Mustafa Ünsalan

Asst. Prof. Dr. ANKARA YILDIRIM BEYAZIT ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Publication 11 Review 50 CrossRef Cited 3 TR Dizin Cited 1

11 Publication

50 Review

3 CrossRef Cited

1 TR Dizin Cited

0000-0002-5090-0205

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Summary
Publications
Peer Review
Cited

Research Fields

Marketing Consumer Behaviour Digital Marketing Product and Brand Management

Institution

ANKARA YILDIRIM BEYAZIT ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Popular Publications

INVESTIGATION OF INFLUENCERS' SOURCE CREDIBILITY DIMENSIONS IN TERMS OF SOCIO-DEMOGRAPHIC VARIABLES

Authors: Doğukan Livdumlu , Mustafa Ünsalan

Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.1374186

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3012

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CITED

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3012

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STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW

Authors: Mustafa Ünsalan

Published: 2016 , Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 43845

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A QUALITATIVE RESEARCH ON THE RELATIONSHIP BETWEEN CONSPICUOUS CONSUMPTION AND FOREIGN PRODUCTS PURCHASE INTENTION

Authors: Emre Yeşil , Mustafa Ünsalan

Published: 2021 , Cappadocia Academic Review

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1745

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Integrating smart specialisation strategies into destination marketing: A conceptual model proposal

Authors: Mustafa Ünsalan

Published: 2026 , Gazi Journal of Economics and Business

DOI: 10.30855/gjeb.2026.12.3.023

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 23

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THE EFFECT OF HOFSTEDE CULTURAL DIMENSIONS ON BRAND EQUITY: THE MEDIATING ROLE OF PERCEIVED USEFULNESS

Authors: Zakaria Abdiwali Mohamed , Mustafa Ünsalan

Published: 2025 ,

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 5791

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5791

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Publications

Integrating smart specialisation strategies into destination marketing: A conceptual model proposal

Authors: Mustafa Ünsalan

Published: 2026 , Gazi Journal of Economics and Business

DOI: 10.30855/gjeb.2026.12.3.023

FAVORITE 1 TOTAL DOWNLOAD COUNT 23

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23

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The Effect of Conspicuous Consumption Tendency on Life Satisfaction: A Research on Sunglasses Users

Authors: Seren Reyhan Karadeniz , İlknur Bilgen , Mustafa Ünsalan

Published: 2026 , Hakkari Review

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 288

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288

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The Mediating Role of Brand Perception and Price-Quality Relationship in the Effect of Social Environment on Perceived Quality

Authors: Miyase Halide Özmen , Mustafa Ünsalan

Published: 2025 , Sosyoekonomi

DOI: 10.17233/sosyoekonomi.2025.04.18

FAVORITE 0 TOTAL DOWNLOAD COUNT 686

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Comparison of the Spatial Dynamics of OIZs and TDZs from the Perspective of Turkey's Innovative Class

Authors: Mustafa Ünsalan , Buse Yılmaz , Mehmet Cansız

Published: 2025 , Journal of Entrepreneurship and Innovation Management

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 765

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765

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THE EFFECT OF HOFSTEDE CULTURAL DIMENSIONS ON BRAND EQUITY: THE MEDIATING ROLE OF PERCEIVED USEFULNESS

Authors: Zakaria Abdiwali Mohamed , Mustafa Ünsalan

Published: 2025 ,

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 5791

1

FAVORITE

5791

TOTAL DOWNLOAD COUNT

INVESTIGATION OF INFLUENCERS' SOURCE CREDIBILITY DIMENSIONS IN TERMS OF SOCIO-DEMOGRAPHIC VARIABLES

Authors: Doğukan Livdumlu , Mustafa Ünsalan

Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.1374186

FAVORITE 2 TOTAL DOWNLOAD COUNT 3012

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3012

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İnfodeminin Etkilerinin Tüketicilerin Özellikleri, Farklı Medya Ortamları ve Sektörler Bağlamında İncelenmesi

