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Muhammed Fatih Cevher Asst. Prof. Dr. MUNZUR UNIVERSITY
Publication 10 Review 21 CrossRef Cited 12 TR Dizin Cited 1
10 Publication
21 Review
12 CrossRef Cited
1 TR Dizin Cited
0000-0002-0992-8118

Research Fields

Social Media Studies Digital Marketing Marketing Consumer Behaviour

Institution

MUNZUR UNIVERSITY

Popular Publications

METAVERSE AND MARKETING: NEW DIMENSIONS OF DIGITAL TRANSFORMATION
Authors: Muhammed Fatih Cevher
Published: 2023 , Firat University International Journal of Economics and Administrative Sciences
DOI: 10.61524/fuuiibfdergi.1326469
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1070

1

2

1070

Social Marketing in Times of Crisis: A Covid-19 Review
Authors: Muhammed Fatih Cevher
Published: 2021 , Bingol University Journal of Economics and Administrative Sciences
DOI: 10.33399/biibfad.1029333
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1295

0

2

1295

BIBLIOMETRIC ANALYSIS OF THE INTERNET OF THINGS FROM A MARKETING PERSPECTIVE
Authors: Muhammed Fatih Cevher
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1181367
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1057

2

1

1057

Sosyal Medyada Satın Alma Niyetinin Demografik Özellikler Açısından İncelenmesi
Authors: Muhammed Fatih Cevher
Published: 2020 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.754188
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 2902

3

1

2902

ANALYZING CONSUMERS' DIGITAL PUBLISHING PLATFORM PREFERENCES WITH MULTI-CRITERIA DECISION-MAKING METHODS
Authors: Muhammed Fatih Cevher , Muhammed Çubuk
Published: 2023 , Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1807

0

1

1807

Publications

THE IMPACT of ESG on BRAND TRUST, BRAND LOYALTY, and BRAND IMAGE in THE CONTEXT OF SUSTAINABILITY
Authors: Muhammed Fatih Cevher , Erkan Gülter
Published: 2026 , Journal of Academic Approaches
DOI: 10.54688/ayd.1760654
FAVORITE 1 TOTAL DOWNLOAD COUNT 1341

1

1341

Investigating Consumers’ Boycott Behavior in the Context of Israeli-Palestinian Conflict: Social Media, Consumer Animosity and Perceived Efficacy Perspectives
Authors: Muhammed Fatih Cevher
Published: 2025 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1572026
FAVORITE 0 TOTAL DOWNLOAD COUNT 5516

0

5516

Examination of Consumer Perceptions Regarding Productive Artificial Intelligence Applications: A Qualitative Study on the Case of ChatGPT
Authors: Muhammed Fatih Cevher
Published: 2025 , Romaya Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 541

0

541

A Qualitative Analysis to Research Consumers' Purchasing Intention from Online Shopping Platforms
Authors: Muhammed Fatih Cevher
Published: 2024 , Fiscaoeconomia
DOI: 10.25295/fsecon.1441690
FAVORITE 1 TOTAL DOWNLOAD COUNT 1071

1

1071

METAVERSE AND MARKETING: NEW DIMENSIONS OF DIGITAL TRANSFORMATION
Authors: Muhammed Fatih Cevher
Published: 2023 , Firat University International Journal of Economics and Administrative Sciences
DOI: 10.61524/fuuiibfdergi.1326469
FAVORITE 2 TOTAL DOWNLOAD COUNT 1070

2

1070

ANALYZING CONSUMERS' DIGITAL PUBLISHING PLATFORM PREFERENCES WITH MULTI-CRITERIA DECISION-MAKING METHODS
Authors: Muhammed Fatih Cevher , Muhammed Çubuk
Published: 2023 , Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1807

1

1807

BIBLIOMETRIC ANALYSIS OF THE INTERNET OF THINGS FROM A MARKETING PERSPECTIVE
Authors: Muhammed Fatih Cevher
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1181367
FAVORITE 1 TOTAL DOWNLOAD COUNT 1057

1

1057

Social Marketing in Times of Crisis: A Covid-19 Review
Authors: Muhammed Fatih Cevher
Published: 2021 , Bingol University Journal of Economics and Administrative Sciences
DOI: 10.33399/biibfad.1029333
FAVORITE 2 TOTAL DOWNLOAD COUNT 1295

2

1295

Sosyal Medyada Satın Alma Niyetinin Demografik Özellikler Açısından İncelenmesi
Authors: Muhammed Fatih Cevher
Published: 2020 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.754188
FAVORITE 1 TOTAL DOWNLOAD COUNT 2902

1

2902

İŞLETMELERDE İNFORMAL İLİŞKİLERİN YÖNETİLEBİLMESİNE FARKLI BİR BAKIŞ AÇISI: HAVACILIK SEKTÖRÜNDE BİR UYGULAMA
Authors: Kağan Cenk Mızrak , Abdullah Türk , Muhammed Cevher
Published: 2020 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2428

0

2428

Articles published in
Beykent Üniversitesi Sosyal Bilimler Dergisi
Beykent Üniversitesi Sosyal Bilimler Dergisi
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Fiscaoeconomia
Fiscaoeconomia
Journal of Academic Approaches
Journal of Academic Approaches
Journal of Research in Business
Journal of Research in Business
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Romaya Journal
Romaya Journal

Reviews

Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Avrasya Dosyası
Avrasya Dosyası
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Black Sea Journal of Engineering and Science
Black Sea Journal of Engineering and Science
Evliya Çelebi Journal of Political Sciences
Evliya Çelebi Journal of Political Sciences
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Research in Business
Journal of Research in Business
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Tahlil
Tahlil
Uluslararası Toplumsal Bilimler Dergisi
Uluslararası Toplumsal Bilimler Dergisi
World Journal of Multidisciplinary Research
World Journal of Multidisciplinary Research
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi

Publications

Investigating Consumers’ Boycott Behavior in the Context of Israeli-Palestinian Conflict: Social Media, Consumer Animosity and Perceived Efficacy Perspectives
Authors: Muhammed Fatih Cevher
Published: 2025 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1572026
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 5516

3

0

5516

A Qualitative Analysis to Research Consumers' Purchasing Intention from Online Shopping Platforms
Authors: Muhammed Fatih Cevher
Published: 2024 , Fiscaoeconomia
DOI: 10.25295/fsecon.1441690
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1071

3

1

1071

METAVERSE AND MARKETING: NEW DIMENSIONS OF DIGITAL TRANSFORMATION
Authors: Muhammed Fatih Cevher
Published: 2023 , Firat University International Journal of Economics and Administrative Sciences
DOI: 10.61524/fuuiibfdergi.1326469
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1070

1

2

1070

BIBLIOMETRIC ANALYSIS OF THE INTERNET OF THINGS FROM A MARKETING PERSPECTIVE
Authors: Muhammed Fatih Cevher
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1181367
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1057

2

1

1057

Sosyal Medyada Satın Alma Niyetinin Demografik Özellikler Açısından İncelenmesi
Authors: Muhammed Fatih Cevher
Published: 2020 , Beykent Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18221/bujss.754188
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 2902

3

1

2902

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