Esen Şahin

Prof. SELÇUK ÜNİVERSİTESİ

Publication 18 Review 63 CrossRef Cited 40 TR Dizin Cited 30

18 Publication

63 Review

40 CrossRef Cited

30 TR Dizin Cited

0000-0001-7215-5018

56005582900

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Summary
Publications
Peer Review
Cited

Research Fields

Marketing Research Methodology International Marketing Customer Relationship Management Product and Brand Management Consumer Behaviour Entrepreneurship

Institution

SELÇUK ÜNİVERSİTESİ

Popular Publications

Sosyal Medya Uygulamalarının, Marka Bağlılığı Ve Tüketici Davranışlarına Etkisi: Z Kuşağı Üzerine Bir Araştırma

Authors: Halime Büşra İçil , Esen Şahin

Published: 2019 , International Journal of Multidisciplinary Studies and Innovative Technologies

DOI: -

CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 7612

0

CITED

3

FAVORITE

7612

TOTAL DOWNLOAD COUNT

Blockchain Teknolojisinin Dijital Pazarlama Yönetimine Etkileri

Authors: Mina Faraji , Esen Şahin

Published: 2023 , Izmir Democracy University Social Sciences Review

DOI: 10.61127/idusos.1402404

CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 824

0

CITED

2

FAVORITE

824

TOTAL DOWNLOAD COUNT

Efficiency and Productivity Analysis On Food Industry Brands In Turkey

Authors: Esen Şahin , İbrahim Erem Şahin , Sümeyye Nur Kara

Published: 2018 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.431984

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2368

2

CITED

2

FAVORITE

2368

TOTAL DOWNLOAD COUNT

The Effect of Viral Marketing Activities on Social Network and Social Media Platforms on Consumer Behavior: The Example of Istanbul Province

Authors: Esen Şahin , Malik Dündar

Published: 2019 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.498363

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5890

3

CITED

2

FAVORITE

5890

TOTAL DOWNLOAD COUNT

The Importance of Green Advertisements in Brand Preferences of Female Consumers

Authors: Nazkhanım Chılashvılı , Esen Şahin

Published: 2023 , The Journal of Selcuk University Social Sciences Institute

DOI: 10.52642/susbed.1230644

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1319

2

CITED

2

FAVORITE

1319

TOTAL DOWNLOAD COUNT

Publications

Islamic Brand Personality and Religiosity: Exploring the Impact of Self-Expressive Brand Value and Self-Expansion on Retail Loyalty

Authors: Ömer Akkaya , Esen Şahin

Published: 2026 , Sosyal Mucit Academic Review

DOI: 10.54733/smar.1739314

FAVORITE 1 TOTAL DOWNLOAD COUNT 629

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629

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The Impact of Innovative Product Design on Consumer Purchase Intention: A Study in the Electric Vehicle Market

Authors: Esen Şahin , Hasan Kürşat Güleş , Sultan Çetinkaya Örs

Published: 2025 , Academic Review of Economics and Administrative Sciences

DOI: 10.25287/ohuiibf.1811091

FAVORITE 1 TOTAL DOWNLOAD COUNT 1006

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FAVORITE

1006

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The Impact of FOMO on Online Sales Promotion and Panic Shopping: A Study on Users of Türkiye’ s Largest Online Shopping Platform

Authors: Esen Şahin , Fatma Kaya Güvercin

Published: 2025 , İzmir Journal of Economics

DOI: 10.24988/ije.1566589

FAVORITE 0 TOTAL DOWNLOAD COUNT 1382

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FAVORITE

1382

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AMBALAJLARIN DÖNGÜSEL EKONOMİ BAĞLAMINDA İNCELENMESİ: BİBLİYOMETRİK BİR ANALİZ

Authors: Esen Şahin , Aleyna Takımcı , Bayram Karakullukcu

Published: 2025 , International Journal of Economic and Political Science Academic Researches

DOI: 10.58202/joecopol.1710228

FAVORITE 0 TOTAL DOWNLOAD COUNT 443

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443

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MARKA AKTİVİZM ALGISININ TÜKETİCİ KİMLİĞİ ve SATIN ALMA ile İLİŞKİSİ: KADINA ŞİDDET ÖRNEĞİ

Authors: Mehnur Demirci , Esen Şahin

Published: 2025 , International Journal of Economic and Political Science Academic Researches

DOI: 10.58202/joecopol.1596525

FAVORITE 0 TOTAL DOWNLOAD COUNT 1065

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1065

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The Effect of Unplanned Purchasing on Hedonic and Compulsive Purchase in the Scope of Consumer Purchase Behavior

Authors: Esen Şahin , Fatma Avan

Published: 2024 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 1451

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1451

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The Importance Of Innovatıon In Socıal Marketıng And A Qualıtatıve Research On The Apparel Industry

