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Aybike Tuba Özden Assoc. Prof. OMÜ
Publication 26 Review 7 CrossRef Cited 33
26 Publication
7 Review
33 CrossRef Cited

Research Fields

Entrepreneurship Integrated Marketing Communication Marketing Digital Marketing Consumer Behaviour

Institution

OMÜ

Popular Publications

Comparison of Positive Perception and Consumer Decision Making Styles in Terms of GenerationsY and Z
Authors: Aybike Tuba Özden
Published: 2019 , Gazi İktisat ve İşletme Dergisi
DOI: 10.30855/gjeb.2019.5.1.001
CITED 0 FAVORITE 4 TOTAL DOWNLOAD COUNT 4847

0

4

4847

WORLD FROM 1.0 TO 5.0: WEB, MARKETING, INDUSTRY AND SOCIETY
Authors: Aybike Tuba Özden
Published: 2022 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.1003371
CITED 13 FAVORITE 2 TOTAL DOWNLOAD COUNT 6879

13

2

6879

KADIN TÜKETİCİLERİN ÖZGÜVEN DÜZEYLERİ İLE TERCİH ETTİKLERİ HAZIR GİYİM MARKALARINA YÖNELİK MARKA BEĞENİLİRLİK DÜZEYLERİ ARASINDAKİ İLİŞKİ ÜZERİNE BİR ARAŞTIRMA
Authors: Aybike Tuba Özden
Published: 2019 , International Review of Economics and Management
DOI: 10.18825/iremjournal.537707
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1468

2

1

1468

ONLINE ALIŞVERIŞ YAPAN TÜKETICILERIN ETNOSENTRIK EĞILIMLERI ÜZERINE BIR ÇALIŞMA
Authors: Aybike Tuba Özden
Published: 2020 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.537872
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1112

4

1

1112

EFFECTS OF ETHNOCENTRIC TENDENCY ON CONSUMERS’ BUYING BEHAVIOUR: SAMPLE OF TURKEY
Authors: Aybike Tuba Özden , Zeliha Eser
Published: 2019 , Journal of Research in Business
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2215

0

1

2215

Publications

Impact of Infodemic on Consumer Behavior: A Systematic Review Using the TCCM Framework
Authors: Aybike Tuba Özden
Published: 2025 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1621299
FAVORITE 1 TOTAL DOWNLOAD COUNT 199

1

199

DIGITAL PUBLIC RELATIONS: A BIBLIOMETRIC ANALYSIS OF NATIONAL ACADEMIC LITERATURE
Authors: Aybike Tuba Özden
Published: 2025 , Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: 10.18493/kmusekad.1571805
FAVORITE 0 TOTAL DOWNLOAD COUNT 318

0

318

The Effect of Public Relations Perception on Forgiveness and Revenge Behavior
Authors: Aybike Tuba Özden
Published: 2025 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.1470830
FAVORITE 0 TOTAL DOWNLOAD COUNT 294

0

294

BRAND PLACEMENT STRATEGIES IN TV SERIES: THE EXAMPLE OF ONE LOVE TV SERIES
Authors: Aybike Tuba Özden
Published: 2024 , e-Journal of New Media
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1416

1

1416

TONE OF VOICE AND EMOTIONS: A DIFFERENT PERSPECTIVE TO SYMBOLIC CONSUMPTION
Authors: Aybike Tuba Özden
Published: 2023 , Journal of Academic Approaches
DOI: 10.54688/ayd.1266371
FAVORITE 1 TOTAL DOWNLOAD COUNT 2211

1

2211

Consumer Confusion and Depression: A Study on the February 6, 2023 Earthquake
Authors: Aybike Tuba Özden
Published: 2023 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1344328
FAVORITE 1 TOTAL DOWNLOAD COUNT 1173

1

1173

ÇİKOLATA TÜKETİMİ VE NOSTALJİ EĞİLİMİ
Authors: Aybike Tuba Özden
Published: 2023 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1278210
FAVORITE 1 TOTAL DOWNLOAD COUNT 1630

1

1630

INFORMATIVE AND NORMATIVE ROLE OF REFERENCE GROUPS: COLLECTIVE REFERENCE
Authors: Aybike Tuba Özden
Published: 2023 , Dogus University Journal
DOI: 10.31671/doujournal.1183546
FAVORITE 1 TOTAL DOWNLOAD COUNT 854

1

854

Kadın Tüketicilerin Webrooming Eğilimleri ile Satın Alma Niyetleri Arasındaki İlişkide Marka Güveninin Aracı Rolü
Authors: Aybike Tuba Özden
Published: 2023 , Ondokuz Mayıs Üniversitesi Kadın ve Aile Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 667

1

667

EVALUATION OF DIFFERENT CULTURES' PERCEPTIONS OF AIRLINE SERVICE QUALITY BY FIPIA WITH INFORMATION ENTROPY
Authors: Aybike Tuba Özden , Erkan Çelik , Muhammet Gül
Published: 2023 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1778

