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Esen Şahin Assoc. Prof. SELÇUK ÜNİVERSİTESİ
Publication 18 Review 62 CrossRef Cited 39 TR Dizin Cited 30
18 Publication
62 Review
39 CrossRef Cited
30 TR Dizin Cited
0000-0001-7215-5018
56005582900

Research Fields

Customer Relationship Management Sales Management Intercultural Communication Consumer Behaviour Marketing Research Methodology International Marketing Service Marketing Product and Brand Management Advertisement Entrepreneurship

Institution

SELÇUK ÜNİVERSİTESİ

Popular Publications

Sosyal Medya Uygulamalarının, Marka Bağlılığı Ve Tüketici Davranışlarına Etkisi: Z Kuşağı Üzerine Bir Araştırma
Authors: Halime Büşra İçil , Esen Şahin
Published: 2019 , International Journal of Multidisciplinary Studies and Innovative Technologies
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 7366

0

3

7366

Blockchain Teknolojisinin Dijital Pazarlama Yönetimine Etkileri
Authors: Mina Faraji , Esen Şahin
Published: 2023 , Izmir Democracy University Social Sciences Review
DOI: 10.61127/idusos.1402404
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 738

0

2

738

Efficiency and Productivity Analysis On Food Industry Brands In Turkey
Authors: Esen Şahin , İbrahim Erem Şahin , Sümeyye Nur Kara
Published: 2018 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.431984
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2227

2

2

2227

The Effect of Viral Marketing Activities on Social Network and Social Media Platforms on Consumer Behavior: The Example of Istanbul Province
Authors: Esen Şahin , Malik Dündar
Published: 2019 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.498363
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5714

3

2

5714

The Importance of Green Advertisements in Brand Preferences of Female Consumers
Authors: Nazkhanım Chılashvılı , Esen Şahin
Published: 2023 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1230644
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1194

2

2

1194

Publications

Islamic Brand Personality and Religiosity: Exploring the Impact of Self-Expressive Brand Value and Self-Expansion on Retail Loyalty
Authors: Ömer Akkaya , Esen Şahin
Published: 2026 , Sosyal Mucit Academic Review
DOI: 10.54733/smar.1739314
FAVORITE 1 TOTAL DOWNLOAD COUNT 202

1

202

The Impact of Innovative Product Design on Consumer Purchase Intention: A Study in the Electric Vehicle Market
Authors: Esen Şahin , Hasan Kürşat Güleş , Sultan Çetinkaya Örs
Published: 2025 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.1811091
FAVORITE 1 TOTAL DOWNLOAD COUNT 800

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800

The Impact of FOMO on Online Sales Promotion and Panic Shopping: A Study on Users of Türkiye’ s Largest Online Shopping Platform
Authors: Esen Şahin , Fatma Kaya Güvercin
Published: 2025 , İzmir Journal of Economics
DOI: 10.24988/ije.1566589
FAVORITE 0 TOTAL DOWNLOAD COUNT 1143

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1143

AMBALAJLARIN DÖNGÜSEL EKONOMİ BAĞLAMINDA İNCELENMESİ: BİBLİYOMETRİK BİR ANALİZ
Authors: Esen Şahin , Aleyna Takımcı , Bayram Karakullukcu
Published: 2025 , International Journal of Economic and Political Science Academic Researches
DOI: 10.58202/joecopol.1710228
FAVORITE 0 TOTAL DOWNLOAD COUNT 338

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338

MARKA AKTİVİZM ALGISININ TÜKETİCİ KİMLİĞİ ve SATIN ALMA ile İLİŞKİSİ: KADINA ŞİDDET ÖRNEĞİ
Authors: Mehnur Demirci , Esen Şahin
Published: 2025 , International Journal of Economic and Political Science Academic Researches
DOI: 10.58202/joecopol.1596525
FAVORITE 0 TOTAL DOWNLOAD COUNT 888

