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Yasemin Keskin Yılmaz Assoc. Prof. Dr. MALATYA TURGUT ÖZAL ÜNİVERSİTESİ
Publication 11 Review 15 CrossRef Cited 9 TR Dizin Cited 5
11 Publication
15 Review
9 CrossRef Cited
5 TR Dizin Cited
0000-0001-8178-0093

Research Fields

Digital Advertising Advertisement Political Advertising Consumer Behaviour

Institution

MALATYA TURGUT ÖZAL ÜNİVERSİTESİ

Popular Publications

RECEPTION ANALYSIS OF CHP'S #İŞİMİZGÜCÜMÜZTÜRKİYE THEMED ADVERTISEMENT FILMS IN THE CONTEXT OF THE 2024 LOCAL ELECTIONS
Authors: Yasemin Keskin Yılmaz , Maşide Karaca
Published: 2025 , Yeni Yüzyıl'da İletişim Çalışmaları
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1092

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2

1092

The Public Service Announcements of Alcoholics Anonymous Association in the Light of Karl Bühler’s Organon Model
Authors: Yasemin Keskin Yılmaz
Published: 2023 , Sosyal Mucit Academic Review
DOI: 10.54733/smar.1253899
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1279

1

1

1279

STORYTELLING IN DESTINATIONS’ PROMOTIONAL VIDEOS: CASE OF GO TÜRKIYE OFFICIAL YOUTUBE PAGE
Authors: Yasemin Keskin Yılmaz
Published: 2023 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1333502
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2087

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1

2087

SİYASAL İLETİŞİMİN YENİ MECRASI:TİKTOK 2022 İTALYA VE BREZİLYA SEÇİMLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Nursel Tokgöz , Yasemin Keskin Yılmaz
Published: 2024 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1460358
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1220

2

1

1220

CONSUMER SKEPTICISM IN ONLINE ADVERTISING: AN ANALYSIS BASED ON PRODUCT CATEGORIES AND DEMOGRAPHIC FACTORS
Authors: Yasemin Keskin Yılmaz
Published: 2025 , Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 499

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499

Publications

The Effect of Interactive Ads Used in Instagram Stories on Generation Z Consumer Behaviour in Turkey: The Role of Gamification and Participation
Authors: Yasemin Keskin Yılmaz
Published: 2026 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1700817
FAVORITE 0 TOTAL DOWNLOAD COUNT 195

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195

E-Satisfaction And E-Loyalty Trends Of Consumers Towards E-Commerce Applications: A Study On “Getir”
Authors: Yasemin Keskin Yılmaz , Betül Şimşek
Published: 2025 , İnönü University International Journal of Social Sciences (INIJOSS)
DOI: 10.54282/inijoss.1642539
FAVORITE 1 TOTAL DOWNLOAD COUNT 1569

1

1569

CONSUMER SKEPTICISM IN ONLINE ADVERTISING: AN ANALYSIS BASED ON PRODUCT CATEGORIES AND DEMOGRAPHIC FACTORS
Authors: Yasemin Keskin Yılmaz
Published: 2025 , Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 499

1

499

RECEPTION ANALYSIS OF CHP'S #İŞİMİZGÜCÜMÜZTÜRKİYE THEMED ADVERTISEMENT FILMS IN THE CONTEXT OF THE 2024 LOCAL ELECTIONS
Authors: Yasemin Keskin Yılmaz , Maşide Karaca
Published: 2025 , Yeni Yüzyıl'da İletişim Çalışmaları
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1092

2

1092

A QUALITATIVE RESEARCH ON CAMPAIGNS AGAINST ENVIRONMENTAL POLLUTION IN COMMUNICATION DIMENSION
Authors: Ferit Arda Arıca , Yasemin Keskin Yılmaz
Published: 2024 ,
DOI: 10.53281/kritik.1570694
FAVORITE 0 TOTAL DOWNLOAD COUNT 531

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531

SİYASAL İLETİŞİMİN YENİ MECRASI:TİKTOK 2022 İTALYA VE BREZİLYA SEÇİMLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Nursel Tokgöz , Yasemin Keskin Yılmaz
Published: 2024 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1460358
FAVORITE 1 TOTAL DOWNLOAD COUNT 1220

