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Hediye Aydoğan Assoc. Prof. Dr. Akdeniz Üniversitesi İletişim Fakültesi
Publication 20 Review 33 CrossRef Cited 19 TR Dizin Cited 9
20 Publication
33 Review
19 CrossRef Cited
9 TR Dizin Cited
0000-0001-9696-8742

Research Fields

Digital Marketing Communication and Media Studies Communication Technology and Digital Media Studies Advertising Digital Advertising Advertising Studies Advertising Campaigns Advertising Strategies Public Relations Digital Advertising Artificial Intelligence Research Methods

Institution

Akdeniz Üniversitesi İletişim Fakültesi

Popular Publications

DİJİTAL OYUNLAR ARACILIĞIYLA REKLAMCILIK: ÜRÜN VE HİZMET SİMÜLASYONLARININ ÖTESİNE BAKMAK
Authors: Teresa De La Hera Conde-pumpıdo Translators: Hediye Aydoğan
Published: 2021 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: -
CITED 0 FAVORITE 4 TOTAL DOWNLOAD COUNT 1875

0

4

1875

A Bibliometric Analysis of Research on Digital Parenting and Advertising: Current Trends and Future directions
Authors: Hediye Aydoğan
Published: 2023 , TRT Akademi
DOI: 10.37679/trta.1328217
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1107

2

2

1107

BOOK REVIEW: “BRAND MEDIA STRATEGY: INTEGRATED COMMUNICATIONS PLANNING IN THE DIGITAL ERA”
Authors: Hediye Aydoğan
Published: 2017 , Journal of Social Sciences Institute of Mersin University
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1384

0

2

1384

The International Advertising Strategies of Turkish Airlines In The Context Of Globalisation
Authors: Hediye Aydoğan
Published: 2017 , ODU Journal of Social Sciences Research
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 6963

0

2

6963

Fear Appeals in Public Service Advertisements (PSAs): “Traffic without Violation”
Authors: Hediye Aydoğan
Published: 2018 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.312243
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 4688

4

2

4688

Publications

“#LetsInternetBetter” or “Less Internet Better”: Consumer Responses to Google’s #LetsInternetBetter
Authors: Hediye Aydoğan , Sibel Hoştut
Published: 2026 , Trakya University Journal of Social Science
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 157

1

157

Family Portrayal in AileFest: A Qualitative Study on Instagram Posts
Authors: Hediye Aydoğan , Sena Conkoğlu
Published: 2026 , Yeni Medya
DOI: 10.55609/yenimedya.1867378
FAVORITE 1 TOTAL DOWNLOAD COUNT 172

1

172

Framing the Red Light: A Goal-Framing Analysis of Mini-Film Advertising Narrative and Its Social Media Reception
Authors: Hediye Aydoğan
Published: 2026 , Journal of Traffic and Transportation Research
DOI: 10.38002/tuad.1724240
FAVORITE 0 TOTAL DOWNLOAD COUNT 302

0

302

Sharenting, Digital Privacy, and Child Rights: Research on Deutsche Telekom’s “A Message from Ella” Campaign
Authors: Hediye Aydoğan
Published: 2026 , Journal of Institute of Social Sciences
DOI: 10.54558/jiss.1847635
FAVORITE 0 TOTAL DOWNLOAD COUNT 316

0

316

‘Effie’ciency of Green Advertising: Evaluating Consumer Responses to Green Advertising Addressing Water Conservation
Authors: Hediye Aydoğan , Mehmet Sebih Oruç
Published: 2026 , Istanbul Gelisim University Journal of Social Sciences
DOI: 10.17336/igusbd.1719866
FAVORITE 1 TOTAL DOWNLOAD COUNT 723

1

723

Narrative Advertising as Mini-Series: Analysis of Crystal Apple’s Award-Winning Mini-Series Ads
Authors: Hediye Aydoğan
Published: 2024 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1334587
FAVORITE 1 TOTAL DOWNLOAD COUNT 1205