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888

The Effect of Unplanned Purchasing on Hedonic and Compulsive Purchase in the Scope of Consumer Purchase Behavior
Authors: Esen Şahin , Fatma Avan
Published: 2024 , Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1249

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1249

The Importance Of Innovatıon In Socıal Marketıng And A Qualıtatıve Research On The Apparel Industry
Authors: Esen Şahin , Gülnihal Erkut
Published: 2024 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.1546887
FAVORITE 1 TOTAL DOWNLOAD COUNT 1201

1

1201

Examining the Effect of Advertisements Published on Special Days in Social Media Channels on Brand Image from the Social Marketing Dimension
Authors: Birol Furkan Çavuş , Esen Şahin
Published: 2024 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1495876
FAVORITE 1 TOTAL DOWNLOAD COUNT 894

1

894

Blockchain Teknolojisinin Dijital Pazarlama Yönetimine Etkileri
Authors: Mina Faraji , Esen Şahin
Published: 2023 , Izmir Democracy University Social Sciences Review
DOI: 10.61127/idusos.1402404
FAVORITE 2 TOTAL DOWNLOAD COUNT 738

2

738

The Importance of Green Advertisements in Brand Preferences of Female Consumers
Authors: Nazkhanım Chılashvılı , Esen Şahin
Published: 2023 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1230644
FAVORITE 2 TOTAL DOWNLOAD COUNT 1194

2

1194

Evaluation of Love Brands in Turkey With Word Association Test in The Scope of Twitter During The Coronavirus Period
Authors: Esen Şahin , Mehnur Baştopuz
Published: 2021 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.984316
FAVORITE 1 TOTAL DOWNLOAD COUNT 2939

1

2939

Yenilenen Kurumsal Marka İmajının Reklamlar Aracılığı ile Tüketiciye Aktarılması: Petlas Örneği
Authors: Nurgül Selek , Esen Şahin
Published: 2021 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.902625
FAVORITE 1 TOTAL DOWNLOAD COUNT 2635

1

2635

Sosyal Medya Algısı ve FoMO’nun Tüketici Satın Alma Davranışına Etkisinin Belirlenmesine Yönelik Bir Araştırma: Selçuk Üniversitesi İktisadi ve İdari Bilimler Fakültesi Örneği
Authors: Esen Şahin , Birol Furkan Çavuş
Published: 2020 , Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2871

1

2871

Sosyal Medya Uygulamalarının, Marka Bağlılığı Ve Tüketici Davranışlarına Etkisi: Z Kuşağı Üzerine Bir Araştırma
Authors: Halime Büşra İçil , Esen Şahin
Published: 2019 , International Journal of Multidisciplinary Studies and Innovative Technologies
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 7366

3

7366

The Effect of Viral Marketing Activities on Social Network and Social Media Platforms on Consumer Behavior: The Example of Istanbul Province
Authors: Esen Şahin , Malik Dündar
Published: 2019 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.498363
FAVORITE 2 TOTAL DOWNLOAD COUNT 5714

2

5714

Efficiency and Productivity Analysis On Food Industry Brands In Turkey
Authors: Esen Şahin , İbrahim Erem Şahin , Sümeyye Nur Kara
Published: 2018 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.431984
FAVORITE 2 TOTAL DOWNLOAD COUNT 2227

2

2227

Sosyal Medya Pazarlamasının Tüketici Satın Alma Davranışına Etkisi: Selçuk Üniversitesi İ.İ.B.F Örneği
Authors: Esen Şahin , Vural Çağlıyan , Hacı Halil Başer
Published: 2017 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.316212
FAVORITE 2 TOTAL DOWNLOAD COUNT 15290

2

15290

CONSUMER ETHNOCENTRISM AND COUNTRY OF ORIGIN EFFECT ON PURCHASING DECISION: AN APPLICATION IN SELCUK UNIVERSITY FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
Authors: Esen Şahin , Tuğçe Sancı
Published: 2017 , The Journal of Social Economic Research
DOI: 10.30976/susead.348121
FAVORITE 1 TOTAL DOWNLOAD COUNT 2636

