Murat Fatih Tuna Assoc. Prof. SİVAS CUMHURİYET ÜNİVERSİTESİ

Publication 17 Review 28 CrossRef Cited 12 TR Dizin Cited 30

17 Publication

28 Review

12 CrossRef Cited

30 TR Dizin Cited

0000-0002-8634-8643

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Summary
Publications
Peer Review
Cited

Research Fields

Marketing Customer Relationship Management Digital Marketing Consumer Behaviour

Institution

SİVAS CUMHURİYET ÜNİVERSİTESİ

Popular Publications

MAPPING OF E-SPORTS SPONSORSHIPS ON PURCHASING DECISION

Authors: Murat Fatih Tuna , Mehmet Ali Deveci , Üzeyir Fidan

Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.1356895

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1415

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2

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1415

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THE JOURNEY OF THE CONSUMER IN THE DIGITALIZATION TRANSFORMATION PROCESS

Authors: Murat Fatih Tuna

Published: 2021 , Duzce University Journal of Social Sciences

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 959

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CITED

1

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959

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Determining the Companies Preferred by Twitter Users for Dividend Investments via Text Mining

Authors: Murat Fatih Tuna , Mesut Polatgil

Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.51290/dpusbe.1094979

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2080

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CITED

1

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2080

TOTAL DOWNLOAD COUNT

The Parallel Multi-Mediator Role of Green Brand Image And Equity in The Relationship Between Green Process Innovation and Competitive Advantage

Authors: Ceylan Bozpolat , Murat Fatih Tuna

Published: 2022 , Türkiye Sosyal Araştırmalar Dergisi

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1477

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CITED

1

FAVORITE

1477

TOTAL DOWNLOAD COUNT

Detection of Aspect Category and Aspect-Based Sentiment Analysis on Restaurant Customers' Feedbacks

Authors: Murat Fatih Tuna , Mesut Polatgil , Oğuz Kaynar

Published: 2023 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.1208355

CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1296

3

CITED

1

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1296

TOTAL DOWNLOAD COUNT

Publications

THE EFFECT OF MINDFUL ATTENTION ON CONSUMERS' ONLINE IMPULSIVE BUYING BEHAVIOR AND THE MODERATING ROLE OF FAMILY TYPE

Authors: Murat Fatih Tuna

Published: 2025 ,

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 3938

1

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3938

TOTAL DOWNLOAD COUNT

ADVERTISING FUNNEL PROPOSAL FOR STEAKHOUSE BUSINESSES: A PROSPECTIVE DIGITAL MARKETING APPROACH

Authors: Murat Fatih Tuna

Published: 2024 , Economics Business and Organization Research

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 782

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782

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Adaptation of the Picky Customer Scale to Turkish Language: A Validity and Reliability Study

Authors: Murat Fatih Tuna , İbrahim Yemez

Published: 2024 , Afyon Kocatepe University Journal of Social Sciences

DOI: 10.32709/akusosbil.1211739

FAVORITE 1 TOTAL DOWNLOAD COUNT 671

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671

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Classification of Customer Complaints using Convolutional Neural Network Based Deep Learning Method

Authors: Murat Fatih Tuna , Yasin Görmez

Published: 2024 , Bingol University Journal of Economics and Administrative Sciences

DOI: 10.33399/biibfad.1362160

FAVORITE 1 TOTAL DOWNLOAD COUNT 1095

1

FAVORITE

1095

TOTAL DOWNLOAD COUNT

MAPPING OF E-SPORTS SPONSORSHIPS ON PURCHASING DECISION

Authors: Murat Fatih Tuna , Mehmet Ali Deveci , Üzeyir Fidan

Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences

DOI: 10.18070/erciyesiibd.1356895

FAVORITE 2 TOTAL DOWNLOAD COUNT 1415

2

FAVORITE

1415

TOTAL DOWNLOAD COUNT

INVESTIGATING CONSUMER PERCEPTIONS OF GSM OPERATORS AT THE TIME OF EARTHQUAKE ON SOCIAL MEDIA POSTS

Authors: Murat Fatih Tuna

Published: 2024 , Journal of Academic Approaches

DOI: 10.54688/ayd.1372546

FAVORITE 1 TOTAL DOWNLOAD COUNT 2651

1

FAVORITE

2651

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The Role of In-Store Consumer Movements in Purchase Decision

