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Merve Çelik Varol Assoc. Prof. Dr. BEYKENT ÜNİVERSİTESİ
Publication 12 Review 34 CrossRef Cited 10
12 Publication
34 Review
10 CrossRef Cited
0000-0002-0698-929X

Research Fields

Consumer Behaviour Integrated Marketing Communication Public Relations Public Relations Campaigns and Applications Reputation Management Lüks tüketim Çevrimiçi Alışveriş Dijital Tüketici İkinci El Tüketim Sürdürülebilirlik Marka İletişimi sağlıklı yaşam pazarlaması moda iletişimi

Institution

BEYKENT ÜNİVERSİTESİ

Popular Publications

SECOND-HAND CONSUMPTION AS AN EXAMPLE OF SUSTAINABILITY
Authors: Merve Çelik Varol
Published: 2022 ,
DOI: 10.53281/kritik.1130993
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 4070

3

3

4070

VİRAL PAZARLAMANIN DİJİTAL DÜNYADA SATIN ALMA DAVRANIŞLARINA ETKİSİ: K KUŞAĞI ÜZERİNE BİR İNCELEME
Authors: Merve Çelik Varol , Erdem Varol , Kıvanç Nazlım Tüzel Uraltaş
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1145948
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1180

1

3

1180

AN ASSESSMENT OF THORSTEIN VEBLEN AND THE CONCEPT OF “WEALTHIE” IN THE CONTEXT OF PRETENTIOUS CONSUMPTION
Authors: Merve Çelik Varol
Published: 2022 , Journal of Communication Science Researches
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2200

0

2

2200

The Journey of Turkish Brands in Hollywood In The Context of Holistic Marketing: A Focus Group Research
Authors: Erdem Varol , Merve Çelik Varol
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1606888
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1095

0

1

1095

Heritage, Storytelling, and Cultural Representation in Fashion Communication: The Case of Barbour, Burberry and Polo Ralph Lauren
Authors: Merve Çelik Varol
Published: 2026 , Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 524

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524

Publications

Maximalist Communication Strategies: The Current Rhetoric of Brand Communication in Street Fashion
Authors: Merve Çelik Varol
Published: 2026 , Interdisciplinary Media and Communication Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 132

1

132

Heritage, Storytelling, and Cultural Representation in Fashion Communication: The Case of Barbour, Burberry and Polo Ralph Lauren
Authors: Merve Çelik Varol
Published: 2026 , Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 524

1

524

The Journey of Turkish Brands in Hollywood In The Context of Holistic Marketing: A Focus Group Research
Authors: Erdem Varol , Merve Çelik Varol
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1606888
FAVORITE 1 TOTAL DOWNLOAD COUNT 1095

1

1095

CELEBRITIES AS A NEW GENERATION PUBLIC RELATIONS TOOL DIGITAL PLATFORM DOCUMENTARIES: A Q METHOD RESEARCH ON COMMUNICATION ACADEMICS
Authors: Merve Çelik Varol
Published: 2023 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1274847
FAVORITE 1 TOTAL DOWNLOAD COUNT 1012

1

1012

Instagram As A New Shopping Environment: A Qualitative Research For Generation Z
Authors: Merve Çelik Varol
Published: 2023 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1262073
FAVORITE 0 TOTAL DOWNLOAD COUNT 1311

0

1311

VİRAL PAZARLAMANIN DİJİTAL DÜNYADA SATIN ALMA DAVRANIŞLARINA ETKİSİ: K KUŞAĞI ÜZERİNE BİR İNCELEME
Authors: Merve Çelik Varol , Erdem Varol , Kıvanç Nazlım Tüzel Uraltaş
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1145948
FAVORITE 3 TOTAL DOWNLOAD COUNT 1180

3

1180

SECOND-HAND CONSUMPTION AS AN EXAMPLE OF SUSTAINABILITY
Authors: Merve Çelik Varol
Published: 2022 ,
DOI: 10.53281/kritik.1130993
FAVORITE 3 TOTAL DOWNLOAD COUNT 4070