1

1778

PET OWNERSHIP AND SUSTAINABLE CONSUMPTION BEHAVIOR / Evcil Hayvan Sahipliği Ve Sürdürülebilir Tüketim Davranışı
Authors: Aybike Tuba Özden
Published: 2022 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1149228
FAVORITE 1 TOTAL DOWNLOAD COUNT 2648

1

2648

WORLD FROM 1.0 TO 5.0: WEB, MARKETING, INDUSTRY AND SOCIETY
Authors: Aybike Tuba Özden
Published: 2022 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.1003371
FAVORITE 2 TOTAL DOWNLOAD COUNT 6879

2

6879

Mavi Okyanus Stratejisi: Covid-19 Pandemi Dönemine Yönelik Dünyadan ve Türkiye’den Örneklerle Bir Değerlendirme
Authors: Aybike Tuba Özden
Published: 2022 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2048

1

2048

A Research on the Relationship Between Consumers' Ecological Intelligence and Organic Food Consumption Tendencies
Authors: Aybike Tuba Özden , Olcay Özışık Yapıcı
Published: 2021 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1430

0

1430

A Study on The Determination of The Association Between Consumers’ Price Perceptions and Their Demographic Characteristics
Authors: Aybike Tuba Özden
Published: 2021 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.841363
FAVORITE 1 TOTAL DOWNLOAD COUNT 819

1

819

A Research on Service Quality in Hospitals During The Covid-19 Pandemic Period
Authors: Aybike Tuba Özden
Published: 2021 , İşletme ve İktisat Çalışmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1131

0

1131

THE RELATIONSHIP BETWEEN CONSUMERS’ SELF CONSTRUAL AND IMPULSIVE BUYING TENDENCY
Authors: Aybike Tuba Özden
Published: 2021 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.827936
FAVORITE 1 TOTAL DOWNLOAD COUNT 982

1

982

THE RELATIONSHIP BETWEEN CONSUMERS’ TENDENCY TO FORGIVE AND THEIR BRAND LOYALTY: A NEW STRATEGY PROPOSAL
Authors: Aybike Tuba Özden
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.716084
FAVORITE 1 TOTAL DOWNLOAD COUNT 1911

1

1911

ONLINE ALIŞVERIŞ YAPAN TÜKETICILERIN ETNOSENTRIK EĞILIMLERI ÜZERINE BIR ÇALIŞMA
Authors: Aybike Tuba Özden
Published: 2020 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.537872
FAVORITE 1 TOTAL DOWNLOAD COUNT 1112

1

1112

EFFECTS OF ETHNOCENTRIC TENDENCY ON CONSUMERS’ BUYING BEHAVIOUR: SAMPLE OF TURKEY
Authors: Aybike Tuba Özden , Zeliha Eser
Published: 2019 , Journal of Research in Business
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2215

1

2215

İnternet alışverişlerinde tüketicilerin etkileşim düzeylerinin belirlenmesi üzerine bir araştırma
Authors: Aybike Tuba Özden , Tuğçe Üner
Published: 2019 , Abant Kültürel Araştırmalar Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1062

0

1062

Etik Tüketici Davranışı: Marka Odaklı Karar Verme Tarzı ve Demografik Değişkenlere Göre İncelenmesi Üzerine Bir Araştırma
Authors: Aybike Tuba Özden
Published: 2019 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.632000
FAVORITE 1 TOTAL DOWNLOAD COUNT 3401

1

3401

A RESEARCH ON THE RELATIONSHIP BETWEEN CONSUMER LIFE STYLES AND STATUS CONSUMPTION
Authors: Aybike Tuba Özden
Published: 2019 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.448656
FAVORITE 1 TOTAL DOWNLOAD COUNT 2351

1

2351

The Process of Building a Destination Brand and Examination of Samsun as a Brand City
Authors: Aybike Tuba Özden , Yetkin Bulut
Published: 2019 , Artvin Coruh University International Journal of Social Sciences
DOI: 10.22466/acusbd.425976
FAVORITE 1 TOTAL DOWNLOAD COUNT 4410

1

4410

KADIN TÜKETİCİLERİN ÖZGÜVEN DÜZEYLERİ İLE TERCİH ETTİKLERİ HAZIR GİYİM MARKALARINA YÖNELİK MARKA BEĞENİLİRLİK DÜZEYLERİ ARASINDAKİ İLİŞKİ ÜZERİNE BİR ARAŞTIRMA
Authors: Aybike Tuba Özden
Published: 2019 , International Review of Economics and Management
DOI: 10.18825/iremjournal.537707
FAVORITE 1 TOTAL DOWNLOAD COUNT 1468

1

1468

Comparison of Positive Perception and Consumer Decision Making Styles in Terms of GenerationsY and Z
Authors: Aybike Tuba Özden
Published: 2019 , Gazi İktisat ve İşletme Dergisi
DOI: 10.30855/gjeb.2019.5.1.001
FAVORITE 4 TOTAL DOWNLOAD COUNT 4847

