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Sibel Akova Assoc. Prof. Dr. YALOVA ÜNİVERSİTESİ
Publication 12 Review 68 CrossRef Cited 24 TR Dizin Cited 9
12 Publication
68 Review
24 CrossRef Cited
9 TR Dizin Cited

Research Fields

Bosnian Language, Literature and Culture Croatian Language, Literature and Culture Slavic Language, Literature and Culture Organisational, Interpersonal and Intercultural Communication Radio-Television New Media Cinema Theories Integrated Marketing Communication Marketing Communications

Institution

YALOVA ÜNİVERSİTESİ

Popular Publications

KÜLTÜREL MARKALAŞMA UYGULAMALARINDA ALGI YÖNETİMİNİN ÖNEMİ
DOI: 10.30692/sisad.446886
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1880

1

2

1880

THE IMPACT OF USING THE WARMTH EMOTIONAL APPEAL IN CORPORATE ADVERTISINGS ON THE CORPORATE IMAGE: THE CAMPAIGN “THANK YOU MOM” BY P&G
Authors: Tuba Cevik Ergin, Sibel Akova
Published: 2015 , PressAcademia Procedia
DOI: 10.17261/pressacademia.2016118142
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1308

0

1

1308

17

1

4035

2

1

1267

Publications

1

1267

0

609

0

1423

2

1880

1

4035

THE IMPACT OF USING THE WARMTH EMOTIONAL APPEAL IN CORPORATE ADVERTISINGS ON THE CORPORATE IMAGE: THE CAMPAIGN “THANK YOU MOM” BY P&G
Authors: Tuba Cevik Ergin, Sibel Akova
Published: 2015 , PressAcademia Procedia
DOI: 10.17261/pressacademia.2016118142
FAVORITE 1 TOTAL DOWNLOAD COUNT 1308

1

1308

Publications

2

1

1267

1

0

1423

KÜLTÜREL MARKALAŞMA UYGULAMALARINDA ALGI YÖNETİMİNİN ÖNEMİ
DOI: 10.30692/sisad.446886
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1880

1

2

1880

17

1

4035

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