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Yasemin Gedik Dr. Woxsen University
Publication 42 Review 0 CrossRef Cited 83 TR Dizin Cited 9
42 Publication
0 Review
83 CrossRef Cited
9 TR Dizin Cited
0000-0002-1166-3227

Research Fields

Digital Marketing Marketing Management Marketing Organizasyon Marketing Communications Strategy

Institution

Woxsen University

Popular Publications

Sustainability and Sustainable Development with Social, Economic and Environmental Dimensions
Authors: Yasemin Gedik
Published: 2020 , International Journal of Economics Politics Humanities and Social Sciences
DOI: -
CITED 0 FAVORITE 4 TOTAL DOWNLOAD COUNT 86390

0

4

86390

E-TİCARET: TEORİK BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2021 , Ankara Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33537/sobild.2021.12.1.16
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 5610

0

3

5610

A NEW WINDOW IN MARKETING: DIGITAL MARKETING
Authors: Yasemin Gedik
Published: 2020 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.726408
CITED 27 FAVORITE 3 TOTAL DOWNLOAD COUNT 18416

27

3

18416

A Rising Trend in Social Media: A Conceptual Assessment on Influencer Marketing
Authors: Yasemin Gedik
Published: 2020 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.825325
CITED 16 FAVORITE 2 TOTAL DOWNLOAD COUNT 10227

16

2

10227

Gerilla Pazarlama: Araçları, Avantajları ve Stratejileri Üzerine Teorik Bir Çerçeve
Authors: Yasemin Gedik
Published: 2020 , Çağ University Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 11652

0

2

11652

Publications

Artificial Intelligence in education a conceptual assessment on advantages, challenges and strategies
Authors: Yasemin Gedik
Published: 2025 , Kastamonu Journal of Human and Society
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 957

1

957

ARTIFICIAL INTELLIGENCE IN TOURISM: A CONCEPTUAL ASSESSMENT OF BENEFITS, CHALLENGES, AND STRATEGIES
Authors: Yasemin Gedik
Published: 2025 , Karadeniz Turizm Araştırmaları Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1633

2

1633

ARTIFICIAL INTELLIGENCE IN FINANCE A CONCEPTUAL ASSESSMENT ON ADVANTAGES, CHALLENGES AND STRATEGIES
Authors: Yasemin Gedik
Published: 2025 , Journal of Economics and Research
DOI: 10.53280/jer.1658159
FAVORITE 1 TOTAL DOWNLOAD COUNT 1419

1

1419

Artificial intelligence in retail sector a conceptual assessment of its advantages, challenges and strategies
Authors: Yasemin Gedik
Published: 2024 , Kastamonu Journal of Human and Society
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2459

1

2459

THE GREEN FACE OF TOURISM: SUSTAINABLE TOURISM A CONCEPTUAL FRAMEWORK ON ITS BENEFITS, CHALLENGES AND STRATEGIES
Authors: Yasemin Gedik
Published: 2024 , Ufuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.58635/ufuksbedergi.1489323
FAVORITE 1 TOTAL DOWNLOAD COUNT 3115

1

3115

GEÇMİŞTEN GELEN GÜÇ: RETRO PAZARLAMA AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR DEĞERLENDİRME
Authors: Yasemin Gedik
Published: 2024 , Scientific Journal of Innovation and Social Sciences Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 677

1

677

Green marketing in the tourism sector: A conceptual framework on advantages, challenges and strategies
Authors: Yasemin Gedik
Published: 2024 , Kastamonu Journal of Human and Society
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1283

1

1283

A New Page in Marketing: Emotional Marketing A Conceptual Framework on Its Benefits, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2024 , International Journal of Social and Educational Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3010

1

3010

Social media marketing in the tourism sector a conceptual assessment of its advantages, challenges and strategies
Authors: Yasemin Gedik
Published: 2023 , Turizm Ekonomi ve İşletme Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2890

1

2890

GİRİŞİMCİ PAZARLAMA: BOYUTLARI, AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2023 , İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1215

1

1215

Sporda Yeni Bir Yıldız: E-Spor
Authors: Yasemin Gedik
Published: 2023 , International Anatolia Academic Online Journal Social Sciences Journal
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 2421

2

2421

Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve
Authors: Yasemin Gedik
Published: 2023 , Turizm Ekonomi ve İşletme Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4522

1

4522

Viral marketing: A conceptual framework on its advantages, challenges and strategies
Authors: Yasemin Gedik
Published: 2023 , International Journal of Social and Educational Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 3959

2

3959

SOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY: A CONCEPTUAL FRAMEWORK ON BENEFITS, CHALLENGES AND STRATEGIES
Authors: Yasemin Gedik
Published: 2022 , Journal of Strategic Management Research
DOI: 10.54993/syad.1077709
FAVORITE 1 TOTAL DOWNLOAD COUNT 2356

1

2356

Ambush Marketing in Sports: A Conceptual Framework
Authors: Yasemin Gedik
Published: 2022 , International Journal of Management Academy
DOI: 10.33712/mana.1135005
FAVORITE 1 TOTAL DOWNLOAD COUNT 1409

