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Hediye Aydoğan Assoc. Prof. Dr. Akdeniz Üniversitesi İletişim Fakültesi
Publication 15 Review 17 CrossRef Cited 8 TR Dizin Cited 6
15 Publication
17 Review
8 CrossRef Cited
6 TR Dizin Cited
0000-0001-9696-8742

Research Fields

Communication and Media Studies Communication Technology and Digital Media Studies Advertising Digital Advertising Advertising Studies Advertising Campaigns Advertising Strategies Public Relations Digital Marketing Digital Advertising Artificial Intelligence Research Methods

Institution

Akdeniz Üniversitesi İletişim Fakültesi

Popular Publications

DİJİTAL OYUNLAR ARACILIĞIYLA REKLAMCILIK: ÜRÜN VE HİZMET SİMÜLASYONLARININ ÖTESİNE BAKMAK
Authors: Teresa De La Hera Conde-pumpıdo Translators: Hediye Aydoğan
Published: 2021 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 1349

0

3

1349

The International Advertising Strategies of Turkish Airlines In The Context Of Globalisation
Authors: Hediye Aydoğan
Published: 2017 , Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 5641

0

2

5641

BOOK REVIEW: “BRAND MEDIA STRATEGY: INTEGRATED COMMUNICATIONS PLANNING IN THE DIGITAL ERA”
Authors: Hediye Aydoğan
Published: 2017 , Mersin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1115

0

2

1115

Fear Appeals in Public Service Advertisements (PSAs): “Traffic without Violation”
Authors: Hediye Aydoğan
Published: 2018 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.312243
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 4024

2

2

4024

COUNTRY-OF-ORIGIN MARKERS IN CORPORATE ADVERTISEMENTS OF TURKISH BRANDS: AN ANALYSIS OF CORPORATE ADVERTISEMENTS OF BRANDS LISTED BY BRAND FINANCE TURKEY 100
Authors: Hediye Aydoğan
Published: 2021 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.835610
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 629

0

1

629

Publications

Narrative Advertising as Mini-Series: Analysis of Crystal Apple’s Award-Winning Mini-Series Ads
Authors: Hediye Aydoğan
Published: 2024 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1334587
FAVORITE 1 TOTAL DOWNLOAD COUNT 327

1

327

A Bibliometric Analysis of Research on Digital Parenting and Advertising: Current Trends and Future directions
Authors: Hediye Aydoğan
Published: 2023 , TRT Akademi
DOI: 10.37679/trta.1328217
FAVORITE 0 TOTAL DOWNLOAD COUNT 480

0

480

Decoding the DNA of Viral Video Ads
Authors: Hediye Aydoğan
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1187193
FAVORITE 1 TOTAL DOWNLOAD COUNT 630

1

630

An Action Research on Improving Parents’ Digital Advertising Literacy Skills
Authors: Hediye Aydoğan , Ahmet Ayhan
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1122523
FAVORITE 0 TOTAL DOWNLOAD COUNT 556

0

556

Figures of Speech in Advertising Slogans From Traditional to Digital: Kırmızı Awards
Authors: Hediye Aydoğan
Published: 2022 , Sosyal Mucit Academic Review
DOI: 10.54733/smar.1114500
FAVORITE 1 TOTAL DOWNLOAD COUNT 1883

1

1883

The Necessity of Digital Advertising Literacy for Turkey in the 21st Century
Authors: Hediye Aydoğan
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.933648
FAVORITE 0 TOTAL DOWNLOAD COUNT 959

0

959

Dijital Beşikten Sanal Mezara Gerçek-Sanal Dünyadaki Etik Sorunlar
Authors: Tamás Bokor Translators: Hediye Aydoğan
Published: 2021 , ViraVerita E-Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 653

0

653

Creative Message Strategies of Ads in Turkey Listed in YouTube Ads Leaderboard During COVID-19 Pandemic
Authors: Hediye Aydoğan
Published: 2021 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.880910
FAVORITE 1 TOTAL DOWNLOAD COUNT 1111

1

1111

COUNTRY-OF-ORIGIN MARKERS IN CORPORATE ADVERTISEMENTS OF TURKISH BRANDS: AN ANALYSIS OF CORPORATE ADVERTISEMENTS OF BRANDS LISTED BY BRAND FINANCE TURKEY 100
Authors: Hediye Aydoğan
Published: 2021 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.835610
FAVORITE 1 TOTAL DOWNLOAD COUNT 629

