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Niyazi Gümüş Assoc. Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Publication 10 Review 38 CrossRef Cited 27
10 Publication
38 Review
27 CrossRef Cited

Research Fields

Social Media Studies Marketing Digital Marketing Consumer Behaviour Product and Brand Management

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 19 FAVORITE 4 TOTAL DOWNLOAD COUNT 10671

19

4

10671

1

2

2286

0

1

59

Publications

1

59

1

807

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
FAVORITE 4 TOTAL DOWNLOAD COUNT 10671

4

10671

2

2286

Publications

1

1

807

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 19 FAVORITE 4 TOTAL DOWNLOAD COUNT 10671

19

4

10671

1

2

2286

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