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Esen Şahin
Assoc. Prof.
SELÇUK ÜNİVERSİTESİ
Publication
10
Review
42
CrossRef Cited
25
TR Dizin Cited
26
10
Publication
42
Review
25
CrossRef Cited
26
TR Dizin Cited
0000-0001-7215-5018
56005582900
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Summary
Publications
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Cited
Research Fields
Customer Relationship Management
Marketing Research Methodology
Consumer Behaviour
International Marketing
Entrepreneurship
Institution
SELÇUK ÜNİVERSİTESİ
Popular Publications
The Effect of Viral Marketing Activities on Social Network and Social Media Platforms on Consumer Behavior: The Example of Istanbul Province
Authors:
Esen Şahin
,
Malik Dündar
Published: 2019 ,
Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.498363
CITED
2
FAVORITE
2
TOTAL DOWNLOAD COUNT
4859
2
CITED
2
FAVORITE
4859
TOTAL DOWNLOAD COUNT
Sosyal Medya Pazarlamasının Tüketici Satın Alma Davranışına Etkisi: Selçuk Üniversitesi İ.İ.B.F Örneği
Authors:
Esen Şahin
,
Vural Çağlıyan
, Hacı Halil Başer
Published: 2017 ,
Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.316212
CITED
15
FAVORITE
2
TOTAL DOWNLOAD COUNT
14246
15
CITED
2
FAVORITE
14246
TOTAL DOWNLOAD COUNT
Yenilenen Kurumsal Marka İmajının Reklamlar Aracılığı ile Tüketiciye Aktarılması: Petlas Örneği
Authors:
Nurgül Selek
,
Esen Şahin
Published: 2021 ,
Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.902625
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1940
1
CITED
1
FAVORITE
1940
TOTAL DOWNLOAD COUNT
Evaluation of Love Brands in Turkey With Word Association Test in The Scope of Twitter During The Coronavirus Period
Authors:
Esen Şahin
,
Mehnur Baştopuz
Published: 2021 ,
Pamukkale University Journal of Business Research
DOI: 10.47097/piar.984316
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1879
2
CITED
1
FAVORITE
1879
TOTAL DOWNLOAD COUNT
The Importance of Green Advertisements in Brand Preferences of Female Consumers
Authors:
Nazkhanım Chılashvılı
,
Esen Şahin
Published: 2023 ,
The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1230644
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
800
1
CITED
1
FAVORITE
800
TOTAL DOWNLOAD COUNT
Publications
MARKA AKTİVİZM ALGISININ TÜKETİCİ KİMLİĞİ ve SATIN ALMA ile İLİŞKİSİ: KADINA ŞİDDET ÖRNEĞİ
Authors:
Mehnur Demirci
,
Esen Şahin
Published: 2025 ,
Uluslararası Ekonomi ve Siyaset Bilimleri Akademik Araştırmalar Dergisi
DOI: 10.58202/joecopol.1596525
FAVORITE
0
TOTAL DOWNLOAD COUNT
141
0
FAVORITE
141
TOTAL DOWNLOAD COUNT
The Effect of Unplanned Purchasing on Hedonic and Compulsive Purchase in the Scope of Consumer Purchase Behavior
Authors:
Esen Şahin
,
Fatma Avan
Published: 2024 ,
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
139
1
FAVORITE
139
TOTAL DOWNLOAD COUNT
The Importance Of Innovatıon In Socıal Marketıng And A Qualıtatıve Research On The Apparel Industry
Authors:
Esen Şahin
,
Gülnihal Erkut
Published: 2024 ,
Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.1546887
FAVORITE
1
TOTAL DOWNLOAD COUNT
367
1
FAVORITE
367
TOTAL DOWNLOAD COUNT
Examining the Effect of Advertisements Published on Special Days in Social Media Channels on Brand Image from the Social Marketing Dimension
Authors:
Birol Furkan Çavuş
,
Esen Şahin
Published: 2024 ,
Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1495876
FAVORITE
1
TOTAL DOWNLOAD COUNT
411
1
FAVORITE
411
TOTAL DOWNLOAD COUNT
The Importance of Green Advertisements in Brand Preferences of Female Consumers
Authors:
Nazkhanım Chılashvılı
,
Esen Şahin
Published: 2023 ,
The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1230644
FAVORITE
1
TOTAL DOWNLOAD COUNT
800
1
FAVORITE
800
TOTAL DOWNLOAD COUNT
Evaluation of Love Brands in Turkey With Word Association Test in The Scope of Twitter During The Coronavirus Period
Authors:
Esen Şahin
,
Mehnur Baştopuz
Published: 2021 ,
Pamukkale University Journal of Business Research
DOI: 10.47097/piar.984316
FAVORITE
1
TOTAL DOWNLOAD COUNT
1879
1
FAVORITE
1879
TOTAL DOWNLOAD COUNT
Yenilenen Kurumsal Marka İmajının Reklamlar Aracılığı ile Tüketiciye Aktarılması: Petlas Örneği
Authors:
Nurgül Selek
,
Esen Şahin
Published: 2021 ,
Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.902625
FAVORITE
1
TOTAL DOWNLOAD COUNT
1940
1
FAVORITE
1940
TOTAL DOWNLOAD COUNT
The Effect of Viral Marketing Activities on Social Network and Social Media Platforms on Consumer Behavior: The Example of Istanbul Province
Authors:
Esen Şahin
,
Malik Dündar
Published: 2019 ,
Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.498363
FAVORITE
2
TOTAL DOWNLOAD COUNT
4859
2
FAVORITE
4859
TOTAL DOWNLOAD COUNT
