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Merve Gençyürek Erdoğan Assoc. Prof. Dr. Ankara Hacı Bayram Veli Üniversitesi
Publication 13 Review 15 CrossRef Cited 44
13 Publication
15 Review
44 CrossRef Cited

Research Fields

Advertising Strategies Advertising Digital Advertising Advertising Studies Advertising Campaigns

Institution

Ankara Hacı Bayram Veli Üniversitesi

Popular Publications

DECEPTIVE ELEMENTS IN FOOD SUPPLEMENT ADVERTISEMENTS
Authors: Arzu Kazaz , Merve Gençyürek Erdoğan
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.722025
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 7112

6

2

7112

Disaster Communication, Political Consumption and Social Media: The Case of 6th February Earthquakes in Kahramanmaras
Authors: Burçe Akcan , Mustafa Merdin , Merve Gençyürek Erdoğan
Published: 2023 , Yeni Medya
DOI: 10.55609/yenimedya.1269516
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 3020

3

2

3020

A Semiotic Analysis of Visual Rhetoric and Cultural Codes in Tourism Advertisements
Authors: Merve Gençyürek Erdoğan , Yeşim Işık Kaya
Published: 2026 , Tourism Academic Journal
DOI: 10.65981/touraj.1837480
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 207

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2

207

Covid-19 Döneminde E-Ticaret Ve Dijital Reklam Yatırımları
Authors: Merve Gençyürek Erdoğan
Published: 2020 , Journal of Selcuk Communication
DOI: 10.18094/josc.776605
CITED 25 FAVORITE 1 TOTAL DOWNLOAD COUNT 15926

25

1

15926

REKLAMIN METİNLERARASI DOĞASI
Authors: Burçe Akcan , Merve Gençyürek Erdoğan
Published: 2021 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1187

0

1

1187

Publications

A Semiotic Analysis of Visual Rhetoric and Cultural Codes in Tourism Advertisements
Authors: Merve Gençyürek Erdoğan , Yeşim Işık Kaya
Published: 2026 , Tourism Academic Journal
DOI: 10.65981/touraj.1837480
FAVORITE 2 TOTAL DOWNLOAD COUNT 207

2

207

REPRESENTATION OF THE BLACK SEA TYPE IN COMMERCIAL FILMS: THE EXAMPLE OF DOĞUŞ ÇAY
Authors: Çağla Yılmaz , Merve Gençyürek Erdoğan
Published: 2026 ,
DOI: 10.55666/folklor.1857631
FAVORITE 0 TOTAL DOWNLOAD COUNT 454

0

454

A BIBLIOMETRIC ANALYSIS OF SCIENTIFIC MAPPING IN ARTIFICIAL INTELLIGENCE AND ADVERTISING RESEARCH
Authors: Merve Gençyürek Erdoğan , Volkan Yavuz
Published: 2026 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1809690
FAVORITE 0 TOTAL DOWNLOAD COUNT 401

0

401

The Representation of Women in Advertising and the Concept of Femvertising: A Semiotic Analysis of the “Philips Lumea x Elis Özbay – Reflect Your Light!” Campaign
Authors: Aslı Aslantaş Akçay , Merve Gençyürek Erdoğan
Published: 2026 , Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 291

1

291

Semiotic Analysis of Film Festival Posters: The Case of the Antalya Golden Orange Film Festival
Authors: Gülhan Alay , Merve Gençyürek Erdoğan
Published: 2025 , The Journal of Communication and Social Studies
DOI: 10.59534/jcss.1727996
FAVORITE 0 TOTAL DOWNLOAD COUNT 692

0

692

Disaster Communication, Political Consumption and Social Media: The Case of 6th February Earthquakes in Kahramanmaras
Authors: Burçe Akcan , Mustafa Merdin , Merve Gençyürek Erdoğan
Published: 2023 , Yeni Medya
DOI: 10.55609/yenimedya.1269516
FAVORITE 2 TOTAL DOWNLOAD COUNT 3020

2

3020

REKLAMIN METİNLERARASI DOĞASI
Authors: Burçe Akcan , Merve Gençyürek Erdoğan
Published: 2021 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1187

1

1187

Covid-19 Döneminde E-Ticaret Ve Dijital Reklam Yatırımları
Authors: Merve Gençyürek Erdoğan
Published: 2020 , Journal of Selcuk Communication
DOI: 10.18094/josc.776605
FAVORITE 1 TOTAL DOWNLOAD COUNT 15926

1

15926

DECEPTIVE ELEMENTS IN FOOD SUPPLEMENT ADVERTISEMENTS
Authors: Arzu Kazaz , Merve Gençyürek Erdoğan
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.722025
FAVORITE 2 TOTAL DOWNLOAD COUNT 7112