1

1409

BİR OYUNDAN DAHA FAZLASI: SPOR PAZARLAMASI AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR DEĞERLENDİRME
Authors: Yasemin Gedik
Published: 2022 , e-Journal of New Media
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 4117

2

4117

Search Engine Optimization (SEO): A Conceptual Assessment on Its Advantages, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2022 , International Journal of Social and Educational Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 10705

1

10705

Contextual Marketing: A Conceptual Assessment of Its Advantages, Challenges, and Strategies
Authors: Yasemin Gedik
Published: 2021 , İzmir Journal of Social Sciences
DOI: 10.47899/ijss.20213207
FAVORITE 1 TOTAL DOWNLOAD COUNT 2175

1

2175

Event Marketing: A Conceptual Assessment of Advantages, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2021 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.941490
FAVORITE 1 TOTAL DOWNLOAD COUNT 4982

1

4982

PERAKENDE SEKTÖRÜNDE BÜTÜNCÜL KANALLI PAZARLAMANIN AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2021 , Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
DOI: 10.32705/yorumyonetim.899292
FAVORITE 1 TOTAL DOWNLOAD COUNT 1750

1

1750

SUSTAINABLE SUPPY CHAIN MANAGEMENT: A THEORETICAL FRAMEWORK
Authors: Yasemin Gedik
Published: 2021 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.780246
FAVORITE 1 TOTAL DOWNLOAD COUNT 17934

1

17934

Multi-Channel Marketing: A Conceptual Framework on Its Tools, Advantages, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2021 , Journal of Strategic Management Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1431

1

1431

DESTINATION MARKETING IN THE TOURISM SECTOR: A CONCEPTUAL FRAMEWORK ON TRENDS, DESTINATION MARKETING STRATEGIES AND CHALLENGES IN DESTINATION MARKETING
Authors: Yasemin Gedik
Published: 2021 , Journal of Tourism Intelligence and Smartness
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5091

1

5091

A New Era in Marketing: Phygital Marketing
Authors: Yasemin Gedik
Published: 2021 , Hacettepe Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 4776

2

4776

The Effects of Industry 4.0 Technologies and Industry 4.0 within the Scope of Production and Supply Chain: A Theoretical Framework
Authors: Yasemin Gedik
Published: 2021 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 8430

0

8430

Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme
Authors: Yasemin Gedik
Published: 2021 , Haliç Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5953

1

5953

E-TİCARET: TEORİK BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2021 , Ankara Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33537/sobild.2021.12.1.16
FAVORITE 3 TOTAL DOWNLOAD COUNT 5610

3

5610

DÖNGÜSEL EKONOMİYİ ANLAMAK: TEORİK BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2020 , Turkish Business Journal
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 7842

1

7842

PAZARLAMADA YENİ BİR YAKLAŞIM: DENEYİMSEL PAZARLAMA
Authors: Yasemin Gedik
Published: 2020 , International Journal of Entrepreneurship and Management Inquiries
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2507

1

2507

A Rising Trend in Social Media: A Conceptual Assessment on Influencer Marketing
Authors: Yasemin Gedik
Published: 2020 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.825325
FAVORITE 2 TOTAL DOWNLOAD COUNT 10227

2

10227

Gerilla Pazarlama: Araçları, Avantajları ve Stratejileri Üzerine Teorik Bir Çerçeve
Authors: Yasemin Gedik
Published: 2020 , Çağ University Journal of Social Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 11652

2

11652

Corporate Social Responsibility: A Theoretical Framework on Its Definitions, History, Theories, Dimensions and Advantages
Authors: Yasemin Gedik
Published: 2020 , Haliç Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 22586

0

22586

AFFILIATE MARKETING: A CONCEPTUAL FRAMEWORK
Authors: Yasemin Gedik
Published: 2020 , Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
DOI: 10.32705/yorumyonetim.780184
FAVORITE 1 TOTAL DOWNLOAD COUNT 1578

1

1578

Mobile Marketing: A Theoretical Framework
Authors: Yasemin Gedik
Published: 2020 , The Journal of International Scientific Researches
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5873

1

5873

İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2020 , İstanbul Aydın Üniversitesi Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 2616

2

2616

Email Marketing: A Theoretical Perspective
Authors: Yasemin Gedik
Published: 2020 , International Journal of Management Academy
DOI: 10.33712/mana.747739
FAVORITE 1 TOTAL DOWNLOAD COUNT 7925

1

7925

DÖNÜŞÜMSEL VE İŞLEMSEL LİDERLİK
Authors: Yasemin Gedik
Published: 2020 , International Journal of Leadership Studies : Theory and Practice
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 14978

1

14978

Sustainability and Sustainable Development with Social, Economic and Environmental Dimensions
Authors: Yasemin Gedik
Published: 2020 , International Journal of Economics Politics Humanities and Social Sciences
DOI: -
FAVORITE 4 TOTAL DOWNLOAD COUNT 86390

4

86390

NÖROPAZARLAMA VE NÖROPAZARLAMA ARAÇLARI: TEORİK BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2020 , Ankara Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33537/sobild.2020.11.2.20
FAVORITE 0 TOTAL DOWNLOAD COUNT 1872

