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Suzan Coban Prof. Dr. NEVSEHİR HACI BEKTAŞ VELİ ÜNİVERSİTESİ İİBF
Publication 13 Review 31 CrossRef Cited 8 TR Dizin Cited 50
13 Publication
31 Review
8 CrossRef Cited
50 TR Dizin Cited
0000-0002-0723-5895

Research Fields

Service Marketing Sales Management Advertising Studies Consumer Behaviour Marketing Research Methodology International Marketing International Corporation Product and Brand Management Marketing Communications Entrepreneurship Advertising Strategies Tourism Advertisement Tourism Marketing

Institution

NEVSEHİR HACI BEKTAŞ VELİ ÜNİVERSİTESİ İİBF

Popular Publications

Consumer acceptance, perceived value and trust in the internet of things: The case of new generation smartwatch
Authors: Hakan Kaya , Suzan Coban
Published: 2024 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1426838
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 809

2

2

809

Müşteri Sadâkatinin Kazanılmasında Veri Tabanlı Pazarlamanın Kullanımı
Authors: Suzan Çoban
Published: 2005 , Erciyes University Journal of Social Sciences Institute
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 6712

0

1

6712

Hedonic Motivation Factors, E-satisfaction and E-loyalty Interaction in Internet Banking: the case of Nevşehir
Authors: Suzan Çoban , Serhan Keskin
Published: 2018 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.382746
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1672

1

1

1672

MOBİL BANKACILIKTA ALGILANAN DENEYİMSEL DEĞERİN TATMİN VE BAĞLILIK ÜZERİNE ETKİSİNDE GÜVENİN DÜZENLEYİCİ ROLÜ
Authors: Suzan Coban , Mustafa Demirhan
Published: 2019 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 902

0

1

902

The Effects of Consumer Perceptions on Purchasing Intention and Brand Image in Product Placement Efforts: The Case of Konya Province
Authors: Malik Dündar , Suzan Coban
Published: 2020 , Gümüşhane University Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1256

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1

1256

Publications

Interaction of Omni Channel Customer Experience, Brand Image and Perceived Risk: An Empirical Investigation
Authors: Malik Dündar , Suzan Coban
Published: 2025 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1618865
FAVORITE 1 TOTAL DOWNLOAD COUNT 473

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473

Consumer acceptance, perceived value and trust in the internet of things: The case of new generation smartwatch
Authors: Hakan Kaya , Suzan Coban
Published: 2024 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1426838
FAVORITE 2 TOTAL DOWNLOAD COUNT 809

2

809

The Mediating Role of Hedonic Buying Behavior in The Effect of Consumers' Attitudes Towards Social Media Ads on Impulse Buying Behavior
Authors: İsmail Yaprak , Suzan Coban
Published: 2023 , Ege Academic Review
DOI: 10.21121/eab.1210790
FAVORITE 1 TOTAL DOWNLOAD COUNT 4213

1

4213

The effect of perceived social capital in solomo ads on solomo advertising attitude: The case of Nevsehir
Authors: Suzan Coban , Özge Güney
Published: 2020 , Erciyes University Journal of Social Sciences Institute
DOI: 10.48070/erusosbilder.751997
FAVORITE 0 TOTAL DOWNLOAD COUNT 607

0

607

Content Marketing on Online Platforms, Green Product and E-Wom Interaction: An Empirical Research
Authors: Suzan Coban , Malik Dündar
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.746498
FAVORITE 1 TOTAL DOWNLOAD COUNT 1318

1

1318

The Effects of Consumer Perceptions on Purchasing Intention and Brand Image in Product Placement Efforts: The Case of Konya Province
Authors: Malik Dündar , Suzan Coban
Published: 2020 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1256

1

1256

MOBİL BANKACILIKTA ALGILANAN DENEYİMSEL DEĞERİN TATMİN VE BAĞLILIK ÜZERİNE ETKİSİNDE GÜVENİN DÜZENLEYİCİ ROLÜ
Authors: Suzan Coban , Mustafa Demirhan
Published: 2019 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 902

1

902

Hedonic Motivation Factors, E-satisfaction and E-loyalty Interaction in Internet Banking: the case of Nevşehir
Authors: Suzan Çoban , Serhan Keskin
Published: 2018 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.382746
FAVORITE 1 TOTAL DOWNLOAD COUNT 1672

1

1672

THE EFFECT OF ENVIRONMENTAL AWARENESS ON GREEN PRODUCT PURCHASING BEHAVIOR: THE CASE OF ORDU UNIVERSITY
Authors: Aylin Alkaya , Suzan Çoban , Ali Tehci, Yusuf Ersoy
Published: 2016 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4485

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4485

MEDYADA YER ALAN SOSYAL PAZARLAMA KAMPANYALARINA YÖNELİK TÜKETİCİ DEĞERLENDİRMELERİ: KONYA İLİNDE BİR UYGULAMA
Authors: Şükrü Akdoğan, Suzan Çoban , Resul Öztürk
Published: 2015 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1911

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1911

PERFORMANSA DAYALI EK ÖDEME SİSTEMİNİN MEMNUNİYETE ETKİSİ: NEVŞEHİR DEVLET HASTANESİ ÖRNEĞİ
Authors: Suzan Coban , Hakan Serçe
Published: 2015 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

0

0

YILDIRMA (MOBBING) OLGUSUNUN İÇSEL PAZARLAMA İLE İLİŞKİSİ: NEVŞEHİR’DE BULUNAN BANKALAR ÖRNEĞİ
Authors: Suzan Çoban , Mahir Nakip
Published: 2010 , Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1578

0

1578

Müşteri Sadâkatinin Kazanılmasında Veri Tabanlı Pazarlamanın Kullanımı
Authors: Suzan Çoban
Published: 2005 , Erciyes University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 6712

1

6712

Articles published in
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Ege Academic Review
Ege Academic Review
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Social Sciences Institute
Erciyes University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
Cappadocia Academic Review
Cappadocia Academic Review
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dicle University Journal of Economics and Administrative Sciences
Dicle University Journal of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Social Sciences Institute
Erciyes University Journal of Social Sciences Institute
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Kayseri University Journal of Social Sciences
Kayseri University Journal of Social Sciences
Kulliye
Kulliye
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Mukaddime
Mukaddime
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Social Sciences
Social Sciences

Publications

Consumer acceptance, perceived value and trust in the internet of things: The case of new generation smartwatch
Authors: Hakan Kaya , Suzan Coban
Published: 2024 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1426838
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 809

2

2

809

The Mediating Role of Hedonic Buying Behavior in The Effect of Consumers' Attitudes Towards Social Media Ads on Impulse Buying Behavior
Authors: İsmail Yaprak , Suzan Coban
Published: 2023 , Ege Academic Review
DOI: 10.21121/eab.1210790
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 4213

3

1

4213

Content Marketing on Online Platforms, Green Product and E-Wom Interaction: An Empirical Research
Authors: Suzan Coban , Malik Dündar
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.746498
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1318

2

1

1318

Hedonic Motivation Factors, E-satisfaction and E-loyalty Interaction in Internet Banking: the case of Nevşehir
Authors: Suzan Çoban , Serhan Keskin
Published: 2018 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.382746
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1672

1

1

1672

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