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Merve Çelik Varol Assoc. Prof. Dr. BEYKENT ÜNİVERSİTESİ
Publication 13 Review 38 CrossRef Cited 13
13 Publication
38 Review
13 CrossRef Cited
0000-0002-0698-929X
57879130500

Research Fields

Consumer Behaviour Integrated Marketing Communication Public Relations Public Relations Campaigns and Applications Reputation Management

Institution

BEYKENT ÜNİVERSİTESİ

Popular Publications

VİRAL PAZARLAMANIN DİJİTAL DÜNYADA SATIN ALMA DAVRANIŞLARINA ETKİSİ: K KUŞAĞI ÜZERİNE BİR İNCELEME
Authors: Merve Çelik Varol , Erdem Varol , Kıvanç Nazlım Tüzel Uraltaş
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1145948
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1307

1

3

1307

SECOND-HAND CONSUMPTION AS AN EXAMPLE OF SUSTAINABILITY
Authors: Merve Çelik Varol
Published: 2022 ,
DOI: 10.53281/kritik.1130993
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 4308

3

3

4308

Maximalist Communication Strategies: The Current Rhetoric of Brand Communication in Street Fashion
Authors: Merve Çelik Varol
Published: 2026 , Interdisciplinary Media and Communication Studies
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 373

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2

373

AN ASSESSMENT OF THORSTEIN VEBLEN AND THE CONCEPT OF “WEALTHIE” IN THE CONTEXT OF PRETENTIOUS CONSUMPTION
Authors: Merve Çelik Varol
Published: 2022 , Journal of Communication Science Researches
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2357

0

2

2357

CELEBRITIES AS A NEW GENERATION PUBLIC RELATIONS TOOL DIGITAL PLATFORM DOCUMENTARIES: A Q METHOD RESEARCH ON COMMUNICATION ACADEMICS
Authors: Merve Çelik Varol
Published: 2023 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1274847
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1122

1

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1122

Publications

Functional Health to Wearable Identity: Health Narratives in Brands' Lifestyle Fashion
Authors: Erdem Varol , Merve Çelik Varol
Published: 2026 , Journal of Selcuk Communication
DOI: 10.18094/josc.1804871
FAVORITE 1 TOTAL DOWNLOAD COUNT 133

1

133

Maximalist Communication Strategies: The Current Rhetoric of Brand Communication in Street Fashion
Authors: Merve Çelik Varol
Published: 2026 , Interdisciplinary Media and Communication Studies
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 373

2

373

Heritage, Storytelling, and Cultural Representation in Fashion Communication: The Case of Barbour, Burberry and Polo Ralph Lauren
Authors: Merve Çelik Varol
Published: 2026 , Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 739

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739

The Journey of Turkish Brands in Hollywood In The Context of Holistic Marketing: A Focus Group Research
Authors: Erdem Varol , Merve Çelik Varol
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1606888
FAVORITE 1 TOTAL DOWNLOAD COUNT 1282

1

1282

CELEBRITIES AS A NEW GENERATION PUBLIC RELATIONS TOOL DIGITAL PLATFORM DOCUMENTARIES: A Q METHOD RESEARCH ON COMMUNICATION ACADEMICS
Authors: Merve Çelik Varol
Published: 2023 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1274847
FAVORITE 2 TOTAL DOWNLOAD COUNT 1122

2

1122

Instagram As A New Shopping Environment: A Qualitative Research For Generation Z
Authors: Merve Çelik Varol
Published: 2023 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1262073
FAVORITE 0 TOTAL DOWNLOAD COUNT 1498

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1498

VİRAL PAZARLAMANIN DİJİTAL DÜNYADA SATIN ALMA DAVRANIŞLARINA ETKİSİ: K KUŞAĞI ÜZERİNE BİR İNCELEME
Authors: Merve Çelik Varol , Erdem Varol , Kıvanç Nazlım Tüzel Uraltaş
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1145948
FAVORITE 3 TOTAL DOWNLOAD COUNT 1307

3

1307

SECOND-HAND CONSUMPTION AS AN EXAMPLE OF SUSTAINABILITY
Authors: Merve Çelik Varol
Published: 2022 ,
DOI: 10.53281/kritik.1130993
FAVORITE 3 TOTAL DOWNLOAD COUNT 4308