3

4070

AN ASSESSMENT OF THORSTEIN VEBLEN AND THE CONCEPT OF “WEALTHIE” IN THE CONTEXT OF PRETENTIOUS CONSUMPTION
Authors: Merve Çelik Varol
Published: 2022 , Journal of Communication Science Researches
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 2200

2

2200

During The Covid-19 Pandemic Period Changing Rules of Reputation Management and Successful Industry Examples
Authors: Merve Çelik Varol
Published: 2021 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: 10.46442/intjcss.977153
FAVORITE 0 TOTAL DOWNLOAD COUNT 1323

0

1323

Dijital Ortamda Marka İmaj Transferi Ve İtibar Göstergeleri: Rolex-Roger Federer Örneği
Authors: Sevinç Koçak , Merve Çelik Varol , Erdem Varol
Published: 2020 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: 10.46442/intjcss.803493
FAVORITE 1 TOTAL DOWNLOAD COUNT 2516

1

2516

A POSTMODERN RESPONSE TO POSTMODERN CONSUMPTION: SHARING ECONOMY
Authors: Merve Çelik Varol , Erdem Varol
Published: 2020 , Akademic Social Studies
DOI: 10.31455/asya.700157
FAVORITE 1 TOTAL DOWNLOAD COUNT 3598

1

3598

An overview of the concepts and theories of Marshall McLuhan: An evaluation on the axis of contemporary dominant media
Authors: Erdem Varol , Merve Çelik Varol
Published: 2019 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 55502

0

55502

Articles published in
Akademic Social Studies
Akademic Social Studies
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Interdisciplinary Media and Communication Studies
Interdisciplinary Media and Communication Studies
International Journal of Cultural and Social Studies (IntJCSS)
International Journal of Cultural and Social Studies (IntJCSS)
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication
Journal of Communication Science Researches
Journal of Communication Science Researches
Editorial Board Memberships
Journal of Communication Science Researches
Journal of Communication Science Researches
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication

Reviews

Abant Sosyal Bilimler Dergisi
Abant Sosyal Bilimler Dergisi
Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Akademik Hassasiyetler
Akademik Hassasiyetler
Cappadocia Academic Review
Cappadocia Academic Review
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
e-Journal of New Media
e-Journal of New Media
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
International Journal of Management Economics and Business
International Journal of Management Economics and Business
International Journal of New Findings in Engineering, Science and Technology
International Journal of New Findings in Engineering, Science and Technology
Journal of Communication Science Researches
Journal of Communication Science Researches
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Sakarya İletişim
Sakarya İletişim
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication
TRT Akademi
TRT Akademi

Publications

CELEBRITIES AS A NEW GENERATION PUBLIC RELATIONS TOOL DIGITAL PLATFORM DOCUMENTARIES: A Q METHOD RESEARCH ON COMMUNICATION ACADEMICS
Authors: Merve Çelik Varol
Published: 2023 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1274847
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1012

1

1

1012

VİRAL PAZARLAMANIN DİJİTAL DÜNYADA SATIN ALMA DAVRANIŞLARINA ETKİSİ: K KUŞAĞI ÜZERİNE BİR İNCELEME
Authors: Merve Çelik Varol , Erdem Varol , Kıvanç Nazlım Tüzel Uraltaş
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1145948
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1180

1

3

1180

SECOND-HAND CONSUMPTION AS AN EXAMPLE OF SUSTAINABILITY
Authors: Merve Çelik Varol
Published: 2022 ,
DOI: 10.53281/kritik.1130993
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 4070

3

3

4070

Dijital Ortamda Marka İmaj Transferi Ve İtibar Göstergeleri: Rolex-Roger Federer Örneği
Authors: Sevinç Koçak , Merve Çelik Varol , Erdem Varol
Published: 2020 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: 10.46442/intjcss.803493
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2516

1

1

2516

A POSTMODERN RESPONSE TO POSTMODERN CONSUMPTION: SHARING ECONOMY
Authors: Merve Çelik Varol , Erdem Varol
Published: 2020 , Akademic Social Studies
DOI: 10.31455/asya.700157
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 3598

4

1

3598

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