Murat Fatih Tuna profile image
Murat Fatih Tuna Assoc. Prof. SİVAS CUMHURİYET ÜNİVERSİTESİ
Publication 17 Review 24 CrossRef Cited 11 TR Dizin Cited 30
17 Publication
24 Review
11 CrossRef Cited
30 TR Dizin Cited
0000-0002-8634-8643

Research Fields

Marketing Customer Relationship Management Digital Marketing Consumer Behaviour

Institution

SİVAS CUMHURİYET ÜNİVERSİTESİ

Popular Publications

MAPPING OF E-SPORTS SPONSORSHIPS ON PURCHASING DECISION
Authors: Murat Fatih Tuna , Mehmet Ali Deveci , Üzeyir Fidan
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1356895
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1112

0

2

1112

THE JOURNEY OF THE CONSUMER IN THE DIGITALIZATION TRANSFORMATION PROCESS
Authors: Murat Fatih Tuna
Published: 2021 , Duzce University Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 771

0

1

771

Determining the Companies Preferred by Twitter Users for Dividend Investments via Text Mining
Authors: Murat Fatih Tuna , Mesut Polatgil
Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1094979
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1451

0

1

1451

The Parallel Multi-Mediator Role of Green Brand Image And Equity in The Relationship Between Green Process Innovation and Competitive Advantage
Authors: Ceylan Bozpolat , Murat Fatih Tuna
Published: 2022 , Türkiye Sosyal Araştırmalar Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1209

0

1

1209

Detection of Aspect Category and Aspect-Based Sentiment Analysis on Restaurant Customers' Feedbacks
Authors: Murat Fatih Tuna , Mesut Polatgil , Oğuz Kaynar
Published: 2023 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1208355
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 993

3

1

993

Publications

THE EFFECT OF MINDFUL ATTENTION ON CONSUMERS' ONLINE IMPULSIVE BUYING BEHAVIOR AND THE MODERATING ROLE OF FAMILY TYPE
Authors: Murat Fatih Tuna
Published: 2025 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3112

1

3112

ADVERTISING FUNNEL PROPOSAL FOR STEAKHOUSE BUSINESSES: A PROSPECTIVE DIGITAL MARKETING APPROACH
Authors: Murat Fatih Tuna
Published: 2024 , Economics Business and Organization Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 393

0

393

Adaptation of the Picky Customer Scale to Turkish Language: A Validity and Reliability Study
Authors: Murat Fatih Tuna , İbrahim Yemez
Published: 2024 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.1211739
FAVORITE 1 TOTAL DOWNLOAD COUNT 424

1

424

Classification of Customer Complaints using Convolutional Neural Network Based Deep Learning Method
Authors: Murat Fatih Tuna , Yasin Görmez
Published: 2024 , Bingol University Journal of Economics and Administrative Sciences
DOI: 10.33399/biibfad.1362160
FAVORITE 1 TOTAL DOWNLOAD COUNT 855

1

855

MAPPING OF E-SPORTS SPONSORSHIPS ON PURCHASING DECISION
Authors: Murat Fatih Tuna , Mehmet Ali Deveci , Üzeyir Fidan
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1356895
FAVORITE 2 TOTAL DOWNLOAD COUNT 1112

2

1112

INVESTIGATING CONSUMER PERCEPTIONS OF GSM OPERATORS AT THE TIME OF EARTHQUAKE ON SOCIAL MEDIA POSTS
Authors: Murat Fatih Tuna
Published: 2024 , Journal of Academic Approaches
DOI: 10.54688/ayd.1372546
FAVORITE 1 TOTAL DOWNLOAD COUNT 1916

1

1916

The Role of In-Store Consumer Movements in Purchase Decision
Authors: Murat Fatih Tuna , Selim Çam
Published: 2024 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1290286
FAVORITE 0 TOTAL DOWNLOAD COUNT 1053

0

1053

Detection of Aspect Category and Aspect-Based Sentiment Analysis on Restaurant Customers' Feedbacks
Authors: Murat Fatih Tuna , Mesut Polatgil , Oğuz Kaynar
Published: 2023 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1208355
FAVORITE 1 TOTAL DOWNLOAD COUNT 993

1

993

Does Emotional Eating Affect Online Food Purchasing Intention?
Authors: Murat Fatih Tuna , Selim Çam
Published: 2023 , Pazarlama İçgörüsü Üzerine Çalışmalar
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 658

1

658

Determining the Companies Preferred by Twitter Users for Dividend Investments via Text Mining
Authors: Murat Fatih Tuna , Mesut Polatgil
Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 293

1

293

THE EFFECT OF MACROECONOMIC FACTORS ON ONLINE LABOR PLATFORM USERS: THE CASE OF TURKEY
Authors: Murat Fatih Tuna , Hacı Ahmet Karadaş
Published: 2023 , Journal of Management and Economics Research
DOI: 10.11611/yead.1183176
FAVORITE 0 TOTAL DOWNLOAD COUNT 1057

