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Murat Koçyiğit Prof. Dr. NİĞDE ÖMER HALİSDEMİR ÜNİVERSİTESİ
Publication 24 Review 46 CrossRef Cited 35 TR Dizin Cited 32
24 Publication
46 Review
35 CrossRef Cited
32 TR Dizin Cited
0000-0002-2250-415X

Research Fields

New Media Public Relations Campaigns and Applications Social Media Studies Public Relations Methods and Instruments Integrated Marketing Communication Crisis Communication Communication Technology and Digital Media Studies Institutional Communication Public Relations Corporate Social Responsibility

Institution

NİĞDE ÖMER HALİSDEMİR ÜNİVERSİTESİ

Popular Publications

HALKLA İLİŞKİLER ALGISININ MARKA İMAJI VE MARKA BAĞLILIĞI ÜZERİNDEKİ ETKİSİ
Authors: Murat Koçyiğit
Published: 2017 , Journal of Selcuk Communication
DOI: 10.18094/josc.330935
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 5085

6

2

5085

"Lovemark" Creation Process and Instagram Use Relationship: An Analysis on Airway Companies
Authors: Murat Koçyiğit , Büşra Küçükcivil
Published: 2021 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1042

0

2

1042

The Effect of Digitalization Process on Public Relations Education: A Research on Academics
Authors: Murat Koçyiğit , Büşra Küçükcivil
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.858168
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1196

2

2

1196

INVESTIGATION OF THE RELATIONSHIP BETWEEN BRAND IMAGE AND BRAND LOYALTY IN THE FORMATION PROCESS OF "LOVEMARK" IN GENERATION Z SAMPLE
Authors: Murat Koçyiğit , Büşra Küçükcivil , Mehmet Nejat Özüpek
Published: 2022 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1010551
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1921

2

2

1921

An Investigation to Determine Relation Between eWOM Search Motivations and Online Corporate Reputation Perception
Authors: Murat Koçyiğit , Murat Çakırkaya
Published: 2019 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.427618
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1660

1

1

1660

Publications

INVESTIGATION OF THE RELATIONSHIP BETWEEN BRAND IMAGE AND BRAND LOYALTY IN THE FORMATION PROCESS OF "LOVEMARK" IN GENERATION Z SAMPLE
Authors: Murat Koçyiğit , Büşra Küçükcivil , Mehmet Nejat Özüpek
Published: 2022 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1010551
FAVORITE 2 TOTAL DOWNLOAD COUNT 1921

2

1921

Covid-19 Pandemi Sürecinde Halkla İlişkiler Eğitiminde Dijitalleşme
Authors: Murat Koçyiğit , Büşra Küçükcivil
Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988597
FAVORITE 1 TOTAL DOWNLOAD COUNT 956

1

956

The Correlation between Social Media Use and Cyber Victimization: A Research on Generation Z in Turkey
Authors: Murat Erdoğdu , Murat Koçyiğit
Published: 2021 , Connectist: Istanbul University Journal of Communication Sciences
DOI: 10.26650/CONNECTIST2021-817567
FAVORITE 0 TOTAL DOWNLOAD COUNT 3608

0

3608

"Lovemark" Creation Process and Instagram Use Relationship: An Analysis on Airway Companies
Authors: Murat Koçyiğit , Büşra Küçükcivil
Published: 2021 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1042

2

1042

The Effect of Digitalization Process on Public Relations Education: A Research on Academics
Authors: Murat Koçyiğit , Büşra Küçükcivil
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.858168
FAVORITE 2 TOTAL DOWNLOAD COUNT 1196

2

1196

Investigation of the Change in Media Ecology in the Covid-19 Process within the Framework of Agenda Setting Theory
Authors: Murat Koçyiğit , Melek Aktaş Koç
Published: 2021 , Kastamonu İletişim Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1285

1

1285

Investigating The Metaphor Perceptions Of Management Information Systems Students Towards The Concept Of “Public Relations”
Authors: Ercan Aktan , Murat Koçyiğit , Veysel Çakmak
Published: 2020 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.696640
FAVORITE 1 TOTAL DOWNLOAD COUNT 1148

1

1148

Measurement of Urban Image and Perception of Urban Recreation Areas
Authors: Coşku Eren , Murat Koçyiğit
Published: 2020 , Aksaray İletişim Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3534

0

3534

A RESEARCH TO DETERMINE RELATION BETWEEN eWOM SEARCH MOTIVATIONS AND ONLINE CORPORATE IMAGE PERCEPTION IN THE CONTEXT OF DIGITAL MARKETING COMMUNICATION
Authors: Murat Koçyiğit , Murat Çakırkaya
Published: 2019 , Journal of Selcuk Communication
DOI: 10.18094/josc.456820
FAVORITE 1 TOTAL DOWNLOAD COUNT 2366

1

2366

Investigation of Consumer Perceptions for Marketing Purpose Sponsorship Activities in Terms of Socio-Demographic Variables
Authors: Murat Koçyiğit , Büşra Küçükcivil
Published: 2019 , Aksaray İletişim Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2127

