Esen Şahin

Assoc. Prof. SELÇUK ÜNİVERSİTESİ

Publication 17 Review 59 CrossRef Cited 34 TR Dizin Cited 30

17 Publication

59 Review

34 CrossRef Cited

30 TR Dizin Cited

0000-0001-7215-5018

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Summary
Publications
Peer Review
Cited

Research Fields

Customer Relationship Management Sales Management Intercultural Communication Consumer Behaviour Marketing Research Methodology International Marketing Service Marketing Product and Brand Management Advertisement Entrepreneurship

Institution

SELÇUK ÜNİVERSİTESİ

Popular Publications

Sosyal Medya Uygulamalarının, Marka Bağlılığı Ve Tüketici Davranışlarına Etkisi: Z Kuşağı Üzerine Bir Araştırma

Authors: Halime Büşra İçil , Esen Şahin

Published: 2019 , International Journal of Multidisciplinary Studies and Innovative Technologies

DOI: -

CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 7129

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CITED

3

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7129

TOTAL DOWNLOAD COUNT

The Importance of Green Advertisements in Brand Preferences of Female Consumers

Authors: Nazkhanım Chılashvılı , Esen Şahin

Published: 2023 , The Journal of Selcuk University Social Sciences Institute

DOI: 10.52642/susbed.1230644

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1104

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CITED

2

FAVORITE

1104

TOTAL DOWNLOAD COUNT

Blockchain Teknolojisinin Dijital Pazarlama Yönetimine Etkileri

Authors: Mina Faraji , Esen Şahin

Published: 2023 , Izmir Democracy University Social Sciences Review

DOI: 10.61127/idusos.1402404

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 678

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CITED

2

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678

TOTAL DOWNLOAD COUNT

Efficiency and Productivity Analysis On Food Industry Brands In Turkey

Authors: Esen Şahin , İbrahim Erem Şahin , Sümeyye Nur Kara

Published: 2018 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.431984

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2130

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CITED

2

FAVORITE

2130

TOTAL DOWNLOAD COUNT

The Effect of Viral Marketing Activities on Social Network and Social Media Platforms on Consumer Behavior: The Example of Istanbul Province

Authors: Esen Şahin , Malik Dündar

Published: 2019 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.498363

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5535

3

CITED

2

FAVORITE

5535

TOTAL DOWNLOAD COUNT

Publications

The Impact of Innovative Product Design on Consumer Purchase Intention: A Study in the Electric Vehicle Market

Authors: Esen Şahin , Hasan Kürşat Güleş , Sultan Çetinkaya Örs

Published: 2025 , Academic Review of Economics and Administrative Sciences

DOI: 10.25287/ohuiibf.1811091

FAVORITE 1 TOTAL DOWNLOAD COUNT 502

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502

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The Impact of FOMO on Online Sales Promotion and Panic Shopping: A Study on Users of Türkiye’ s Largest Online Shopping Platform

Authors: Esen Şahin , Fatma Kaya Güvercin

Published: 2025 , İzmir Journal of Economics

DOI: 10.24988/ije.1566589

FAVORITE 0 TOTAL DOWNLOAD COUNT 825

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AMBALAJLARIN DÖNGÜSEL EKONOMİ BAĞLAMINDA İNCELENMESİ: BİBLİYOMETRİK BİR ANALİZ

Authors: Esen Şahin , Aleyna Takımcı , Bayram Karakullukcu

Published: 2025 , International Journal of Economic and Political Science Academic Researches

DOI: 10.58202/joecopol.1710228

FAVORITE 0 TOTAL DOWNLOAD COUNT 230

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230

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MARKA AKTİVİZM ALGISININ TÜKETİCİ KİMLİĞİ ve SATIN ALMA ile İLİŞKİSİ: KADINA ŞİDDET ÖRNEĞİ

Authors: Mehnur Demirci , Esen Şahin

Published: 2025 , International Journal of Economic and Political Science Academic Researches

DOI: 10.58202/joecopol.1596525

FAVORITE 0 TOTAL DOWNLOAD COUNT 640

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640

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The Effect of Unplanned Purchasing on Hedonic and Compulsive Purchase in the Scope of Consumer Purchase Behavior

Authors: Esen Şahin , Fatma Avan

Published: 2024 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 923

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923

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The Importance Of Innovatıon In Socıal Marketıng And A Qualıtatıve Research On The Apparel Industry

Authors: Esen Şahin , Gülnihal Erkut

Published: 2024 , Academic Review of Economics and Administrative Sciences

DOI: 10.25287/ohuiibf.1546887

FAVORITE 1 TOTAL DOWNLOAD COUNT 1038

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FAVORITE

1038

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Examining the Effect of Advertisements Published on Special Days in Social Media Channels on Brand Image from the Social Marketing Dimension

