Mehmet Özer Demir profile image
Mehmet Özer Demir Assoc. Prof. ALANYA ALAADDİN KEYKUBAT ÜNİVERSİTESİ, MÜHENDİSLİK FAKÜLTESİ
Publication 11 Review 7 CrossRef Cited 2 TR Dizin Cited 28
11 Publication
7 Review
2 CrossRef Cited
28 TR Dizin Cited
0000-0002-5035-0530

Research Fields

Digital Marketing Product and Brand Management Political Marketing

Institution

ALANYA ALAADDİN KEYKUBAT ÜNİVERSİTESİ, MÜHENDİSLİK FAKÜLTESİ

Popular Publications

Gamification Characteristics' Effects On Brand Loyalty
Authors: Mehmet Özer Demir , Zuhal Gök Demir
Published: 2020 , Journal of Yaşar University
DOI: 10.19168/jyasar.558862
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 1385

2

3

1385

THE IMPACTS OF SELF-BRAND CONGRUENCE ON BRAND LOYALTY: A STUDY ON CELLULAR PHONE USERS
Authors: Can Deniz Köksal, Mehmet Özer Demir
Published: 2012 , International Journal of Social Sciences and Humanity Studies
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 958

0

1

958

The Effects of Perceived Risk on Brand Loyalty: A Study on Mobile Phones
Authors: Mehmet Özer Demir
Published: 2011 , Ege Academic Review
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1351

0

1

1351

Decision Tree Analysis of Consumers’ Intentions to Purchase Coffee in Glass Flasks
Authors: Sezgin Irmak , Mehmet Özer Demir
Published: 2021 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.663171
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1286

0

1

1286

The Classification of Consumers Based on the Preferences of the Information Need on the Packaging: The Machine Learning Approach
Authors: Didem Tavlı , Mehmet Özer Demir
Published: 2021 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.674570
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 587

0

1

587

Publications

The Classification of Consumers Based on the Preferences of the Information Need on the Packaging: The Machine Learning Approach
Authors: Didem Tavlı , Mehmet Özer Demir
Published: 2021 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.674570
FAVORITE 1 TOTAL DOWNLOAD COUNT 587

1

587

The Effect of Information Search on Word of Mouth Communication and Behavioral Intention: A Study on Edremit Gulf
Authors: Mehmet Oğuzhan İlban , Mehmet Özer Demir , Pelin Arsezen , Mertcan Gündoğdu
Published: 2021 , Seyahat ve Otel İşletmeciliği Dergisi
DOI: 10.24010/soid.796497
FAVORITE 1 TOTAL DOWNLOAD COUNT 637

1

637

Decision Tree Analysis of Consumers’ Intentions to Purchase Coffee in Glass Flasks
Authors: Sezgin Irmak , Mehmet Özer Demir
Published: 2021 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.663171
FAVORITE 1 TOTAL DOWNLOAD COUNT 1286

1

1286

Gamification Characteristics' Effects On Brand Loyalty
Authors: Mehmet Özer Demir , Zuhal Gök Demir
Published: 2020 , Journal of Yaşar University
DOI: 10.19168/jyasar.558862
FAVORITE 3 TOTAL DOWNLOAD COUNT 1385

3

1385

CONSUMER SWITCHING BEHAVIOR IN BANKING INDUSTRY: CAN CONSUMER BASE BE PURCHASED, OR EARNED?
Authors: Mehmet Özer Demir , Zuhal Gök Demir
Published: 2019 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.399671
FAVORITE 0 TOTAL DOWNLOAD COUNT 1595

0

1595

The Factors Affecting Minorities’ Satisfaction of Health Care Service Utilizing Fuzzy Rule Based Systems
Authors: Mehmet Özer Demir , Murat Alper Başaran
Published: 2018 , Hacettepe Sağlık İdaresi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 563

0

563

MAJÖR MERKEZ BANKALARI FAİZ ORANLARININ TÜRKİYE CUMHURİYETİ MERKEZ BANKASI FAİZ ORANLARI KARAKTERİSTİĞİ ÜZERİNDEKİ ETKİLERİ
Authors: İrem Kaya, Mehmet Özer Demir
Published: 2018 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1452

0

1452

Skepticism Towards Videos Shared On Social Media
Authors: Mehmet Özer Demir
Published: 2018 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.454295
FAVORITE 0 TOTAL DOWNLOAD COUNT 847

0

847

THE USES AND GRATIFICATIONS APPROACH OF TV SERIES VIEWERS IN
Authors: Mehmet Özer Demir , Zuhal Gök Demir
Published: 2013 , Akademik Bakış Uluslararası Hakemli Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 652

0

652

THE IMPACTS OF SELF-BRAND CONGRUENCE ON BRAND LOYALTY: A STUDY ON CELLULAR PHONE USERS
Authors: Can Deniz Köksal, Mehmet Özer Demir
Published: 2012 , International Journal of Social Sciences and Humanity Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 958

1

958

The Effects of Perceived Risk on Brand Loyalty: A Study on Mobile Phones
Authors: Mehmet Özer Demir
Published: 2011 , Ege Academic Review
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1351

1

1351

Articles published in
Akademik Bakış Uluslararası Hakemli Sosyal Bilimler Dergisi
Akademik Bakış Uluslararası Hakemli Sosyal Bilimler Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Ege Academic Review
Ege Academic Review
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Hacettepe Sağlık İdaresi Dergisi
Hacettepe Sağlık İdaresi Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
International Journal of Social Sciences and Humanity Studies
International Journal of Social Sciences and Humanity Studies
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Yaşar University
Journal of Yaşar University
Seyahat ve Otel İşletmeciliği Dergisi
Seyahat ve Otel İşletmeciliği Dergisi

Reviews

Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Alanya Academic Review
Alanya Academic Review
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
Istanbul Business Research
Istanbul Business Research
ODU Journal of Social Sciences Research
ODU Journal of Social Sciences Research
The International Journal of Economic and Social Research
The International Journal of Economic and Social Research

Publications

Gamification Characteristics' Effects On Brand Loyalty
Authors: Mehmet Özer Demir , Zuhal Gök Demir
Published: 2020 , Journal of Yaşar University
DOI: 10.19168/jyasar.558862
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 1385

2

3

1385

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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