
,
Mert Susur
Published: 2021 ,
Maltepe Üniversitesi İletişim Fakültesi Dergisi
DOI: -
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
1223
0
CITED
2
FAVORITE
1223
TOTAL DOWNLOAD COUNT
Showrooming ve Webrooming’i Kullanarak Ürün Ve Hizmet Talep Eden Tüketicilerin Satın Alma Davranışlarının Karşılaştırılması: İskenderun Teknik Üniversitesi Öğrencileri Üzerine Bir Uygulama
Authors:
Elmas Ercan
,
Murat Toksarı
Published: 2020 ,
International Journal of Cultural and Social Studies (IntJCSS)
DOI: 10.46442/intjcss.729579
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1674
0
CITED
1
FAVORITE
1674
TOTAL DOWNLOAD COUNT
BRAND PLACEMENT IN TURKISH TV SERIES: EXAMPLE OF SADAKATSİZ TV SERIES
Authors:
Murat Toksarı
,
Mert Susur
Published: 2021 ,
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988831
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1697
0
CITED
1
FAVORITE
1697
TOTAL DOWNLOAD COUNT
The Role Of The Concept Of Femvertısıng In The Advertısıng Strategıes Of Instıtutıons: An Examining The Advertısement Publıshed By Turkısh Aırlınes For Internatıonal Women's Day On March 8, 2021 Usıng The Semıotıc Analysıs Method
Authors:
Murat Toksarı
,
Amine Feyzanur Aydar
Published: 2022 ,
Intermedia International E-journal
DOI: 10.56133/intermedia.1021721
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
807
0
CITED
1
FAVORITE
807
TOTAL DOWNLOAD COUNT
Publications
Analysis of Advertisements With Metaverse Content (Advertisement Films of Hyundai and Nike Brands) With Semiotic Analysis Method
Authors:
Murat Toksarı
,
İsmail Demirbağ
Published: 2022 ,
Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1204133
FAVORITE
0
TOTAL DOWNLOAD COUNT
550
0
FAVORITE
550
TOTAL DOWNLOAD COUNT
THE ANALYSIS OF BRAND LOVE WITH BIBLIOMETRIC ANALYSIS METHOD
Authors:
Murat Toksarı
Published: 2022 ,
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1105653
FAVORITE
1
TOTAL DOWNLOAD COUNT
439
1
FAVORITE
439
TOTAL DOWNLOAD COUNT
The Role Of The Concept Of Femvertısıng In The Advertısıng Strategıes Of Instıtutıons: An Examining The Advertısement Publıshed By Turkısh Aırlınes For Internatıonal Women's Day On March 8, 2021 Usıng The Semıotıc Analysıs Method
Authors:
Murat Toksarı
,
Amine Feyzanur Aydar
Published: 2022 ,
Intermedia International E-journal
DOI: 10.56133/intermedia.1021721
FAVORITE
1
TOTAL DOWNLOAD COUNT
807
1
FAVORITE
807
TOTAL DOWNLOAD COUNT
Examining Studies on Social Media and Hate Speech with Bibliometric Analysis
Authors:
Murat Toksarı
Published: 2022 ,
Kastamonu İletişim Araştırmaları Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
529
0
FAVORITE
529
TOTAL DOWNLOAD COUNT
Hyper Personalization in Digital Marketing
Authors:
Dilara Akan
,
Murat Toksarı
Published: 2021 ,
Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1026980
FAVORITE
0
TOTAL DOWNLOAD COUNT
982
0
FAVORITE
982
TOTAL DOWNLOAD COUNT
BRAND PLACEMENT IN TURKISH TV SERIES: EXAMPLE OF SADAKATSİZ TV SERIES
Authors:
Murat Toksarı
,
Mert Susur
Published: 2021 ,
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988831
FAVORITE
1
TOTAL DOWNLOAD COUNT
1697
1
FAVORITE
1697
TOTAL DOWNLOAD COUNT
Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method
Authors:
Murat Toksarı
,
Amine Feyzanur Aydar
Published: 2021 ,
Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.901504
FAVORITE
2
TOTAL DOWNLOAD COUNT
1063
2
FAVORITE
1063
TOTAL DOWNLOAD COUNT
The Role Model Effect of Sports Celebrites in Social Media on the Behavioral Intentions of Generation Z
Authors:
Mehmet Mürütsoy