Authors: Esen Şahin , Gülnihal Erkut

Published: 2024 , Academic Review of Economics and Administrative Sciences

DOI: 10.25287/ohuiibf.1546887

FAVORITE 1 TOTAL DOWNLOAD COUNT 1341

1

FAVORITE

1341

TOTAL DOWNLOAD COUNT

Examining the Effect of Advertisements Published on Special Days in Social Media Channels on Brand Image from the Social Marketing Dimension

Authors: Birol Furkan Çavuş , Esen Şahin

Published: 2024 , Pamukkale University Journal of Business Research

DOI: 10.47097/piar.1495876

FAVORITE 1 TOTAL DOWNLOAD COUNT 1023

1

FAVORITE

1023

TOTAL DOWNLOAD COUNT

Blockchain Teknolojisinin Dijital Pazarlama Yönetimine Etkileri

Authors: Mina Faraji , Esen Şahin

Published: 2023 , Izmir Democracy University Social Sciences Review

DOI: 10.61127/idusos.1402404

FAVORITE 2 TOTAL DOWNLOAD COUNT 824

2

FAVORITE

824

TOTAL DOWNLOAD COUNT

The Importance of Green Advertisements in Brand Preferences of Female Consumers

Authors: Nazkhanım Chılashvılı , Esen Şahin

Published: 2023 , The Journal of Selcuk University Social Sciences Institute

DOI: 10.52642/susbed.1230644

FAVORITE 2 TOTAL DOWNLOAD COUNT 1319

2

FAVORITE

1319

TOTAL DOWNLOAD COUNT

Evaluation of Love Brands in Turkey With Word Association Test in The Scope of Twitter During The Coronavirus Period

Authors: Esen Şahin , Mehnur Baştopuz

Published: 2021 , Pamukkale University Journal of Business Research

DOI: 10.47097/piar.984316

FAVORITE 1 TOTAL DOWNLOAD COUNT 3126

1

FAVORITE

3126

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Yenilenen Kurumsal Marka İmajının Reklamlar Aracılığı ile Tüketiciye Aktarılması: Petlas Örneği

Authors: Nurgül Selek , Esen Şahin

Published: 2021 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.902625

FAVORITE 1 TOTAL DOWNLOAD COUNT 2837

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2837

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Sosyal Medya Algısı ve FoMO’nun Tüketici Satın Alma Davranışına Etkisinin Belirlenmesine Yönelik Bir Araştırma: Selçuk Üniversitesi İktisadi ve İdari Bilimler Fakültesi Örneği

Authors: Esen Şahin , Birol Furkan Çavuş

Published: 2020 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 3080

1

FAVORITE

3080

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Sosyal Medya Uygulamalarının, Marka Bağlılığı Ve Tüketici Davranışlarına Etkisi: Z Kuşağı Üzerine Bir Araştırma

Authors: Halime Büşra İçil , Esen Şahin

Published: 2019 , International Journal of Multidisciplinary Studies and Innovative Technologies

DOI: -

FAVORITE 3 TOTAL DOWNLOAD COUNT 7612

3

FAVORITE

7612

TOTAL DOWNLOAD COUNT

The Effect of Viral Marketing Activities on Social Network and Social Media Platforms on Consumer Behavior: The Example of Istanbul Province

Authors: Esen Şahin , Malik Dündar

Published: 2019 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.498363

FAVORITE 2 TOTAL DOWNLOAD COUNT 5890

2

FAVORITE

5890

TOTAL DOWNLOAD COUNT

Efficiency and Productivity Analysis On Food Industry Brands In Turkey

Authors: Esen Şahin , İbrahim Erem Şahin , Sümeyye Nur Kara

Published: 2018 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.431984

FAVORITE 2 TOTAL DOWNLOAD COUNT 2368

2

FAVORITE

2368

TOTAL DOWNLOAD COUNT

Sosyal Medya Pazarlamasının Tüketici Satın Alma Davranışına Etkisi: Selçuk Üniversitesi İ.İ.B.F Örneği

Authors: Esen Şahin , Vural Çağlıyan , Hacı Halil Başer

Published: 2017 , Academic Review of Economics and Administrative Sciences

DOI: 10.25287/ohuiibf.316212

FAVORITE 2 TOTAL DOWNLOAD COUNT 15583

2

FAVORITE

15583

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CONSUMER ETHNOCENTRISM AND COUNTRY OF ORIGIN EFFECT ON PURCHASING DECISION: AN APPLICATION IN SELCUK UNIVERSITY FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES

Authors: Esen Şahin , Tuğçe Sancı

Published: 2017 , The Journal of Social Economic Research

DOI: 10.30976/susead.348121

FAVORITE 1 TOTAL DOWNLOAD COUNT 2766

1

FAVORITE

2766

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Articles published in

Academic Review of Economics and Administrative Sciences

Firat University International Journal of Economics and Administrative Sciences

İzmir Journal of Economics

International Journal of Economic and Political Science Academic Researches

International Journal of Multidisciplinary Studies and Innovative Technologies

Izmir Democracy University Social Sciences Review

Journal of Selçuk University Social Sciences Vocational School

Pamukkale University Journal of Business Research

Sosyal Mucit Academic Review

Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

The Journal of Selcuk University Social Sciences Institute

The Journal of Social Economic Research

Editorship

The Journal of Social Economic Research

Technical Editor , Editor , Section Editor , Production Editor

Editorial Board Memberships

The Journal of Social Economic Research

Reviews

Academic Review of Economics and Administrative Sciences

Adnan Menderes University Journal of Social Sciences Institute

Afyon Kocatepe University Journal of Social Sciences

Alanya Academic Review

Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi

Beykoz Akademi Dergisi

Bilecik Şeyh Edebali University Journal of Social Science

Bingöl University Journal of Social Sciences Institute

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Dokuz Eylul University The Journal of Graduate School of Social Sciences