1

1205

A Bibliometric Analysis of Research on Digital Parenting and Advertising: Current Trends and Future directions
Authors: Hediye Aydoğan
Published: 2023 , TRT Akademi
DOI: 10.37679/trta.1328217
FAVORITE 2 TOTAL DOWNLOAD COUNT 1107

2

1107

Decoding the DNA of Viral Video Ads
Authors: Hediye Aydoğan
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1187193
FAVORITE 1 TOTAL DOWNLOAD COUNT 1547

1

1547

An Action Research on Improving Parents’ Digital Advertising Literacy Skills
Authors: Hediye Aydoğan , Ahmet Ayhan
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1122523
FAVORITE 0 TOTAL DOWNLOAD COUNT 1253

0

1253

Figures of Speech in Advertising Slogans From Traditional to Digital: Kırmızı Awards
Authors: Hediye Aydoğan
Published: 2022 , Sosyal Mucit Academic Review
DOI: 10.54733/smar.1114500
FAVORITE 1 TOTAL DOWNLOAD COUNT 2982

1

2982

The Necessity of Digital Advertising Literacy for Turkey in the 21st Century
Authors: Hediye Aydoğan
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.933648
FAVORITE 0 TOTAL DOWNLOAD COUNT 1572

0

1572

Dijital Beşikten Sanal Mezara Gerçek-Sanal Dünyadaki Etik Sorunlar
Authors: Tamás Bokor Translators: Hediye Aydoğan
Published: 2021 , ViraVerita E-Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1032

0

1032

Creative Message Strategies of Ads in Turkey Listed in YouTube Ads Leaderboard During COVID-19 Pandemic
Authors: Hediye Aydoğan
Published: 2021 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.880910
FAVORITE 1 TOTAL DOWNLOAD COUNT 2165

1

2165

COUNTRY-OF-ORIGIN MARKERS IN CORPORATE ADVERTISEMENTS OF TURKISH BRANDS: AN ANALYSIS OF CORPORATE ADVERTISEMENTS OF BRANDS LISTED BY BRAND FINANCE TURKEY 100
Authors: Hediye Aydoğan
Published: 2021 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.835610
FAVORITE 1 TOTAL DOWNLOAD COUNT 1045

1

1045

Dialogic Communication During Covid-19 Pandemic: An Analysis on Technoparks’ Social Media Usage in Turkey
Authors: Hediye Aydoğan
Published: 2021 , Connectist: Istanbul University Journal of Communication Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1476

1

1476

DİJİTAL OYUNLAR ARACILIĞIYLA REKLAMCILIK: ÜRÜN VE HİZMET SİMÜLASYONLARININ ÖTESİNE BAKMAK
Authors: Teresa De La Hera Conde-pumpıdo Translators: Hediye Aydoğan
Published: 2021 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: -
FAVORITE 4 TOTAL DOWNLOAD COUNT 1875

4

1875

REPRESENTATION OF THE ELDERLY IN PUBLIC SERVICE ADVERTISEMENTS: A 6-COUNTRY COMPARISON
Authors: Hediye Aydoğan
Published: 2021 , Türkiye Sosyal Araştırmalar Dergisi
DOI: 10.20296/tsadergisi.807396
FAVORITE 1 TOTAL DOWNLOAD COUNT 1218

1

1218

Fear Appeals in Public Service Advertisements (PSAs): “Traffic without Violation”
Authors: Hediye Aydoğan
Published: 2018 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.312243
FAVORITE 2 TOTAL DOWNLOAD COUNT 4688

2

4688

BOOK REVIEW: “BRAND MEDIA STRATEGY: INTEGRATED COMMUNICATIONS PLANNING IN THE DIGITAL ERA”
Authors: Hediye Aydoğan
Published: 2017 , Journal of Social Sciences Institute of Mersin University
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1384

2

1384

The International Advertising Strategies of Turkish Airlines In The Context Of Globalisation
Authors: Hediye Aydoğan
Published: 2017 , ODU Journal of Social Sciences Research
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 6963

