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Niyazi Gümüş Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Publication 10 Review 40 CrossRef Cited 30
10 Publication
40 Review
30 CrossRef Cited

Research Fields

Product and Brand Management Social Media Studies Marketing Digital Marketing Consumer Behaviour

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 22 FAVORITE 4 TOTAL DOWNLOAD COUNT 11909

22

4

11909

0

2

522

1

2

2831

1

1

1031

Publications

2

522

1

1031

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
FAVORITE 4 TOTAL DOWNLOAD COUNT 11909

4

11909

2

2831

Publications

1

1

1031

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 22 FAVORITE 4 TOTAL DOWNLOAD COUNT 11909

22

4

11909

1

2

2831