Authors: Murat Fatih Tuna , Selim Çam

Published: 2024 , Journal of Economics and Administrative Sciences

DOI: 10.37880/cumuiibf.1290286

FAVORITE 0 TOTAL DOWNLOAD COUNT 1425

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1425

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Detection of Aspect Category and Aspect-Based Sentiment Analysis on Restaurant Customers' Feedbacks

Authors: Murat Fatih Tuna , Mesut Polatgil , Oğuz Kaynar

Published: 2023 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.1208355

FAVORITE 1 TOTAL DOWNLOAD COUNT 1296

1

FAVORITE

1296

TOTAL DOWNLOAD COUNT

Does Emotional Eating Affect Online Food Purchasing Intention?

Authors: Murat Fatih Tuna , Selim Çam

Published: 2023 , Pazarlama İçgörüsü Üzerine Çalışmalar

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 953

1

FAVORITE

953

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Determining the Companies Preferred by Twitter Users for Dividend Investments via Text Mining

Authors: Murat Fatih Tuna , Mesut Polatgil

Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 422

1

FAVORITE

422

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THE EFFECT OF MACROECONOMIC FACTORS ON ONLINE LABOR PLATFORM USERS: THE CASE OF TURKEY

Authors: Murat Fatih Tuna , Hacı Ahmet Karadaş

Published: 2023 , Journal of Management and Economics Research

DOI: 10.11611/yead.1183176

FAVORITE 0 TOTAL DOWNLOAD COUNT 1305

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1305

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Determining the Companies Preferred by Twitter Users for Dividend Investments via Text Mining

Authors: Murat Fatih Tuna , Mesut Polatgil

Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

DOI: 10.51290/dpusbe.1094979

FAVORITE 1 TOTAL DOWNLOAD COUNT 2080

1

FAVORITE

2080

TOTAL DOWNLOAD COUNT

The Parallel Multi-Mediator Role of Green Brand Image And Equity in The Relationship Between Green Process Innovation and Competitive Advantage

Authors: Ceylan Bozpolat , Murat Fatih Tuna

Published: 2022 , Türkiye Sosyal Araştırmalar Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1477

1

FAVORITE

1477

TOTAL DOWNLOAD COUNT

The Effect of Word Representation Methods on Aspect-Based Sentiment Analysis

Authors: Mesut Polatgil , Murat Fatih Tuna , Oğuz Kaynar

Published: 2022 , Journal of Information Technologies

DOI: 10.17671/gazibtd.1114901

FAVORITE 0 TOTAL DOWNLOAD COUNT 1280

0

FAVORITE

1280

TOTAL DOWNLOAD COUNT

THE JOURNEY OF THE CONSUMER IN THE DIGITALIZATION TRANSFORMATION PROCESS

Authors: Murat Fatih Tuna

Published: 2021 , Duzce University Journal of Social Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 959

1

FAVORITE

959

TOTAL DOWNLOAD COUNT

Investigation of the Factors Affecting Consumers Willingness to Buy Clothes Made from Recycled Materials

