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İnci Erdoğan Tarakçı Assoc. Prof. Dr. MERSİN ÜNİVERSİTESİ, TURİZM FAKÜLTESİ
Publication 8 Review 37 CrossRef Cited 2 TR Dizin Cited 16
8 Publication
37 Review
2 CrossRef Cited
16 TR Dizin Cited

Research Fields

Tourism Management Marketing Digital Marketing Service Marketing Marketing Communications Advertisement Consumer Behaviour Product and Brand Management Tourism Marketing

Institution

MERSİN ÜNİVERSİTESİ, TURİZM FAKÜLTESİ

Popular Publications

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1017

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780

The Effect of Electronic Word-of-Mouth Marketing (e-WOMM) on Consumers' Hotel Preferences
Published: 2024 , Fiscaoeconomia
DOI: 10.25295/fsecon.1452176
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 408

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408

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785

Publications

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408

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1017

When “Stuck in the Middle” is Not a Danger?
DOI: 10.34231/iuyd.431083
FAVORITE 0 TOTAL DOWNLOAD COUNT 2272

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2272

Publications

1

1

1017

When “Stuck in the Middle” is Not a Danger?
DOI: 10.34231/iuyd.431083
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2272

1

0

2272