Ahmet Uyar profile image
Ahmet Uyar Assoc. Prof. Dr. AFYON KOCATEPE ÜNİVERSİTESİ
Publication 19 Review 14 CrossRef Cited 29 TR Dizin Cited 2
19 Publication
14 Review
29 CrossRef Cited
2 TR Dizin Cited
0000-0002-7481-4045

Research Fields

Neuromarketing Insurance Marketing Customer Relationship Management Marketing Research Methodology Consumer Behaviour

Institution

AFYON KOCATEPE ÜNİVERSİTESİ

Popular Publications

INFLUENCE OF INNOVATIVE BUSINESSES ON CONSUMER PREFERENCES: A STUDY ON LAPTOP USERS
Authors: Ahmet Uyar , Kubra Kilicaslan
Published: 2015 , Journal of Management Marketing and Logistics
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2069

0

1

2069

THE INFLUENCE OF CITY IMAGE ON THE UNIVERSITY SELECTIONS OF STUDENTS STUDYING IN THE DEPARTMENT OF MARKETING
Authors: Ahmet Uyar
Published: 2018 , Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2018.810
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 969

0

1

969

Evaluation of the Use of Celebrities in Advertisements from the Viewpoint of Consumers
Authors: Ahmet Uyar
Published: 2018 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.452741
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 2214

6

1

2214

Kent Bilincinin Oluşturulması İle Hizmet Pazarlaması Aracı Olarak Beyaz Masa Uygulaması Ve Hukuki Yapısı: Afyonkarahisar Belediyesi Örneği
Authors: Ahmet Uyar , Mehmet Mecek
Published: 2016 , Paradoks Ekonomi Sosyoloji ve Politika Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2066

0

1

2066

Satış Geliştirme Çabalarının Tüketiciler Açısından Değerlendirilmesi
Authors: Ahmet Uyar
Published: 2018 , Uşak Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2205

0

1

2205

Publications

SUSTAİNABİLİTY THEMED FİNANCİAL COMMUNİCATİON FROM A CONSUMER PERSPECTİVE: AN EYE TRACKİNG BASED RESEARCH ON INVESTMENT INTENTİON
Authors: Ahmet Uyar , Muhammet Kotan
Published: 2026 , Dogus University Journal
DOI: 10.31671/doujournal.1882115
FAVORITE 0 TOTAL DOWNLOAD COUNT 205

0

205

ANALYSIS OF CONSUMER COMPLAINTS IN THE INSURANCE SECTOR: A QUALITATIVE ANALYSIS WITH ŞİKAYETVAR DATA
Authors: Ahmet Uyar
Published: 2026 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1715637
FAVORITE 0 TOTAL DOWNLOAD COUNT 575

0

575

An Analysis Of The Effectiveness Of Earthquake Insurance Posters From A Consumer Perspective
Authors: Ahmet Uyar , Muhammet Kotan , Kübra Uyar
Published: 2025 , Politik Ekonomik Kuram
DOI: 10.30586/pek.1653880
FAVORITE 0 TOTAL DOWNLOAD COUNT 455

0

455

Consumer Preferences for Gas Station Toilet Cleanliness: A Demographic Comparison
Authors: Ahmet Uyar , Kübra Uyar , Şahap Akan
Published: 2025 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 874

0

874

Evaluation of Emotional Content Advertisements by Neuromarketing Methods
Authors: Ahmet Uyar , Ugur Fidan , Büşra Er , Kübra Uyar
Published: 2025 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1529125
FAVORITE 1 TOTAL DOWNLOAD COUNT 3615

1

3615

Evaluation of the Impact of Mobile Phone Brand Logos on Consumers Using Neuromarketing Methods
Authors: Ahmet Uyar
Published: 2025 , EKEV Akademi Dergisi
DOI: 10.17753/sosekev.1558064
FAVORITE 0 TOTAL DOWNLOAD COUNT 713

0

713

Determination of Consumer Preferences Towards Financial Products of Sports Clubs: Scale Development Study with Lawshe Technique
Authors: Muhammet Kotan , Ahmet Uyar
Published: 2025 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1586828
FAVORITE 1 TOTAL DOWNLOAD COUNT 3844

1

3844

EVALUATION OF CELEBRITY USE IN BANK POSTERS WITH EYE TRACKING METHOD
Authors: Ahmet Uyar
Published: 2024 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1474198
FAVORITE 1 TOTAL DOWNLOAD COUNT 884

1

884

Examining the Effectiveness of Natural Honey-themed Advertisements Using by Eye-tracking Analysis
Authors: Ahmet Uyar , Kübra Uyar
Published: 2024 , Uludag Bee Journal
DOI: 10.31467/uluaricilik.1438033
FAVORITE 1 TOTAL DOWNLOAD COUNT 1204

1

1204

Analysis of Factors Related to Consumers’ Purchasing Intention: A Study on Afyon Delight
Authors: Ahmet Uyar , Ummahan Tuğçe Demirci Arı
Published: 2024 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.1080694
FAVORITE 1 TOTAL DOWNLOAD COUNT 1073

1

1073

Determination of the factors affecting the car users’ satisfaction, The Case of Afyonkarahisar
Authors: Tuğrul Bayat , Ahmet Uyar
Published: 2020 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.774006
FAVORITE 1 TOTAL DOWNLOAD COUNT 1565

