Mualla Akçadağ profile image
Mualla Akçadağ Asst. Prof. Dr. CUMHURİYET ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publication 12 Review 11 CrossRef Cited 3
12 Publication
11 Review
3 CrossRef Cited

Research Fields

Industrial Marketing Marketing Research Methodology Digital Marketing Advertisement Service Marketing Sales Management Marketing International Marketing Customer Relationship Management Entrepreneurship

Institution

CUMHURİYET ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ

Popular Publications

EVALUATION OF WORLD AND TURKEY TRANSPORTATION DATA IN TERMS OF MARKETING ACTIVITIES
Authors: Mualla Akçadağ
Published: 2022 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1188944
CITED 0 FAVORITE 6 TOTAL DOWNLOAD COUNT 3582

0

6

3582

Systematic Literature Review of Publications on Digital Twin Topics in Certain Research Areas
Authors: Rabia Özat , Mualla Akçadağ
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1344962
CITED 1 FAVORITE 4 TOTAL DOWNLOAD COUNT 832

1

4

832

İlaç Sektöründe Tersine Lojistik ve Dağıtımın Rolü: Bir Uygulama
Authors: Şemsettin Uslu, Mualla Akçadağ
Published: 2012 , Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 8942

0

3

8942

DETERMINING THE REASONS WHY FEMALE CONSUMERS PREFER BRANDED PRODUCTS: THE CASE OF SİVAS PROVINCE
Authors: Songül Güldiken , Mualla Akçadağ
Published: 2025 , Journal of International Trade and Economic Researches
DOI: 10.30711/utead.1714487
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 172

0

2

172

DETERMINATION OF THE REASONS FOR PREFENCE OF FAST FOOD PRODUCTS: AN APPLICATION ON STUDENTS OF SIVAS REPUBLIC UNIVERSITY
Authors: Mualla Akçadağ , Tuba Ahıskalı Bozkurt
Published: 2019 , Journal of Life Economics
DOI: 10.15637/jlecon.6.028
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1525

0

2

1525

Publications

DETERMINING THE REASONS WHY FEMALE CONSUMERS PREFER BRANDED PRODUCTS: THE CASE OF SİVAS PROVINCE
Authors: Songül Güldiken , Mualla Akçadağ
Published: 2025 , Journal of International Trade and Economic Researches
DOI: 10.30711/utead.1714487
FAVORITE 2 TOTAL DOWNLOAD COUNT 172

2

172

Fiyat Stratejilerinin İşletme Performansı Üzerindeki Etkisinin Sivas Mobilya Sektöründe Uluslararası Faaliyet Gösteren İşletmeler Üzerinde İncelenmesi
Authors: Zerrin Işıksal , Mualla Akçadağ
Published: 2025 , International Journal of Current Social Science
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 563

0

563

DETERMINING THE FACTORS AFFECTING VOTERS' VOTING DECISION WITHIN THE SCOPE OF POLITICAL MARKETING: THE CASE OF SİVAS PROVINCE
Authors: Beyzanur Adıyahşi , Mualla Akçadağ
Published: 2024 , Uluslararası Anadolu Sosyal Bilimler Dergisi
DOI: 10.47525/ulasbid.1574175
FAVORITE 0 TOTAL DOWNLOAD COUNT 542

0

542

Systematic Literature Review of Publications on Digital Twin Topics in Certain Research Areas
Authors: Rabia Özat , Mualla Akçadağ
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1344962
FAVORITE 4 TOTAL DOWNLOAD COUNT 832

4

832

Determining The Impact Of Green Distribution Activities On Perceived Business Performance: Kocaeli Logistics Enterprises Application
Authors: Ömer Ellibeş , Mualla Akçadağ
Published: 2023 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1288970
FAVORITE 0 TOTAL DOWNLOAD COUNT 994

0

994

EVALUATION OF WORLD AND TURKEY TRANSPORTATION DATA IN TERMS OF MARKETING ACTIVITIES
Authors: Mualla Akçadağ
Published: 2022 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1188944
FAVORITE 6 TOTAL DOWNLOAD COUNT 3582

6

3582

Literature Review on Brand Management in Marketing
Authors: Mualla Akçadağ , Zerrin Işıksal
Published: 2021 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.995824
FAVORITE 1 TOTAL DOWNLOAD COUNT 2040

1

2040

The Effect of Green Value Chain Applications on the Performance of Companies in Ensuring the Sustainability of Enterprises: Kayseri Province Application
Authors: Ebru Aykan , Mualla Akçadağ
Published: 2020 , Akdeniz İİBF journal
DOI: 10.25294/auiibfd.827494
FAVORITE 1 TOTAL DOWNLOAD COUNT 922

1

922

DETERMINING THE ATTITUDES OF STORE MANAGERS FOR GREEN MARKETING MIX: KOCAELI SHOPPING CENTER APPLICATION
Authors: Mualla Akcadag , Omer Ellibes
Published: 2020 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2020.1249
FAVORITE 1 TOTAL DOWNLOAD COUNT 811

1

811

ALGILANAN HİZMET KALİTESİNİN TEKRAR SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ: SİVAS İLİ ALIŞVERİŞ MERKEZİ UYGULAMASI
Authors: Mualla Akçadağ
Published: 2019 , Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2555

1

2555

DETERMINATION OF THE REASONS FOR PREFENCE OF FAST FOOD PRODUCTS: AN APPLICATION ON STUDENTS OF SIVAS REPUBLIC UNIVERSITY
Authors: Mualla Akçadağ , Tuba Ahıskalı Bozkurt
Published: 2019 , Journal of Life Economics
DOI: 10.15637/jlecon.6.028
FAVORITE 2 TOTAL DOWNLOAD COUNT 1525

2

1525

İlaç Sektöründe Tersine Lojistik ve Dağıtımın Rolü: Bir Uygulama
Authors: Şemsettin Uslu, Mualla Akçadağ
Published: 2012 , Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 8942

3

8942

Articles published in
Akdeniz İİBF journal
Akdeniz İİBF journal
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
International Journal of Current Social Science
International Journal of Current Social Science
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of International Trade and Economic Researches
Journal of International Trade and Economic Researches
Journal of Life Economics
Journal of Life Economics
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
PressAcademia Procedia
PressAcademia Procedia
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi

Reviews

Aydın Gastronomy
Aydın Gastronomy
Bilecik Şeyh Edebali University Journal of Social Science
Bilecik Şeyh Edebali University Journal of Social Science
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Applied Sciences Faculty of TOGU-TURHAL
Journal of Applied Sciences Faculty of TOGU-TURHAL
Journal of Research in Business
Journal of Research in Business
Journal of Transportation and Logistics
Journal of Transportation and Logistics
The Journal of Social Sciences Research
The Journal of Social Sciences Research
Uluslararası Anadolu Sosyal Bilimler Dergisi
Uluslararası Anadolu Sosyal Bilimler Dergisi

Publications

Systematic Literature Review of Publications on Digital Twin Topics in Certain Research Areas
Authors: Rabia Özat , Mualla Akçadağ
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1344962
CITED 1 FAVORITE 4 TOTAL DOWNLOAD COUNT 832

1

4

832

Determining The Impact Of Green Distribution Activities On Perceived Business Performance: Kocaeli Logistics Enterprises Application
Authors: Ömer Ellibeş , Mualla Akçadağ
Published: 2023 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1288970
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 994

1

0

994

Literature Review on Brand Management in Marketing
Authors: Mualla Akçadağ , Zerrin Işıksal
Published: 2021 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.995824
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2040

1

1

2040

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.