Fatma Demirağ profile image
Fatma Demirağ Assoc. Prof. Kütahya dumlupınar üniversitesi
Publication 12 Review 18 CrossRef Cited 18 TR Dizin Cited 10
12 Publication
18 Review
18 CrossRef Cited
10 TR Dizin Cited
0000-0001-7520-6706
58571298400

Research Fields

Digital Marketing Consumer Behaviour Industrial Marketing International Marketing

Institution

Kütahya dumlupınar üniversitesi

Popular Publications

The Effect of Influencer Attrıbutes on The Behavıoral Intentıons of Consumers
Authors: Fatma Demirağ
Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1295684
CITED 8 FAVORITE 2 TOTAL DOWNLOAD COUNT 3243

8

2

3243

Validity and reliability analysis of qualitative research in marketing
Authors: Aydın Kayabaşı , Fatma Demirağ
Published: 2023 , Business Economics and Management Research Journal
DOI: 10.58308/bemarej.1202157
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 2920

3

2

2920

The impact of AI-supported marketing capabilities and analytics on SMEs' customer agility and marketing performance
Authors: Fatma Demirağ
Published: 2025 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.1601570
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2078

1

2

2078

Examining the Effects of Technology Self-Efficacy and Social Presence on Metaverse Attachment and Continuation Intention
Authors: Fatma Demirağ
Published: 2025 , Turkish Academic Research Review
DOI: 10.30622/tarr.1608295
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1049

2

2

1049

Examining Individuals’ Social Media Usage Motivations: A Scale Development Study
Authors: Aydın Kayabaşı , Fatma Demirağ , Cevat Söylemez
Published: 2025 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1577413
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1822

1

1

1822

Publications

THE EFFECT OF QUALITY PERCEPTION ON TECHNOLOGY IRRITATION AND SERVICE DISSATISFACTION: AN APPLICATION ON VOICE ASSISTANTS
Authors: Fatma Demirağ
Published: 2026 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1594403
FAVORITE 1 TOTAL DOWNLOAD COUNT 517

1

517

The Impact of Information Quality and Technology Quality on Marketing Capabilities
Authors: Fatma Demirağ
Published: 2025 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18026/cbayarsos.1613666
FAVORITE 0 TOTAL DOWNLOAD COUNT 746

0

746

The impact of AI-supported marketing capabilities and analytics on SMEs' customer agility and marketing performance
Authors: Fatma Demirağ
Published: 2025 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.1601570
FAVORITE 2 TOTAL DOWNLOAD COUNT 2078

2

2078

Examining the Effects of Technology Self-Efficacy and Social Presence on Metaverse Attachment and Continuation Intention
Authors: Fatma Demirağ
Published: 2025 , Turkish Academic Research Review
DOI: 10.30622/tarr.1608295
FAVORITE 2 TOTAL DOWNLOAD COUNT 1049

2

1049

Examining Individuals’ Social Media Usage Motivations: A Scale Development Study
Authors: Aydın Kayabaşı , Fatma Demirağ , Cevat Söylemez
Published: 2025 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1577413
FAVORITE 1 TOTAL DOWNLOAD COUNT 1822

1

1822

The Effect of Consumers' Forgiveness Behavior and Individual Innovation on Intention to Change as a Service Output: An Application on Online Food Sales Websites
Authors: Fatma Demirağ , Cevat Söylemez
Published: 2023 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.1329765
FAVORITE 1 TOTAL DOWNLOAD COUNT 748

1

748

The Effect of Influencer Attrıbutes on The Behavıoral Intentıons of Consumers
Authors: Fatma Demirağ
Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1295684
FAVORITE 2 TOTAL DOWNLOAD COUNT 3243

2

3243

Validity and reliability analysis of qualitative research in marketing
Authors: Aydın Kayabaşı , Fatma Demirağ
Published: 2023 , Business Economics and Management Research Journal
DOI: 10.58308/bemarej.1202157
FAVORITE 2 TOTAL DOWNLOAD COUNT 2920