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

Erciyes University Journal of Faculty of Economics and Administrative Sciences

Gazi Journal of Economics and Business

İletişim Kuram ve Araştırma Dergisi

International Journal of Economics Business and Politics

International Journal of Management Economics and Business

JOEEP: Journal of Emerging Economies and Policy

Journal of Economics and Administrative Sciences

Journal of Erciyes Academy

Journal of Erciyes Communication

Journal of Management and Economics

Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty

Journal of Research in Business

Journal of Selçuk University Social Sciences Vocational School

Journal of the Human and Social Science Researches

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi

Karamanoglu Mehmetbey University Journal of Social and Economic Research

Mehmet Akif Ersoy University Journal of Social Sciences Institute

Mevzu – Journal of Social Sciences

MM- International Journal of Social and Humanistic Sciences

Nevşehir Hacı Bektaş Veli University Journal of ISS

ODU Journal of Social Sciences Research

Pamukkale University Journal of Business Research

Pamukkale University Journal of Social Sciences Institute

Research of Financial Economic and Social Studies

Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi

Sosyal Mucit Academic Review

Süleyman Demirel University Visionary Journal

Turkish Review of Communication Studies

Publications

Examining the Effect of Advertisements Published on Special Days in Social Media Channels on Brand Image from the Social Marketing Dimension

Authors: Birol Furkan Çavuş , Esen Şahin

Published: 2024 , Pamukkale University Journal of Business Research

DOI: 10.47097/piar.1495876

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1023

1

CITED

1

FAVORITE

1023

TOTAL DOWNLOAD COUNT

The Importance of Green Advertisements in Brand Preferences of Female Consumers

Authors: Nazkhanım Chılashvılı , Esen Şahin

Published: 2023 , The Journal of Selcuk University Social Sciences Institute

DOI: 10.52642/susbed.1230644

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1319

2

CITED

2

FAVORITE

1319

TOTAL DOWNLOAD COUNT

Evaluation of Love Brands in Turkey With Word Association Test in The Scope of Twitter During The Coronavirus Period

Authors: Esen Şahin , Mehnur Baştopuz

Published: 2021 , Pamukkale University Journal of Business Research

DOI: 10.47097/piar.984316

CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 3126

7

CITED

1

FAVORITE

3126

TOTAL DOWNLOAD COUNT

Yenilenen Kurumsal Marka İmajının Reklamlar Aracılığı ile Tüketiciye Aktarılması: Petlas Örneği

Authors: Nurgül Selek , Esen Şahin

Published: 2021 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.902625

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2837

1

CITED

1

FAVORITE

2837

TOTAL DOWNLOAD COUNT

The Effect of Viral Marketing Activities on Social Network and Social Media Platforms on Consumer Behavior: The Example of Istanbul Province

Authors: Esen Şahin , Malik Dündar

Published: 2019 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.498363

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5890

3

CITED

2

FAVORITE

5890

TOTAL DOWNLOAD COUNT

Efficiency and Productivity Analysis On Food Industry Brands In Turkey

Authors: Esen Şahin , İbrahim Erem Şahin , Sümeyye Nur Kara

Published: 2018 , Journal of Selçuk University Social Sciences Vocational School

DOI: 10.29249/selcuksbmyd.431984

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2368

2

CITED

2

FAVORITE

2368

TOTAL DOWNLOAD COUNT

Sosyal Medya Pazarlamasının Tüketici Satın Alma Davranışına Etkisi: Selçuk Üniversitesi İ.İ.B.F Örneği

Authors: Esen Şahin , Vural Çağlıyan , Hacı Halil Başer

Published: 2017 , Academic Review of Economics and Administrative Sciences

DOI: 10.25287/ohuiibf.316212

CITED 19 FAVORITE 2 TOTAL DOWNLOAD COUNT 15583

19

CITED

2

FAVORITE

15583

TOTAL DOWNLOAD COUNT

CONSUMER ETHNOCENTRISM AND COUNTRY OF ORIGIN EFFECT ON PURCHASING DECISION: AN APPLICATION IN SELCUK UNIVERSITY FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES

Authors: Esen Şahin , Tuğçe Sancı

Published: 2017 , The Journal of Social Economic Research

DOI: 10.30976/susead.348121

CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2766

5

CITED

1

FAVORITE

2766

TOTAL DOWNLOAD COUNT

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Version: 260730.3177db2de · 30.07.2026