0

1057

Determining the Companies Preferred by Twitter Users for Dividend Investments via Text Mining
Authors: Murat Fatih Tuna , Mesut Polatgil
Published: 2023 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1094979
FAVORITE 1 TOTAL DOWNLOAD COUNT 1451

1

1451

The Parallel Multi-Mediator Role of Green Brand Image And Equity in The Relationship Between Green Process Innovation and Competitive Advantage
Authors: Ceylan Bozpolat , Murat Fatih Tuna
Published: 2022 , Türkiye Sosyal Araştırmalar Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1209

1

1209

The Effect of Word Representation Methods on Aspect-Based Sentiment Analysis
Authors: Mesut Polatgil , Murat Fatih Tuna , Oğuz Kaynar
Published: 2022 , Journal of Information Technologies
DOI: 10.17671/gazibtd.1114901
FAVORITE 0 TOTAL DOWNLOAD COUNT 981

0

981

THE JOURNEY OF THE CONSUMER IN THE DIGITALIZATION TRANSFORMATION PROCESS
Authors: Murat Fatih Tuna
Published: 2021 , Duzce University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 771

1

771

Investigation of the Factors Affecting Consumers Willingness to Buy Clothes Made from Recycled Materials
Authors: İbrahim Yemez , Murat Fatih Tuna
Published: 2021 , Journal of Management and Economics
DOI: 10.18657/yonveek.903885
FAVORITE 1 TOTAL DOWNLOAD COUNT 1724

1

1724

Analysis of Hotel-Related Non-Review Customer Feedbacks
Authors: Murat Fatih Tuna , Şükrü Akdoğan , Oğuz Kaynar
Published: 2021 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.869489
FAVORITE 0 TOTAL DOWNLOAD COUNT 1585

0

1585

Articles published in
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
Economics Business and Organization Research
Economics Business and Organization Research
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Journal of Academic Approaches
Journal of Academic Approaches
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Information Technologies
Journal of Information Technologies
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of Management and Economics
Journal of Management and Economics
Pazarlama İçgörüsü Üzerine Çalışmalar
Pazarlama İçgörüsü Üzerine Çalışmalar
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Türkiye Sosyal Araştırmalar Dergisi
Türkiye Sosyal Araştırmalar Dergisi
Editorship
International Journal of Current Social Science
International Journal of Current Social Science
Section Editor

Reviews

Duzce University Journal of Science and Technology
Duzce University Journal of Science and Technology
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
Erzurum Teknik Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Erzurum Teknik Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
International Journal of Western Black Sea Social and Humanities Sciences
International Journal of Western Black Sea Social and Humanities Sciences
Journal of Academic Approaches
Journal of Academic Approaches
Journal of Business in The Digital Age
Journal of Business in The Digital Age
Journal of Information Technologies
Journal of Information Technologies
Journal of Research in Economics Politics and Finance
Journal of Research in Economics Politics and Finance
Journal of Strategic Management Research
Journal of Strategic Management Research
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kafkas University Journal of Economics and Administrative Sciences Faculty
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Hitit Journal of Social Sciences
Hitit Journal of Social Sciences
International Journal of Current Social Science
International Journal of Current Social Science

Publications

Classification of Customer Complaints using Convolutional Neural Network Based Deep Learning Method
Authors: Murat Fatih Tuna , Yasin Görmez
Published: 2024 , Bingol University Journal of Economics and Administrative Sciences
DOI: 10.33399/biibfad.1362160
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 855

1

1

855

INVESTIGATING CONSUMER PERCEPTIONS OF GSM OPERATORS AT THE TIME OF EARTHQUAKE ON SOCIAL MEDIA POSTS
Authors: Murat Fatih Tuna
Published: 2024 , Journal of Academic Approaches
DOI: 10.54688/ayd.1372546
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1916

2

1

1916

Detection of Aspect Category and Aspect-Based Sentiment Analysis on Restaurant Customers' Feedbacks
Authors: Murat Fatih Tuna , Mesut Polatgil , Oğuz Kaynar
Published: 2023 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.1208355
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 993

3

1

993

THE EFFECT OF MACROECONOMIC FACTORS ON ONLINE LABOR PLATFORM USERS: THE CASE OF TURKEY
Authors: Murat Fatih Tuna , Hacı Ahmet Karadaş
Published: 2023 , Journal of Management and Economics Research
DOI: 10.11611/yead.1183176
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1057

2

0

1057

The Effect of Word Representation Methods on Aspect-Based Sentiment Analysis
Authors: Mesut Polatgil , Murat Fatih Tuna , Oğuz Kaynar
Published: 2022 , Journal of Information Technologies
DOI: 10.17671/gazibtd.1114901
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 981

1

0

981

Analysis of Hotel-Related Non-Review Customer Feedbacks
Authors: Murat Fatih Tuna , Şükrü Akdoğan , Oğuz Kaynar
Published: 2021 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.869489
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1585

2

0

1585

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.