1

2127

An Investigation to Determine Relation Between eWOM Search Motivations and Online Corporate Reputation Perception
Authors: Murat Koçyiğit , Murat Çakırkaya
Published: 2019 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.427618
FAVORITE 1 TOTAL DOWNLOAD COUNT 1660

1

1660

Futbol ve Futsal Branşlarında Spor Yapan Genç Kadınların Saldırganlık Yaklaşımları
Authors: Murat Erdoğdu , Murat Koçyiğit , N. Bahadır Kayışoğlu, , Baki Yılmaz
Published: 2018 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1680

0

1680

Investigation of the Relationship between Marketing Purpose Sponsorship Activities and Consumer Based Brand Equity: Consumer Research on a Turkish Brand
Authors: Murat Koçyiğit , Büşra Küçükcivil
Published: 2018 , Connectist: Istanbul University Journal of Communication Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2931

1

2931

Evaluation of Metaphoric Perceptions of Students Studying in the Department of Public Relations and Publicity at the Faculty of Communication about Public Relations
Authors: Murat Koçyiğit , Ercan Aktan , Veysel Çakmak
Published: 2018 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.426854
FAVORITE 1 TOTAL DOWNLOAD COUNT 1982

1

1982

The Relationship Between Socialization and Empathy Tendency in the Context of Recreational Activities: A Research on University Students
Authors: Murat Koçyiğit , Gizem Özel
Published: 2018 , The Journal of Turkish Sport Science
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1024

0

1024

THE EFFECT OF SOCIALIZATION LEVELS OF UNIVERSITY STUDENTS WITH RECREATIONAL ACTIVITIES ON THEIR COMMUNICATION SKILLS AND EMOTIONAL INTELLIGENCE
Authors: Murat Koçyiğit , Murat Erdoğdu , Mustafa Uyar, Muhsin Çınar
Published: 2018 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.427422
FAVORITE 0 TOTAL DOWNLOAD COUNT 2027

0

2027

The Analysis of the Relation between the Communication Skills of Individuals and their Stress Management Levels within the Context of Interpersonal Communication: A Research on National Athletes
Authors: Murat Koçyiğit , Ahmet Koçyiğit , Enes Özsoy
Published: 2018 , The Journal of Turkish Sport Science
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1697

0

1697

The Study of the Relationship between Individual Perception of Loneliness and Socialization with Recreational Activities: A Research on University Students
Authors: Murat Koçyiğit , Murat Erdoğdu , Özgen Karagülle
Published: 2017 , International Journal of Sport Culture and Science
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1387

0

1387

ANALYSIS OF THE RELATION BETWEEN PERCEPTION OF PUBLIC RELATIONS AND BRAND REPUTATION THROUGH STRUCTURAL EQUATION MODELLING
Authors: Ersin Diker , Murat Koçyiğit
Published: 2017 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.329292
FAVORITE 1 TOTAL DOWNLOAD COUNT 4290

1

4290

HALKLA İLİŞKİLER ALGISININ MARKA İMAJI VE MARKA BAĞLILIĞI ÜZERİNDEKİ ETKİSİ
Authors: Murat Koçyiğit
Published: 2017 , Journal of Selcuk Communication
DOI: 10.18094/josc.330935
FAVORITE 2 TOTAL DOWNLOAD COUNT 5085

2

5085

AKSARAY SOSYAL BİLİMLER MYO ÖRNEĞİ ÜZERİNDEN AİLE İÇİNDEKİ İLETİŞİM KALIPLARI’NIN İNCELENMESİ
Authors: Veysel Çakmak , Murat Koçyiğit
Published: 2017 , Journal of Erciyes Communication
DOI: 10.17680/erciyesakademia.291889
FAVORITE 0 TOTAL DOWNLOAD COUNT 2780

0

2780

A THEORETICAL ANALYSIS FOR ROLE OF SOCIAL MEDIA ON TORUISM ACTIVITIES
Authors: Ercan Aktan , Murat Koçyiğit
Published: 2016 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5876

1

5876

The Recreation Applications in Local Administrations: The Sample of Konya City
Authors: Murat Koçyiğit , Mustafa Yıldız
Published: 2015 , International Journal of Sport Culture and Science
DOI: 10.14486/IJSCS193
FAVORITE 0 TOTAL DOWNLOAD COUNT 12720

0

12720

PRACTICE OF PUBLIC RELATIONS CORPORATE IMAGE EFFECTS: VODAFONE CASE
Authors: Murat Koçyiğit , Mehmet Özüpek
Published: 2014 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/guifd.67518
FAVORITE 1 TOTAL DOWNLOAD COUNT 2565

