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Ali Erkam Yarar Assoc. Prof. Dr. Necmettin Erbakan Üniversitesi
Publication 14 Review 41 CrossRef Cited 23 TR Dizin Cited 4
14 Publication
41 Review
23 CrossRef Cited
4 TR Dizin Cited
0000-0002-0919-314X

Research Fields

Advertising (Other) Advertisement Marketing Communications Consumer Behaviour

Institution

Necmettin Erbakan Üniversitesi

Popular Publications

GÖSTERGEBİLİMSEL BİR REKLAM ANALİZİ: BURGER KİNG “ATEŞ SENİ ÇAĞIRIYOR”
Authors: Nuri Paşa Özer , Ali Erkam Yarar
Published: 2019 , Atatürk İletişim Dergisi
DOI: 10.32952/atauniiletisim.641375
CITED 8 FAVORITE 4 TOTAL DOWNLOAD COUNT 12953

8

4

12953

The Importance of Online Context in City Branding: Gümüşhane Sample
Authors: Ali Erkam Yarar
Published: 2019 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.494730
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1227

1

1

1227

Tüketimin Helal Olanı, Helal’in Tüketimi
Authors: Ali Erkam Yarar
Published: 2019 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1410

0

1

1410

Brand City Personality: A Study on The Eastern Black Sea Cities in Turkey
Authors: Erdem Taşdemir, Emre Ş. Aslan , Ali Erkam Yarar
Published: 2021 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.803219
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1110

0

1

1110

A Study on Brand Cities Attitude In The Eastern Black Sea Cities in Turkey
Authors: Emre Ş. Aslan , Erdem Taşdemir , Ali Erkam Yarar
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.813131
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1324

2

1

1324

Publications

An Evaluation of the Advertising Concept from the Perspective of Industry Professionals
Authors: Ali Erkam Yarar , Esra Çokdilli
Published: 2026 ,
DOI: 10.53281/kritik.1926209
FAVORITE 0 TOTAL DOWNLOAD COUNT 169

0

169

Corporate Communication and Ideology: A Study on Cultural and Art Activities of Banks
Authors: Büşra Küçükcivil , Ali Erkam Yarar , Mikail Batu
Published: 2026 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 244

0

244

The Role of Cultural Values in Relationship Building: Mevlâna (Rumi) in the Context of Cultural Diplomacy and Nation Branding
Authors: Faruk Yazar , Nuri Paşa Özer , Mikail Batu , Ali Erkam Yarar
Published: 2025 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1641439
FAVORITE 0 TOTAL DOWNLOAD COUNT 875

0

875

An Analysis of Cosmetic Advertisements on Instagram
Authors: Nuri Paşa Özer , Ali Erkam Yarar
Published: 2025 , Medeniyet ve Toplum Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1546

0

1546

ARTIFICIAL INTELLIGENCE IN ADVERTISING: BIBLIOMETRIC ANALYSIS FOR TARGETING AND PERSONALIZATION
Authors: Bekir Bulut , Ali Erkam Yarar
Published: 2024 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1551121
FAVORITE 0 TOTAL DOWNLOAD COUNT 1044

0

1044

Presentation of the Human Body in Fitness Magazine Advertisements in Turkey
Authors: Nuri Paşa Özer , Ali Erkam Yarar
Published: 2023 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1224446
FAVORITE 1 TOTAL DOWNLOAD COUNT 1379

1

1379

A Research on Brand Communication Activities of Eastern Black Sea Cities
Authors: Erdem Taşdemir , Emre Ş. Aslan , Ali Erkam Yarar
Published: 2022 , Anatolia: Journal of Tourism Research
DOI: 10.17123/atad.868774
FAVORITE 1 TOTAL DOWNLOAD COUNT 1428

1

1428

Marka Şehir ve Yatırım Potansiyeli: Doğu Karadeniz Şehirlerinin Yatırım Yapılabilme Potansiyeli Üzerine Bir Araştırma
Authors: Ali Erkam Yarar , Erdem Taşdemir , Emre Ş. Aslan
Published: 2021 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.955374
FAVORITE 1 TOTAL DOWNLOAD COUNT 1171

1

1171

A Study on Brand Cities Attitude In The Eastern Black Sea Cities in Turkey
Authors: Emre Ş. Aslan , Erdem Taşdemir , Ali Erkam Yarar
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.813131
FAVORITE 1 TOTAL DOWNLOAD COUNT 1324

1

1324

Brand City Personality: A Study on The Eastern Black Sea Cities in Turkey
Authors: Erdem Taşdemir, Emre Ş. Aslan , Ali Erkam Yarar
Published: 2021 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.803219
FAVORITE 1 TOTAL DOWNLOAD COUNT 1110

1

1110

GÖSTERGEBİLİMSEL BİR REKLAM ANALİZİ: BURGER KİNG “ATEŞ SENİ ÇAĞIRIYOR”
Authors: Nuri Paşa Özer , Ali Erkam Yarar
Published: 2019 , Atatürk İletişim Dergisi
DOI: 10.32952/atauniiletisim.641375
FAVORITE 4 TOTAL DOWNLOAD COUNT 12953