Authors: Esra Türk , Mustafa Ünsalan

Published: 2023 , International Journal of Current Social Science

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 976

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976

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KOVİD-19 PANDEMİSİ ETKİSİNDE TÜKETİCİNİN DİJİTAL YALNIZLIĞI ÜZERİNE NİTEL BİR ARAŞTIRMA

Authors: Deniz Bilen , Müşerref Yücel , Mustafa Ünsalan

Published: 2022 , Nevşehir Hacı Bektaş Veli University Journal of ISS

DOI: 10.30783/nevsosbilen.1124270

FAVORITE 0 TOTAL DOWNLOAD COUNT 1134

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1134

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A QUALITATIVE RESEARCH ON THE RELATIONSHIP BETWEEN CONSPICUOUS CONSUMPTION AND FOREIGN PRODUCTS PURCHASE INTENTION

Authors: Emre Yeşil , Mustafa Ünsalan

Published: 2021 , Cappadocia Academic Review

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1745

1

FAVORITE

1745

TOTAL DOWNLOAD COUNT

Can Showrooming be defined as a Store Abuse in Terms of Consumer Ethics?

Authors: Mustafa Ünsalan

Published: 2018 , Pazarlama İçgörüsü Üzerine Çalışmalar

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 2460

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2460

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STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW

Authors: Mustafa Ünsalan

Published: 2016 , Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 2 TOTAL DOWNLOAD COUNT 43845

2

FAVORITE

43845

TOTAL DOWNLOAD COUNT

Articles published in

Cappadocia Academic Review

Gazi Journal of Economics and Business

Hakkari Review

Journal of Entrepreneurship and Innovation Management

Sosyoekonomi

Erciyes University Journal of Faculty of Economics and Administrative Sciences

Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

International Journal of Current Social Science

Nevşehir Hacı Bektaş Veli University Journal of ISS

Pazarlama İçgörüsü Üzerine Çalışmalar

Editorial Board Memberships

Gazi Journal of Economics and Business

Reviews

Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences

Aurum Journal of Social Sciences

AYBU Business Journal

Cappadocia Academic Review

Erciyes University Journal of Faculty of Economics and Administrative Sciences

Fiscaoeconomia

Gaziantep University Journal of Social Sciences

Gazi Journal of Economics and Business

Gordion Sosyal Bilimler Dergisi

Hacettepe Sağlık İdaresi Dergisi

Hacettepe University Journal of Economics and Administrative Sciences

Hakkari Review

Hitit Journal of Social Sciences

International Journal of Economics and Administrative Studies

JOEEP: Journal of Emerging Economies and Policy

Journal of Applied Sciences of Mehmet Akif Ersoy University

Journal of Aviation

Journal of Economics and Administrative Sciences

Journal of Economics Business and Political Researches

Journal of Entrepreneurship and Innovation Management

Journal of Research in Economics Politics and Finance

Nevşehir Hacı Bektaş Veli University Journal of ISS

Pazarlama İçgörüsü Üzerine Çalışmalar

Politics, Economics and Administrative Sciences Journal of Ahi Evran University

R&S - Research Studies Anatolia Journal

Süleyman Demirel University Visionary Journal

Uygulamalı Ekonomi ve Sosyal Bilimler Dergisi

Trends in Business and Economics

Publications

INVESTIGATION OF INFLUENCERS' SOURCE CREDIBILITY DIMENSIONS IN TERMS OF SOCIO-DEMOGRAPHIC VARIABLES

Authors: Doğukan Livdumlu , Mustafa Ünsalan

Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.1374186

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 3012

2

CITED

2

FAVORITE

3012

TOTAL DOWNLOAD COUNT

KOVİD-19 PANDEMİSİ ETKİSİNDE TÜKETİCİNİN DİJİTAL YALNIZLIĞI ÜZERİNE NİTEL BİR ARAŞTIRMA

Authors: Deniz Bilen , Müşerref Yücel , Mustafa Ünsalan

Published: 2022 , Nevşehir Hacı Bektaş Veli University Journal of ISS

DOI: 10.30783/nevsosbilen.1124270

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1134

1

CITED

0

FAVORITE

1134

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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Version: 261026.645f63cf3 · 26.10.2026