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Niyazi Gümüş Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Publication 10 Review 41 CrossRef Cited 31 TR Dizin Cited 61
10 Publication
41 Review
31 CrossRef Cited
61 TR Dizin Cited

Research Fields

Product and Brand Management Social Media Studies Marketing Digital Marketing Consumer Behaviour

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 23 FAVORITE 4 TOTAL DOWNLOAD COUNT 12353

23

4

12353

0

2

712

1

2

3082

1

1

1237

Publications

2

712

1

1237

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
FAVORITE 4 TOTAL DOWNLOAD COUNT 12353

4

12353

2

3082

Publications

1

1

1237

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 23 FAVORITE 4 TOTAL DOWNLOAD COUNT 12353

23

4

12353

1

2

3082