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Yasemin Gedik Dr. Woxsen University
Publication 41 Review 0 CrossRef Cited 65 TR Dizin Cited 5
41 Publication
0 Review
65 CrossRef Cited
5 TR Dizin Cited
0000-0002-1166-3227

Research Fields

Marketing Digital Marketing Marketing Communications Marketing Management Organizasyon Strategy

Institution

Woxsen University

Popular Publications

Sustainability and Sustainable Development with Social, Economic and Environmental Dimensions
Authors: Yasemin Gedik
Published: 2020 , International Journal of Economics Politics Humanities and Social Sciences
DOI: -
CITED 0 FAVORITE 4 TOTAL DOWNLOAD COUNT 77582

0

4

77582

A NEW WINDOW IN MARKETING: DIGITAL MARKETING
Authors: Yasemin Gedik
Published: 2020 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.726408
CITED 24 FAVORITE 3 TOTAL DOWNLOAD COUNT 17193

24

3

17193

Sporda Yeni Bir Yıldız: E-Spor
Authors: Yasemin Gedik
Published: 2023 , International Anatolia Academic Online Journal Social Sciences Journal
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1765

0

2

1765

E-TİCARET: TEORİK BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2021 , Ankara Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33537/sobild.2021.12.1.16
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 3852

0

2

3852

A New Era in Marketing: Phygital Marketing
Authors: Yasemin Gedik
Published: 2021 , Hacettepe Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 4183

0

2

4183

Publications

ARTIFICIAL INTELLIGENCE IN TOURISM: A CONCEPTUAL ASSESSMENT OF BENEFITS, CHALLENGES, AND STRATEGIES
Authors: Yasemin Gedik
Published: 2025 , Karadeniz Turizm Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 112

1

112

ARTIFICIAL INTELLIGENCE IN FINANCE A CONCEPTUAL ASSESSMENT ON ADVANTAGES, CHALLENGES AND STRATEGIES
Authors: Yasemin Gedik
Published: 2025 , Journal of Economics and Research
DOI: 10.53280/jer.1658159
FAVORITE 1 TOTAL DOWNLOAD COUNT 333

1

333

Artificial intelligence in retail sector a conceptual assessment of its advantages, challenges and strategies
Authors: Yasemin Gedik
Published: 2024 , Kastamonu Journal of Human and Society
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1081

1

1081

THE GREEN FACE OF TOURISM: SUSTAINABLE TOURISM A CONCEPTUAL FRAMEWORK ON ITS BENEFITS, CHALLENGES AND STRATEGIES
Authors: Yasemin Gedik
Published: 2024 , Ufuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.58635/ufuksbedergi.1489323
FAVORITE 1 TOTAL DOWNLOAD COUNT 1887

1

1887

GEÇMİŞTEN GELEN GÜÇ: RETRO PAZARLAMA AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR DEĞERLENDİRME
Authors: Yasemin Gedik
Published: 2024 , Scientific Journal of Innovation and Social Sciences Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 443

1

443

Green marketing in the tourism sector: A conceptual framework on advantages, challenges and strategies
Authors: Yasemin Gedik
Published: 2024 , Kastamonu Journal of Human and Society
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 637

1

637

A New Page in Marketing: Emotional Marketing A Conceptual Framework on Its Benefits, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2024 , International Journal of Social and Educational Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1860

1

1860

Social media marketing in the tourism sector a conceptual assessment of its advantages, challenges and strategies
Authors: Yasemin Gedik
Published: 2023 , Turizm Ekonomi ve İşletme Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2124

1

2124

GİRİŞİMCİ PAZARLAMA: BOYUTLARI, AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2023 , İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 936

1

936

Sporda Yeni Bir Yıldız: E-Spor
Authors: Yasemin Gedik
Published: 2023 , International Anatolia Academic Online Journal Social Sciences Journal
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1765

2

1765

Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve
Authors: Yasemin Gedik
Published: 2023 , Turizm Ekonomi ve İşletme Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3573

1

3573

Viral marketing: A conceptual framework on its advantages, challenges and strategies
Authors: Yasemin Gedik
Published: 2023 , International Journal of Social and Educational Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 3235

2

3235

SOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY: A CONCEPTUAL FRAMEWORK ON BENEFITS, CHALLENGES AND STRATEGIES
Authors: Yasemin Gedik
Published: 2022 , Stratejik Yönetim Araştırmaları Dergisi
DOI: 10.54993/syad.1077709
FAVORITE 1 TOTAL DOWNLOAD COUNT 1942

1

1942

Ambush Marketing in Sports: A Conceptual Framework
Authors: Yasemin Gedik
Published: 2022 , International Journal of Management Academy
DOI: 10.33712/mana.1135005
FAVORITE 1 TOTAL DOWNLOAD COUNT 1064

1

1064

BİR OYUNDAN DAHA FAZLASI: SPOR PAZARLAMASI AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR DEĞERLENDİRME
Authors: Yasemin Gedik
Published: 2022 , e-Journal of New Media
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3333

