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Hafize Nurgül Durmuş Şenyapar Assoc. Prof. Dr. GAZİ ÜNİVERSİTESİ
Publication 22 Review 25 CrossRef Cited 43 TR Dizin Cited 2
22 Publication
25 Review
43 CrossRef Cited
2 TR Dizin Cited
0000-0003-0927-1643
58354664800

Research Fields

Communication and Media Studies Marketing Communications Health Management Social Marketing Ecology, Sustainability and Energy Consumer Behaviour Digital Marketing Marketing (Other)

Institution

GAZİ ÜNİVERSİTESİ

Popular Publications

Generative Artificial Intelligence and Marketing Strategies: A SWOT Analysis Perspective
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1418098
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1398

2

2

1398

The Digital Transformation: The Forty Years of Marketing Communication Research
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.1377357
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 771

1

1

771

IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1399760
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1248

0

1

1248

A SOCIAL MEDIA SENTIMENT ANALYSIS ON RENEWABLE ENERGY FORMS
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1403552
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1715

1

1

1715

Renewable Energy Incentives and Future Implications for Turkey: A Comparative Bibliometric Analysis
Authors: Hafize Nurgül Durmuş Şenyapar , Umit Cetinkaya , Ramazan Bayındır
Published: 2024 , Journal of Polytechnic
DOI: 10.2339/politeknik.1336391
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 1205

5

1

1205

Publications

Influencer Marketing Guide: Platforms, Best Content Strategies, and Target Markets
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2025 , Etkileşim
DOI: 10.32739/etkilesim.2025.8.16.307
FAVORITE 0 TOTAL DOWNLOAD COUNT 192

0

192

Social marketing for public health in the digital age: A systematic and exploratory analysis of opportunities, challenges, and strategic directions
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2025 , ODU Journal of Social Sciences Research
DOI: 10.48146/odusobiad.1639193
FAVORITE 0 TOTAL DOWNLOAD COUNT 324

0

324

A Systematic Continuous Improvement Tool for Sustainable Quality Assurance: Gazi University Quality Improvement Plan
Authors: Hafize Nurgül Durmuş Şenyapar , Ramazan Bayındır
Published: 2025 , Journal of University Research
DOI: 10.32329/uad.1649556
FAVORITE 0 TOTAL DOWNLOAD COUNT 568

0

568

Quality Assurance in Higher Education in the 21st Century: Strategies and Practices for New Generation Universities
Authors: Hafize Nurgül Durmuş Şenyapar , Ramazan Bayındır
Published: 2024 , Higher Education Governance and Policy
DOI: 10.55993/hegp.1573331
FAVORITE 0 TOTAL DOWNLOAD COUNT 3479

0

3479

Revolutionizing Electric Vehicle Adoption: A Holistic Integration of Marketing Strategies and Analytical Insights
Authors: Hafize Nurgül Durmuş Şenyapar , Ahmet Aksöz
Published: 2024 , Gazi University Journal of Science
DOI: 10.35378/gujs.1437246
FAVORITE 0 TOTAL DOWNLOAD COUNT 1834

0

1834

Unveiling Greenwashing Strategies: A Comprehensive Analysis of Impacts on Consumer Trust and Environmental Sustainability
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Journal of Energy Systems
DOI: 10.30521/jes.1436875
FAVORITE 0 TOTAL DOWNLOAD COUNT 4641

0

4641

Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1429844
FAVORITE 0 TOTAL DOWNLOAD COUNT 1617

0

1617

Enhancing Ecological Footprint Awareness among Academic Staff at Gazi University: A Sustainability Communication Approach
Authors: Hafize Nurgül Durmuş Şenyapar , Kenan Ünal , Filiz Kardiyen
Published: 2024 , Journal of Polytechnic
DOI: 10.2339/politeknik.1430431
FAVORITE 0 TOTAL DOWNLOAD COUNT 923

0

923

The Digital Transformation: The Forty Years of Marketing Communication Research
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.1377357
FAVORITE 1 TOTAL DOWNLOAD COUNT 771

1

771

IDENTIFYING PANDEMIC ERA CONSUMER TRENDS: SENTIMENT ANALYSIS OF SOCIAL MEDIA POSTS
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1399760
FAVORITE 1 TOTAL DOWNLOAD COUNT 1248

