avatar
Aybike Tuba Özden Assoc. Prof. OMÜ
Publication 24 Review 6 CrossRef Cited 24
24 Publication
6 Review
24 CrossRef Cited

Research Fields

Integrated Marketing Communication Marketing Digital Marketing Consumer Behaviour Entrepreneurship

Institution

OMÜ

Popular Publications

Comparison of Positive Perception and Consumer Decision Making Styles in Terms of GenerationsY and Z
Authors: Aybike Tuba Özden
Published: 2019 , Gazi İktisat ve İşletme Dergisi
DOI: 10.30855/gjeb.2019.5.1.001
CITED 0 FAVORITE 4 TOTAL DOWNLOAD COUNT 4525

0

4

4525

WORLD FROM 1.0 TO 5.0: WEB, MARKETING, INDUSTRY AND SOCIETY
Authors: Aybike Tuba Özden
Published: 2022 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.1003371
CITED 8 FAVORITE 3 TOTAL DOWNLOAD COUNT 5249

8

3

5249

KADIN TÜKETİCİLERİN ÖZGÜVEN DÜZEYLERİ İLE TERCİH ETTİKLERİ HAZIR GİYİM MARKALARINA YÖNELİK MARKA BEĞENİLİRLİK DÜZEYLERİ ARASINDAKİ İLİŞKİ ÜZERİNE BİR ARAŞTIRMA
Authors: Aybike Tuba Özden
Published: 2019 , International Review of Economics and Management
DOI: 10.18825/iremjournal.537707
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1286

1

1

1286

ONLINE ALIŞVERIŞ YAPAN TÜKETICILERIN ETNOSENTRIK EĞILIMLERI ÜZERINE BIR ÇALIŞMA
Authors: Aybike Tuba Özden
Published: 2020 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.537872
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 978

4

1

978

EFFECTS OF ETHNOCENTRIC TENDENCY ON CONSUMERS’ BUYING BEHAVIOUR: SAMPLE OF TURKEY
Authors: Aybike Tuba Özden , Zeliha Eser
Published: 2019 , Journal of Research in Business
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1747

0

1

1747

Publications

The Effect of Public Relations Perception on Forgiveness and Revenge Behavior
Authors: Aybike Tuba Özden
Published: 2025 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.1470830
FAVORITE 0 TOTAL DOWNLOAD COUNT 16

0

16

BRAND PLACEMENT STRATEGIES IN TV SERIES: THE EXAMPLE OF ONE LOVE TV SERIES
Authors: Aybike Tuba Özden
Published: 2024 , e-Journal of New Media
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 663

1

663

TONE OF VOICE AND EMOTIONS: A DIFFERENT PERSPECTIVE TO SYMBOLIC CONSUMPTION
Authors: Aybike Tuba Özden
Published: 2023 , Akademik Yaklaşımlar Dergisi
DOI: 10.54688/ayd.1266371
FAVORITE 1 TOTAL DOWNLOAD COUNT 1403

1

1403

Consumer Confusion and Depression: A Study on the February 6, 2023 Earthquake
Authors: Aybike Tuba Özden
Published: 2023 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1344328
FAVORITE 1 TOTAL DOWNLOAD COUNT 682

1

682

ÇİKOLATA TÜKETİMİ VE NOSTALJİ EĞİLİMİ
Authors: Aybike Tuba Özden
Published: 2023 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1278210
FAVORITE 1 TOTAL DOWNLOAD COUNT 1125

1

1125

INFORMATIVE AND NORMATIVE ROLE OF REFERENCE GROUPS: COLLECTIVE REFERENCE
Authors: Aybike Tuba Özden
Published: 2023 , Doğuş Üniversitesi Dergisi
DOI: 10.31671/doujournal.1183546
FAVORITE 1 TOTAL DOWNLOAD COUNT 503

1

503

Kadın Tüketicilerin Webrooming Eğilimleri ile Satın Alma Niyetleri Arasındaki İlişkide Marka Güveninin Aracı Rolü
Authors: Aybike Tuba Özden
Published: 2023 , Ondokuz Mayıs Üniversitesi Kadın ve Aile Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 444

1

444

EVALUATION OF DIFFERENT CULTURES' PERCEPTIONS OF AIRLINE SERVICE QUALITY BY FIPIA WITH INFORMATION ENTROPY
Authors: Aybike Tuba Özden , Erkan Çelik , Muhammet Gül
Published: 2023 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 839

1

839

PET OWNERSHIP AND SUSTAINABLE CONSUMPTION BEHAVIOR / Evcil Hayvan Sahipliği Ve Sürdürülebilir Tüketim Davranışı
Authors: Aybike Tuba Özden
Published: 2022 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1149228
FAVORITE 1 TOTAL DOWNLOAD COUNT 1911