Authors: İbrahim Yemez , Murat Fatih Tuna

Published: 2021 , Journal of Management and Economics

DOI: 10.18657/yonveek.903885

FAVORITE 1 TOTAL DOWNLOAD COUNT 2001

1

FAVORITE

2001

TOTAL DOWNLOAD COUNT

Analysis of Hotel-Related Non-Review Customer Feedbacks

Authors: Murat Fatih Tuna , Şükrü Akdoğan , Oğuz Kaynar

Published: 2021 , Journal of Economics and Administrative Sciences

DOI: 10.37880/cumuiibf.869489

FAVORITE 0 TOTAL DOWNLOAD COUNT 1911

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FAVORITE

1911

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Articles published in

Afyon Kocatepe University Journal of Social Sciences

Bingol University Journal of Economics and Administrative Sciences

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

Duzce University Journal of Social Sciences

Economics Business and Organization Research

Erciyes University Journal of Faculty of Economics and Administrative Sciences

Journal of Academic Approaches

Journal of Economics and Administrative Sciences

Journal of Information Technologies

Journal of Management and Economics Research

Journal of Management and Economics

Pazarlama İçgörüsü Üzerine Çalışmalar

Süleyman Demirel University Visionary Journal

Türkiye Sosyal Araştırmalar Dergisi

Editorship

International Journal of Current Social Science

Section Editor

Reviews

Alanya Academic Review

Duzce University Journal of Science and Technology

Duzce University Journal of Social Sciences

Erzurum Teknik Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Hitit Journal of Social Sciences

İletişim Kuram ve Araştırma Dergisi

International Journal of Business and Economic Studies

International Journal of Current Social Science

International Journal of Western Black Sea Social and Humanities Sciences

Journal of Academic Approaches

Journal of Business in The Digital Age

Journal of Information Technologies

Journal of Research in Economics Politics and Finance

Journal of Strategic Management Research

Kafkas University Journal of Economics and Administrative Sciences Faculty

Nevşehir Hacı Bektaş Veli University Journal of ISS

Yönetim Bilişim Sistemleri Dergisi

Publications

Classification of Customer Complaints using Convolutional Neural Network Based Deep Learning Method

Authors: Murat Fatih Tuna , Yasin Görmez

Published: 2024 , Bingol University Journal of Economics and Administrative Sciences

DOI: 10.33399/biibfad.1362160

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1095

1

CITED

1

FAVORITE

1095

TOTAL DOWNLOAD COUNT

INVESTIGATING CONSUMER PERCEPTIONS OF GSM OPERATORS AT THE TIME OF EARTHQUAKE ON SOCIAL MEDIA POSTS

Authors: Murat Fatih Tuna

Published: 2024 , Journal of Academic Approaches

DOI: 10.54688/ayd.1372546

CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2651

2

CITED

1

FAVORITE

2651

TOTAL DOWNLOAD COUNT

Detection of Aspect Category and Aspect-Based Sentiment Analysis on Restaurant Customers' Feedbacks

Authors: Murat Fatih Tuna , Mesut Polatgil , Oğuz Kaynar

Published: 2023 , Süleyman Demirel University Visionary Journal

DOI: 10.21076/vizyoner.1208355

CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1296

3

CITED

1

FAVORITE

1296

TOTAL DOWNLOAD COUNT

THE EFFECT OF MACROECONOMIC FACTORS ON ONLINE LABOR PLATFORM USERS: THE CASE OF TURKEY

Authors: Murat Fatih Tuna , Hacı Ahmet Karadaş

Published: 2023 , Journal of Management and Economics Research

DOI: 10.11611/yead.1183176

CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1305

3

CITED

0

FAVORITE

1305

TOTAL DOWNLOAD COUNT

The Effect of Word Representation Methods on Aspect-Based Sentiment Analysis

Authors: Mesut Polatgil , Murat Fatih Tuna , Oğuz Kaynar

Published: 2022 , Journal of Information Technologies

DOI: 10.17671/gazibtd.1114901

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1280

1

CITED

0

FAVORITE

1280

TOTAL DOWNLOAD COUNT

Analysis of Hotel-Related Non-Review Customer Feedbacks

Authors: Murat Fatih Tuna , Şükrü Akdoğan , Oğuz Kaynar

Published: 2021 , Journal of Economics and Administrative Sciences

DOI: 10.37880/cumuiibf.869489

CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1911

2

CITED

0

FAVORITE

1911

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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Version: 260918.a021329cc · 18.09.2026