4

4847

Articles published in
Abant Kültürel Araştırmalar Dergisi
Abant Kültürel Araştırmalar Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Artvin Coruh University International Journal of Social Sciences
Artvin Coruh University International Journal of Social Sciences
Dogus University Journal
Dogus University Journal
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
e-Journal of New Media
e-Journal of New Media
Gazi İktisat ve İşletme Dergisi
Gazi İktisat ve İşletme Dergisi
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
İşletme ve İktisat Çalışmaları Dergisi
İşletme ve İktisat Çalışmaları Dergisi
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
International Journal of Management Economics and Business
International Journal of Management Economics and Business
International Review of Economics and Management
International Review of Economics and Management
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Academic Approaches
Journal of Academic Approaches
Journal of Business in The Digital Age
Journal of Business in The Digital Age
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Research in Business
Journal of Research in Business
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Ondokuz Mayıs Üniversitesi Kadın ve Aile Araştırmaları Dergisi
Ondokuz Mayıs Üniversitesi Kadın ve Aile Araştırmaları Dergisi
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
The Journal of Selcuk University Social Sciences Institute
The Journal of Selcuk University Social Sciences Institute

Reviews

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Osmaniye Korkut Ata University Journal of the Institute of Science and Technology
Osmaniye Korkut Ata University Journal of the Institute of Science and Technology
Gençlik Araştırmaları Dergisi
Gençlik Araştırmaları Dergisi

Publications

TONE OF VOICE AND EMOTIONS: A DIFFERENT PERSPECTIVE TO SYMBOLIC CONSUMPTION
Authors: Aybike Tuba Özden
Published: 2023 , Journal of Academic Approaches
DOI: 10.54688/ayd.1266371
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2211

1

1

2211

Consumer Confusion and Depression: A Study on the February 6, 2023 Earthquake
Authors: Aybike Tuba Özden
Published: 2023 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1344328
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1173

1

1

1173

PET OWNERSHIP AND SUSTAINABLE CONSUMPTION BEHAVIOR / Evcil Hayvan Sahipliği Ve Sürdürülebilir Tüketim Davranışı
Authors: Aybike Tuba Özden
Published: 2022 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1149228
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2648

1

1

2648

WORLD FROM 1.0 TO 5.0: WEB, MARKETING, INDUSTRY AND SOCIETY
Authors: Aybike Tuba Özden
Published: 2022 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.1003371
CITED 13 FAVORITE 2 TOTAL DOWNLOAD COUNT 6879

13

2

6879

A Study on The Determination of The Association Between Consumers’ Price Perceptions and Their Demographic Characteristics
Authors: Aybike Tuba Özden
Published: 2021 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.841363
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 819

1

1

819

THE RELATIONSHIP BETWEEN CONSUMERS’ SELF CONSTRUAL AND IMPULSIVE BUYING TENDENCY
Authors: Aybike Tuba Özden
Published: 2021 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.827936
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 982

1

1

982

THE RELATIONSHIP BETWEEN CONSUMERS’ TENDENCY TO FORGIVE AND THEIR BRAND LOYALTY: A NEW STRATEGY PROPOSAL
Authors: Aybike Tuba Özden
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.716084
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1911

3

1

1911

ONLINE ALIŞVERIŞ YAPAN TÜKETICILERIN ETNOSENTRIK EĞILIMLERI ÜZERINE BIR ÇALIŞMA
Authors: Aybike Tuba Özden
Published: 2020 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.537872
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1112

4

1

1112

Etik Tüketici Davranışı: Marka Odaklı Karar Verme Tarzı ve Demografik Değişkenlere Göre İncelenmesi Üzerine Bir Araştırma
Authors: Aybike Tuba Özden
Published: 2019 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.632000
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 3401

2

1

3401

A RESEARCH ON THE RELATIONSHIP BETWEEN CONSUMER LIFE STYLES AND STATUS CONSUMPTION
Authors: Aybike Tuba Özden
Published: 2019 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.448656
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2351

2

1

2351

The Process of Building a Destination Brand and Examination of Samsun as a Brand City
Authors: Aybike Tuba Özden , Yetkin Bulut
Published: 2019 , Artvin Coruh University International Journal of Social Sciences
DOI: 10.22466/acusbd.425976
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4410

2

1

4410

KADIN TÜKETİCİLERİN ÖZGÜVEN DÜZEYLERİ İLE TERCİH ETTİKLERİ HAZIR GİYİM MARKALARINA YÖNELİK MARKA BEĞENİLİRLİK DÜZEYLERİ ARASINDAKİ İLİŞKİ ÜZERİNE BİR ARAŞTIRMA
Authors: Aybike Tuba Özden
Published: 2019 , International Review of Economics and Management
DOI: 10.18825/iremjournal.537707
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1468

2

1

1468

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.