1

1911

WORLD FROM 1.0 TO 5.0: WEB, MARKETING, INDUSTRY AND SOCIETY
Authors: Aybike Tuba Özden
Published: 2022 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.1003371
FAVORITE 3 TOTAL DOWNLOAD COUNT 5249

3

5249

Mavi Okyanus Stratejisi: Covid-19 Pandemi Dönemine Yönelik Dünyadan ve Türkiye’den Örneklerle Bir Değerlendirme
Authors: Aybike Tuba Özden
Published: 2022 , Ekonomi İşletme Siyaset ve Uluslararası İlişkiler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1450

1

1450

A Research on the Relationship Between Consumers' Ecological Intelligence and Organic Food Consumption Tendencies
Authors: Aybike Tuba Özden , Olcay Özışık Yapıcı
Published: 2021 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1135

0

1135

A Study on The Determination of The Association Between Consumers’ Price Perceptions and Their Demographic Characteristics
Authors: Aybike Tuba Özden
Published: 2021 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.841363
FAVORITE 1 TOTAL DOWNLOAD COUNT 637

1

637

A Research on Service Quality in Hospitals During The Covid-19 Pandemic Period
Authors: Aybike Tuba Özden
Published: 2021 , İşletme ve İktisat Çalışmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 984

0

984

THE RELATIONSHIP BETWEEN CONSUMERS’ SELF CONSTRUAL AND IMPULSIVE BUYING TENDENCY
Authors: Aybike Tuba Özden
Published: 2021 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.827936
FAVORITE 1 TOTAL DOWNLOAD COUNT 746

1

746

THE RELATIONSHIP BETWEEN CONSUMERS’ TENDENCY TO FORGIVE AND THEIR BRAND LOYALTY: A NEW STRATEGY PROPOSAL
Authors: Aybike Tuba Özden
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.716084
FAVORITE 1 TOTAL DOWNLOAD COUNT 1306

1

1306

ONLINE ALIŞVERIŞ YAPAN TÜKETICILERIN ETNOSENTRIK EĞILIMLERI ÜZERINE BIR ÇALIŞMA
Authors: Aybike Tuba Özden
Published: 2020 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.537872
FAVORITE 1 TOTAL DOWNLOAD COUNT 978

1

978

EFFECTS OF ETHNOCENTRIC TENDENCY ON CONSUMERS’ BUYING BEHAVIOUR: SAMPLE OF TURKEY
Authors: Aybike Tuba Özden , Zeliha Eser
Published: 2019 , Journal of Research in Business
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1747

1

1747

İnternet alışverişlerinde tüketicilerin etkileşim düzeylerinin belirlenmesi üzerine bir araştırma
Authors: Aybike Tuba Özden , Tuğçe Üner
Published: 2019 , Abant Kültürel Araştırmalar Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 888

0

888

Etik Tüketici Davranışı: Marka Odaklı Karar Verme Tarzı ve Demografik Değişkenlere Göre İncelenmesi Üzerine Bir Araştırma
Authors: Aybike Tuba Özden
Published: 2019 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.632000
FAVORITE 1 TOTAL DOWNLOAD COUNT 3061

1

3061

A RESEARCH ON THE RELATIONSHIP BETWEEN CONSUMER LIFE STYLES AND STATUS CONSUMPTION
Authors: Aybike Tuba Özden
Published: 2019 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.448656
FAVORITE 1 TOTAL DOWNLOAD COUNT 1880

1

1880

The Process of Building a Destination Brand and Examination of Samsun as a Brand City
Authors: Aybike Tuba Özden , Yetkin Bulut
Published: 2019 , Artvin Coruh University International Journal of Social Sciences
DOI: 10.22466/acusbd.425976
FAVORITE 1 TOTAL DOWNLOAD COUNT 3946

1

3946

KADIN TÜKETİCİLERİN ÖZGÜVEN DÜZEYLERİ İLE TERCİH ETTİKLERİ HAZIR GİYİM MARKALARINA YÖNELİK MARKA BEĞENİLİRLİK DÜZEYLERİ ARASINDAKİ İLİŞKİ ÜZERİNE BİR ARAŞTIRMA
Authors: Aybike Tuba Özden
Published: 2019 , International Review of Economics and Management
DOI: 10.18825/iremjournal.537707
FAVORITE 1 TOTAL DOWNLOAD COUNT 1286

1

1286

Comparison of Positive Perception and Consumer Decision Making Styles in Terms of GenerationsY and Z
Authors: Aybike Tuba Özden
Published: 2019 , Gazi İktisat ve İşletme Dergisi
DOI: 10.30855/gjeb.2019.5.1.001
FAVORITE 4 TOTAL DOWNLOAD COUNT 4525

