Research Fields
Statistical Analysis
Digital Marketing
Industrial Marketing
Advertisement
Sales Management
Consumer Behaviour
International Marketing
Product and Brand Management
International Trade
Bio
Dr. Cansu Tor-Kadioglu is Associate Professor at Turkey, and post doctoral researcher at ET/ PMR.
Her current research interests focus on consumer behavior, social media marketing, digital marketing, conspicuous consumption, customer complaint management, green marketing, smart retailing, femvertising, perceived scarcity, consumer loyalty, and online purchasing. She is the editor of 7 books about marketing. Se is in 4 different working groups for COST actions which is funded by EU. She was awarded the 'Best Scientific Study' with her doctoral thesis at the 24th Traditional Consumer Awards ceremony organized by the Ministry of Commerce of the Republic of Turkey in 2021. Also, she was awarded the 'Best Scientific Study' with her book chapter about ‘Green Marketing and Greenwashing’ at the 25th Traditional Consumer Awards ceremony organized by the Ministry of Commerce of the Republic of Turkey in 2022.
Her current research interests focus on consumer behavior, social media marketing, digital marketing, conspicuous consumption, customer complaint management, green marketing, smart retailing, femvertising, perceived scarcity, consumer loyalty, and online purchasing. She is the editor of 7 books about marketing. Se is in 4 different working groups for COST actions which is funded by EU. She was awarded the 'Best Scientific Study' with her doctoral thesis at the 24th Traditional Consumer Awards ceremony organized by the Ministry of Commerce of the Republic of Turkey in 2021. Also, she was awarded the 'Best Scientific Study' with her book chapter about ‘Green Marketing and Greenwashing’ at the 25th Traditional Consumer Awards ceremony organized by the Ministry of Commerce of the Republic of Turkey in 2022.
Institution
University of Twente
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