Mustafa Zihni Tunca

Prof. Dr. SÜLEYMAN DEMİREL ÜNİVERSİTESİ

Publication 24 Review 94 CrossRef Cited 56 TR Dizin Cited 19

24 Publication

94 Review

56 CrossRef Cited

19 TR Dizin Cited

0000-0003-2315-905X

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Research Fields

Management Information Systems Social Media Applications and Analysis

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SÜLEYMAN DEMİREL ÜNİVERSİTESİ

Popular Publications

PAZARLAMA İLETİŞİMİNDE İNOVATİF BİR KANAL OLARAK SOSYAL MEDYANIN KULLANIMI: OTOMOTİV SEKTÖRÜ ÜZERİNE BİR ARAŞTIRMA

Authors: Ahmet Sarıtaş , İlknur Korkmaz , Mustafa Zihni Tunca

Published: 2017 , International Journal of Economics and Administrative Studies

DOI: 10.18092/ulikidince.351610

CITED 5 FAVORITE 2 TOTAL DOWNLOAD COUNT 3527

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A CONCEPTUAL REVIEW ON HEDONIC CONSUMPTION

Authors: İlhan Kayacan , Mustafa Zihni Tunca

Published: 2023 , Journal of Suleyman Demirel University Institute of Social Sciences

DOI: -

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1396

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A RESEARCH ON CONSUMERS' USE OF COMMUNICATION CHANNELS WITHIN THE SCOPE OF ELECTRONIC COMMERCE

Authors: Fahrettin Kayan , Mustafa Zihni Tunca

Published: 2023 , Oğuzhan Sosyal Bilimler Dergisi

DOI: 10.55580/oguzhan.1230176

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 550

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550

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A RESEARCH ON THE ROLE OF ELECTRONIC WORD OF MOUTH MARKETING IN THE EFFECT OF LUXURY CONSUMPTION MOTIVATION ON PURCHASING INTENTION CONSUMPTION MARKETING

Authors: Büşra Meydan , Mustafa Zihni Tunca

Published: 2024 , Oğuzhan Sosyal Bilimler Dergisi

DOI: 10.55580/oguzhan.1372900

CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1170

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1170

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A LITERATURE REVIEW ON SUSTAINABLE FASHION MARKETING

Authors: Mustafa Zihni Tunca , Muazzez Çetiner

Published: 2022 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 4808

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Publications

Applicability of Norm Personnel as Human Resource Planning in the Private Sector

Authors: Zeynep Akkus , Mustafa Zihni Tunca

Published: 2025 , Süleyman Demirel Üniversitesi İnsan Kaynakları Yönetimi Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 53

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A Systematic literature review on Cryptocurrency forecasting

Authors: Mustafa Zihni Tunca , Mehmet Özsoy

Published: 2025 , Oğuzhan Sosyal Bilimler Dergisi

DOI: 10.55580/oguzhan.1823903

FAVORITE 0 TOTAL DOWNLOAD COUNT 226

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A qualitative study on female consumers’ perceptions of artificial intelligence–supported e-commerce marketing

Authors: Vesile Başak Avan , İlhan Kayacan , Mustafa Zihni Tunca

Published: 2025 , Journal of Sustainability, Management & Economics

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 106

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A Research on The Motivation of e-Sports Gamers

Authors: Sunay Güngör Gülsoy , Mustafa Zihni Tunca

Published: 2024 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 956

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A RESEARCH ON THE ROLE OF ELECTRONIC WORD OF MOUTH MARKETING IN THE EFFECT OF LUXURY CONSUMPTION MOTIVATION ON PURCHASING INTENTION CONSUMPTION MARKETING

Authors: Büşra Meydan , Mustafa Zihni Tunca

Published: 2024 , Oğuzhan Sosyal Bilimler Dergisi

DOI: 10.55580/oguzhan.1372900

FAVORITE 2 TOTAL DOWNLOAD COUNT 1170

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1170

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CORPORATE IDENTITY

Authors: Mehmet Cengiz , Mustafa Zihni Tunca

Published: 2023 , Bilge Uluslararası Sosyal Araştırmalar Dergisi

DOI: 10.47257/busad.1394177

FAVORITE 1 TOTAL DOWNLOAD COUNT 768

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768

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A CONCEPTUAL REVIEW ON HEDONIC CONSUMPTION

Authors: İlhan Kayacan , Mustafa Zihni Tunca

Published: 2023 , Journal of Suleyman Demirel University Institute of Social Sciences