Sosyal Medya Pazarlamasının Tüketici Satın Alma Davranışına Etkisi: Selçuk Üniversitesi İ.İ.B.F Örneği
Authors:
Esen Şahin
,
Vural Çağlıyan
, Hacı Halil Başer
Published: 2017 ,
Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.316212
FAVORITE
2
TOTAL DOWNLOAD COUNT
14246
2
FAVORITE
14246
TOTAL DOWNLOAD COUNT
CONSUMER ETHNOCENTRISM AND COUNTRY OF ORIGIN EFFECT ON PURCHASING DECISION: AN APPLICATION IN SELCUK UNIVERSITY FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
Authors:
Esen Şahin
,
Tuğçe Sancı
Published: 2017 ,
The Journal of Social Economic Research
DOI: 10.30976/susead.348121
FAVORITE
1
TOTAL DOWNLOAD COUNT
2316
1
FAVORITE
2316
TOTAL DOWNLOAD COUNT
Articles published in
Academic Review of Economics and Administrative Sciences
Journal of Selçuk University Social Sciences Vocational School
Pamukkale University Journal of Business Research
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
The Journal of Selcuk University Social Sciences Institute
The Journal of Social Economic Research
Uluslararası Ekonomi ve Siyaset Bilimleri Akademik Araştırmalar Dergisi
Editorship
The Journal of Social Economic Research
Technical Editor , Editor , Section Editor , Production Editor
Editorial Board Memberships
The Journal of Social Economic Research
Reviews
Academic Review of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Social Sciences
Alanya Academic Review
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Beykoz Akademi Dergisi
Bilecik Şeyh Edebali University Journal of Social Science
Bingöl University Journal of Social Sciences Institute
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Gazi İktisat ve İşletme Dergisi
International Journal of Economics Business and Politics
International Journal of Management Economics and Business
JOEEP: Journal of Emerging Economies and Policy
Journal of Erciyes Academy
Journal of Erciyes Communication
Journal of Selçuk University Social Sciences Vocational School
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Mevzu – Journal of Social Sciences
MM- International Journal of Social and Humanistic Sciences
Nevşehir Hacı Bektaş Veli University Journal of ISS
Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi
Pamukkale University Journal of Business Research
Pamukkale University Journal of Social Sciences Institute
Research of Financial Economic and Social Studies
Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi
Sinop Üniversitesi Sosyal Bilimler Dergisi
Sosyal Mucit Academic Review
Süleyman Demirel University Visionary Journal
Turkish Review of Communication Studies
Publications
The Importance of Green Advertisements in Brand Preferences of Female Consumers
Authors:
Nazkhanım Chılashvılı
,
Esen Şahin
Published: 2023 ,
The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1230644
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
800
1
CITED
1
FAVORITE
800
TOTAL DOWNLOAD COUNT
Evaluation of Love Brands in Turkey With Word Association Test in The Scope of Twitter During The Coronavirus Period
Authors:
Esen Şahin
,
Mehnur Baştopuz
Published: 2021 ,
Pamukkale University Journal of Business Research
DOI: 10.47097/piar.984316
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1879
2
CITED
1
FAVORITE
1879
TOTAL DOWNLOAD COUNT
Yenilenen Kurumsal Marka İmajının Reklamlar Aracılığı ile Tüketiciye Aktarılması: Petlas Örneği
Authors:
Nurgül Selek
,
Esen Şahin
Published: 2021 ,
Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.902625
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1940
1
CITED
1
FAVORITE
1940
TOTAL DOWNLOAD COUNT
The Effect of Viral Marketing Activities on Social Network and Social Media Platforms on Consumer Behavior: The Example of Istanbul Province
Authors:
Esen Şahin
,
Malik Dündar
Published: 2019 ,
Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.498363
CITED
2
FAVORITE
2
TOTAL DOWNLOAD COUNT
4859
2
CITED
2
FAVORITE
4859
TOTAL DOWNLOAD COUNT
Sosyal Medya Pazarlamasının Tüketici Satın Alma Davranışına Etkisi: Selçuk Üniversitesi İ.İ.B.F Örneği
Authors:
Esen Şahin
,
Vural Çağlıyan
, Hacı Halil Başer
Published: 2017 ,
Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.316212
CITED
15
FAVORITE
2
TOTAL DOWNLOAD COUNT
14246
15
CITED
2
FAVORITE
14246
TOTAL DOWNLOAD COUNT
CONSUMER ETHNOCENTRISM AND COUNTRY OF ORIGIN EFFECT ON PURCHASING DECISION: AN APPLICATION IN SELCUK UNIVERSITY FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
Authors:
Esen Şahin
,
Tuğçe Sancı
Published: 2017 ,
The Journal of Social Economic Research
DOI: 10.30976/susead.348121
CITED
4
FAVORITE
1
TOTAL DOWNLOAD COUNT
2316
4
CITED
1
FAVORITE
2316
TOTAL DOWNLOAD COUNT
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