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Sibel Akova Assoc. Prof. Dr. YALOVA ÜNİVERSİTESİ
Publication 12 Review 62 CrossRef Cited 20 TR Dizin Cited 5
12 Publication
62 Review
20 CrossRef Cited
5 TR Dizin Cited

Research Fields

Bosnian Language, Literature and Culture Organisational, Interpersonal and Intercultural Communication Radio-Television Cinema Theories Integrated Marketing Communication Marketing Communications

Institution

YALOVA ÜNİVERSİTESİ

Popular Publications

15

1

3603

KÜLTÜREL MARKALAŞMA UYGULAMALARINDA ALGI YÖNETİMİNİN ÖNEMİ
DOI: 10.30692/sisad.446886
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1675

1

1

1675

Publications

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1034

0

536

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1262

1

1675

1

3603

THE IMPACT OF USING THE WARMTH EMOTIONAL APPEAL IN CORPORATE ADVERTISINGS ON THE CORPORATE IMAGE: THE CAMPAIGN “THANK YOU MOM” BY P&G
Authors: Tuba Cevik Ergin, Sibel Akova
Published: 2015 , PressAcademia Procedia
DOI: 10.17261/pressacademia.2016118142
FAVORITE 0 TOTAL DOWNLOAD COUNT 1173

0

1173

Publications

1

0

1034

1

0

1262

KÜLTÜREL MARKALAŞMA UYGULAMALARINDA ALGI YÖNETİMİNİN ÖNEMİ
DOI: 10.30692/sisad.446886
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1675

1

1

1675

15

1

3603

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