DOI: -

FAVORITE 2 TOTAL DOWNLOAD COUNT 1396

2

FAVORITE

1396

TOTAL DOWNLOAD COUNT

A RESEARCH ON CONSUMERS' USE OF COMMUNICATION CHANNELS WITHIN THE SCOPE OF ELECTRONIC COMMERCE

Authors: Fahrettin Kayan , Mustafa Zihni Tunca

Published: 2023 , Oğuzhan Sosyal Bilimler Dergisi

DOI: 10.55580/oguzhan.1230176

FAVORITE 2 TOTAL DOWNLOAD COUNT 550

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FAVORITE

550

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A QUALITATIVE RESEARCH ON THE ROLE OF THE TURKISH PRESS ADVERTISEMENT AGENCY IN TERMS OF DIGITAL TRANSFORMATION PROCESS OF THE MEDIA

Authors: Nedim Engin, Mustafa Zihni Tunca

Published: 2023 , Oğuzhan Sosyal Bilimler Dergisi

DOI: 10.55580/oguzhan.1302759

FAVORITE 1 TOTAL DOWNLOAD COUNT 1249

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1249

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Spor Motivasyonu Üzerine Bir Literatür Taraması: Spor ve E-spor Karşılaştırması

Authors: Mustafa Zihni Tunca , Sunay Güngör Gülsoy

Published: 2023 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 3754

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3754

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STRATEJİK HALKLA İLİŞKİLER YÖNETİMİNDE BİRLİKTELİK KURALLARI ANALİZİ ÖRNEĞİNDE VERİ MADENCİLİĞİNİN KULLANIMI

Authors: Zafer Haklı , Mustafa Zihni Tunca

Published: 2022 , SDÜ İFADE

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1263

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1263

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FUZZY LOGIC BASED CAPACITY OPTIMIZATION IN HEURISTIC VEHICLE ROUTING PROBLEMS: A CASE STUDY IN A FLOUR MILL

Authors: Aysun Altınkaya , Mustafa Zihni Tunca

Published: 2022 , Oğuzhan Sosyal Bilimler Dergisi

DOI: 10.55580/oguzhan.1107296

FAVORITE 0 TOTAL DOWNLOAD COUNT 1061

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A LITERATURE REVIEW ON SUSTAINABLE FASHION MARKETING

Authors: Mustafa Zihni Tunca , Muazzez Çetiner

Published: 2022 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 4808

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4808

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A CONCEPTUAL STUDY ON CLASSIFICATION, MEASUREMENT AND DIMENSIONS OF INTELLECTUAL CAPITAL

Authors: Ömer Faruk Acar , Mustafa Zihni Tunca , İsa İpçioğlu

Published: 2022 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty

DOI: 10.30798/makuiibf.911134

FAVORITE 0 TOTAL DOWNLOAD COUNT 1330

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1330

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Ranking Military Power of Nato Countries Using Entropy Based Saw and Aras Methods

Authors: Fatma Gul Altin , Mustafa Zihni Tunca , Nuri Ömürbek

Published: 2020 , Alanya Academic Review

DOI: 10.29023/alanyaakademik.646385

FAVORITE 1 TOTAL DOWNLOAD COUNT 1356

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1356

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OKUL ÖNCESİ EĞİTİM KURUMU SEÇİMİNDE AĞIZDAN AĞIZA PAZARLAMANIN ROLÜNÜ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA

Authors: Nesrin Özcan , Mustafa Zihni Tunca

Published: 2020 , Journal of Suleyman Demirel University Institute of Social Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 716

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716

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A Research on the Effects of the Internet and Social Media Addiction on Students

Authors: Eda Büyükgebiz Koca , Mustafa Zihni Tunca

Published: 2020 , Alanya Academic Review

DOI: 10.29023/alanyaakademik.597820

FAVORITE 0 TOTAL DOWNLOAD COUNT 30795

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ASSESSING THE ECONOMIC PERFORMANCE OF THE G20 MEMBERS BY USING GREY RELATIONAL ANALYSIS - G20 ÜLKELERİNİN EKONOMİK PERFORMANSLARININ GRİ İLİŞKİSEL ANALİZ YÖNTEMİ İLE DEĞERLENDİRİLMESİ

Authors: Eda Büyükgebiz Koca , Mustafa Zihni Tunca

Published: 2019 , Mehmet Akif Ersoy University Journal of Social Sciences Institute

DOI: 10.20875/makusobed.541005

FAVORITE 0 TOTAL DOWNLOAD COUNT 1521

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A STUDY ON THE EFFECTS OF SOCIAL MEDIA OVER HEDONIC SHOPPING BEHAVIORS - SOSYAL MEDYANIN HEDONİK SATIN ALMA DAVRANIŞLARINA ETKİLERİ ÜZERİNE BİR ARAŞTIRMA

Authors: Büşra Meydan , Mustafa Zihni Tunca

Published: 2018 , Mehmet Akif Ersoy University Journal of Social Sciences Institute