1

1248

A Comprehensive Analysis of Influencer Types in Digital Marketing
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , International Journal of Management and Administration
DOI: 10.29064/ijma.1417291
FAVORITE 1 TOTAL DOWNLOAD COUNT 9440

1

9440

Renewable Energy Incentives and Future Implications for Turkey: A Comparative Bibliometric Analysis
Authors: Hafize Nurgül Durmuş Şenyapar , Umit Cetinkaya , Ramazan Bayındır
Published: 2024 , Journal of Polytechnic
DOI: 10.2339/politeknik.1336391
FAVORITE 1 TOTAL DOWNLOAD COUNT 1205

1

1205

Digital Marketing in the Age of Cyber Threats: A Comprehensive Guide to Cybersecurity Practices
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , The Journal of Social Science
DOI: 10.30520/tjsosci.1412062
FAVORITE 1 TOTAL DOWNLOAD COUNT 1505

1

1505

The Future of Marketing: The Transformative Power of Artificial Intelligence
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , International Journal of Management and Administration
DOI: 10.29064/ijma.1412272
FAVORITE 1 TOTAL DOWNLOAD COUNT 2931

1

2931

Cryptocurrency on Social Media: Analyzing the Digital Discourse Towards the Coin Market
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.1419066
FAVORITE 0 TOTAL DOWNLOAD COUNT 1583

0

1583

Generative Artificial Intelligence and Marketing Strategies: A SWOT Analysis Perspective
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1418098
FAVORITE 2 TOTAL DOWNLOAD COUNT 1398

2

1398

A SOCIAL MEDIA SENTIMENT ANALYSIS ON RENEWABLE ENERGY FORMS
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1403552
FAVORITE 1 TOTAL DOWNLOAD COUNT 1715

1

1715

Towards an AI-Enhanced sustainable health system: inferences from healthcare management research
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2023 , Hitit Journal of Social Sciences
DOI: 10.17218/hititsbd.1376667
FAVORITE 0 TOTAL DOWNLOAD COUNT 569

0

569

Renewable Energy Discourse on Social Media: A Cross-Platform Sentiment Analysis
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2023 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.1376922
FAVORITE 0 TOTAL DOWNLOAD COUNT 1393

0

1393

Turkey’s Domestic Car TOGG in the Framework of New Trends in Electric Vehicles and Consumer Ethnocentrism
Authors: Hafize Nurgül Durmuş Şenyapar , Mehmet Rıda Tür
Published: 2023 , Balkan Journal of Electrical and Computer Engineering
DOI: 10.17694/bajece.1276683
FAVORITE 0 TOTAL DOWNLOAD COUNT 5299

0

5299

A bibliometric analysis on renewable energy's public health benefits
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2023 , Journal of Energy Systems
DOI: 10.30521/jes.1252122
FAVORITE 0 TOTAL DOWNLOAD COUNT 1991

0

1991

Analysis of Consumer Behavior towards Electric Vehicles: Intentions, Concerns, and Policies
Authors: Hafize Nurgül Durmuş Şenyapar , Murat Akıl
Published: 2023 , Gazi University Journal of Science Part C: Design and Technology
DOI: 10.29109/gujsc.1232071
FAVORITE 0 TOTAL DOWNLOAD COUNT 6176

0

6176

Articles published in
Balkan Journal of Electrical and Computer Engineering
Balkan Journal of Electrical and Computer Engineering
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Etkileşim
Etkileşim
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Gazi University Journal of Science Part C: Design and Technology
Gazi University Journal of Science Part C: Design and Technology
Gazi University Journal of Science
Gazi University Journal of Science
Higher Education Governance and Policy
Higher Education Governance and Policy
Hitit Journal of Social Sciences
Hitit Journal of Social Sciences
International Journal of Management and Administration
International Journal of Management and Administration
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Energy Systems
Journal of Energy Systems
Journal of Polytechnic
Journal of Polytechnic
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Journal of University Research
Journal of University Research
ODU Journal of Social Sciences Research
ODU Journal of Social Sciences Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal
The Journal of Social Science
The Journal of Social Science