2

6963

Articles published in
Alanya Academic Review
Alanya Academic Review
Connectist: Istanbul University Journal of Communication Sciences
Connectist: Istanbul University Journal of Communication Sciences
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Institute of Social Sciences
Journal of Institute of Social Sciences
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Social Sciences Institute of Mersin University
Journal of Social Sciences Institute of Mersin University
Journal of Traffic and Transportation Research
Journal of Traffic and Transportation Research
ODU Journal of Social Sciences Research
ODU Journal of Social Sciences Research
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
Trakya University Journal of Social Science
Trakya University Journal of Social Science
TRT Akademi
TRT Akademi
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Türkiye Sosyal Araştırmalar Dergisi
Türkiye Sosyal Araştırmalar Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
ViraVerita E-Journal
ViraVerita E-Journal
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi
Yeni Medya
Yeni Medya
Editorship
Aksaray İletişim Dergisi
Aksaray İletişim Dergisi
Section Editor
Journal of Selcuk Communication
Journal of Selcuk Communication
Section Editor
Editorial Board Memberships
Aksaray İletişim Dergisi
Aksaray İletişim Dergisi
Journal of Selcuk Communication
Journal of Selcuk Communication

Reviews

Abant Sosyal Bilimler Dergisi
Abant Sosyal Bilimler Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Alanya Academic Review
Alanya Academic Review
Bucak İşletme Fakültesi Dergisi
Bucak İşletme Fakültesi Dergisi
Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi
Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi
Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi
Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi
Global Media Journal Turkish Edition
Global Media Journal Turkish Edition
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
International Journal of Business and Economic Studies
International Journal of Business and Economic Studies
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Interdisciplinary Research on Children’s Rights
Journal of Interdisciplinary Research on Children’s Rights
Journal of Traffic and Transportation Research
Journal of Traffic and Transportation Research
Kent Akademisi
Kent Akademisi
Mediterranean Journal of Gender and Women’s Studies (KTC)
Mediterranean Journal of Gender and Women’s Studies (KTC)
Mediterranean Journal of Humanities
Mediterranean Journal of Humanities
Medya ve Kültür
Medya ve Kültür
OPUS Journal of Society Research
OPUS Journal of Society Research
Senex: Journal of Aging Studies
Senex: Journal of Aging Studies
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
TRT Akademi
TRT Akademi
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Yeni Medya
Yeni Medya

Publications

Narrative Advertising as Mini-Series: Analysis of Crystal Apple’s Award-Winning Mini-Series Ads
Authors: Hediye Aydoğan
Published: 2024 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1334587
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1205

3

1

1205

A Bibliometric Analysis of Research on Digital Parenting and Advertising: Current Trends and Future directions
Authors: Hediye Aydoğan
Published: 2023 , TRT Akademi
DOI: 10.37679/trta.1328217
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1107

2

2

1107

Decoding the DNA of Viral Video Ads
Authors: Hediye Aydoğan
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1187193
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1547

2

1

1547

An Action Research on Improving Parents’ Digital Advertising Literacy Skills
Authors: Hediye Aydoğan , Ahmet Ayhan
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1122523
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1253

1

0

1253

The Necessity of Digital Advertising Literacy for Turkey in the 21st Century
Authors: Hediye Aydoğan
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.933648
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1572

3

0

1572

COUNTRY-OF-ORIGIN MARKERS IN CORPORATE ADVERTISEMENTS OF TURKISH BRANDS: AN ANALYSIS OF CORPORATE ADVERTISEMENTS OF BRANDS LISTED BY BRAND FINANCE TURKEY 100
Authors: Hediye Aydoğan
Published: 2021 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.835610
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1045

1

1

1045

REPRESENTATION OF THE ELDERLY IN PUBLIC SERVICE ADVERTISEMENTS: A 6-COUNTRY COMPARISON
Authors: Hediye Aydoğan
Published: 2021 , Türkiye Sosyal Araştırmalar Dergisi
DOI: 10.20296/tsadergisi.807396
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1218

3

1

1218

Fear Appeals in Public Service Advertisements (PSAs): “Traffic without Violation”
Authors: Hediye Aydoğan
Published: 2018 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.312243
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 4688

4

2

4688

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