Emet Gurel is a professor at Ege University Faculty of Communication since 2013. Gurel got her bachelor degree from Ege University on Public Relations and Publicity, then focuses on organizational change on her MA with the thesis on Public Relations 1998, lastly received her Ph.D about globalization and competition management in 2002 from Ege University. In addition, Emet Gurel has a bachelor's degree in Philosophy and associate’s degree in Cultural Heritage & Tourism at Anadolu University. Besides, Gurel interested in quality and accreditation as an assessor under the Turkish Higher Education Quality Council (YOKAK), Turkish Quality Association (Kal-Der), Evaluation and Accreditation Board of Communication Education (ILEDAK). Academically, Gurel’s research focuses are can be listed as communication, communication management and strategic communication.