DOI: 10.20875/makusobed.466233

FAVORITE 1 TOTAL DOWNLOAD COUNT 2561

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A STUDY ON THE ECONOMICAL, ENVIRONMENTAL AND SOCIAL DIM ENSIONS OS SUSTAINABLE ELECTRONIC COMMERCE

Authors: Ömer Acar , Mustafa Tunca

Published: 2018 , Mehmet Akif Ersoy University Journal of Social Sciences Institute

DOI: 10.20875/makusobed.451736

FAVORITE 0 TOTAL DOWNLOAD COUNT 2984

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PAZARLAMA İLETİŞİMİNDE İNOVATİF BİR KANAL OLARAK SOSYAL MEDYANIN KULLANIMI: OTOMOTİV SEKTÖRÜ ÜZERİNE BİR ARAŞTIRMA

Authors: Ahmet Sarıtaş , İlknur Korkmaz , Mustafa Zihni Tunca

Published: 2017 , International Journal of Economics and Administrative Studies

DOI: 10.18092/ulikidince.351610

FAVORITE 2 TOTAL DOWNLOAD COUNT 3527

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3527

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A STUDY ON DEVELOPING WORKFORCE BASED INDEPENDENT AUDITING STRATEGIES

Authors: Hayrettin Usul , Mustafa Zihni Tunca

Published: 2017 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 863

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863

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GRAY RELATIONAL ANALYSIS BASED FINANCIAL PERFORMANCE ASSESSMENT OF THE COMPANIES IN THE LOGISTICS INDUSTRY

Authors: Agah Başdeğirmen , Mustafa Zihni Tunca

Published: 2017 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 1721

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AHP Temelli TOPSIS ve ELECTRE Yöntemiyle Muhasebe Paket Programı Seçimi

Authors: Mustafa Tunca , Esra Aksoy , Hasan Bülbül, Nuri Ömürbek

Published: 2015 , Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 6143

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Articles published in

Alanya Academic Review

Bilge Uluslararası Sosyal Araştırmalar Dergisi

International Journal of Economics and Administrative Studies

Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty

Journal of Suleyman Demirel University Institute of Social Sciences

Journal of Sustainability, Management & Economics

Mehmet Akif Ersoy University Journal of Social Sciences Institute

Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Oğuzhan Sosyal Bilimler Dergisi

SDÜ İFADE

Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Süleyman Demirel Üniversitesi İnsan Kaynakları Yönetimi Dergisi

Editorial Board Memberships

Bucak İşletme Fakültesi Dergisi

Journal of Aksaray University Faculty of Economics and Administrative Sciences

Journal of Applied Sciences of Mehmet Akif Ersoy University

Journal of Productivity

Journal of Sustainability, Management & Economics

Mehmet Akif Ersoy University Journal of Social Sciences Institute

The Journal of Social Economic Research

Uygulamalı Bilimler Fakültesi Dergisi

Reviews

Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)

Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi

Bilecik Şeyh Edebali University Journal of Social Science

Bingol University Journal of Economics and Administrative Sciences

Bucak İşletme Fakültesi Dergisi

Dokuz Eylul University The Journal of Graduate School of Social Sciences

Ergonomi

Eskişehir Osmangazi University Journal of Economics and Administrative Sciences

Firat University Journal of Social Sciences

Hak İş Uluslararası Emek ve Toplum Dergisi

İnönü University International Journal of Social Sciences (INIJOSS)

İzmir Katip Çelebi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Igdir University Journal of Faculty of Economics and Administrative Sciences

International Journal of Management Academy

International Journal of Management Economics and Business

JOEEP: Journal of Emerging Economies and Policy

Journal of Aksaray University Faculty of Economics and Administrative Sciences

Journal of Information Technologies

Journal of Internet Applications and Management

Journal of Management and Economics Research

Journal of Management and Economics

Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty

Journal of Productivity

Journal of Selçuk University Social Sciences Vocational School

Journal of Strategic Management Research

Journal of Suleyman Demirel University Institute of Social Sciences

Kafkas University Journal of Economics and Administrative Sciences Faculty

Karamanoglu Mehmetbey University Journal of Social and Economic Research

Kırklareli Üniversitesi Sosyal Bilimler Dergisi

Medeniyet Araştırmaları Dergisi

Mehmet Akif Ersoy University Journal of Social Sciences Institute

Oğuzhan Sosyal Bilimler Dergisi

Optimum Journal of Economics and Management Sciences

OPUS International Journal of Society Researches

Pamukkale University Journal of Social Sciences Institute

Süleyman Demirel University Visionary Journal

Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

The Journal of International Civilization Studies

The Journal of Selcuk University Social Sciences Institute

The Journal of Social Economic Research

TRT Akademi

Turkish Academic Research Review

Turkish Journal of Agricultural Economics

Türkiye Sosyal Araştırmalar Dergisi

Publications

A RESEARCH ON THE ROLE OF ELECTRONIC WORD OF MOUTH MARKETING IN THE EFFECT OF LUXURY CONSUMPTION MOTIVATION ON PURCHASING INTENTION CONSUMPTION MARKETING

