Emel Tanyeri Mazıcı profile image
Emel Tanyeri Mazıcı Assoc. Prof. Dr. ERCIYES UNIVERSITY
Publication 16 Review 27 CrossRef Cited 46
16 Publication
27 Review
46 CrossRef Cited

Research Fields

Integrated Marketing Communication

Institution

ERCIYES UNIVERSITY

Popular Publications

The Relationship Between Influencer Marketing and Purchase Behavior: A Research on Social Network Users
Authors: Emel Tanyeri , Hande Toprak
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.714203
CITED 9 FAVORITE 3 TOTAL DOWNLOAD COUNT 3661

9

3

3661

DIGITAL PUBLISHING AS A CULTURE INDUSTRY TOOL: CASE STUDY ON DIGITAL TV PLATFORMS
Authors: Mehmet Burç , Emel Tanyeri Mazıcı
Published: 2023 , The Journal of Communication and Social Studies
DOI: 10.5281/zenodo.7785622
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 3570

0

3

3570

THE USE OF ADOLF HITLER IN PUBLIC SERVICE ADVERTISING IN THE CONTEXT OF FEAR APPEAL
Authors: Caner Çakı , Emel Mazıcı
Published: 2018 , Journal of Erciyes Communication
DOI: 10.17680/erciyesakademia.369487
CITED 20 FAVORITE 2 TOTAL DOWNLOAD COUNT 3801

20

2

3801

Postmodern Consumption And Digital Media Reflections: An Assessment On Netflix
Authors: Emel Tanyeri Mazıcı , Efe Numan Can
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.862778
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2424

2

2

2424

TELEVİZYON PROGRAMLARINDA ÜRÜN YERLEŞTİRME: “SURVİVOR ALL STAR” ÖRNEĞİ
Authors: Emel Tanyeri Mazıcı , Nur Banu Ateş , Ayşe Yıldırım
Published: 2017 , Journal of Selcuk Communication
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 5731

0

1

5731

Publications

A Study on Reading Cultural Imperialism on Netflix
Authors: Burcu Nur Burç , Emel Tanyeri Mazıcı
Published: 2025 , The Journal of Communication and Social Studies
DOI: 10.59534/jcss.1618374
FAVORITE 0 TOTAL DOWNLOAD COUNT 794

0

794

THE ROLE OF SMART DESTINATIONS IN CITY BRANDING; ANTALYA EXAMPLE
Authors: Zeliha Akkuş , Emel Tanyeri Mazıcı
Published: 2024 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1510684
FAVORITE 1 TOTAL DOWNLOAD COUNT 524

1

524

DIGITAL PUBLISHING AS A CULTURE INDUSTRY TOOL: CASE STUDY ON DIGITAL TV PLATFORMS
Authors: Mehmet Burç , Emel Tanyeri Mazıcı
Published: 2023 , The Journal of Communication and Social Studies
DOI: 10.5281/zenodo.7785622
FAVORITE 3 TOTAL DOWNLOAD COUNT 3570

3

3570

ANALYSIS OF DESTINATION AND COUNTRY PROMOTIONAL FILMS IN TERMS OF ORIENTALISM: THE CASE OF TURKEY
Authors: Hidayet İlhan , Emel Tanyeri Mazıcı
Published: 2022 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1182102
FAVORITE 1 TOTAL DOWNLOAD COUNT 1096

1

1096

Public Relations Roles of Women's Research And Implementation Centers: Case Study
Authors: Nur Banu Ateş , Emel Tanyeri Mazıcı
Published: 2022 , Kastamonu İletişim Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1163

0

1163

A Research About the Post-Truth Period and Twitter Users' Perspective to the Truth
Authors: Esra Yıldırım , Emel Tanyeri Mazıcı
Published: 2021 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.970746
FAVORITE 0 TOTAL DOWNLOAD COUNT 1350

0

1350

Guerılla Marketıng From Socıal Medıa Perspectıve And A Research
Authors: Mehmet Burç , Emel Tanyeri
Published: 2021 , Aksaray İletişim Dergisi
DOI: 10.47771/aid.878830
FAVORITE 1 TOTAL DOWNLOAD COUNT 3980

1

3980

Postmodern Consumption And Digital Media Reflections: An Assessment On Netflix
Authors: Emel Tanyeri Mazıcı , Efe Numan Can
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.862778
FAVORITE 2 TOTAL DOWNLOAD COUNT 2424

2

2424

The Relationship Between Influencer Marketing and Purchase Behavior: A Research on Social Network Users
Authors: Emel Tanyeri , Hande Toprak
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.714203
FAVORITE 3 TOTAL DOWNLOAD COUNT 3661

3

3661

Online Behavioral Advertising in the Face of Changing Advertising: A Research From the Internet Users Perspective
Authors: Nilay Akan , Emel Tanyeri
Published: 2020 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.706855
FAVORITE 0 TOTAL DOWNLOAD COUNT 2826

0

2826

A CASE STUDY ON DOCTORAL DISSERTATIONS ON COMMUNICATION RESEARCH WRITTEN BETWEEN THE YEARS 2006-2016
Authors: Ebru Davulcu , Emel Tanyeri Mazıcı
Published: 2018 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2256