0

1872

A NEW WINDOW IN MARKETING: DIGITAL MARKETING
Authors: Yasemin Gedik
Published: 2020 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.726408
FAVORITE 3 TOTAL DOWNLOAD COUNT 18416

3

18416

The Effect Of Tthe Green Marketing Strategies On Accessing Purposes On Businesses
Authors: Yasemin Gedik
Published: 2020 , International Anatolia Academic Online Journal Social Sciences Journal
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 6026

1

6026

A New Framework In Marketing: Social Media And Web 2.0
Authors: Yasemin Gedik
Published: 2020 , International Journal of Management Academy
DOI: 10.33712/mana.706162
FAVORITE 1 TOTAL DOWNLOAD COUNT 13161

1

13161

Articles published in
Ankara Üniversitesi Sosyal Bilimler Dergisi
Ankara Üniversitesi Sosyal Bilimler Dergisi
Çağ University Journal of Social Sciences
Çağ University Journal of Social Sciences
e-Journal of New Media
e-Journal of New Media
Hacettepe Üniversitesi Sosyal Bilimler Dergisi
Hacettepe Üniversitesi Sosyal Bilimler Dergisi
Haliç Üniversitesi Sosyal Bilimler Dergisi
Haliç Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Dergisi
İstanbul Aydın Üniversitesi Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İzmir Journal of Social Sciences
İzmir Journal of Social Sciences
International Journal of Leadership Studies : Theory and Practice
International Journal of Leadership Studies : Theory and Practice
International Anatolia Academic Online Journal Social Sciences Journal
International Anatolia Academic Online Journal Social Sciences Journal
International Journal of Entrepreneurship and Management Inquiries
International Journal of Entrepreneurship and Management Inquiries
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Management Academy
International Journal of Management Academy
International Journal of Management Economics and Business
International Journal of Management Economics and Business
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Business in The Digital Age
Journal of Business in The Digital Age
Journal of Economics and Research
Journal of Economics and Research
Journal of Strategic Management Research
Journal of Strategic Management Research
Journal of Tourism Intelligence and Smartness
Journal of Tourism Intelligence and Smartness
Karadeniz Turizm Araştırmaları Dergisi
Karadeniz Turizm Araştırmaları Dergisi
Kastamonu Journal of Human and Society
Kastamonu Journal of Human and Society
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Scientific Journal of Innovation and Social Sciences Research
Scientific Journal of Innovation and Social Sciences Research
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Turizm Ekonomi ve İşletme Araştırmaları Dergisi
Turizm Ekonomi ve İşletme Araştırmaları Dergisi
Turkish Business Journal
Turkish Business Journal
Ufuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Ufuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
Editorial Board Memberships
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences

Publications

SOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY: A CONCEPTUAL FRAMEWORK ON BENEFITS, CHALLENGES AND STRATEGIES
Authors: Yasemin Gedik
Published: 2022 , Journal of Strategic Management Research
DOI: 10.54993/syad.1077709
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2356

5

1

2356

Contextual Marketing: A Conceptual Assessment of Its Advantages, Challenges, and Strategies
Authors: Yasemin Gedik
Published: 2021 , İzmir Journal of Social Sciences
DOI: 10.47899/ijss.20213207
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2175

1

1

2175

Event Marketing: A Conceptual Assessment of Advantages, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2021 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.941490
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 4982

1

1

4982

PERAKENDE SEKTÖRÜNDE BÜTÜNCÜL KANALLI PAZARLAMANIN AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2021 , Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
DOI: 10.32705/yorumyonetim.899292
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1750

2

1

1750

SUSTAINABLE SUPPY CHAIN MANAGEMENT: A THEORETICAL FRAMEWORK
Authors: Yasemin Gedik
Published: 2021 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.780246
CITED 9 FAVORITE 1 TOTAL DOWNLOAD COUNT 17934

9

1

17934

A Rising Trend in Social Media: A Conceptual Assessment on Influencer Marketing
Authors: Yasemin Gedik
Published: 2020 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.825325
CITED 16 FAVORITE 2 TOTAL DOWNLOAD COUNT 10227

16

2

10227

AFFILIATE MARKETING: A CONCEPTUAL FRAMEWORK
Authors: Yasemin Gedik
Published: 2020 , Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
DOI: 10.32705/yorumyonetim.780184
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1578

2

1

1578

Email Marketing: A Theoretical Perspective
Authors: Yasemin Gedik
Published: 2020 , International Journal of Management Academy
DOI: 10.33712/mana.747739
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 7925

5

1

7925

A NEW WINDOW IN MARKETING: DIGITAL MARKETING
Authors: Yasemin Gedik
Published: 2020 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.726408
CITED 27 FAVORITE 3 TOTAL DOWNLOAD COUNT 18416

27

3

18416

A New Framework In Marketing: Social Media And Web 2.0
Authors: Yasemin Gedik
Published: 2020 , International Journal of Management Academy
DOI: 10.33712/mana.706162
CITED 15 FAVORITE 1 TOTAL DOWNLOAD COUNT 13161

15

1

13161

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.