1

3333

Search Engine Optimization (SEO): A Conceptual Assessment on Its Advantages, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2022 , International Journal of Social and Educational Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 9285

1

9285

Contextual Marketing: A Conceptual Assessment of Its Advantages, Challenges, and Strategies
Authors: Yasemin Gedik
Published: 2021 , İzmir Journal of Social Sciences
DOI: 10.47899/ijss.20213207
FAVORITE 1 TOTAL DOWNLOAD COUNT 1904

1

1904

Event Marketing: A Conceptual Assessment of Advantages, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2021 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.941490
FAVORITE 1 TOTAL DOWNLOAD COUNT 4140

1

4140

PERAKENDE SEKTÖRÜNDE BÜTÜNCÜL KANALLI PAZARLAMANIN AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2021 , Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
DOI: 10.32705/yorumyonetim.899292
FAVORITE 1 TOTAL DOWNLOAD COUNT 1444

1

1444

SUSTAINABLE SUPPY CHAIN MANAGEMENT: A THEORETICAL FRAMEWORK
Authors: Yasemin Gedik
Published: 2021 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.780246
FAVORITE 1 TOTAL DOWNLOAD COUNT 16399

1

16399

Multi-Channel Marketing: A Conceptual Framework on Its Tools, Advantages, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2021 , Stratejik Yönetim Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1100

1

1100

DESTINATION MARKETING IN THE TOURISM SECTOR: A CONCEPTUAL FRAMEWORK ON TRENDS, DESTINATION MARKETING STRATEGIES AND CHALLENGES IN DESTINATION MARKETING
Authors: Yasemin Gedik
Published: 2021 , Journal of Tourism Intelligence and Smartness
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4251

1

4251

A New Era in Marketing: Phygital Marketing
Authors: Yasemin Gedik
Published: 2021 , Hacettepe Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 4183

2

4183

The Effects of Industry 4.0 Technologies and Industry 4.0 within the Scope of Production and Supply Chain: A Theoretical Framework
Authors: Yasemin Gedik
Published: 2021 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 7087

0

7087

Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme
Authors: Yasemin Gedik
Published: 2021 , Haliç Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5216

1

5216

E-TİCARET: TEORİK BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2021 , Ankara Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33537/sobild.2021.12.1.16
FAVORITE 2 TOTAL DOWNLOAD COUNT 3852

2

3852

DÖNGÜSEL EKONOMİYİ ANLAMAK: TEORİK BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2020 , Turkish Business Journal
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 6921

1

6921

PAZARLAMADA YENİ BİR YAKLAŞIM: DENEYİMSEL PAZARLAMA
Authors: Yasemin Gedik
Published: 2020 , International Journal of Entrepreneurship and Management Inquiries
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2042

1

2042

A Rising Trend in Social Media: A Conceptual Assessment on Influencer Marketing
Authors: Yasemin Gedik
Published: 2020 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.825325
FAVORITE 1 TOTAL DOWNLOAD COUNT 8563

1

8563

Gerilla Pazarlama: Araçları, Avantajları ve Stratejileri Üzerine Teorik Bir Çerçeve
Authors: Yasemin Gedik
Published: 2020 , Çağ University Journal of Social Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 10760

2

10760

Corporate Social Responsibility: A Theoretical Framework on Its Definitions, History, Theories, Dimensions and Advantages
Authors: Yasemin Gedik
Published: 2020 , Haliç Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 20792

0

20792

AFFILIATE MARKETING: A CONCEPTUAL FRAMEWORK
Authors: Yasemin Gedik
Published: 2020 , Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
DOI: 10.32705/yorumyonetim.780184
FAVORITE 1 TOTAL DOWNLOAD COUNT 1403

1

1403

Mobile Marketing: A Theoretical Framework
Authors: Yasemin Gedik
Published: 2020 , The Journal of International Scientific Researches
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5226

1

5226

İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2020 , İstanbul Aydın Üniversitesi Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 2342

2

2342

Email Marketing: A Theoretical Perspective
Authors: Yasemin Gedik
Published: 2020 , International Journal of Management Academy
DOI: 10.33712/mana.747739
FAVORITE 1 TOTAL DOWNLOAD COUNT 7086

1

7086

DÖNÜŞÜMSEL VE İŞLEMSEL LİDERLİK
Authors: Yasemin Gedik
Published: 2020 , International Journal of Leadership Studies : Theory and Practice
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 13668

1

13668

Sustainability and Sustainable Development with Social, Economic and Environmental Dimensions
Authors: Yasemin Gedik
Published: 2020 , International Journal of Economics Politics Humanities and Social Sciences
DOI: -
FAVORITE 4 TOTAL DOWNLOAD COUNT 77582