Reviews

Acta Infologica
Acta Infologica
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Doğuş Üniversitesi Dergisi
Doğuş Üniversitesi Dergisi
Etkileşim
Etkileşim
EUropean Journal of Managerial Research (EUJMR)
EUropean Journal of Managerial Research (EUJMR)
Higher Education Governance and Policy
Higher Education Governance and Policy
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
Journal of Economics Business and Finance Research
Journal of Economics Business and Finance Research
Journal of Energy Systems
Journal of Energy Systems
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Polytechnic
Journal of Polytechnic
Journal of University Research
Journal of University Research
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
The Journal of Accounting and Finance
The Journal of Accounting and Finance
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Uluslararası Türk Dünyası Araştırmaları Dergisi
Uluslararası Türk Dünyası Araştırmaları Dergisi
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi

Publications

Revolutionizing Electric Vehicle Adoption: A Holistic Integration of Marketing Strategies and Analytical Insights
Authors: Hafize Nurgül Durmuş Şenyapar , Ahmet Aksöz
Published: 2024 , Gazi University Journal of Science
DOI: 10.35378/gujs.1437246
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1834

2

0

1834

Unveiling Greenwashing Strategies: A Comprehensive Analysis of Impacts on Consumer Trust and Environmental Sustainability
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Journal of Energy Systems
DOI: 10.30521/jes.1436875
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 4641

2

0

4641

Enhancing Ecological Footprint Awareness among Academic Staff at Gazi University: A Sustainability Communication Approach
Authors: Hafize Nurgül Durmuş Şenyapar , Kenan Ünal , Filiz Kardiyen
Published: 2024 , Journal of Polytechnic
DOI: 10.2339/politeknik.1430431
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 923

1

0

923

The Digital Transformation: The Forty Years of Marketing Communication Research
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.1377357
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 771

1

1

771

A Comprehensive Analysis of Influencer Types in Digital Marketing
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , International Journal of Management and Administration
DOI: 10.29064/ijma.1417291
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 9440

6

1

9440

Renewable Energy Incentives and Future Implications for Turkey: A Comparative Bibliometric Analysis
Authors: Hafize Nurgül Durmuş Şenyapar , Umit Cetinkaya , Ramazan Bayındır
Published: 2024 , Journal of Polytechnic
DOI: 10.2339/politeknik.1336391
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 1205

5

1

1205

Digital Marketing in the Age of Cyber Threats: A Comprehensive Guide to Cybersecurity Practices
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , The Journal of Social Science
DOI: 10.30520/tjsosci.1412062
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1505

4

1

1505

The Future of Marketing: The Transformative Power of Artificial Intelligence
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , International Journal of Management and Administration
DOI: 10.29064/ijma.1412272
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2931

5

1

2931

Cryptocurrency on Social Media: Analyzing the Digital Discourse Towards the Coin Market
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.1419066
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1583

1

0

1583

Generative Artificial Intelligence and Marketing Strategies: A SWOT Analysis Perspective
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1418098
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1398

2

2

1398

A SOCIAL MEDIA SENTIMENT ANALYSIS ON RENEWABLE ENERGY FORMS
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2024 , Firat University Journal of Social Sciences
DOI: 10.18069/firatsbed.1403552
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1715

1

1

1715

Turkey’s Domestic Car TOGG in the Framework of New Trends in Electric Vehicles and Consumer Ethnocentrism
Authors: Hafize Nurgül Durmuş Şenyapar , Mehmet Rıda Tür
Published: 2023 , Balkan Journal of Electrical and Computer Engineering
DOI: 10.17694/bajece.1276683
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 5299

1

0

5299

A bibliometric analysis on renewable energy's public health benefits
Authors: Hafize Nurgül Durmuş Şenyapar
Published: 2023 , Journal of Energy Systems
DOI: 10.30521/jes.1252122
CITED 7 FAVORITE 0 TOTAL DOWNLOAD COUNT 1991

7

0

1991

Analysis of Consumer Behavior towards Electric Vehicles: Intentions, Concerns, and Policies
Authors: Hafize Nurgül Durmuş Şenyapar , Murat Akıl
Published: 2023 , Gazi University Journal of Science Part C: Design and Technology
DOI: 10.29109/gujsc.1232071
CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 6176

5

0

6176

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