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Niyazi Gümüş Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Publication 10 Review 41 CrossRef Cited 32 TR Dizin Cited 61
10 Publication
41 Review
32 CrossRef Cited
61 TR Dizin Cited

Research Fields

Product and Brand Management Social Media Studies Marketing Digital Marketing Consumer Behaviour

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 24 FAVORITE 4 TOTAL DOWNLOAD COUNT 12521

24

4

12521

0

2

773

1

2

3173

1

1

1330

Publications

2

773

1

1330

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
FAVORITE 4 TOTAL DOWNLOAD COUNT 12521

4

12521

2

3173

Publications

1

1

1330

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
DOI: 10.19168/jyasar.572987
CITED 24 FAVORITE 4 TOTAL DOWNLOAD COUNT 12521

24

4

12521

1

2

3173