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Niyazi Gümüş Assoc. Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Publication 10 Review 40 CrossRef Cited 28
10 Publication
40 Review
28 CrossRef Cited

Research Fields

Product and Brand Management Social Media Studies Marketing Digital Marketing Consumer Behaviour Pazarlama Marka Yönetimi Sosyal Medya Pazarlama

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 20 FAVORITE 4 TOTAL DOWNLOAD COUNT 11029

20

4

11029

0

2

203

1

2

2479

1

1

912

Publications

2

203

1

912

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
FAVORITE 4 TOTAL DOWNLOAD COUNT 11029

4

11029

2

2479

Publications

1

1

912

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 20 FAVORITE 4 TOTAL DOWNLOAD COUNT 11029

20

4

11029

1

2

2479

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