1

1220

STORYTELLING IN DESTINATIONS’ PROMOTIONAL VIDEOS: CASE OF GO TÜRKIYE OFFICIAL YOUTUBE PAGE
Authors: Yasemin Keskin Yılmaz
Published: 2023 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1333502
FAVORITE 1 TOTAL DOWNLOAD COUNT 2087

1

2087

THE ANALYSIS OF PUBLIC SERVICE ANNOUNCEMENTS FOR GAMBLING ADDICTION IN THE CONTEXT OF JAKOBSON'S COMMUNICATION FUNCTIONS
Authors: Mehmet Ozan Gülada , Yasemin Keskin Yılmaz
Published: 2023 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1284067
FAVORITE 0 TOTAL DOWNLOAD COUNT 2162

0

2162

An Analysis of Advertisements Used in AIDS Campaigns in the Light of William Labov's Narrative Analysis
Authors: Yasemin Keskin Yılmaz
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1273165
FAVORITE 0 TOTAL DOWNLOAD COUNT 1013

0

1013

The Public Service Announcements of Alcoholics Anonymous Association in the Light of Karl Bühler’s Organon Model
Authors: Yasemin Keskin Yılmaz
Published: 2023 , Sosyal Mucit Academic Review
DOI: 10.54733/smar.1253899
FAVORITE 1 TOTAL DOWNLOAD COUNT 1279

1

1279

The Reflection of the Antisemitist Propaganda Myths in Nazism Ideology to Education during Nazi Germany
Authors: Yasemin Keskin Yılmaz , Caner Çakı , Arzu Kazaz
Published: 2020 , Journal of Selcuk Communication
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4540

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4540

Articles published in
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University International Journal of Social Sciences (INIJOSS)
İnönü University International Journal of Social Sciences (INIJOSS)
Journal of Erciyes Communication
Journal of Erciyes Communication
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Yeni Yüzyıl'da İletişim Çalışmaları
Yeni Yüzyıl'da İletişim Çalışmaları
Journal of Selcuk Communication
Journal of Selcuk Communication
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
Editorship
Sivas Cumhuriyet Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Sivas Cumhuriyet Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Section Editor
Editorial Board Memberships
İnsanat Sanat Tasarım ve Mimarlık Araştırmaları Dergisi
İnsanat Sanat Tasarım ve Mimarlık Araştırmaları Dergisi
Sivas Cumhuriyet Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Sivas Cumhuriyet Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Reviews

İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
AJIT-e: Online Academic Journal of Information Technology
AJIT-e: Online Academic Journal of Information Technology
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
Gordion Sosyal Bilimler Dergisi
Gordion Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
im: Journal of Communication & Media Studies
im: Journal of Communication & Media Studies
International Crimes and History
International Crimes and History
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Sakarya İletişim
Sakarya İletişim

Publications

E-Satisfaction And E-Loyalty Trends Of Consumers Towards E-Commerce Applications: A Study On “Getir”
Authors: Yasemin Keskin Yılmaz , Betül Şimşek
Published: 2025 , İnönü University International Journal of Social Sciences (INIJOSS)
DOI: 10.54282/inijoss.1642539
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1569

2

1

1569

SİYASAL İLETİŞİMİN YENİ MECRASI:TİKTOK 2022 İTALYA VE BREZİLYA SEÇİMLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Nursel Tokgöz , Yasemin Keskin Yılmaz
Published: 2024 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.1460358
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1220

2

1

1220

THE ANALYSIS OF PUBLIC SERVICE ANNOUNCEMENTS FOR GAMBLING ADDICTION IN THE CONTEXT OF JAKOBSON'S COMMUNICATION FUNCTIONS
Authors: Mehmet Ozan Gülada , Yasemin Keskin Yılmaz
Published: 2023 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1284067
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 2162

2

0

2162

An Analysis of Advertisements Used in AIDS Campaigns in the Light of William Labov's Narrative Analysis
Authors: Yasemin Keskin Yılmaz
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1273165
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1013

2

0

1013

The Public Service Announcements of Alcoholics Anonymous Association in the Light of Karl Bühler’s Organon Model
Authors: Yasemin Keskin Yılmaz
Published: 2023 , Sosyal Mucit Academic Review
DOI: 10.54733/smar.1253899
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1279

1

1

1279

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