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Bora Göktaş Assoc. Prof. Dr. Bayburt Üniversitesi
Publication 17 Review 30 CrossRef Cited 53 TR Dizin Cited 20
17 Publication
30 Review
53 CrossRef Cited
20 TR Dizin Cited
0000-0003-2159-0241

Research Fields

Communication and Media Studies Marketing Service Marketing Marketing Communications

Institution

Bayburt Üniversitesi

Popular Publications

A RESEARCH ON CONSUMERS’ POINT OF VIEW ON EVENT MARKETING ACTIVITIES AND BRANDS IMPLEMENTING THEM
Authors: Bora Göktaş , Celile Evil Kulga
Published: 2017 , Global Journal of Economics and Business Studies
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3188

0

1

3188

DENİZYOLU TAŞIMACILIĞINDA MÜŞTERİ MEMNUNİYETİNİ SAĞLAMAK AMACIYLA GERÇEKLEŞTİRİLEN BİR SÜREÇ YÖNETİMİ UYGULAMASI
Authors: Bora Göktaş
Published: 2019 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.403706
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3180

1

1

3180

A Research on Advertising Applications in The Social Media as A Promotion Tool: Instagram Sample
Authors: Bora Göktaş , İnci Erdoğan Tarakçı
Published: 2018 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.413041
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 4845

6

1

4845

TÜKETİCİLERİN KENDİ İLLERİNE AİT MARKALAR HAKKINDA GÖRÜŞLERİNE YÖNELİK TÜKETİCİ ETNOSENTRİZM TEMELLİ BİR ARAŞTIRMA: TOKAT MARKALARI ÖRNEĞİ
Authors: Bora Göktaş
Published: 2019 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.566674
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 855

1

1

855

The Concept of Consumer Cynicism and A Survey on The Effect of Word of Mouth Marketing Actions on Cynical Consumer Behavior
Authors: Bora Göktaş
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.581400
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 3040

6

1

3040

Publications

The Mediating Role of Impulsive Buying in the Effect of the Freudian Subconscious Approach in Marketing on Consumer Behavior
Authors: Bora Göktaş , Yunus Yeşil
Published: 2025 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.1591143
FAVORITE 1 TOTAL DOWNLOAD COUNT 108

1

108

A quantitative application on IT professionals' perspective on artificial intelligence technologies
Authors: Bora Göktaş , Hasan Karagöz
Published: 2024 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.1548886
FAVORITE 0 TOTAL DOWNLOAD COUNT 554

0

554

A Survey on Producers About The Marketing Structure of Apricots in Malatya Province
Authors: Bora Göktaş , Emre Gültekin
Published: 2024 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.1481157
FAVORITE 1 TOTAL DOWNLOAD COUNT 346

1

346

Consumer Behavior in Erzurum Province towards Organic Agriculture Products
Authors: Bora Göktaş , Süreyya Önal
Published: 2024 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.1432002
FAVORITE 1 TOTAL DOWNLOAD COUNT 373

1

373

Trust of Instagram marketing activities: a comparative analysis before and after the COVID-19 pandemic
Authors: Bora Göktaş , Bilal Aslan
Published: 2024 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.1369626
FAVORITE 1 TOTAL DOWNLOAD COUNT 256

1

256

The Role of Influencer Marketing on Consumer Behavior: A Research on YouTube Influencers
Authors: Bora Göktaş , Rezzan Eroğlu
Published: 2024 , Bucak İşletme Fakültesi Dergisi
DOI: 10.38057/bifd.1367116
FAVORITE 1 TOTAL DOWNLOAD COUNT 1690

1

1690

The Effect of Geographical Indications on the Level of Awareness and Consumer Attitudes of Local Products: An Example of Bayburt Province
Authors: Serhat Kalekahyası , Bora Göktaş
Published: 2022 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.1142517
FAVORITE 1 TOTAL DOWNLOAD COUNT 1624

1

1624

TURKEY'S BRAND VALUE AND COUNTRY IMAGE IN THE EYES OF AZERBAIJAN BEFORE AND AFTER THE RECENT AZERBAIJAN ARMENIA WAR
Authors: Bora Göktaş , İnci Erdoğan Tarakçı , Mehmet Baş
Published: 2022 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.1009031
FAVORITE 1 TOTAL DOWNLOAD COUNT 715

1

715

Memleket Markalarına Yönelik Tüketici Tutumlarının Marka Bağımlılığı Üzerindeki Etkisi: Kayseri İli Sucuk Markalarına Yönelik Bir Araştırma
Authors: Döndü Çınar , Bora Göktaş
Published: 2021 , International Journal of Entrepreneurship and Management Inquiries
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 290

1

290

The Concept of Consumer Cynicism and A Survey on The Effect of Word of Mouth Marketing Actions on Cynical Consumer Behavior
Authors: Bora Göktaş
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.581400
FAVORITE 1 TOTAL DOWNLOAD COUNT 3040

1

3040

CONSUMPTION OF MEDICINAL AND AROMATIC PLANTS COLLECTED FROM NATURE IN BAYBURT
Authors: Bora Göktaş , Betül Gıdık
Published: 2019 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.596673
FAVORITE 0 TOTAL DOWNLOAD COUNT 832

0

832

TÜKETİCİLERİN KENDİ İLLERİNE AİT MARKALAR HAKKINDA GÖRÜŞLERİNE YÖNELİK TÜKETİCİ ETNOSENTRİZM TEMELLİ BİR ARAŞTIRMA: TOKAT MARKALARI ÖRNEĞİ
Authors: Bora Göktaş
Published: 2019 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.566674
FAVORITE 1 TOTAL DOWNLOAD COUNT 855