,
Murat Toksarı
Published: 2021 ,
OPUS International Journal of Society Researches
DOI: 10.26466/opus.876057
FAVORITE
0
TOTAL DOWNLOAD COUNT
1596
0
FAVORITE
1596
TOTAL DOWNLOAD COUNT
Covid-19 Salgın Sürecinde Markaların Kurumsal Sosyal Sorumluluk Çalışmalarının Vaka Analizi Yöntemi ile İncelenmesi
Authors:
Murat Toksarı
,
Mert Susur
Published: 2021 ,
Maltepe Üniversitesi İletişim Fakültesi Dergisi
DOI: -
FAVORITE
2
TOTAL DOWNLOAD COUNT
1223
2
FAVORITE
1223
TOTAL DOWNLOAD COUNT
Showrooming ve Webrooming’i Kullanarak Ürün Ve Hizmet Talep Eden Tüketicilerin Satın Alma Davranışlarının Karşılaştırılması: İskenderun Teknik Üniversitesi Öğrencileri Üzerine Bir Uygulama
Authors:
Elmas Ercan
,
Murat Toksarı
Published: 2020 ,
International Journal of Cultural and Social Studies (IntJCSS)
DOI: 10.46442/intjcss.729579
FAVORITE
1
TOTAL DOWNLOAD COUNT
1674
1
FAVORITE
1674
TOTAL DOWNLOAD COUNT
DETERMINATION OF FACTORS AFFECTING THE USABILITY AND SUCCESS OF E-COMMERCE SITES
Authors:
Yeşim Tuba Ülger
,
Murat Toksarı
Published: 2020 ,
Journal of Economics and Administrative Sciences
DOI: 10.46849/guiibd.823445
FAVORITE
0
TOTAL DOWNLOAD COUNT
2165
0
FAVORITE
2165
TOTAL DOWNLOAD COUNT
Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Elektronik Cumhuriyet İletişim Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Intermedia International E-journal
International Journal of Cultural and Social Studies (IntJCSS)
Journal of Economics and Administrative Sciences
Journal of Erciyes Communication
Kastamonu İletişim Araştırmaları Dergisi
Maltepe Üniversitesi İletişim Fakültesi Dergisi
OPUS International Journal of Society Researches
Reviews
Academic Review of Economics and Administrative Sciences
Elektronik Cumhuriyet İletişim Dergisi
Erciyes Akademi
Erciyes University Journal of Social Sciences Institute
Fiscaoeconomia
Journal of Economics and Administrative Sciences
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Süleyman Demirel University Visionary Journal
Publications
Analysis of Advertisements With Metaverse Content (Advertisement Films of Hyundai and Nike Brands) With Semiotic Analysis Method
Authors:
Murat Toksarı
,
İsmail Demirbağ
Published: 2022 ,
Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1204133
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
550
1
CITED
0
FAVORITE
550
TOTAL DOWNLOAD COUNT
THE ANALYSIS OF BRAND LOVE WITH BIBLIOMETRIC ANALYSIS METHOD
Authors:
Murat Toksarı
Published: 2022 ,
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1105653
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
439
2
CITED
1
FAVORITE
439
TOTAL DOWNLOAD COUNT
Hyper Personalization in Digital Marketing
Authors:
Dilara Akan
,
Murat Toksarı
Published: 2021 ,
Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1026980
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
982
1
CITED
0
FAVORITE
982
TOTAL DOWNLOAD COUNT
Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method
Authors:
Murat Toksarı
,
Amine Feyzanur Aydar
Published: 2021 ,
Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.901504
CITED
1
FAVORITE
2
TOTAL DOWNLOAD COUNT
1063
1
CITED
2
FAVORITE
1063
TOTAL DOWNLOAD COUNT
DETERMINATION OF FACTORS AFFECTING THE USABILITY AND SUCCESS OF E-COMMERCE SITES
Authors:
Yeşim Tuba Ülger
,
Murat Toksarı
Published: 2020 ,
Journal of Economics and Administrative Sciences
DOI: 10.46849/guiibd.823445
CITED
2
FAVORITE
0
TOTAL DOWNLOAD COUNT
2165
2
CITED
0
FAVORITE
2165
TOTAL DOWNLOAD COUNT
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