1

2636

Articles published in
Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
Firat University International Journal of Economics and Administrative Sciences
İzmir Journal of Economics
İzmir Journal of Economics
International Journal of Economic and Political Science Academic Researches
International Journal of Economic and Political Science Academic Researches
International Journal of Multidisciplinary Studies and Innovative Technologies
International Journal of Multidisciplinary Studies and Innovative Technologies
Izmir Democracy University Social Sciences Review
Izmir Democracy University Social Sciences Review
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
The Journal of Selcuk University Social Sciences Institute
The Journal of Selcuk University Social Sciences Institute
The Journal of Social Economic Research
The Journal of Social Economic Research
Editorship
The Journal of Social Economic Research
The Journal of Social Economic Research
Technical Editor , Editor , Section Editor , Production Editor
Editorial Board Memberships
The Journal of Social Economic Research
The Journal of Social Economic Research

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Adnan Menderes University Journal of Social Sciences Institute
Adnan Menderes University Journal of Social Sciences Institute
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Alanya Academic Review
Alanya Academic Review
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Bilecik Şeyh Edebali University Journal of Social Science
Bilecik Şeyh Edebali University Journal of Social Science
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
International Journal of Management Economics and Business
International Journal of Management Economics and Business
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Erciyes Academy
Journal of Erciyes Academy
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Management and Economics
Journal of Management and Economics
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Research in Business
Journal of Research in Business
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Mehmet Akif Ersoy University Journal of Social Sciences Institute
MM- International Journal of Social and Humanistic Sciences
MM- International Journal of Social and Humanistic Sciences
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
ODU Journal of Social Sciences Research
ODU Journal of Social Sciences Research
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Research of Financial Economic and Social Studies
Research of Financial Economic and Social Studies
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi
Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal

Publications

Examining the Effect of Advertisements Published on Special Days in Social Media Channels on Brand Image from the Social Marketing Dimension
Authors: Birol Furkan Çavuş , Esen Şahin
Published: 2024 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1495876
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 894

1

1

894

The Importance of Green Advertisements in Brand Preferences of Female Consumers
Authors: Nazkhanım Chılashvılı , Esen Şahin
Published: 2023 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1230644
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1194

2

2

1194

Evaluation of Love Brands in Turkey With Word Association Test in The Scope of Twitter During The Coronavirus Period
Authors: Esen Şahin , Mehnur Baştopuz
Published: 2021 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.984316
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 2939

7

1

2939

Yenilenen Kurumsal Marka İmajının Reklamlar Aracılığı ile Tüketiciye Aktarılması: Petlas Örneği
Authors: Nurgül Selek , Esen Şahin
Published: 2021 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.902625
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2635

1

1

2635

The Effect of Viral Marketing Activities on Social Network and Social Media Platforms on Consumer Behavior: The Example of Istanbul Province
Authors: Esen Şahin , Malik Dündar
Published: 2019 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.498363
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5714

3

2

5714

Efficiency and Productivity Analysis On Food Industry Brands In Turkey
Authors: Esen Şahin , İbrahim Erem Şahin , Sümeyye Nur Kara
Published: 2018 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.431984
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2227

2

2

2227

Sosyal Medya Pazarlamasının Tüketici Satın Alma Davranışına Etkisi: Selçuk Üniversitesi İ.İ.B.F Örneği
Authors: Esen Şahin , Vural Çağlıyan , Hacı Halil Başer
Published: 2017 , Academic Review of Economics and Administrative Sciences
DOI: 10.25287/ohuiibf.316212
CITED 18 FAVORITE 2 TOTAL DOWNLOAD COUNT 15290

18

2

15290

CONSUMER ETHNOCENTRISM AND COUNTRY OF ORIGIN EFFECT ON PURCHASING DECISION: AN APPLICATION IN SELCUK UNIVERSITY FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
Authors: Esen Şahin , Tuğçe Sancı
Published: 2017 , The Journal of Social Economic Research
DOI: 10.30976/susead.348121
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2636

5

1

2636

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.