Authors: Birol Furkan Çavuş , Esen Şahin

Published: 2024 , Pamukkale University Journal of Business Research

DOI: 10.47097/piar.1495876

FAVORITE 1 TOTAL DOWNLOAD COUNT 777

1

FAVORITE

777

TOTAL DOWNLOAD COUNT

Blockchain Teknolojisinin Dijital Pazarlama Yönetimine Etkileri

Authors: Mina Faraji , Esen Şahin

Published: 2023 , Izmir Democracy University Social Sciences Review

DOI: 10.61127/idusos.1402404

FAVORITE 2 TOTAL DOWNLOAD COUNT 678

2

FAVORITE

678

TOTAL DOWNLOAD COUNT

The Importance of Green Advertisements in Brand Preferences of Female Consumers

Authors: Nazkhanım Chılashvılı , Esen Şahin

Published: 2023 , The Journal of Selcuk University Social Sciences Institute

DOI: 10.52642/susbed.1230644

FAVORITE 2 TOTAL DOWNLOAD COUNT 1104

2

FAVORITE

1104

TOTAL DOWNLOAD COUNT

Evaluation of Love Brands in Turkey With Word Association Test in The Scope of Twitter During The Coronavirus Period

Authors: Esen Şahin , Mehnur Baştopuz

Published: 2021 , Pamukkale University Journal of Business Research

DOI: 10.47097/piar.984316

FAVORITE 1 TOTAL DOWNLOAD COUNT 2712

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2712

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Yenilenen Kurumsal Marka İmajının Reklamlar Aracılığı ile Tüketiciye Aktarılması: Petlas Örneği

Authors: Nurgül Selek , Esen Şahin

Published: 2021 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.902625

FAVORITE 1 TOTAL DOWNLOAD COUNT 2422

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2422

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Sosyal Medya Algısı ve FoMO’nun Tüketici Satın Alma Davranışına Etkisinin Belirlenmesine Yönelik Bir Araştırma: Selçuk Üniversitesi İktisadi ve İdari Bilimler Fakültesi Örneği

Authors: Esen Şahin , Birol Furkan Çavuş

Published: 2020 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 2664

1

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2664

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Sosyal Medya Uygulamalarının, Marka Bağlılığı Ve Tüketici Davranışlarına Etkisi: Z Kuşağı Üzerine Bir Araştırma

Authors: Halime Büşra İçil , Esen Şahin

Published: 2019 , International Journal of Multidisciplinary Studies and Innovative Technologies

DOI: -

FAVORITE 3 TOTAL DOWNLOAD COUNT 7129

3

FAVORITE

7129

TOTAL DOWNLOAD COUNT

The Effect of Viral Marketing Activities on Social Network and Social Media Platforms on Consumer Behavior: The Example of Istanbul Province

Authors: Esen Şahin , Malik Dündar

Published: 2019 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.498363

FAVORITE 2 TOTAL DOWNLOAD COUNT 5535

2

FAVORITE

5535

TOTAL DOWNLOAD COUNT

Efficiency and Productivity Analysis On Food Industry Brands In Turkey

Authors: Esen Şahin , İbrahim Erem Şahin , Sümeyye Nur Kara

Published: 2018 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.431984

FAVORITE 2 TOTAL DOWNLOAD COUNT 2130

2

FAVORITE

2130

TOTAL DOWNLOAD COUNT

Sosyal Medya Pazarlamasının Tüketici Satın Alma Davranışına Etkisi: Selçuk Üniversitesi İ.İ.B.F Örneği

Authors: Esen Şahin , Vural Çağlıyan , Hacı Halil Başer

Published: 2017 , Academic Review of Economics and Administrative Sciences

DOI: 10.25287/ohuiibf.316212

FAVORITE 2 TOTAL DOWNLOAD COUNT 15047

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15047

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CONSUMER ETHNOCENTRISM AND COUNTRY OF ORIGIN EFFECT ON PURCHASING DECISION: AN APPLICATION IN SELCUK UNIVERSITY FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES

Authors: Esen Şahin , Tuğçe Sancı

Published: 2017 , The Journal of Social Economic Research

DOI: 10.30976/susead.348121

FAVORITE 1 TOTAL DOWNLOAD COUNT 2524

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FAVORITE

2524

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Articles published in

Academic Review of Economics and Administrative Sciences

Firat University International Journal of Economics and Administrative Sciences

İzmir Journal of Economics

International Journal of Economic and Political Science Academic Researches

International Journal of Multidisciplinary Studies and Innovative Technologies

Izmir Democracy University Social Sciences Review

Journal of Selçuk University Social Sciences Vocational School

Pamukkale University Journal of Business Research

Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

The Journal of Selcuk University Social Sciences Institute

The Journal of Social Economic Research

Editorship

The Journal of Social Economic Research

Technical Editor , Editor , Section Editor , Production Editor

Editorial Board Memberships

The Journal of Social Economic Research

Reviews

Academic Review of Economics and Administrative Sciences

Adnan Menderes University Journal of Social Sciences Institute

Afyon Kocatepe University Journal of Social Sciences

Alanya Academic Review

Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi

Beykoz Akademi Dergisi

Bilecik Şeyh Edebali University Journal of Social Science

Bingöl University Journal of Social Sciences Institute

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Dokuz Eylul University The Journal of Graduate School of Social Sciences