1

855

LEVEL OF AWARENESS OF E-SPORTS CONCEPT AND ITS EFFECT ON IMAGE OF SPORTS CLUBS IN TURKEY
Authors: Bora Göktaş
Published: 2019 , Uluslararası Toplumsal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 776

1

776

DENİZYOLU TAŞIMACILIĞINDA MÜŞTERİ MEMNUNİYETİNİ SAĞLAMAK AMACIYLA GERÇEKLEŞTİRİLEN BİR SÜREÇ YÖNETİMİ UYGULAMASI
Authors: Bora Göktaş
Published: 2019 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.403706
FAVORITE 1 TOTAL DOWNLOAD COUNT 3180

1

3180

A Research on Advertising Applications in The Social Media as A Promotion Tool: Instagram Sample
Authors: Bora Göktaş , İnci Erdoğan Tarakçı
Published: 2018 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.413041
FAVORITE 1 TOTAL DOWNLOAD COUNT 4845

1

4845

SOSYAL BİLİŞ TEORİSİ ve PAZARLAMA DİSİPLİNİNDE KULLANIMINA DAİR ÖRNEKLER
Authors: Bora Göktaş
Published: 2018 , Research of Financial Economic and Social Studies
DOI: 10.29106/fesa.387653
FAVORITE 0 TOTAL DOWNLOAD COUNT 8604

0

8604

A RESEARCH ON CONSUMERS’ POINT OF VIEW ON EVENT MARKETING ACTIVITIES AND BRANDS IMPLEMENTING THEM
Authors: Bora Göktaş , Celile Evil Kulga
Published: 2017 , Global Journal of Economics and Business Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3188

1

3188

Articles published in
Bucak İşletme Fakültesi Dergisi
Bucak İşletme Fakültesi Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Global Journal of Economics and Business Studies
Global Journal of Economics and Business Studies
International Journal of Entrepreneurship and Management Inquiries
International Journal of Entrepreneurship and Management Inquiries
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Journal of Internet Applications and Management
Journal of Internet Applications and Management
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
Research of Financial Economic and Social Studies
Research of Financial Economic and Social Studies
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Uluslararası Toplumsal Bilimler Dergisi
Uluslararası Toplumsal Bilimler Dergisi
Editorship
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Proofreader

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Bilge Uluslararası Sosyal Araştırmalar Dergisi
Bilge Uluslararası Sosyal Araştırmalar Dergisi
Fiscaoeconomia
Fiscaoeconomia
Gazi Üniversitesi Sosyal Bilimler Dergisi
Gazi Üniversitesi Sosyal Bilimler Dergisi
International Journal of Humanities and Education
International Journal of Humanities and Education
International Journal of Western Black Sea Social and Humanities Sciences
International Journal of Western Black Sea Social and Humanities Sciences
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Kilis 7 Aralık Üniversitesi Sosyal Bilimler Dergisi
Kilis 7 Aralık Üniversitesi Sosyal Bilimler Dergisi
Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi
Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi
Pazarlama İçgörüsü Üzerine Çalışmalar
Pazarlama İçgörüsü Üzerine Çalışmalar
Research of Financial Economic and Social Studies
Research of Financial Economic and Social Studies
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
The Journal of Business Science
The Journal of Business Science
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Uluslararası Halkbilimi Araştırmaları Dergisi
Uluslararası Halkbilimi Araştırmaları Dergisi
Yönetim Bilişim Sistemleri Dergisi
Yönetim Bilişim Sistemleri Dergisi

Publications

The Effect of Geographical Indications on the Level of Awareness and Consumer Attitudes of Local Products: An Example of Bayburt Province
Authors: Serhat Kalekahyası , Bora Göktaş
Published: 2022 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.1142517
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 1624

7

1

1624

The Concept of Consumer Cynicism and A Survey on The Effect of Word of Mouth Marketing Actions on Cynical Consumer Behavior
Authors: Bora Göktaş
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.581400
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 3040

6

1

3040

CONSUMPTION OF MEDICINAL AND AROMATIC PLANTS COLLECTED FROM NATURE IN BAYBURT
Authors: Bora Göktaş , Betül Gıdık
Published: 2019 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.596673
CITED 32 FAVORITE 0 TOTAL DOWNLOAD COUNT 832

32

0

832

TÜKETİCİLERİN KENDİ İLLERİNE AİT MARKALAR HAKKINDA GÖRÜŞLERİNE YÖNELİK TÜKETİCİ ETNOSENTRİZM TEMELLİ BİR ARAŞTIRMA: TOKAT MARKALARI ÖRNEĞİ
Authors: Bora Göktaş
Published: 2019 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.566674
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 855

1

1

855

DENİZYOLU TAŞIMACILIĞINDA MÜŞTERİ MEMNUNİYETİNİ SAĞLAMAK AMACIYLA GERÇEKLEŞTİRİLEN BİR SÜREÇ YÖNETİMİ UYGULAMASI
Authors: Bora Göktaş
Published: 2019 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.403706
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3180

1

1

3180

A Research on Advertising Applications in The Social Media as A Promotion Tool: Instagram Sample
Authors: Bora Göktaş , İnci Erdoğan Tarakçı
Published: 2018 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.413041
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 4845

6

1

4845

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