4

77582

NÖROPAZARLAMA VE NÖROPAZARLAMA ARAÇLARI: TEORİK BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2020 , Ankara Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33537/sobild.2020.11.2.20
FAVORITE 0 TOTAL DOWNLOAD COUNT 1343

0

1343

A NEW WINDOW IN MARKETING: DIGITAL MARKETING
Authors: Yasemin Gedik
Published: 2020 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.726408
FAVORITE 3 TOTAL DOWNLOAD COUNT 17193

3

17193

The Effect Of Tthe Green Marketing Strategies On Accessing Purposes On Businesses
Authors: Yasemin Gedik
Published: 2020 , International Anatolia Academic Online Journal Social Sciences Journal
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5444

1

5444

A New Framework In Marketing: Social Media And Web 2.0
Authors: Yasemin Gedik
Published: 2020 , International Journal of Management Academy
DOI: 10.33712/mana.706162
FAVORITE 1 TOTAL DOWNLOAD COUNT 11277

1

11277

Articles published in
Ankara Üniversitesi Sosyal Bilimler Dergisi
Ankara Üniversitesi Sosyal Bilimler Dergisi
Çağ University Journal of Social Sciences
Çağ University Journal of Social Sciences
e-Journal of New Media
e-Journal of New Media
Hacettepe Üniversitesi Sosyal Bilimler Dergisi
Hacettepe Üniversitesi Sosyal Bilimler Dergisi
Haliç Üniversitesi Sosyal Bilimler Dergisi
Haliç Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Dergisi
İstanbul Aydın Üniversitesi Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İzmir Journal of Social Sciences
İzmir Journal of Social Sciences
International Journal of Leadership Studies : Theory and Practice
International Journal of Leadership Studies : Theory and Practice
International Anatolia Academic Online Journal Social Sciences Journal
International Anatolia Academic Online Journal Social Sciences Journal
International Journal of Entrepreneurship and Management Inquiries
International Journal of Entrepreneurship and Management Inquiries
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Management Academy
International Journal of Management Academy
International Journal of Management Economics and Business
International Journal of Management Economics and Business
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Business in The Digital Age
Journal of Business in The Digital Age
Journal of Economics and Research
Journal of Economics and Research
Journal of Tourism Intelligence and Smartness
Journal of Tourism Intelligence and Smartness
Karadeniz Turizm Araştırmaları Dergisi
Karadeniz Turizm Araştırmaları Dergisi
Kastamonu Journal of Human and Society
Kastamonu Journal of Human and Society
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Scientific Journal of Innovation and Social Sciences Research
Scientific Journal of Innovation and Social Sciences Research
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik Yönetim Araştırmaları Dergisi
Stratejik Yönetim Araştırmaları Dergisi
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Turizm Ekonomi ve İşletme Araştırmaları Dergisi
Turizm Ekonomi ve İşletme Araştırmaları Dergisi
Turkish Business Journal
Turkish Business Journal
Ufuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Ufuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
Editorial Board Memberships
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences

Publications

SOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY: A CONCEPTUAL FRAMEWORK ON BENEFITS, CHALLENGES AND STRATEGIES
Authors: Yasemin Gedik
Published: 2022 , Stratejik Yönetim Araştırmaları Dergisi
DOI: 10.54993/syad.1077709
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1942

2

1

1942

Contextual Marketing: A Conceptual Assessment of Its Advantages, Challenges, and Strategies
Authors: Yasemin Gedik
Published: 2021 , İzmir Journal of Social Sciences
DOI: 10.47899/ijss.20213207
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1904

1

1

1904

SUSTAINABLE SUPPY CHAIN MANAGEMENT: A THEORETICAL FRAMEWORK
Authors: Yasemin Gedik
Published: 2021 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.780246
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 16399

6

1

16399

A Rising Trend in Social Media: A Conceptual Assessment on Influencer Marketing
Authors: Yasemin Gedik
Published: 2020 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.825325
CITED 15 FAVORITE 1 TOTAL DOWNLOAD COUNT 8563

15

1

8563

AFFILIATE MARKETING: A CONCEPTUAL FRAMEWORK
Authors: Yasemin Gedik
Published: 2020 , Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
DOI: 10.32705/yorumyonetim.780184
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1403

2

1

1403

Email Marketing: A Theoretical Perspective
Authors: Yasemin Gedik
Published: 2020 , International Journal of Management Academy
DOI: 10.33712/mana.747739
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 7086

5

1

7086

A NEW WINDOW IN MARKETING: DIGITAL MARKETING
Authors: Yasemin Gedik
Published: 2020 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.726408
CITED 24 FAVORITE 3 TOTAL DOWNLOAD COUNT 17193

24

3

17193

A New Framework In Marketing: Social Media And Web 2.0
Authors: Yasemin Gedik
Published: 2020 , International Journal of Management Academy
DOI: 10.33712/mana.706162
CITED 10 FAVORITE 1 TOTAL DOWNLOAD COUNT 11277

10

1

11277

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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