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

Gazi İktisat ve İşletme Dergisi

İletişim Kuram ve Araştırma Dergisi

International Journal of Economics Business and Politics

International Journal of Management Economics and Business

JOEEP: Journal of Emerging Economies and Policy

Journal of Economics and Administrative Sciences

Journal of Erciyes Academy

Journal of Erciyes Communication

Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty

Journal of Research in Business

Journal of Selçuk University Social Sciences Vocational School

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi

Karamanoglu Mehmetbey University Journal of Social and Economic Research

Mehmet Akif Ersoy University Journal of Social Sciences Institute

Mevzu – Journal of Social Sciences

MM- International Journal of Social and Humanistic Sciences

Nevşehir Hacı Bektaş Veli University Journal of ISS

ODU Journal of Social Sciences Research

Pamukkale University Journal of Business Research

Pamukkale University Journal of Social Sciences Institute

Research of Financial Economic and Social Studies

Sosyal Mucit Academic Review

Süleyman Demirel University Visionary Journal

Turkish Review of Communication Studies

Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi

Publications

Examining the Effect of Advertisements Published on Special Days in Social Media Channels on Brand Image from the Social Marketing Dimension

Authors: Birol Furkan Çavuş , Esen Şahin

Published: 2024 , Pamukkale University Journal of Business Research

DOI: 10.47097/piar.1495876

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 777

1

CITED

1

FAVORITE

777

TOTAL DOWNLOAD COUNT

The Importance of Green Advertisements in Brand Preferences of Female Consumers

Authors: Nazkhanım Chılashvılı , Esen Şahin

Published: 2023 , The Journal of Selcuk University Social Sciences Institute

DOI: 10.52642/susbed.1230644

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1104

2

CITED

2

FAVORITE

1104

TOTAL DOWNLOAD COUNT

Evaluation of Love Brands in Turkey With Word Association Test in The Scope of Twitter During The Coronavirus Period

Authors: Esen Şahin , Mehnur Baştopuz

Published: 2021 , Pamukkale University Journal of Business Research

DOI: 10.47097/piar.984316

CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2712

4

CITED

1

FAVORITE

2712

TOTAL DOWNLOAD COUNT

Yenilenen Kurumsal Marka İmajının Reklamlar Aracılığı ile Tüketiciye Aktarılması: Petlas Örneği

Authors: Nurgül Selek , Esen Şahin

Published: 2021 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.902625

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2422

1

CITED

1

FAVORITE

2422

TOTAL DOWNLOAD COUNT

The Effect of Viral Marketing Activities on Social Network and Social Media Platforms on Consumer Behavior: The Example of Istanbul Province

Authors: Esen Şahin , Malik Dündar

Published: 2019 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.498363

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5535

3

CITED

2

FAVORITE

5535

TOTAL DOWNLOAD COUNT

Efficiency and Productivity Analysis On Food Industry Brands In Turkey

Authors: Esen Şahin , İbrahim Erem Şahin , Sümeyye Nur Kara

Published: 2018 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.431984

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2130

2

CITED

2

FAVORITE

2130

TOTAL DOWNLOAD COUNT

Sosyal Medya Pazarlamasının Tüketici Satın Alma Davranışına Etkisi: Selçuk Üniversitesi İ.İ.B.F Örneği

Authors: Esen Şahin , Vural Çağlıyan , Hacı Halil Başer

Published: 2017 , Academic Review of Economics and Administrative Sciences

DOI: 10.25287/ohuiibf.316212

CITED 16 FAVORITE 2 TOTAL DOWNLOAD COUNT 15047

16

CITED

2

FAVORITE

15047

TOTAL DOWNLOAD COUNT

CONSUMER ETHNOCENTRISM AND COUNTRY OF ORIGIN EFFECT ON PURCHASING DECISION: AN APPLICATION IN SELCUK UNIVERSITY FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES

Authors: Esen Şahin , Tuğçe Sancı

Published: 2017 , The Journal of Social Economic Research

DOI: 10.30976/susead.348121

CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2524

5

CITED

1

FAVORITE

2524

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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