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Yasemin Keskin Yılmaz Asst. Prof. Dr. MALATYA TURGUT ÖZAL ÜNİVERSİTESİ
Publication 10 Review 9 CrossRef Cited 4 TR Dizin Cited 5
10 Publication
9 Review
4 CrossRef Cited
5 TR Dizin Cited
0000-0001-8178-0093

Research Fields

Advertisement Social Media Studies Digital Advertising Public Relations Marketing Communications Sosyal medya pazarlaması, reklam çözümlemesi, reklam stratejileri

Institution

MALATYA TURGUT ÖZAL ÜNİVERSİTESİ

Popular Publications

RECEPTION ANALYSIS OF CHP'S #İŞİMİZGÜCÜMÜZTÜRKİYE THEMED ADVERTISEMENT FILMS IN THE CONTEXT OF THE 2024 LOCAL ELECTIONS
Authors: Yasemin Keskin Yılmaz , Maşide Karaca
Published: 2025 , Yeni Yüzyıl'da İletişim Çalışmaları
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 645

0

2

645

STORYTELLING IN DESTINATIONS’ PROMOTIONAL VIDEOS: CASE OF GO TÜRKIYE OFFICIAL YOUTUBE PAGE
Authors: Yasemin Keskin Yılmaz
Published: 2023 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1333502
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 782

0

1

782

SİYASAL İLETİŞİMİN YENİ MECRASI:TİKTOK 2022 İTALYA VE BREZİLYA SEÇİMLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Nursel Tokgöz , Yasemin Keskin Yılmaz
Published: 2024 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1460358
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 749

1

1

749

CONSUMER SKEPTICISM IN ONLINE ADVERTISING: AN ANALYSIS BASED ON PRODUCT CATEGORIES AND DEMOGRAPHIC FACTORS
Authors: Yasemin Keskin Yılmaz
Published: 2025 , Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 73

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1

73

E-Satisfaction And E-Loyalty Trends Of Consumers Towards E-Commerce Applications: A Study On “Getir”
Authors: Yasemin Keskin Yılmaz , Betül Şimşek
Published: 2025 , İnönü University International Journal of Social Sciences (INIJOSS)
DOI: 10.54282/inijoss.1642539
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 538

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538

Publications

E-Satisfaction And E-Loyalty Trends Of Consumers Towards E-Commerce Applications: A Study On “Getir”
Authors: Yasemin Keskin Yılmaz , Betül Şimşek
Published: 2025 , İnönü University International Journal of Social Sciences (INIJOSS)
DOI: 10.54282/inijoss.1642539
FAVORITE 1 TOTAL DOWNLOAD COUNT 538

1

538

CONSUMER SKEPTICISM IN ONLINE ADVERTISING: AN ANALYSIS BASED ON PRODUCT CATEGORIES AND DEMOGRAPHIC FACTORS
Authors: Yasemin Keskin Yılmaz
Published: 2025 , Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 73

1

73

RECEPTION ANALYSIS OF CHP'S #İŞİMİZGÜCÜMÜZTÜRKİYE THEMED ADVERTISEMENT FILMS IN THE CONTEXT OF THE 2024 LOCAL ELECTIONS
Authors: Yasemin Keskin Yılmaz , Maşide Karaca
Published: 2025 , Yeni Yüzyıl'da İletişim Çalışmaları
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 645

2

645

A QUALITATIVE RESEARCH ON CAMPAIGNS AGAINST ENVIRONMENTAL POLLUTION IN COMMUNICATION DIMENSION
Authors: Ferit Arda Arıca , Yasemin Keskin Yılmaz
Published: 2024 ,
DOI: 10.53281/kritik.1570694
FAVORITE 0 TOTAL DOWNLOAD COUNT 245

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245

SİYASAL İLETİŞİMİN YENİ MECRASI:TİKTOK 2022 İTALYA VE BREZİLYA SEÇİMLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Nursel Tokgöz , Yasemin Keskin Yılmaz
Published: 2024 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1460358
FAVORITE 1 TOTAL DOWNLOAD COUNT 749

1

749

STORYTELLING IN DESTINATIONS’ PROMOTIONAL VIDEOS: CASE OF GO TÜRKIYE OFFICIAL YOUTUBE PAGE
Authors: Yasemin Keskin Yılmaz
Published: 2023 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1333502
FAVORITE 1 TOTAL DOWNLOAD COUNT 782

1

782

THE ANALYSIS OF PUBLIC SERVICE ANNOUNCEMENTS FOR GAMBLING ADDICTION IN THE CONTEXT OF JAKOBSON'S COMMUNICATION FUNCTIONS
Authors: Mehmet Ozan Gülada , Yasemin Keskin Yılmaz
Published: 2023 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1284067
FAVORITE 0 TOTAL DOWNLOAD COUNT 1431

0

1431

An Analysis of Advertisements Used in AIDS Campaigns in the Light of William Labov's Narrative Analysis
Authors: Yasemin Keskin Yılmaz
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1273165
FAVORITE 0 TOTAL DOWNLOAD COUNT 641

0

641

The Public Service Announcements of Alcoholics Anonymous Association in the Light of Karl Bühler’s Organon Model
Authors: Yasemin Keskin Yılmaz
Published: 2023 , Sosyal Mucit Academic Review
DOI: 10.54733/smar.1253899
FAVORITE 0 TOTAL DOWNLOAD COUNT 890

0

890

The Reflection of the Antisemitist Propaganda Myths in Nazism Ideology to Education during Nazi Germany
Authors: Yasemin Keskin Yılmaz , Caner Çakı , Arzu Kazaz
Published: 2020 , Journal of Selcuk Communication
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3178

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3178

Articles published in
İnönü University International Journal of Social Sciences (INIJOSS)
İnönü University International Journal of Social Sciences (INIJOSS)
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Yeni Yüzyıl'da İletişim Çalışmaları
Yeni Yüzyıl'da İletişim Çalışmaları
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
Editorship
Journal of Sivas Cumhuriyet University Social Sciences Institute
Journal of Sivas Cumhuriyet University Social Sciences Institute
Section Editor
Editorial Board Memberships
Journal of Sivas Cumhuriyet University Social Sciences Institute
Journal of Sivas Cumhuriyet University Social Sciences Institute

Reviews

AJIT-e: Online Academic Journal of Information Technology
AJIT-e: Online Academic Journal of Information Technology
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
International Crimes and History
International Crimes and History
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal

Publications

SİYASAL İLETİŞİMİN YENİ MECRASI:TİKTOK 2022 İTALYA VE BREZİLYA SEÇİMLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Nursel Tokgöz , Yasemin Keskin Yılmaz
Published: 2024 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1460358
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 749

1

1

749

THE ANALYSIS OF PUBLIC SERVICE ANNOUNCEMENTS FOR GAMBLING ADDICTION IN THE CONTEXT OF JAKOBSON'S COMMUNICATION FUNCTIONS
Authors: Mehmet Ozan Gülada , Yasemin Keskin Yılmaz
Published: 2023 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1284067
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1431

1

0

1431

An Analysis of Advertisements Used in AIDS Campaigns in the Light of William Labov's Narrative Analysis
Authors: Yasemin Keskin Yılmaz
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1273165
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 641

1

0

641

The Public Service Announcements of Alcoholics Anonymous Association in the Light of Karl Bühler’s Organon Model
Authors: Yasemin Keskin Yılmaz
Published: 2023 , Sosyal Mucit Academic Review
DOI: 10.54733/smar.1253899
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 890

1

0

890

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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