1

1565

The Effect Of Social Media On Consumer Purchase of Consumers: A Model Proposal On Universıty Students
Authors: Ahmet Uyar
Published: 2019 , Yaşar Üniversitesi E-Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 7219

1

7219

MÜŞTERİ MEMNUNİYETİ İLE MÜŞTERİ SADAKATİ ARASINDAKİ İLİŞKİNİN YAPISAL EŞİTLİK MODELİ İLE İNCELENMESİ: OTOMOBİL KULLANICILARI ÜZERİNE BİR UYGULAMA
Authors: Ahmet Uyar
Published: 2019 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.416556
FAVORITE 0 TOTAL DOWNLOAD COUNT 16559

0

16559

A Research on the Concept of Brand City and Brand City Studies in Turkey and Around the World
Authors: Ahmet Uyar
Published: 2018 , International Journal of Management Academy
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 17235

1

17235

Evaluation of the Use of Celebrities in Advertisements from the Viewpoint of Consumers
Authors: Ahmet Uyar
Published: 2018 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.452741
FAVORITE 1 TOTAL DOWNLOAD COUNT 2214

1

2214

Satış Geliştirme Çabalarının Tüketiciler Açısından Değerlendirilmesi
Authors: Ahmet Uyar
Published: 2018 , Uşak Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2205

1

2205

THE INFLUENCE OF CITY IMAGE ON THE UNIVERSITY SELECTIONS OF STUDENTS STUDYING IN THE DEPARTMENT OF MARKETING
Authors: Ahmet Uyar
Published: 2018 , Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2018.810
FAVORITE 1 TOTAL DOWNLOAD COUNT 969

1

969

Kent Bilincinin Oluşturulması İle Hizmet Pazarlaması Aracı Olarak Beyaz Masa Uygulaması Ve Hukuki Yapısı: Afyonkarahisar Belediyesi Örneği
Authors: Ahmet Uyar , Mehmet Mecek
Published: 2016 , Paradoks Ekonomi Sosyoloji ve Politika Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2066

1

2066

INFLUENCE OF INNOVATIVE BUSINESSES ON CONSUMER PREFERENCES: A STUDY ON LAPTOP USERS
Authors: Ahmet Uyar , Kubra Kilicaslan
Published: 2015 , Journal of Management Marketing and Logistics
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2069

1

2069

Articles published in
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Dogus University Journal
Dogus University Journal
EKEV Akademi Dergisi
EKEV Akademi Dergisi
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
International Journal of Management Academy
International Journal of Management Academy
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Paradoks Ekonomi Sosyoloji ve Politika Dergisi
Paradoks Ekonomi Sosyoloji ve Politika Dergisi
Politik Ekonomik Kuram
Politik Ekonomik Kuram
Uludag Bee Journal
Uludag Bee Journal
Uşak Üniversitesi Sosyal Bilimler Dergisi
Uşak Üniversitesi Sosyal Bilimler Dergisi
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Reviews

Anatolian Journal of Economics and Business
Anatolian Journal of Economics and Business
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
International Journal of Management Academy
International Journal of Management Academy
Journal of Information Technologies
Journal of Information Technologies
Journal of Maritime Transport and Logistics
Journal of Maritime Transport and Logistics
Journal of Politics Economy and Management
Journal of Politics Economy and Management
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Mühendislik Bilimleri ve Araştırmaları Dergisi
Mühendislik Bilimleri ve Araştırmaları Dergisi
Scientific Journal of Innovation and Social Sciences Research
Scientific Journal of Innovation and Social Sciences Research
Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi
Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi
Uludag Bee Journal
Uludag Bee Journal

Publications

Evaluation of Emotional Content Advertisements by Neuromarketing Methods
Authors: Ahmet Uyar , Ugur Fidan , Büşra Er , Kübra Uyar
Published: 2025 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1529125
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3615

1

1

3615

Determination of Consumer Preferences Towards Financial Products of Sports Clubs: Scale Development Study with Lawshe Technique
Authors: Muhammet Kotan , Ahmet Uyar
Published: 2025 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1586828
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3844

1

1

3844

EVALUATION OF CELEBRITY USE IN BANK POSTERS WITH EYE TRACKING METHOD
Authors: Ahmet Uyar
Published: 2024 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1474198
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 884

1

1

884

Examining the Effectiveness of Natural Honey-themed Advertisements Using by Eye-tracking Analysis
Authors: Ahmet Uyar , Kübra Uyar
Published: 2024 , Uludag Bee Journal
DOI: 10.31467/uluaricilik.1438033
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1204

2

1

1204

MÜŞTERİ MEMNUNİYETİ İLE MÜŞTERİ SADAKATİ ARASINDAKİ İLİŞKİNİN YAPISAL EŞİTLİK MODELİ İLE İNCELENMESİ: OTOMOBİL KULLANICILARI ÜZERİNE BİR UYGULAMA
Authors: Ahmet Uyar
Published: 2019 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.416556
CITED 18 FAVORITE 0 TOTAL DOWNLOAD COUNT 16559

18

0

16559

Evaluation of the Use of Celebrities in Advertisements from the Viewpoint of Consumers
Authors: Ahmet Uyar
Published: 2018 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.452741
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 2214

6

1

2214

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.