2

2920

THE RELATIONSHIP OF CONSUMERS' BRAND PERCEPTION AND BRAND LOYALTY: A RESEARCH ON RETAIL STORES
Authors: Fatma Demirağ
Published: 2023 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.1191588
FAVORITE 1 TOTAL DOWNLOAD COUNT 3265

1

3265

Relationship between marketing capital, psychological capital, perception of job attractiveness and job performance: a practice in marketing professionals
Authors: Aydın Kayabaşı , Burcu Mucan Özcan , Fatma Demirağ
Published: 2022 , Oneri
DOI: 10.14783/maruoneri.1070551
FAVORITE 1 TOTAL DOWNLOAD COUNT 983

1

983

EFFECTS OF CUSTOMER ENGAGEMENT BEHAVIOR ON CUSTOMER LOYALTY
Authors: Ercan Taskin, Fatma Demirag
Published: 2017 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2017.636
FAVORITE 1 TOTAL DOWNLOAD COUNT 954

1

954

A FIELD RESEARCH FOR DETERMINING ENTREPRENEURIAL CHARACTERISTICS OF STUDENTS WHO ARE IN DIFFERENT INSTRUCTION LEVEL
Authors: Metin Uluköy, Vasfi Kahya, Fatma Demirağ , Cemalettin Demireli
Published: 2014 , MANAS Journal of Social Studies
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 913

0

913

Articles published in
Business Economics and Management Research Journal
Business Economics and Management Research Journal
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
International Journal of Social Sciences and Education Research
International Journal of Social Sciences and Education Research
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Oneri
Oneri
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
PressAcademia Procedia
PressAcademia Procedia
Turkish Academic Research Review
Turkish Academic Research Review
Editorship
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
Editor , Layout Editor , Copyeditor , Co-Editor
Editorial Board Memberships
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi

Reviews

19 Mayıs Sosyal Bilimler Dergisi
19 Mayıs Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Bucak İşletme Fakültesi Dergisi
Bucak İşletme Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
İşletme ve Girişimcilik Araştırmaları Dergisi
İşletme ve Girişimcilik Araştırmaları Dergisi
Journal of Academic Inquiries
Journal of Academic Inquiries
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Research in Business
Journal of Research in Business
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi

Publications

The impact of AI-supported marketing capabilities and analytics on SMEs' customer agility and marketing performance
Authors: Fatma Demirağ
Published: 2025 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.1601570
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2078

1

2

2078

Examining the Effects of Technology Self-Efficacy and Social Presence on Metaverse Attachment and Continuation Intention
Authors: Fatma Demirağ
Published: 2025 , Turkish Academic Research Review
DOI: 10.30622/tarr.1608295
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1049

2

2

1049

Examining Individuals’ Social Media Usage Motivations: A Scale Development Study
Authors: Aydın Kayabaşı , Fatma Demirağ , Cevat Söylemez
Published: 2025 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1577413
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1822

1

1

1822

The Effect of Consumers' Forgiveness Behavior and Individual Innovation on Intention to Change as a Service Output: An Application on Online Food Sales Websites
Authors: Fatma Demirağ , Cevat Söylemez
Published: 2023 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.1329765
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 748

1

1

748

The Effect of Influencer Attrıbutes on The Behavıoral Intentıons of Consumers
Authors: Fatma Demirağ
Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1295684
CITED 8 FAVORITE 2 TOTAL DOWNLOAD COUNT 3243

8

2

3243

Validity and reliability analysis of qualitative research in marketing
Authors: Aydın Kayabaşı , Fatma Demirağ
Published: 2023 , Business Economics and Management Research Journal
DOI: 10.58308/bemarej.1202157
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 2920

3

2

2920

THE RELATIONSHIP OF CONSUMERS' BRAND PERCEPTION AND BRAND LOYALTY: A RESEARCH ON RETAIL STORES
Authors: Fatma Demirağ
Published: 2023 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.1191588
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 3265

2

1

3265

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.