Fatma Demirağ profile image
Fatma Demirağ Asst. Prof. Dr. Kütahya dumlupınar üniversitesi
Publication 8 Review 6 CrossRef Cited 6 TR Dizin Cited 5
8 Publication
6 Review
6 CrossRef Cited
5 TR Dizin Cited
0000-0001-7520-6706

Research Fields

Digital Marketing Industrial Marketing Consumer Behaviour International Marketing

Institution

Kütahya dumlupınar üniversitesi

Popular Publications

Validity and reliability analysis of qualitative research in marketing
Authors: Aydın Kayabaşı , Fatma Demirağ
Published: 2023 , Business Economics and Management Research Journal
DOI: 10.58308/bemarej.1202157
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1262

1

2

1262

The Effect of Influencer Attrıbutes on The Behavıoral Intentıons of Consumers
Authors: Fatma Demirağ
Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1295684
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 1342

4

2

1342

THE RELATIONSHIP OF CONSUMERS' BRAND PERCEPTION AND BRAND LOYALTY: A RESEARCH ON RETAIL STORES
Authors: Fatma Demirağ
Published: 2023 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.1191588
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1074

0

1

1074

EFFECTS OF CUSTOMER ENGAGEMENT BEHAVIOR ON CUSTOMER LOYALTY
Authors: Ercan Taskin, Fatma Demirag
Published: 2017 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2017.636
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 652

0

1

652

Examining Individuals’ Social Media Usage Motivations: A Scale Development Study
Authors: Aydın Kayabaşı , Cevat Söylemez , Fatma Demirağ
Published: 2025 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1577413
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 40

0

1

40

Publications

Examining Individuals’ Social Media Usage Motivations: A Scale Development Study
Authors: Aydın Kayabaşı , Cevat Söylemez , Fatma Demirağ
Published: 2025 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1577413
FAVORITE 1 TOTAL DOWNLOAD COUNT 40

1

40

The Effect of Consumers' Forgiveness Behavior and Individual Innovation on Intention to Change as a Service Output: An Application on Online Food Sales Websites
Authors: Fatma Demirağ , Cevat Söylemez
Published: 2023 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.1329765
FAVORITE 1 TOTAL DOWNLOAD COUNT 335

1

335

The Effect of Influencer Attrıbutes on The Behavıoral Intentıons of Consumers
Authors: Fatma Demirağ
Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1295684
FAVORITE 2 TOTAL DOWNLOAD COUNT 1342

2

1342

Validity and reliability analysis of qualitative research in marketing
Authors: Aydın Kayabaşı , Fatma Demirağ
Published: 2023 , Business Economics and Management Research Journal
DOI: 10.58308/bemarej.1202157
FAVORITE 2 TOTAL DOWNLOAD COUNT 1262

2

1262

THE RELATIONSHIP OF CONSUMERS' BRAND PERCEPTION AND BRAND LOYALTY: A RESEARCH ON RETAIL STORES
Authors: Fatma Demirağ
Published: 2023 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.1191588
FAVORITE 1 TOTAL DOWNLOAD COUNT 1074

1

1074

Relationship between marketing capital, psychological capital, perception of job attractiveness and job performance: a practice in marketing professionals
Authors: Aydın Kayabaşı , Burcu Mucan Özcan , Fatma Demirağ
Published: 2022 , Oneri
DOI: 10.14783/maruoneri.1070551
FAVORITE 1 TOTAL DOWNLOAD COUNT 538

1

538

EFFECTS OF CUSTOMER ENGAGEMENT BEHAVIOR ON CUSTOMER LOYALTY
Authors: Ercan Taskin, Fatma Demirag
Published: 2017 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2017.636
FAVORITE 1 TOTAL DOWNLOAD COUNT 652

1

652

A FIELD RESEARCH FOR DETERMINING ENTREPRENEURIAL CHARACTERISTICS OF STUDENTS WHO ARE IN DIFFERENT INSTRUCTION LEVEL
Authors: Metin Uluköy, Fatma Demirağ , Vasfi Kahya, Cemalettin Demireli
Published: 2014 , MANAS Journal of Social Studies
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 568

0

568

Articles published in
Business Economics and Management Research Journal
Business Economics and Management Research Journal
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Oneri
Oneri
PressAcademia Procedia
PressAcademia Procedia
Editorship
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
Layout Editor , Copyeditor , Co-Editor

Reviews

19 Mayıs Sosyal Bilimler Dergisi
19 Mayıs Sosyal Bilimler Dergisi
Bucak İşletme Fakültesi Dergisi
Bucak İşletme Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Journal of Academic Inquiries
Journal of Academic Inquiries
Journal of Research in Business
Journal of Research in Business

Publications

The Effect of Consumers' Forgiveness Behavior and Individual Innovation on Intention to Change as a Service Output: An Application on Online Food Sales Websites
Authors: Fatma Demirağ , Cevat Söylemez
Published: 2023 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.1329765
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 335

1

1

335

The Effect of Influencer Attrıbutes on The Behavıoral Intentıons of Consumers
Authors: Fatma Demirağ
Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1295684
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 1342

4

2

1342

Validity and reliability analysis of qualitative research in marketing
Authors: Aydın Kayabaşı , Fatma Demirağ
Published: 2023 , Business Economics and Management Research Journal
DOI: 10.58308/bemarej.1202157
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1262

1

2

1262

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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