0

2256

SURVEILLANCE APPLICATIONS IN THE CONSUMPTION SOCIETY AND AN ASSESSMENT FROM CONSUMER PERSPECTIVE
Authors: Emel Tanyeri Mazıcı
Published: 2018 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.393162
FAVORITE 1 TOTAL DOWNLOAD COUNT 3922

1

3922

THE USE OF ADOLF HITLER IN PUBLIC SERVICE ADVERTISING IN THE CONTEXT OF FEAR APPEAL
Authors: Caner Çakı , Emel Mazıcı
Published: 2018 , Journal of Erciyes Communication
DOI: 10.17680/erciyesakademia.369487
FAVORITE 2 TOTAL DOWNLOAD COUNT 3801

2

3801

Küreselleşme Perspektifinden İnsan Doğası ve Halkla İlişkiler Faaliyetlerinin Dönüşümü Üzerine Bir İnceleme
Authors: Emel Tanyeri Mazıcı
Published: 2017 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.437295
FAVORITE 0 TOTAL DOWNLOAD COUNT 2437

0

2437

TELEVİZYON PROGRAMLARINDA ÜRÜN YERLEŞTİRME: “SURVİVOR ALL STAR” ÖRNEĞİ
Authors: Emel Tanyeri Mazıcı , Nur Banu Ateş , Ayşe Yıldırım
Published: 2017 , Journal of Selcuk Communication
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5731

1

5731

EVALUATION OF THE LOCAL NEWSPAPERS IN KAYSERI BY THE READERS AND A SURVEY TO DETERMINE THE READING HABITS OF THE PEOPLE IN KAYSERI
Authors: Hamza Cakır , Kenan Güllü , Mustafa Kaçur, Emel Tanyeri
Published: 2009 , Humanities Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2424

0

2424

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Aksaray İletişim Dergisi
Aksaray İletişim Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Humanities Sciences
Humanities Sciences
Journal of Erciyes Academy
Journal of Erciyes Academy
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
The Journal of Communication and Social Studies
The Journal of Communication and Social Studies

Reviews

Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Aksaray İletişim Dergisi
Aksaray İletişim Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Social Sciences Institute
Erciyes University Journal of Social Sciences Institute
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Humanities Sciences
Humanities Sciences
Journal of Erciyes Academy
Journal of Erciyes Academy
Journal of Selcuk Communication
Journal of Selcuk Communication
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi
Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi
The Journal of Communication and Social Studies
The Journal of Communication and Social Studies
The Journal of Selcuk University Social Sciences Institute
The Journal of Selcuk University Social Sciences Institute
Toplum Ekonomi ve Yönetim Dergisi
Toplum Ekonomi ve Yönetim Dergisi
Yeni Medya
Yeni Medya

Publications

THE ROLE OF SMART DESTINATIONS IN CITY BRANDING; ANTALYA EXAMPLE
Authors: Zeliha Akkuş , Emel Tanyeri Mazıcı
Published: 2024 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1510684
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 524

1

1

524

ANALYSIS OF DESTINATION AND COUNTRY PROMOTIONAL FILMS IN TERMS OF ORIENTALISM: THE CASE OF TURKEY
Authors: Hidayet İlhan , Emel Tanyeri Mazıcı
Published: 2022 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1182102
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1096

1

1

1096

A Research About the Post-Truth Period and Twitter Users' Perspective to the Truth
Authors: Esra Yıldırım , Emel Tanyeri Mazıcı
Published: 2021 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.970746
CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 1350

5

0

1350

Guerılla Marketıng From Socıal Medıa Perspectıve And A Research
Authors: Mehmet Burç , Emel Tanyeri
Published: 2021 , Aksaray İletişim Dergisi
DOI: 10.47771/aid.878830
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3980

1

1

3980

Postmodern Consumption And Digital Media Reflections: An Assessment On Netflix
Authors: Emel Tanyeri Mazıcı , Efe Numan Can
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.862778
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2424

2

2

2424

The Relationship Between Influencer Marketing and Purchase Behavior: A Research on Social Network Users
Authors: Emel Tanyeri , Hande Toprak
Published: 2020 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.714203
CITED 9 FAVORITE 3 TOTAL DOWNLOAD COUNT 3661

9

3

3661

Online Behavioral Advertising in the Face of Changing Advertising: A Research From the Internet Users Perspective
Authors: Nilay Akan , Emel Tanyeri
Published: 2020 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.706855
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 2826

3

0

2826

SURVEILLANCE APPLICATIONS IN THE CONSUMPTION SOCIETY AND AN ASSESSMENT FROM CONSUMER PERSPECTIVE
Authors: Emel Tanyeri Mazıcı
Published: 2018 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.393162
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 3922

3

1

3922

THE USE OF ADOLF HITLER IN PUBLIC SERVICE ADVERTISING IN THE CONTEXT OF FEAR APPEAL
Authors: Caner Çakı , Emel Mazıcı
Published: 2018 , Journal of Erciyes Communication
DOI: 10.17680/erciyesakademia.369487
CITED 20 FAVORITE 2 TOTAL DOWNLOAD COUNT 3801

20

2

3801

Küreselleşme Perspektifinden İnsan Doğası ve Halkla İlişkiler Faaliyetlerinin Dönüşümü Üzerine Bir İnceleme
Authors: Emel Tanyeri Mazıcı
Published: 2017 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.437295
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2437

1

0

2437

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.