1

629

Dialogic Communication During Covid-19 Pandemic: An Analysis on Technoparks’ Social Media Usage in Turkey
Authors: Hediye Aydoğan
Published: 2021 , Connectist: Istanbul University Journal of Communication Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1024

1

1024

DİJİTAL OYUNLAR ARACILIĞIYLA REKLAMCILIK: ÜRÜN VE HİZMET SİMÜLASYONLARININ ÖTESİNE BAKMAK
Authors: Teresa De La Hera Conde-pumpıdo Translators: Hediye Aydoğan
Published: 2021 , Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 1349

3

1349

REPRESENTATION OF THE ELDERLY IN PUBLIC SERVICE ADVERTISEMENTS: A 6-COUNTRY COMPARISON
Authors: Hediye Aydoğan
Published: 2021 , Türkiye Sosyal Araştırmalar Dergisi
DOI: 10.20296/tsadergisi.807396
FAVORITE 1 TOTAL DOWNLOAD COUNT 653

1

653

Fear Appeals in Public Service Advertisements (PSAs): “Traffic without Violation”
Authors: Hediye Aydoğan
Published: 2018 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.312243
FAVORITE 2 TOTAL DOWNLOAD COUNT 4024

2

4024

BOOK REVIEW: “BRAND MEDIA STRATEGY: INTEGRATED COMMUNICATIONS PLANNING IN THE DIGITAL ERA”
Authors: Hediye Aydoğan
Published: 2017 , Mersin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1115

2

1115

The International Advertising Strategies of Turkish Airlines In The Context Of Globalisation
Authors: Hediye Aydoğan
Published: 2017 , Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 5641

2

5641

Articles published in
Alanya Academic Review
Alanya Academic Review
Connectist: Istanbul University Journal of Communication Sciences
Connectist: Istanbul University Journal of Communication Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Mersin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Mersin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi
Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
TRT Akademi
TRT Akademi
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Türkiye Sosyal Araştırmalar Dergisi
Türkiye Sosyal Araştırmalar Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
ViraVerita E-Journal
ViraVerita E-Journal
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi
Editorship
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Technical Editor , Section Editor , Layout Editor , Copyeditor , Proofreader , Production Editor , Language Editor
Journal of Selcuk Communication
Journal of Selcuk Communication
Section Editor
Editorial Board Memberships
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Journal of Selcuk Communication
Journal of Selcuk Communication

Reviews

Akdeniz İnsani Bilimler Dergisi
Akdeniz İnsani Bilimler Dergisi
Akdeniz Kadın Çalışmaları ve Toplumsal Cinsiyet Dergisi
Akdeniz Kadın Çalışmaları ve Toplumsal Cinsiyet Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Alanya Academic Review
Alanya Academic Review
Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi
Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi
Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi
Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi
İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi)
İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi)
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Journal of Traffic and Transportation Research
Journal of Traffic and Transportation Research
OPUS Journal of Society Research
OPUS Journal of Society Research
Senex: Journal of Aging Studies
Senex: Journal of Aging Studies
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
TRT Akademi
TRT Akademi
Turkish Review of Communication Studies
Turkish Review of Communication Studies

Publications

Narrative Advertising as Mini-Series: Analysis of Crystal Apple’s Award-Winning Mini-Series Ads
Authors: Hediye Aydoğan
Published: 2024 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1334587
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 327

1

1

327

A Bibliometric Analysis of Research on Digital Parenting and Advertising: Current Trends and Future directions
Authors: Hediye Aydoğan
Published: 2023 , TRT Akademi
DOI: 10.37679/trta.1328217
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 480

1

0

480

Decoding the DNA of Viral Video Ads
Authors: Hediye Aydoğan
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1187193
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 630

1

1

630

The Necessity of Digital Advertising Literacy for Turkey in the 21st Century
Authors: Hediye Aydoğan
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.933648
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 959

2

0

959

REPRESENTATION OF THE ELDERLY IN PUBLIC SERVICE ADVERTISEMENTS: A 6-COUNTRY COMPARISON
Authors: Hediye Aydoğan
Published: 2021 , Türkiye Sosyal Araştırmalar Dergisi
DOI: 10.20296/tsadergisi.807396
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 653

1

1

653

Fear Appeals in Public Service Advertisements (PSAs): “Traffic without Violation”
Authors: Hediye Aydoğan
Published: 2018 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.312243
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 4024

2

2

4024

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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