2

7112

A QUALITATIVE STUDY ON FACEBOOK’S ONLINE SUPPORT GROUP FUNCTION: THE CASE OF FIV+ CAT OWNERS
Authors: Burçe Akcan , Merve Gençyürek Erdoğan
Published: 2020 , Intermedia International E-journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1107

0

1107

LİBERAL VE ELEŞTİREL PARADİGMANIN REKLAMA BAKIŞ AÇISI: REKLAMDA ÖZNE OLARAK KADIN
Authors: Volkan Yavuz , Merve Gençyürek Erdoğan
Published: 2020 ,
DOI: 10.33692/avrasyad.645027
FAVORITE 0 TOTAL DOWNLOAD COUNT 1823

0

1823

Criminal Sanctions in the Field of Health: Review on Board of Advertisement Decisions
Authors: Merve Gençyürek Erdoğan
Published: 2020 , Yıldız Social Sciences Institute Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1000

0

1000

HOW BLACK FRIDAY EXPERIENCED IN TURKEY?
Authors: Burçe Akcan , Merve Gençyürek Erdoğan , Süleyman Karaçor
Published: 2020 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.632034
FAVORITE 0 TOTAL DOWNLOAD COUNT 3238

0

3238

Articles published in
Tourism Academic Journal
Tourism Academic Journal
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Intermedia International E-journal
Intermedia International E-journal
Journal of Selcuk Communication
Journal of Selcuk Communication
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
The Journal of Communication and Social Studies
The Journal of Communication and Social Studies
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Yeni Medya
Yeni Medya
Yıldız Social Sciences Institute Journal
Yıldız Social Sciences Institute Journal
Editorship
Section Editor
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
Section Editor
Editorial Board Memberships
Çevre Şehir ve İklim Dergisi
Çevre Şehir ve İklim Dergisi
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi

Reviews

Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
Journal of Selcuk Communication
Journal of Selcuk Communication
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
SDÜ İFADE
SDÜ İFADE
Yıldız Social Sciences Institute Journal
Yıldız Social Sciences Institute Journal
Gordion Sosyal Bilimler Dergisi
Gordion Sosyal Bilimler Dergisi
im: Journal of Communication & Media Studies
im: Journal of Communication & Media Studies
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
Trends in Business and Economics
Trends in Business and Economics

Publications

A BIBLIOMETRIC ANALYSIS OF SCIENTIFIC MAPPING IN ARTIFICIAL INTELLIGENCE AND ADVERTISING RESEARCH
Authors: Merve Gençyürek Erdoğan , Volkan Yavuz
Published: 2026 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1809690
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 401

1

0

401

Semiotic Analysis of Film Festival Posters: The Case of the Antalya Golden Orange Film Festival
Authors: Gülhan Alay , Merve Gençyürek Erdoğan
Published: 2025 , The Journal of Communication and Social Studies
DOI: 10.59534/jcss.1727996
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 692

1

0

692

Disaster Communication, Political Consumption and Social Media: The Case of 6th February Earthquakes in Kahramanmaras
Authors: Burçe Akcan , Mustafa Merdin , Merve Gençyürek Erdoğan
Published: 2023 , Yeni Medya
DOI: 10.55609/yenimedya.1269516
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 3020

3

2

3020

Covid-19 Döneminde E-Ticaret Ve Dijital Reklam Yatırımları
Authors: Merve Gençyürek Erdoğan
Published: 2020 , Journal of Selcuk Communication
DOI: 10.18094/josc.776605
CITED 25 FAVORITE 1 TOTAL DOWNLOAD COUNT 15926

25

1

15926

DECEPTIVE ELEMENTS IN FOOD SUPPLEMENT ADVERTISEMENTS
Authors: Arzu Kazaz , Merve Gençyürek Erdoğan
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.722025
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 7112

6

2

7112

LİBERAL VE ELEŞTİREL PARADİGMANIN REKLAMA BAKIŞ AÇISI: REKLAMDA ÖZNE OLARAK KADIN
Authors: Volkan Yavuz , Merve Gençyürek Erdoğan
Published: 2020 ,
DOI: 10.33692/avrasyad.645027
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1823

2

0

1823

HOW BLACK FRIDAY EXPERIENCED IN TURKEY?
Authors: Burçe Akcan , Merve Gençyürek Erdoğan , Süleyman Karaçor
Published: 2020 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.632034
CITED 6 FAVORITE 0 TOTAL DOWNLOAD COUNT 3238

6

0

3238

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