4

4525

Articles published in
Abant Kültürel Araştırmalar Dergisi
Abant Kültürel Araştırmalar Dergisi
Akademik Yaklaşımlar Dergisi
Akademik Yaklaşımlar Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Artvin Coruh University International Journal of Social Sciences
Artvin Coruh University International Journal of Social Sciences
Doğuş Üniversitesi Dergisi
Doğuş Üniversitesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
e-Journal of New Media
e-Journal of New Media
Ekonomi İşletme Siyaset ve Uluslararası İlişkiler Dergisi
Ekonomi İşletme Siyaset ve Uluslararası İlişkiler Dergisi
Gazi İktisat ve İşletme Dergisi
Gazi İktisat ve İşletme Dergisi
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
İşletme ve İktisat Çalışmaları Dergisi
İşletme ve İktisat Çalışmaları Dergisi
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
International Journal of Management Economics and Business
International Journal of Management Economics and Business
International Review of Economics and Management
International Review of Economics and Management
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Business in The Digital Age
Journal of Business in The Digital Age
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Research in Business
Journal of Research in Business
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Ondokuz Mayıs Üniversitesi Kadın ve Aile Araştırmaları Dergisi
Ondokuz Mayıs Üniversitesi Kadın ve Aile Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
The Journal of Selcuk University Social Sciences Institute
The Journal of Selcuk University Social Sciences Institute

Reviews

Akademi Sosyal Bilimler Dergisi
Akademi Sosyal Bilimler Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Gençlik Araştırmaları Dergisi
Gençlik Araştırmaları Dergisi
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Osmaniye Korkut Ata University Journal of the Institute of Science and Technology
Osmaniye Korkut Ata University Journal of the Institute of Science and Technology

Publications

PET OWNERSHIP AND SUSTAINABLE CONSUMPTION BEHAVIOR / Evcil Hayvan Sahipliği Ve Sürdürülebilir Tüketim Davranışı
Authors: Aybike Tuba Özden
Published: 2022 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1149228
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1911

1

1

1911

WORLD FROM 1.0 TO 5.0: WEB, MARKETING, INDUSTRY AND SOCIETY
Authors: Aybike Tuba Özden
Published: 2022 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.1003371
CITED 8 FAVORITE 3 TOTAL DOWNLOAD COUNT 5249

8

3

5249

A Study on The Determination of The Association Between Consumers’ Price Perceptions and Their Demographic Characteristics
Authors: Aybike Tuba Özden
Published: 2021 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.841363
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 637

1

1

637

THE RELATIONSHIP BETWEEN CONSUMERS’ SELF CONSTRUAL AND IMPULSIVE BUYING TENDENCY
Authors: Aybike Tuba Özden
Published: 2021 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.827936
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 746

1

1

746

THE RELATIONSHIP BETWEEN CONSUMERS’ TENDENCY TO FORGIVE AND THEIR BRAND LOYALTY: A NEW STRATEGY PROPOSAL
Authors: Aybike Tuba Özden
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.716084
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1306

3

1

1306

ONLINE ALIŞVERIŞ YAPAN TÜKETICILERIN ETNOSENTRIK EĞILIMLERI ÜZERINE BIR ÇALIŞMA
Authors: Aybike Tuba Özden
Published: 2020 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.537872
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 978

4

1

978

Etik Tüketici Davranışı: Marka Odaklı Karar Verme Tarzı ve Demografik Değişkenlere Göre İncelenmesi Üzerine Bir Araştırma
Authors: Aybike Tuba Özden
Published: 2019 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.632000
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 3061

2

1

3061

A RESEARCH ON THE RELATIONSHIP BETWEEN CONSUMER LIFE STYLES AND STATUS CONSUMPTION
Authors: Aybike Tuba Özden
Published: 2019 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.448656
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1880

1

1

1880

The Process of Building a Destination Brand and Examination of Samsun as a Brand City
Authors: Aybike Tuba Özden , Yetkin Bulut
Published: 2019 , Artvin Coruh University International Journal of Social Sciences
DOI: 10.22466/acusbd.425976
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 3946

2

1

3946

KADIN TÜKETİCİLERİN ÖZGÜVEN DÜZEYLERİ İLE TERCİH ETTİKLERİ HAZIR GİYİM MARKALARINA YÖNELİK MARKA BEĞENİLİRLİK DÜZEYLERİ ARASINDAKİ İLİŞKİ ÜZERİNE BİR ARAŞTIRMA
Authors: Aybike Tuba Özden
Published: 2019 , International Review of Economics and Management
DOI: 10.18825/iremjournal.537707
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1286

1

1

1286

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.