1

2565

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Aksaray İletişim Dergisi
Aksaray İletişim Dergisi
Connectist: Istanbul University Journal of Communication Sciences
Connectist: Istanbul University Journal of Communication Sciences
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
International Journal of Cultural and Social Studies (IntJCSS)
International Journal of Cultural and Social Studies (IntJCSS)
International Journal of Sport Culture and Science
International Journal of Sport Culture and Science
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
The Journal of Turkish Sport Science
The Journal of Turkish Sport Science
Turkish Review of Communication Studies
Turkish Review of Communication Studies

Reviews

Adam Academy Journal of Social Sciences
Adam Academy Journal of Social Sciences
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Aksaray İletişim Dergisi
Aksaray İletişim Dergisi
Alanya Academic Review
Alanya Academic Review
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi
Fenerbahçe Üniversitesi Sosyal Bilimler Dergisi
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Selcuk Communication
Journal of Selcuk Communication
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
SDÜ İFADE
SDÜ İFADE
Selcuk Tourism and Information Technology Research Journal
Selcuk Tourism and Information Technology Research Journal
Simetrik İletişim Araştırmaları Dergisi
Simetrik İletişim Araştırmaları Dergisi
The Journal of Turkish Sport Science
The Journal of Turkish Sport Science
Turkish Journal of Sport and Exercise
Turkish Journal of Sport and Exercise

Publications

INVESTIGATION OF THE RELATIONSHIP BETWEEN BRAND IMAGE AND BRAND LOYALTY IN THE FORMATION PROCESS OF "LOVEMARK" IN GENERATION Z SAMPLE
Authors: Murat Koçyiğit , Büşra Küçükcivil , Mehmet Nejat Özüpek
Published: 2022 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1010551
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1921

2

2

1921

Covid-19 Pandemi Sürecinde Halkla İlişkiler Eğitiminde Dijitalleşme
Authors: Murat Koçyiğit , Büşra Küçükcivil
Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988597
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 956

3

1

956

The Effect of Digitalization Process on Public Relations Education: A Research on Academics
Authors: Murat Koçyiğit , Büşra Küçükcivil
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.858168
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1196

2

2

1196

Investigating The Metaphor Perceptions Of Management Information Systems Students Towards The Concept Of “Public Relations”
Authors: Ercan Aktan , Murat Koçyiğit , Veysel Çakmak
Published: 2020 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.696640
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1148

1

1

1148

A RESEARCH TO DETERMINE RELATION BETWEEN eWOM SEARCH MOTIVATIONS AND ONLINE CORPORATE IMAGE PERCEPTION IN THE CONTEXT OF DIGITAL MARKETING COMMUNICATION
Authors: Murat Koçyiğit , Murat Çakırkaya
Published: 2019 , Journal of Selcuk Communication
DOI: 10.18094/josc.456820
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2366

4

1

2366

An Investigation to Determine Relation Between eWOM Search Motivations and Online Corporate Reputation Perception
Authors: Murat Koçyiğit , Murat Çakırkaya
Published: 2019 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.427618
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1660

1

1

1660

Evaluation of Metaphoric Perceptions of Students Studying in the Department of Public Relations and Publicity at the Faculty of Communication about Public Relations
Authors: Murat Koçyiğit , Ercan Aktan , Veysel Çakmak
Published: 2018 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.426854
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1982

1

1

1982

THE EFFECT OF SOCIALIZATION LEVELS OF UNIVERSITY STUDENTS WITH RECREATIONAL ACTIVITIES ON THEIR COMMUNICATION SKILLS AND EMOTIONAL INTELLIGENCE
Authors: Murat Koçyiğit , Murat Erdoğdu , Mustafa Uyar, Muhsin Çınar
Published: 2018 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.427422
CITED 10 FAVORITE 0 TOTAL DOWNLOAD COUNT 2027

10

0

2027

ANALYSIS OF THE RELATION BETWEEN PERCEPTION OF PUBLIC RELATIONS AND BRAND REPUTATION THROUGH STRUCTURAL EQUATION MODELLING
Authors: Ersin Diker , Murat Koçyiğit
Published: 2017 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.329292
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4290

2

1

4290

HALKLA İLİŞKİLER ALGISININ MARKA İMAJI VE MARKA BAĞLILIĞI ÜZERİNDEKİ ETKİSİ
Authors: Murat Koçyiğit
Published: 2017 , Journal of Selcuk Communication
DOI: 10.18094/josc.330935
CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 5085

6

2

5085

AKSARAY SOSYAL BİLİMLER MYO ÖRNEĞİ ÜZERİNDEN AİLE İÇİNDEKİ İLETİŞİM KALIPLARI’NIN İNCELENMESİ
Authors: Veysel Çakmak , Murat Koçyiğit
Published: 2017 , Journal of Erciyes Communication
DOI: 10.17680/erciyesakademia.291889
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 2780

2

0

2780

PRACTICE OF PUBLIC RELATIONS CORPORATE IMAGE EFFECTS: VODAFONE CASE
Authors: Murat Koçyiğit , Mehmet Özüpek
Published: 2014 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/guifd.67518
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2565

1

1

2565

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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