Authors: Büşra Meydan , Mustafa Zihni Tunca

Published: 2024 , Oğuzhan Sosyal Bilimler Dergisi

DOI: 10.55580/oguzhan.1372900

CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1170

1

CITED

2

FAVORITE

1170

TOTAL DOWNLOAD COUNT

CORPORATE IDENTITY

Authors: Mehmet Cengiz , Mustafa Zihni Tunca

Published: 2023 , Bilge Uluslararası Sosyal Araştırmalar Dergisi

DOI: 10.47257/busad.1394177

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 768

1

CITED

1

FAVORITE

768

TOTAL DOWNLOAD COUNT

A QUALITATIVE RESEARCH ON THE ROLE OF THE TURKISH PRESS ADVERTISEMENT AGENCY IN TERMS OF DIGITAL TRANSFORMATION PROCESS OF THE MEDIA

Authors: Nedim Engin, Mustafa Zihni Tunca

Published: 2023 , Oğuzhan Sosyal Bilimler Dergisi

DOI: 10.55580/oguzhan.1302759

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1249

1

CITED

1

FAVORITE

1249

TOTAL DOWNLOAD COUNT

A CONCEPTUAL STUDY ON CLASSIFICATION, MEASUREMENT AND DIMENSIONS OF INTELLECTUAL CAPITAL

Authors: Ömer Faruk Acar , Mustafa Zihni Tunca , İsa İpçioğlu

Published: 2022 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty

DOI: 10.30798/makuiibf.911134

CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1330

2

CITED

0

FAVORITE

1330

TOTAL DOWNLOAD COUNT

Ranking Military Power of Nato Countries Using Entropy Based Saw and Aras Methods

Authors: Fatma Gul Altin , Mustafa Zihni Tunca , Nuri Ömürbek

Published: 2020 , Alanya Academic Review

DOI: 10.29023/alanyaakademik.646385

CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1356

3

CITED

1

FAVORITE

1356

TOTAL DOWNLOAD COUNT

A Research on the Effects of the Internet and Social Media Addiction on Students

Authors: Eda Büyükgebiz Koca , Mustafa Zihni Tunca

Published: 2020 , Alanya Academic Review

DOI: 10.29023/alanyaakademik.597820

CITED 29 FAVORITE 0 TOTAL DOWNLOAD COUNT 30795

29

CITED

0

FAVORITE

30795

TOTAL DOWNLOAD COUNT

Authors: Eda Büyükgebiz Koca , Mustafa Zihni Tunca

Published: 2019 , Mehmet Akif Ersoy University Journal of Social Sciences Institute

DOI: 10.20875/makusobed.541005

CITED 10 FAVORITE 0 TOTAL DOWNLOAD COUNT 1521

10

CITED

0

FAVORITE

1521

TOTAL DOWNLOAD COUNT

A STUDY ON THE EFFECTS OF SOCIAL MEDIA OVER HEDONIC SHOPPING BEHAVIORS - SOSYAL MEDYANIN HEDONİK SATIN ALMA DAVRANIŞLARINA ETKİLERİ ÜZERİNE BİR ARAŞTIRMA

Authors: Büşra Meydan , Mustafa Zihni Tunca

Published: 2018 , Mehmet Akif Ersoy University Journal of Social Sciences Institute

DOI: 10.20875/makusobed.466233

CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2561

2

CITED

1

FAVORITE

2561

TOTAL DOWNLOAD COUNT

A STUDY ON THE ECONOMICAL, ENVIRONMENTAL AND SOCIAL DIM ENSIONS OS SUSTAINABLE ELECTRONIC COMMERCE

Authors: Ömer Acar , Mustafa Tunca

Published: 2018 , Mehmet Akif Ersoy University Journal of Social Sciences Institute

DOI: 10.20875/makusobed.451736

CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 2984

2

CITED

0

FAVORITE

2984

TOTAL DOWNLOAD COUNT

PAZARLAMA İLETİŞİMİNDE İNOVATİF BİR KANAL OLARAK SOSYAL MEDYANIN KULLANIMI: OTOMOTİV SEKTÖRÜ ÜZERİNE BİR ARAŞTIRMA

Authors: Ahmet Sarıtaş , İlknur Korkmaz , Mustafa Zihni Tunca

Published: 2017 , International Journal of Economics and Administrative Studies

DOI: 10.18092/ulikidince.351610

CITED 5 FAVORITE 2 TOTAL DOWNLOAD COUNT 3527

5

CITED

2

FAVORITE

3527

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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