3

4308

AN ASSESSMENT OF THORSTEIN VEBLEN AND THE CONCEPT OF “WEALTHIE” IN THE CONTEXT OF PRETENTIOUS CONSUMPTION
Authors: Merve Çelik Varol
Published: 2022 , Journal of Communication Science Researches
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 2357

2

2357

During The Covid-19 Pandemic Period Changing Rules of Reputation Management and Successful Industry Examples
Authors: Merve Çelik Varol
Published: 2021 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: 10.46442/intjcss.977153
FAVORITE 0 TOTAL DOWNLOAD COUNT 1437

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1437

Dijital Ortamda Marka İmaj Transferi Ve İtibar Göstergeleri: Rolex-Roger Federer Örneği
Authors: Sevinç Koçak , Merve Çelik Varol , Erdem Varol
Published: 2020 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: 10.46442/intjcss.803493
FAVORITE 1 TOTAL DOWNLOAD COUNT 2662

1

2662

A POSTMODERN RESPONSE TO POSTMODERN CONSUMPTION: SHARING ECONOMY
Authors: Merve Çelik Varol , Erdem Varol
Published: 2020 , Akademic Social Studies
DOI: 10.31455/asya.700157
FAVORITE 1 TOTAL DOWNLOAD COUNT 3703

1

3703

An overview of the concepts and theories of Marshall McLuhan: An evaluation on the axis of contemporary dominant media
Authors: Erdem Varol , Merve Çelik Varol
Published: 2019 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 56035

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56035

Articles published in
Akademic Social Studies
Akademic Social Studies
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Interdisciplinary Media and Communication Studies
Interdisciplinary Media and Communication Studies
International Journal of Cultural and Social Studies (IntJCSS)
International Journal of Cultural and Social Studies (IntJCSS)
Journal of Selcuk Communication
Journal of Selcuk Communication
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication
Journal of Communication Science Researches
Journal of Communication Science Researches
Editorial Board Memberships
Journal of Communication Science Researches
Journal of Communication Science Researches
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication

Reviews

Abant Sosyal Bilimler Dergisi
Abant Sosyal Bilimler Dergisi
Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Akademik Hassasiyetler
Akademik Hassasiyetler
Cappadocia Academic Review
Cappadocia Academic Review
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
e-Journal of New Media
e-Journal of New Media
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
International Journal of Management Economics and Business
International Journal of Management Economics and Business
International Journal of New Findings in Engineering, Science and Technology
International Journal of New Findings in Engineering, Science and Technology
Journal of Communication Science Researches
Journal of Communication Science Researches
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Sakarya İletişim
Sakarya İletişim
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication
TRT Akademi
TRT Akademi

Publications

The Journey of Turkish Brands in Hollywood In The Context of Holistic Marketing: A Focus Group Research
Authors: Erdem Varol , Merve Çelik Varol
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1606888
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1282

1

1

1282

CELEBRITIES AS A NEW GENERATION PUBLIC RELATIONS TOOL DIGITAL PLATFORM DOCUMENTARIES: A Q METHOD RESEARCH ON COMMUNICATION ACADEMICS
Authors: Merve Çelik Varol
Published: 2023 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1274847
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1122

1

2

1122

VİRAL PAZARLAMANIN DİJİTAL DÜNYADA SATIN ALMA DAVRANIŞLARINA ETKİSİ: K KUŞAĞI ÜZERİNE BİR İNCELEME
Authors: Merve Çelik Varol , Erdem Varol , Kıvanç Nazlım Tüzel Uraltaş
Published: 2022 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1145948
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1307

1

3

1307

SECOND-HAND CONSUMPTION AS AN EXAMPLE OF SUSTAINABILITY
Authors: Merve Çelik Varol
Published: 2022 ,
DOI: 10.53281/kritik.1130993
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 4308

3

3

4308

Dijital Ortamda Marka İmaj Transferi Ve İtibar Göstergeleri: Rolex-Roger Federer Örneği
Authors: Sevinç Koçak , Merve Çelik Varol , Erdem Varol
Published: 2020 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: 10.46442/intjcss.803493
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2662

2

1

2662

A POSTMODERN RESPONSE TO POSTMODERN CONSUMPTION: SHARING ECONOMY
Authors: Merve Çelik Varol , Erdem Varol
Published: 2020 , Akademic Social Studies
DOI: 10.31455/asya.700157
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 3703

5

1

3703

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