4

12953

Tüketimin Helal Olanı, Helal’in Tüketimi
Authors: Ali Erkam Yarar
Published: 2019 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1410

1

1410

The Importance of Online Context in City Branding: Gümüşhane Sample
Authors: Ali Erkam Yarar
Published: 2019 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.494730
FAVORITE 1 TOTAL DOWNLOAD COUNT 1227

1

1227

Diamond as a product and the product image of diamond that is perceived by university staff: the case of Gumushane and Necmettin Erbakan University
Authors: Ali Erkam Yarar , Nuri Paşa Özer
Published: 2017 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/gumuscomm.298681
FAVORITE 1 TOTAL DOWNLOAD COUNT 5307

1

5307

Articles published in
Anatolia: Journal of Tourism Research
Anatolia: Journal of Tourism Research
Atatürk İletişim Dergisi
Atatürk İletişim Dergisi
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Journal of Selcuk Communication
Journal of Selcuk Communication
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Medeniyet ve Toplum Dergisi
Medeniyet ve Toplum Dergisi
The Journal of International Scientific Researches
The Journal of International Scientific Researches
The Journal of Selcuk University Social Sciences Institute
The Journal of Selcuk University Social Sciences Institute
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Editorship
Technical Editor , Editor
Editorial Board Memberships
The Journal of Communication and Social Studies
The Journal of Communication and Social Studies

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Aksaray İletişim Dergisi
Aksaray İletişim Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Eurasian Journal of Media Communication and Culture Studies
Eurasian Journal of Media Communication and Culture Studies
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
İnönü University International Journal of Social Sciences (INIJOSS)
İnönü University International Journal of Social Sciences (INIJOSS)
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
International Journal of Social Inquiry
International Journal of Social Inquiry
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Kocatepe Islamic Sciences
Journal of Kocatepe Islamic Sciences
Journal of Media and Religion Studies
Journal of Media and Religion Studies
Journal of Selcuk Communication
Journal of Selcuk Communication
Korkut Ata Türkiyat Araştırmaları Dergisi
Korkut Ata Türkiyat Araştırmaları Dergisi
Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi
Marmara Üniversitesi Kadın ve Toplumsal Cinsiyet Araştırmaları Dergisi
Ordu University Journal of Science and Tecnology
Ordu University Journal of Science and Tecnology
Sosyal Bilimler Akademi Dergisi
Sosyal Bilimler Akademi Dergisi
The Journal of International Scientific Researches
The Journal of International Scientific Researches
TRT Akademi
TRT Akademi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi

Publications

ARTIFICIAL INTELLIGENCE IN ADVERTISING: BIBLIOMETRIC ANALYSIS FOR TARGETING AND PERSONALIZATION
Authors: Bekir Bulut , Ali Erkam Yarar
Published: 2024 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1551121
CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 1044

5

0

1044

Presentation of the Human Body in Fitness Magazine Advertisements in Turkey
Authors: Nuri Paşa Özer , Ali Erkam Yarar
Published: 2023 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1224446
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1379

2

1

1379

A Research on Brand Communication Activities of Eastern Black Sea Cities
Authors: Erdem Taşdemir , Emre Ş. Aslan , Ali Erkam Yarar
Published: 2022 , Anatolia: Journal of Tourism Research
DOI: 10.17123/atad.868774
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1428

3

1

1428

Marka Şehir ve Yatırım Potansiyeli: Doğu Karadeniz Şehirlerinin Yatırım Yapılabilme Potansiyeli Üzerine Bir Araştırma
Authors: Ali Erkam Yarar , Erdem Taşdemir , Emre Ş. Aslan
Published: 2021 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.955374
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1171

1

1

1171

A Study on Brand Cities Attitude In The Eastern Black Sea Cities in Turkey
Authors: Emre Ş. Aslan , Erdem Taşdemir , Ali Erkam Yarar
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.813131
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1324

2

1

1324

GÖSTERGEBİLİMSEL BİR REKLAM ANALİZİ: BURGER KİNG “ATEŞ SENİ ÇAĞIRIYOR”
Authors: Nuri Paşa Özer , Ali Erkam Yarar
Published: 2019 , Atatürk İletişim Dergisi
DOI: 10.32952/atauniiletisim.641375
CITED 8 FAVORITE 4 TOTAL DOWNLOAD COUNT 12953

8

4

12953

The Importance of Online Context in City Branding: Gümüşhane Sample
Authors: Ali Erkam Yarar
Published: 2019 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.494730
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1227

1

1

1227

Diamond as a product and the product image of diamond that is perceived by university staff: the case of Gumushane and Necmettin Erbakan University
Authors: Ali Erkam Yarar , Nuri Paşa Özer
Published: 2017 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/gumuscomm.298681
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 5307

1

1

5307

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