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Mustafa Ünsalan Asst. Prof. Dr. ANKARA YILDIRIM BEYAZIT ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Publication 9 Review 45 CrossRef Cited 3 TR Dizin Cited 1
9 Publication
45 Review
3 CrossRef Cited
1 TR Dizin Cited
0000-0002-5090-0205

Research Fields

Marketing Consumer Behaviour Digital Marketing Product and Brand Management

Institution

ANKARA YILDIRIM BEYAZIT ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Popular Publications

INVESTIGATION OF INFLUENCERS' SOURCE CREDIBILITY DIMENSIONS IN TERMS OF SOCIO-DEMOGRAPHIC VARIABLES
Authors: Doğukan Livdumlu , Mustafa Ünsalan
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1374186
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2521

2

2

2521

STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW
Authors: Mustafa Ünsalan
Published: 2016 , Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 43514

0

1

43514

Can Showrooming be defined as a Store Abuse in Terms of Consumer Ethics?
Authors: Mustafa Ünsalan
Published: 2018 , Pazarlama İçgörüsü Üzerine Çalışmalar
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2305

0

1

2305

A QUALITATIVE RESEARCH ON THE RELATIONSHIP BETWEEN CONSPICUOUS CONSUMPTION AND FOREIGN PRODUCTS PURCHASE INTENTION
Authors: Emre Yeşil , Mustafa Ünsalan
Published: 2021 , Cappadocia Academic Review
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1568

0

1

1568

THE EFFECT OF HOFSTEDE CULTURAL DIMENSIONS ON BRAND EQUITY: THE MEDIATING ROLE OF PERCEIVED USEFULNESS
Authors: Zakaria Abdiwali Mohamed , Mustafa Ünsalan
Published: 2025 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 5164

0

1

5164

Publications

The Mediating Role of Brand Perception and Price-Quality Relationship in the Effect of Social Environment on Perceived Quality
Authors: Miyase Halide Özmen , Mustafa Ünsalan
Published: 2025 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2025.04.18
FAVORITE 0 TOTAL DOWNLOAD COUNT 475

0

475

Comparison of the Spatial Dynamics of OIZs and TDZs from the Perspective of Turkey's Innovative Class
Authors: Mustafa Ünsalan , Buse Yılmaz , Mehmet Cansız
Published: 2025 , Journal of Entrepreneurship and Innovation Management
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 465

0

465

THE EFFECT OF HOFSTEDE CULTURAL DIMENSIONS ON BRAND EQUITY: THE MEDIATING ROLE OF PERCEIVED USEFULNESS
Authors: Zakaria Abdiwali Mohamed , Mustafa Ünsalan
Published: 2025 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5164

1

5164

INVESTIGATION OF INFLUENCERS' SOURCE CREDIBILITY DIMENSIONS IN TERMS OF SOCIO-DEMOGRAPHIC VARIABLES
Authors: Doğukan Livdumlu , Mustafa Ünsalan
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1374186
FAVORITE 2 TOTAL DOWNLOAD COUNT 2521

2

2521

İnfodeminin Etkilerinin Tüketicilerin Özellikleri, Farklı Medya Ortamları ve Sektörler Bağlamında İncelenmesi
Authors: Esra Türk , Mustafa Ünsalan
Published: 2023 , International Journal of Current Social Science
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 773

0

773

KOVİD-19 PANDEMİSİ ETKİSİNDE TÜKETİCİNİN DİJİTAL YALNIZLIĞI ÜZERİNE NİTEL BİR ARAŞTIRMA
Authors: Deniz Bilen , Müşerref Yücel , Mustafa Ünsalan
Published: 2022 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1124270
FAVORITE 0 TOTAL DOWNLOAD COUNT 956

0

956

A QUALITATIVE RESEARCH ON THE RELATIONSHIP BETWEEN CONSPICUOUS CONSUMPTION AND FOREIGN PRODUCTS PURCHASE INTENTION
Authors: Emre Yeşil , Mustafa Ünsalan
Published: 2021 , Cappadocia Academic Review
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1568

1

1568

Can Showrooming be defined as a Store Abuse in Terms of Consumer Ethics?
Authors: Mustafa Ünsalan
Published: 2018 , Pazarlama İçgörüsü Üzerine Çalışmalar
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2305

1

2305

STIMULATING FACTORS OF IMPULSE BUYING BEHAVIOR: A LITERATURE REVIEW
Authors: Mustafa Ünsalan
Published: 2016 , Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 43514

1

43514

Articles published in
Cappadocia Academic Review
Cappadocia Academic Review
Journal of Entrepreneurship and Innovation Management
Journal of Entrepreneurship and Innovation Management
Sosyoekonomi
Sosyoekonomi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
International Journal of Current Social Science
International Journal of Current Social Science
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Pazarlama İçgörüsü Üzerine Çalışmalar
Pazarlama İçgörüsü Üzerine Çalışmalar

Reviews

Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
Aurum Journal of Social Sciences
Aurum Journal of Social Sciences
AYBU Business Journal
AYBU Business Journal
Cappadocia Academic Review
Cappadocia Academic Review
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Fiscaoeconomia
Fiscaoeconomia
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Hacettepe Sağlık İdaresi Dergisi
Hacettepe Sağlık İdaresi Dergisi
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
Hakkari Review
Hakkari Review
Hitit Journal of Social Sciences
Hitit Journal of Social Sciences
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Applied Sciences of Mehmet Akif Ersoy University
Journal of Applied Sciences of Mehmet Akif Ersoy University
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Entrepreneurship and Innovation Management
Journal of Entrepreneurship and Innovation Management
Journal of Research in Economics Politics and Finance
Journal of Research in Economics Politics and Finance
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Pazarlama İçgörüsü Üzerine Çalışmalar
Pazarlama İçgörüsü Üzerine Çalışmalar
Politics, Economics and Administrative Sciences Journal of Ahi Evran University
Politics, Economics and Administrative Sciences Journal of Ahi Evran University
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Uygulamalı Ekonomi ve Sosyal Bilimler Dergisi
Uygulamalı Ekonomi ve Sosyal Bilimler Dergisi

Publications

INVESTIGATION OF INFLUENCERS' SOURCE CREDIBILITY DIMENSIONS IN TERMS OF SOCIO-DEMOGRAPHIC VARIABLES
Authors: Doğukan Livdumlu , Mustafa Ünsalan
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1374186
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2521

2

2

2521

KOVİD-19 PANDEMİSİ ETKİSİNDE TÜKETİCİNİN DİJİTAL YALNIZLIĞI ÜZERİNE NİTEL BİR ARAŞTIRMA
Authors: Deniz Bilen , Müşerref Yücel , Mustafa Ünsalan
Published: 2022 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1124270
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 956

1

0

956

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.