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Niyazi Gümüş Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Publication 10 Review 41 CrossRef Cited 30
10 Publication
41 Review
30 CrossRef Cited

Research Fields

Product and Brand Management Social Media Studies Marketing Digital Marketing Consumer Behaviour

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 22 FAVORITE 4 TOTAL DOWNLOAD COUNT 12219

22

4

12219

0

2

659

1

2

3002

1

1

1172

Publications

2

659

1

1172

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
FAVORITE 4 TOTAL DOWNLOAD COUNT 12219

4

12219

2

3002

Publications

1

1

1172

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 22 FAVORITE 4 TOTAL DOWNLOAD COUNT 12219

22

4

12219

1

2

3002