Ayşegül Ermeç profile image
Ayşegül Ermeç Asst. Prof. Dr. Ankara Hacı Bayram Veli Üniversitesi- İktisadi ve İdari Bilimler Fakültesi
Publication 2 Review 21
2 Publication
21 Review

Research Fields

Marketing Digital Marketing Marketing Research Methodology Marketing Communications Consumer Behaviour

Institution

Ankara Hacı Bayram Veli Üniversitesi- İktisadi ve İdari Bilimler Fakültesi

Popular Publications

The Relationship between Brand Trust and Customer Citizenship Behavior: The Moderating Effect of Service Recovery
Authors: Çağla Pınar Utkutuğ, Ayşegül Ermeç
DOI: 10.16951/trendbusecon.1468587
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