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Niyazi Gümüş Assoc. Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Publication 9 Review 38 CrossRef Cited 26
9 Publication
38 Review
26 CrossRef Cited

Research Fields

Social Media Studies Marketing Digital Marketing Consumer Behaviour Product and Brand Management

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 19 FAVORITE 4 TOTAL DOWNLOAD COUNT 9992

19

4

9992

1

2

2057

1

1

700

Publications

1

700

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
FAVORITE 4 TOTAL DOWNLOAD COUNT 9992

4

9992

2

2057

Publications

1

1

700

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 19 FAVORITE 4 TOTAL DOWNLOAD COUNT 9992

19

4

9992

1

2

2057

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